MarTech Podcast ™ // Marketing + Technology = Business Growth

In our first episode with Azadeh, we talked about the differences in the Martech business across different continents, the ways to generate early traction, and the things you need to avoid when expanding to a new region.  Show NotesConnect With:Azadeh Williams: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

David Siegel, CEO of Meetup, discusses what's happening in marketing from an executive's perspective. While we've seen our cold email outreach strategies produce less conversions, it’s still a solid strategy for a bootstrapped startup. On the other hand, if your target audience is younger than 30, you need to be leveraging TikTok as a marketing channel. Today, David offers an executive’s thoughts on modern marketing. Show NotesConnect With:David Siegel: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

David Siegel, CEO of Meetup, discusses what's happening in marketing from an executive's perspective. Community marketing literally puts your best customers first. It’s a non-intrusive and effective way to get in front of the right audience, but it starts with finding the right community organizers who are as passionate about your business as you are. Today, David offers tips for community building online. Show NotesConnect With:David Siegel: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

David Siegel, CEO of Meetup, discusses what's happening in marketing from an executive's perspective. The pandemic brought with it work from home mandates which were wholeheartedly embraced by many employees. As the world tries to resume normalcy, many companies are having trouble retaining their employees due to the lack of connectedness they feel to their employers, colleagues, and jobs overall. Today, David talks about The Great Resignation’s effect on marketers. Show NotesConnect With:David Siegel: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nicholas Thickett, Managing Partner at Alignd, chats with guest host Jordan Crawford, Co-Founder of Blueprint, about how to accelerate your sales pipeline. Social selling has the potential to earn your brand trust at scale and this trust can speed up the deals in your pipeline. But, if you’re doing it on the wrong platform, your social selling efforts could turn into trying to sell on social. Today, Nicholas discusses social selling for compounding SaaS growth. Show NotesConnect With:Nicholas Thickett: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nicholas Thickett, Managing Partner at Alignd, chats with guest host Jordan Crawford, Co-Founder of Blueprint, about how to accelerate your sales pipeline. Customers who trust your brand are more likely to recommend it to others. While many B2B brands understand the value of trust, they struggle to operationalize engagement strategies that grow their audience with the right connections. Today, Nicholas discusses how to accelerate your pipeline with comments. Show NotesConnect With:Nicholas Thickett: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In our second episode with Kristina, we discuss the things that drive the most value out of marketing automation, the right communication to develop, and some of the best practices in assigning value to your marketing automation efforts. We also talked about the role of understanding multi-touch attribution in the overall scaling process.  Show NotesConnect With:Kristina Alexandra: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this first episode with Kristina, we discuss the pitfalls of integrating sophisticated marketing tools, the value of having holistic marketing knowledge in the implementation, and understanding the trajectory of your business when choosing the right marketing toolset. Show NotesConnect With:Kristina Alexandra: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Auren Hoffman, CEO at SafeGraph, discusses marketing success through differentiation. Ad tech generaly has two peices to consider, ads and tech. Over the last 20 years, if you just invested on the ad side, you’d have done okay, but if you invested in the tech side, you would've done incredibly well. Today, Auren talks about whether every tech company is an ad tech company. Show NotesConnect With:Auren Hoffman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Auren Hoffman, CEO at SafeGraph, discusses marketing success through differentiation. In the next decade, data and privacy regulations are very likely to increase. Considering the fact that entities like the NSA have been hacked, it makes perfect sense that the focus going forward will not only be on data privacy, but data security. Today, Auren talks about the data ecosystem and accessibility predictions. Show NotesConnect With:Auren Hoffman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.