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DTC POD: How The Best Brands Are Built

Latest episodes

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Aug 6, 2020 • 34min

Founder Stories: Emmett Shine, Co-Founder of Pattern Brands

In this episode, Jay and Ramon are joined by Emmett Shine, Co-Founder and Executive Creative Director at Pattern Brands.Pattern (previously Gin Lane) creates purposeful brands that inspire you to learn, experiment, and enjoy.Before Pattern, Emmett has worked with big brands such as Sweetgreen, Bonobos, Everlane, Harrys, Smile Direct Club, Shake Shack, Quip, hims and more.In this podcast, Emmett sits down with us to share about what influenced him to create Pattern, his thoughts about building a brand, and how to build better relationships with customers.Emmett also dives deep into relationship design and why it’s a strategy that he and his team lean into.Additionally, we also hear about what Emmett envisions for the future of Pattern.To learn more about Pattern, visit: https://patternbrands.com/about-usTo see Pattern’s brands, visit: https://patternbrands.com/our-brandsIf you’d like to learn more about Trend and our influencer marketing platform for users and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram, LinkedIn, Facebook, and Twitter.
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Jul 30, 2020 • 28min

Founder Stories: SOUND Tea-Based Sparkling Beverages (with Salim Najjar)

In this episode, Jay and Ramon are joined by Salim Najjar, Co-Founder of SOUND.SOUND is a beverage brand that sells tea-based sparkling beverages.Salim is here to share his and his Co-Founder’s experience of starting SOUND.Salim breaks down where the idea for SOUND came from, how they were able to crack retail, and how they are shifting to DTC during the pandemic.In addition to covering the success story of SOUND, Salim also covers some of the challenges he’s faced and offers recommendations for founders to overcome challenges.He provides insight on how others can break into retail, what goes into building a brand, and what’s next for SOUND!To learn more about SOUND, visit: https://drinksound.com/If you’d like to learn more about Trend and our influencer marketing platform for users and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram, LinkedIn, Facebook, and Twitter.
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Jul 23, 2020 • 41min

Facebook Ads Optimization and Scale (with SHOPANOVA)

In this episode, Jay and Ramon are joined by Robby Switzer and Nathan Otwell from SHOPANOVA.SHOPANOVA is an agency that helps online stores get massive eCommerce growth. They specialize in paid media, specifically Facebook and Instagram ads.Facebook and Instagram ads are a popular growth channel for eCommerce businesses.The wide audience on these platforms allows new brands to reach a ton of consumers with a smaller advertising budget.But running Facebook ads does not always guarantee success.There is a learning curve to running ads and, if you’re not careful, you could end up spending thousands of dollars with no return.So how can you position yourself for the best return on ad spend (ROAS) possible? SHOPANOVA has some suggestions.We’ll discuss what’s the most important metric you should be measuring in ad campaigns, according to the experts.We’ll also talk about when you should run ads, how long you should wait before killing campaigns, and the importance of collecting data through Facebook’s pixel. To learn more about SHOPANOVA, visit: https://shopanova.com or https://shopanova-and-me.comIf you’d like to learn more about Trend and our influencer marketing platform for users and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram, LinkedIn, Facebook, and Twitter.
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Jul 16, 2020 • 12min

How to Use User-Generated Content (UGC) to Get More Revenue And Higher Average Orders

In this episode, Jay discusses how you can use user-generated content to help provide social proof and grow your brand.We’ve said it over and over on Trend (and so have others!), social proof is king!What better way to show social proof than through user-generated content. If you have paid for creating user-generated content, or just have a big library of, you may be wondering how you can leverage this powerful content even more to grow your brand.We’ll discuss 8 channels you can use user-generated content on to amplify your message and convince consumers.We’ll also talk about different strategies you can use on these 8 channels to maximize average ticket price and sway buyers into an upsell. If you’d like to learn more about Trend and our influencer marketing platform for users and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram, LinkedIn, Facebook, and Twitter.
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Jul 8, 2020 • 38min

Tracking Influencer And Affiliate Marketing (with Michael Cole from Everflow)

In this episode, Jay is joined by guest Michael Cole, VP of Marketing at Everflow.Everflow is a partner marketing platform that helps businesses track results from partnerships through clickless tracking and offers real-time analytics.Businesses doing influencer marketing are receiving a 6x ROI.Ever heard that before?Many businesses have, and haven’t found quite the success they expected when trying influencer and affiliate marketing on their own.One of the biggest reasons why is because of failed attribution.Although influencer and affiliate marketing can help thrust your brand into the spotlight, having good tracking can help ensure a successful campaign.We’ll discuss why influencer and affiliate marketing should be a part of your marketing spend.We’ll also talk about how to properly attribute influencer and affiliate marketing, and how you can do it on your own. To learn more about Michael’s company, Everflow, visit: https://www.everflow.io/If you’d like to learn more about Trend and our influencer marketing platform for users and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram, LinkedIn, Facebook, and Twitter.
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Jul 2, 2020 • 26min

MarketerHire's Suggestions For Finding the Right Person to Run Paid Social

In this episode, Jay and Ramon are joined by guest Evan Rallis, Marketing Product Manager at MarketerHire.MarketerHire is a premium marketer network that helps connect expert freelance marketers with businesses quickly and seamlessly.Finding success in marketing, especially ad campaigns can be a daunting task for eCommerce brands.As a result, some brands are turning to freelance marketers who are experts in paid social to help make their ads overperform, scale, and generate a ton of revenue for their business.But what type of person should you use to run your ads?Should it be in-house, should it be a freelancer, should it be an agency or should you hire someone fulltime? Also, should the person in charge of ads change depending on the stage of your business?We’ll discuss who would be the best person to run your ads depending on which stage of the business you are in.We’ll also go in-depth on how you can get your ads to perform better and what you can do to scale ads and revenue with a small budget. To learn more about Evan’s company, MarketerHire, visit: https://marketerhire.com/If you’d like to learn more about Trend and our influencer marketing platform for users and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram, LinkedIn, Facebook, and Twitter.
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Jun 25, 2020 • 13min

How to Grow as a Creator

In this episode, Ramon discusses how to grow as a creator, along with some of the challenges you may face.In the old days, creators only had a few digital outlets to share their content. Now, there are dozens of ways to grow a creator’s brand.From videos on YouTube, to Instagram, to podcasts, to blogs, to maybe even selling your own product line online, options for creators today are endless.But, how do you manage your time and your challenges so that you can grow as a creator?Through differentiation and leaning on the skills of others.Ramon will discuss how you can tackle the challenges of limited time, and free up your time to work on new projects. He will also look at ways you can grow your personal brand and build a powerful audience across multiple channels.If you’d like to learn more about Trend and our influencer marketing platform for users and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram, LinkedIn, Facebook, and Twitter.
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Jun 18, 2020 • 12min

Do You Need Rights From Influencers To Use Their Content?

In this episode, Jay discusses how influencers are starting to gain more power over monetizing their content.In the early days of influencers, creators were left to fend for themselves to monetize their content. Social platforms ran ads but none of that money went to creators. So influencers had to sell themselves to brands, or create their way to monetize using tools like Patreon, their own merch, etc.Now we are starting to see a shift in the creator economy with platforms starting to share some of their revenue with creators.YouTube was the first to do so and now Instagram says it will share revenue through IGTV ads.We’re also seeing Instagram look into post embeds and discussing whether publishers will need to seek approval from creators before embedding content.We’ll discuss how these changes will impact the creator economy for both influencers and brands. We’ll also look at why it’s going to be more important than ever for brands to acquire licensing rights to content, and how they can do so.If you’d like to learn more about Trend and our influencer marketing platform for users and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram, LinkedIn, Facebook, and Twitter.
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Jun 10, 2020 • 14min

How to Get More Content If You're Out (Or Just Want More)

In this episode, Jay discusses what you can do if you need to create more content.If you need to scale your content production or don’t have enough content right now, we have some suggestions on where you can get it.With so many platforms for brands to be active on, it can be a huge challenge to produce the content you need to be effective on each channel. Plus, once you start producing engaging content, consumers expect you to continue to deliver the same amount of content on a regular basis.As content studios stay closed and new brands continue to be created, there is a growing need for content.We’ll go through a proven strategy to determine how much content you need. We will also go through different solutions you can use to start creating on-brand content now, for any budget.If you’d like to learn more about Trend and our influencer marketing platform for users and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram, LinkedIn, Facebook, and Twitter.
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Jun 4, 2020 • 32min

A Look Inside eCommerce In China (with Qumin CEO Arnold Ma)

In this episode, Jay and Ramon are joined by guest Arnold Ma, CEO and Founder of Qumin.Quim is a people and experience business focused on China.With Qumin’s experience in ecommerce and marketing in China, Jay and Ramon join forces with Arnold to discuss why marketing in China is so different than the approach brands take in the US.eCommerce and influencer marketing has developed very differently in China than it has in the West. A focus on digital payments, livestream selling, and an increased value on peer opinions are just some of the major differences that exist in China vs the West.Are these trends that will transfer over to the West, or are there other factors that will create a different evolution of eCommerce here?We’ll take a look at social commerce in China, and how China’s lack of infrastructure for the desktop-era pushed brands and consumers to mobile.We’ll also go in-depth on specific campaigns that Arnold and his team have completed, and why they had to take a different approach than what would work in the West. To learn more about Arnold’s company, Qumin, visit: https://qumin.co.uk/If you’d like to learn more about Trend and our influencer marketing platform for users and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram, LinkedIn, Facebook, and Twitter.

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