MarTech Podcast ™ // Marketing + Technology = Business Growth

Erik Huberman, CEO of Hawke Media, discusses the principles of effective marketing. Great marketing doesn’t happen overnight and a lot of it boils down to understanding the principles of modern marketing. In his book, The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar, Erik covers a variety of ways marketers can avoid several marketing pitfalls and ultimately improve their conversions. Today, Erik talks about the Hawke method of marketing. Show NotesConnect With:Erik Huberman: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris Savage, CEO of Wistia, talks about the importance and usage of video marketing. The number of channels and platforms that marketers upload video content to is exploding. Not only does this give marketers the opportunity to figure out where the content resonates, it only gives them the opportunity to test out what type of content resonates so they can find the best type and scale that process. Today, Chris discusses why social media's explosion is an opportunity for marketers. Show NotesConnect With:Chris Savage: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris Savage, CEO of Wistia, talks about the importance and usage of video marketing. When you’re approaching content creation for B2B, you must consider what people are looking for. How will your content help them get that promotion, solve a difficult task at work, or help them do a better job of promoting their business? Today, Chris discusses human-centric, B2B content that resonates. Show NotesConnect With:Chris Savage: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris Savage, CEO of Wistia, talks about the importance and usage of video marketing. It’s undeniable that now more than ever, the audience is in control of which ways they want to consume content. And while some people want exclusively audio content to listen to in the background, others want that visual aspect to connect the person or persons being listened to. Today, Chris discusses making video content more accessible. Show NotesConnect With:Chris Savage: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 2nd part conversation with Josh Lowman, Founder of Goldfront. Yesterday, Josh and I talked about what it takes to build a category and today we're going to continue the conversation by talking about why high growth startups should consider category creation as a marketing strategy. Show NotesConnect With: Josh Lowman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the MarTech Podcast. Today we're going to discuss the challenges and opportunities of category creation marketing. Joining us is Josh Lowman, Founder of Goldfront, which is the original category creation studio. Goldfront helps founders and marketing leaders create new market categories through category strategy, branding, experience design and video production. For today, Josh and I are going to talk about what it takes to build your own category. Show NotesConnect With: Josh Lowman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 2nd part conversation with Emad Hasan // Retina AI. Yesterday, Emad and I talked about direct to consumer marketing, and today, we're going to continue the conversation talking about using CAC-ROAS ratio to measure your business's health. Show NotesConnect With: Emad Hasan: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we discuss Direct-to-Consumer (D2C) brand marketing. Joining us is Emad Hasan, Co-founder and CEO of Retina AI, which is a consumer intelligence company focused on customer lifetime value that is transforming customer acquisition for high growth brands like Nestle, Madison Reed and Dollar Shave Club. Today, Emad and Ben discuss marketing for direct to consumer brands. Show NotesConnect With: Emad Hasan: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aunia Kahn, CEO and Founder of Rise Visible, talks about working with people of all shapes and sizes. When we consider marketing to those with disabilities, we often overlook the invisible disabilities. Whether it’s through website functionality and accessibility, or using people with visible disabilities in our campaigns, there are many simple steps we can take as marketers to be inclusive. Today, Aunia discusses disability visibility in marketing. Show NotesConnect With:Aunia Kahn: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chip House, Chief Marketing Officer at Insightly, discusses the role and importance of CRMs in improving digital marketing. Customer experiences matter and companies with the best customer experiences are more likely to report significant growth than other companies. But, the only way to provide those customer experiences is to have marketing, sales, and customer success teams aligned around customer data. Today, Chip talks about managing customer experience in a complex organization. Show NotesConnect With:Chip House: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.