DTC POD: How The Best Brands Are Built

“The cost of acquiring a customer is higher than its ever been.” @JulianaJaxx #DTCPOD“Your current customers are much more likely to make another purchase from you and when they do, they often spend more money than the first time buyers.” @JulianaJaxx #DTCPOD“If your customer doesn't feel special, ultimately, he's not going to buy from you again” @JulianaJaxx #DTCPOD“By analyzing historical data, you can actually predict when people are ready to purchase again.” @JulianaJaxx #DTCPOD“Our research shows the biggest reason that customers leave stores is that they think the company doesn't care about them.” @JulianaJaxx #DTCPODWe Speak About:[01:00] About Juliana and Omniconvert[02:30] Why retention is just as important as acquisition[03:35] The two different ways to think about growth in eCommerce[06:35] How customer lifetime value (LTV) helps you track business growth[09:30] Calculating customer acquisition cost (CAC) correctly[11:20] How the LTV equation has changed over time[13:20] Other metrics brands should be following to track growth[17:20] How segmentation can help you increase purchase frequency[19:30] Predicting and driving repurchases for your brand[25:35] Predicting and solving for customers that won’t repurchase[30:20] Tools and strategies for better understanding your customer segmentsBrand growth is more than customer acquisition, it’s also retentionJuliana Jackson, Head of Product Marketing at Omniconvert, joins the POD to talk about eCommerce growth metrics and marketing to the right people at the right time.Omniconvert is a company that helps data-driven marketers around the world to understand, segment, convert, and retain more customers.Building a brand is much more than acquiring customers.Customer acquisition is important but without retention, your eCommerce brand can’t grow.That’s why you need to pay attention to metrics like customer lifetime value. Understanding how much your customers spend with you and how they feel about your brand are just as important.Today’s brand growth equation needs to account for more than just lifetime spend though. You also need to look at customer experience, net promoter scores, and customer support.Understanding customers on a deeper level can fuel eCommerce growthBrand growth isn’t just about the metrics. You need to understand what segments your customers fall into.You don’t need to build out crazy segments but you should consider grouping customers based on recency and frequency of purchase.Knowing how often and when customers purchase is a big piece of nurturing.By splitting up your customers, you can understand which customers are likely to continue to purchase from you and which are likely to churn.This helps you build a more predictable business model.Stay tuned as Juliana provides tips on what metrics you should look at, how to better predict repurchases, and how to delight your customers.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Omniconvert’s website: https://www.omniconvert.com/Connect with Juliana: https://www.linkedin.com/in/iulianajackson/

“When working with creators and influencers, you want to have a really structured and optimized process for content creation.” @jadesai94 #DTCPOD“Most campaigns should look to drive brand awareness and create content. Those are the only things that are guaranteed.” @jadesai94 #DTCPOD“Lifestyle content is great because it allows an audience to make the connection that they can see themselves using the product.” @jadesai94 #DTCPOD“Consider creating content for different stages of your customer journey.” @jadesai94 #DTCPOD“A strong, professionally created testimonial by a create could be the difference of someone watching an ad for a second vs five seconds. That could make all the difference in conversion.” @jadesai94 #DTCPODWe Speak About:[00:30] Why you need templates in your influencer campaign strategy[01:45] How to run a successful lifestyle content campaign[02:55] What you will get out of a product shot campaign[03:55] A campaign that will help you get more followers for your brand[04:40] Testimonial campaigns and why they are so good for your brand[05:25] Creating a campaign to map out your entire customer journey[06:45] A campaign idea that engages your audience to buy for their friends and family[07:35] The bare minimum campaign strategy you should be running with creatorsWorking with influencers is more than just sending out a product and getting them to take a photoAt Trend, we’re always talking about the importance of adding structure to your influencer campaigns. So today, we’re going over some structured campaigns you can create.These ideas are different types of campaigns you can run with influencers.We’re going through six different campaign ideas and offering a bare minimum framework that you can use right now. The content you receive from these campaigns is sure to improve your content calendar.By using this framework you will be able to create different themes around the content you create. As a brand, you will also be able to improve the stories you can create with your content.Stay tuned as we run through various influencer campaign ideas, discuss the goals you should set for them, and talk about how to use the deliverables to grow your brand.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Set up a free Trend campaign and get access to templates for your next creator campaign:https://app.trend.io/signup

“Apple’s new update on iOS 14 will make users opt-in for advertising data rather than opting out.” @jadesai94 #DTCPOD“With Apple’s change, if some adds to a cart and purchases, you will only see the purchase conversion if the purchase is prioritized.” @jadesai94 #DTCPOD“Make sure you're adding simple elements to your creative like price overlays, discount call outs, shipping call outs, product benefit call-outs.” @jadesai94 #DTCPOD“Make sure you have the Facebook Conversions API installed on your website.” @jadesai94 #DTCPOD“With these changes, tracking data on your end is going to be even more important. Consider using a CRM and use UTMs as well.” @jadesai94 #DTCPODWe Speak About:[00:25] About Apple’s AppTracking Transparency (ATT) update and what it means[01:15] What ATT means for event management[02:20] Actions to take for ATT for Facebook event tracking[03:05] How ATT will affect dynamic ads[03:50] Actions to take for Facebook dynamic ads[04:40] What ATT means for measuring ads[05:30] How to prepare for Facebook ads measurement changes[08:20] Preparing for the changes outside of FacebookApple is making it a lot easier for users to opt-out of data collection with the iOS 14 update, here’s what it meansUsers who update to iOS 14 will find it easier to opt-out of data collection. While that’s a win for users, it is going to make it a lot tougher for small businesses to optimize their ads.As a result, Facebook is making some changes to its ad platform to better reflect the changes.With this new update, Facebook ads managers will see changes to things like event tracking, measurement, and more. It will have a significant impact on how brands and agencies set goals and optimize for conversions.Stay tuned as we go through what these changes mean for your ads and how you can better prepare your ad account for these changes.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:How iOS 14 may affect your ads (from Facebook): https://www.facebook.com/business/help/331612538028890?id=428636648170202Facebook’s update for developers with iOS 14: https://developers.facebook.com/blog/post/2020/12/16/preparing-partners-ios-14-mobile-web-advertisingHow to verify your domain with Facebook: https://www.facebook.com/business/help/245311299870862Shopify’s Facebook app: https://apps.shopify.com/facebook

“Brands that are doing partnerships well think about partnerships put a lot of thought into building authentic relationships with partner brands.” @connersherline #DTCPOD“We haven't necessarily seen the highest cross-selling metrics on products alone. It's so much more psychographic.” @connersherline #DTCPOD“The best partnerships really are like a win-win on both sides.” @connersherline #DTCPOD“I see consumers being able to personalize their experience and cut through the noise in a better way than just getting served up the next Instagram ad.” @connersherline #DTCPOD“Values matter a lot and people sniff through false values. If you're a sustainable brand partner with sustainable brands. If you are a clean beauty brand partner with other brands that actually speak to your mission.” @connersherline #DTCPODWe Speak About:[01:05] About co-op commerce[02:45] Where brand partnerships fit in the marketing funnel[05:50] How brand partnerships are moving more towards the bottom of the funnel[07:45] Some of the challenges in brand partnerships[09:50] Conner’s data insights on what type of brand partnerships work[14:45] The type of products that work best for brand partnerships[17:20] Facebook ads vs brand partnerships[19:45] Conner gives his take on the future of brand partnerships[21:45] Where social commerce fits in with brand partnerships[25:15] Conner and Jay talk DTC marketplaces[28:30] Conner lists 3 things brands should look at before partnering with other brands[30:05] How far we are from the future of commerce[31:15] Brand partnerships and how they relate to influencer marketingA look at the future of brand partnerships and brand collaborationsConner Sherline, founder of co-op commerce joins the POD to discuss brand partnerships and brand collaborations.Before starting co-op, Conner spent five years working for Facebook and Instagram.Conner and his wife (also his co-founder) have brought a disruptive platform to the brand partnership space allowing brands to cross-sell each other products with no risk.Brand partnerships and collaborations are a common way for early-stage brands to go. It allows each brand to capitalize on the other’s audience and grow. Typically, however, most brand partnerships focused on top of the funnel tactics.Thanks to improvements in shopping platforms, it is now possible to create brand partnerships that focus on the bottom of the funnel.This is where co-op comes in.The best brand partnerships are rooted in authenticityA fancy platform can help you better leverage partnerships but it isn’t the only thing you need.When building partnerships, focus on creating authentic relationships.You should look at what kind of audience buys your products and work with brands that have a similar audience.This will increase your chances of having a successful brand partnership.In addition to looking at the audience, it’s also important to look at values. Your values should align with the brands you are working with.Stay tuned as Conner discusses some of the challenges brands face when partnering, what they can do to overcome them, and what the future of commerce looks like.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:co-op commerce’s website: https://www.coopcommerce.com/co-op’s marketplace: https://www.thecoopcollective.com/

“We waited until feedback said 90% of our customers loved our product and found it useful before deciding to launch.” @aishacee #DTCPOD“We decided to switch to pre-orders when we ran out of inventory and were clear in communicating when customers could expect their product.” @jennygao #DTCPOD“People don’t want to just buy stuff they want to feel like they are a part of something and feel a connection.” #theverticale #DTCPOD“For a brand that’s sub-$10M in revenue, there has to be some kind of economic moat in the company that gets them to $10M.” @mrsharma #DTCPOD“When you find good people keep them close, even if you don’t know yet how you might work with them.” #littlerituals #DTCPODWe Speak About:[01:10] What we learned from Moment about product feedback[02:15] How Fly By Jing dealt with supply constraints[03:50] What learned about consumer buying habits from The Verticale[04:50] Nik Sharma’s tip for getting your brand to $10M in revenue[06:10] Sonia Nagar’s tips as a former DTC investor turned founderMore eCommerce and DTC tips to follow from smart marketers and foundersWelcome to part 2 of our series recapping our favorite tips from DTC POD guests.If you missed part 1, you can access it here.Part 2 features tips from Shark Tank contestant Aisha Chottani, Jing Gao from Fly By Jing, Nik Sharma, and more.In this episode, we’re covering things like product feedback, consumer buying habits, and tips from a former DTC investor.Part 1 featured five tips and this time we’re throwing in a bonus 6th tip that you will have to listen for. It’s from out guest Sonia Nagar who dropped a ton of knowledge in episode 58 of the DTC POD.Stay tuned as we recap these great tips to help you level up your eCommerce and DTC brands.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:EP 50 with Nik Sharma on building a $10M brand: https://trend.io/blog/nik-sharma-dtcEP 52 with Aisha Chottani on customer feedback: https://trend.io/blog/founder-stories-moment-beverageEP 54 with Jing Gao on importing products and dealing with increased demand: https://trend.io/blog/founder-stories-fly-by-jingEP 56 with The Verticale on DNVBs and the future of DTC: https://trend.io/blog/the-verticale-dnvb-dtc-marketplaceEP 58 with Sonia Nagar on advice from an investor turned founder: https://trend.io/blog/dtc-investor-turned-brand-founder

“Influencer marketing and creator marketing is a lot more than just sending creators product and having them post.” @jadesai94 #DTCPOD“The fastest way to level up your content is by delivering creators a strong creative brief.” @jadesai94 #DTCPOD“In your creative brief, you want to include three to four brand values and three to four product benefits that you want the creator influencer to mention.” @jadesai94 #DTCPOD“If the content didn’t meet your expectations, it’s okay to provide feedback. Just make sure that it’s constructive and actionable.” @jadesai94 #DTCPOD“You need to have firm beliefs on why you are choosing certain creators for a campaign. Is it because of their content, audience, a combination of both?” @jadesai94 #DTCPODWe Speak About:[01:10] The wrong way to think about creator and influencer marketing[01:45] The most important thing you should do to level up creator content[02:15] Checklist for making the best creative brief[03:50] How to get creators excited about working with your brand[05:15] The products you should send to creators[06:00] Rules for effective communication with creators and influencers[06:45] How to make sure you get the best content from creators[07:35] The one thing you need to make sure to tell creatorsLevel up your creator and influencer marketing campaigns in five easy stepsWhen influencer marketing got its start, it was very much the Wild West. Most brands were just sending product and waiting for influencers to post.Now, there is much more involved in the process.If you really want to get the most out of influencer marketing, you are going to need to do more than just send product to an influencer or creator.That part is important, but it’s also important that you get the most mileage out of your campaign. This means focusing on the content as much as picking the creator with the right audience.Focusing on the content can allow you to get more value out of influencer marketing. You can repurpose content in ads, social media, your website, emails, and more.This content usually performs much better than in-house content so getting this right can add big benefits to your marketing strategy down the line.The road to better content from creators starts with a strong style guide. You need to tell creators how you want the content shot, what shouldn’t be included, and provide great examples.If you don’t have great examples, pick up some photos from Unsplash, do a quick search on Google images, or share screenshots from a brand whose content you enjoy.Looking for more tips?Stay tuned to this episode as we dive into further detail about the style guide and offer four more tips to follow to maximize the value of working with creators and influencers.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:DTC POD episode on whitelisting and dark posting: https://trend.io/blog/influencer-whitelisting-dark-posting-podcast

“Even if it’s just one or two degrees of innovation, being slightly innovative allows a brand to connect with people in a different, unique, and authentic way.” @goodwipes #DTCPOD“Any category that you go into is going to be competitive, whether that's online or in brick and mortar. Most likely, there will be something that exists that’s somewhat similar to what you are trying to achieve.” @goodwipes #DTCPOD“What made us most productive in our conversations with retailers was having a strong founder story and backing it up with market research and analytics.” @goodwipes #DTCPOD“Great brands need great operating teams. The brands that survive have great operating teams whether they make millions or thousands.” @goodwipes #DTCPOD“I see competition as a positive because it helps validate that the market exists.” @goodwipes #DTCPODWe Speak About:[01:05] About Sam[01:20] About Goodwipes[03:05] Why Sam and Charlie started Goodwipes[07:25] Sam and Charlie’s path to founding Goodwipes[08:55] How Sam and Charlie put together the money to start Goodwipes[10:20] How Goodwipes became a category leader[13:00] Sam’s thoughts on why we’re seeing a product reinvention revolution[16:05] Sam’s advice for getting your product in retail[19:10] What Sam thinks is possible for other brands looking to do product reinvention[21:10] How Sam is staying ahead of competitors[23:55] Sam’s advice for others trying to do product reinvention[25:50] Brands and people that Sam follows and looks up to[28:55] Sam’s advice for overcoming challenges[30:15] What’s next for GoodwipesHow to reinvent an existing product in a category that hasn’t seen much innovationSam Nebel, Founder of Goodwipes, joins the POD to talk about product reinvention. Sam knows a thing or two about product reinvention.His company, Goodwipes, sells disposable wipes.Even though disposable wipes have been around for a while, Sam and his Co-founder Charlie decided to take a stab at reinventing the space.No one was really innovating in disposable wipes so they decided to bring their wipes to the market as a high-quality, premium, and eco-friendly option.To bring a better product to the market, Sam and Charlie spent a good part of a year doing research and development.To reinvent a product category, you need more than a great founder storyThe part that put Sam and Charlie over the top was their attention to understanding the market. They had a fantastic founder story, but to convince retailers they needed more.Their understanding of the toilet paper market and how they could acquire customers was a big reason that retailers decided to supply their products.Sam and Charlie also had a great understanding of shoppers. They knew that many adults really didn’t want to shop for disposable wipes but were open to more brands that were value-driven.Goodwipes was able to capitalize on that market gap to grow.Even though Goodwipes had a first-mover advantage, they are constantly working to grow and maintain their share of the market.Stay tuned as Sam discusses his thoughts on product reinvention, whether there is still space to reinvent products, and how Goodwipes is staying ahead of competition.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:The Goodwipes website: https://goodwipes.com/Follow Goodwipes on Instagram: https://www.instagram.com/goodwipes/Connect with Sam: https://www.linkedin.com/in/sam-nebel-6417362b

Being an early employee at Daily Harvest and getting a front-row seat to Daily Harvest’s growth was incredibly helpful in understanding how to grow a business.” @mayssa_c #DTCPOD“Something that I really love about the CPG world is that the best products rise to the top. It’s not always the ones with the biggest PR team or coolest brand.” @mayssa_c #DTCPOD“We think a lot about brand and how do we make consumers in our community know that we are a brand about eating more candy, not less candy.” @mayssa_c #DTCPOD“For the consumer, buying DTC is very different than buying off of Amazon or buying from a bodega so the unboxing experience is key.” @mayssa_c #DTCPOD“We are careful about adding new ways to engage with our community because we want them to be more additive rather than an annoyance.” @mayssa_c #DTCPODWe Speak About:[01:05] About BEHAVE[02:30] A little about Mayssa’s path to BEHAVE[08:05] Mayssa outlines the steps that happened to bring BEHAVE to the market[11:00] How Mayssa funded BEHAVE and managed her capital[13:15] Mayssa shares her thoughts about how important funding and press is to growth[16:25] The keys to creating a disruptive product[19:45] Everything Mayssa does to build and grow BEHAVE’s community[24:45] Mayssa’s process to build BEHAVE’s brand personality[30:15] How Mayssa is creating disruption post-purchase[33:45] Mayssa’s suggestions for building a disruptive brand[36:35] What’s next for BEHAVE?Building a disruptive brand in a timeless productMayssa Chehata, founder of BEHAVE, joins the POD to talk about how how to create a disruptive brand.BEHAVE is a brand that is disrupting the candy industry both in its product which is a low-sugar candy and in its positioning which is more geared towards adults.Even though BEHAVE is new to the market, Mayssa has actually been working on the product for a couple of years.She came up with the idea two years ago and started working with a chef last year to develop the product. Although the product launch was derailed for a couple of months due to the pandemic, Mayssa and her team spent many months fine-tuning every detail of the brand.By creating a product that’s different, Mayssa has been able to get a lot of attention from investors and the press. That attention has further accelerated the growth of the product.Disruptive brands are more than cool websites and unique productsMayssa is constantly working to create the most disruptive brand possible. That starts with the way she manages capital all the way to the post-purchase experience.Although BEHAVE has received funding, Mayssa did a great job executing her go to market strategy almost single-handedly. BEHAVE didn’t add team members until close to launch.Mayssa has also optimized the post-purchase experience.BEHAVE’s strategy includes creating unique packaging that is more welcoming and enjoyable than your typical brown Amazon box.Stay tuned as Mayssa shares her best tips for creating a disruptive brand (including what signals to look for) and outlines how to build a brand with personality.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:BEHAVE’s disruptive website: https://www.eatbehave.com/BEHAVE’s Instagram: https://www.instagram.com/eatbehave/Connect with Mayssa: https://www.linkedin.com/in/mayssa-chehata-86b21140/

“The initial seed capital that you need to go from zero to one is usually something you will have to raise on your own.” @DanielRodic #DTCPOD“The most important thing is not the dollar amount or the valuation tied to funding, but that every single line in a contract technically has some cost related to it.” @DanielRodic #DTCPOD“At Clearbanc, we don’t make founders give personal guarantees or make liens on assets. We just charge a flat fee.” @DanielRodic #DTCPOD“Clearbanc funding is built to fund repeatable forms of growth and investment where you have a pretty predictable rate of return.” @DanielRodic #DTCPOD“We see a lot of founders leave money on the table by not taking funding when the business economics say they should and the money could help scale.” @DanielRodic #DTCPODWe Speak About:[01:10] About Clearbanc[03:00] When should eCommerce brands consider funding[04:05] What VCs are looking for if you’re trying to raise equity financing[04:50] When equity dollars make sense[06:15] Hidden traps to be aware of when receiving outside investment[08:50] How Clearbanc’s financing is different from other financing and funding [09:55] Clearbanc’s investment decision process[11:50] How Clearbanc helps founders win[16:10] Daniel dives into matching investor expectations with a business[18:15] The key growth metrics you should be following[19:55] Preselling and how Clearbanc accelerates presells for brands[23:05] What brands should spend Clearbanc funding on[25:10] What brands should spend equity funding on[26:45] What to look for when spending and marketing and creating sustainable growth[30:30] Common mistakes by founders when it comes to fundingEverything you need to know about when to raise money for your brand and where to spend itDaniel Rodic, Head of Market Development at Clearbanc, joins the POD to talk about growth capital and equity funding for DTC brands.Clearbanc is the biggest eCommerce investor and has invested over $1 billion in over 3,300 companies!Daniel is a Forbes 30 under 30 alum and former podcast host himself.Many fast-growing consumer brands often raise money through equity financing. This is when investors trade money in exchange for equity from the founders.This is a common way for brands to help fund growth expenses and reach goals faster. Although equity funding is a common way of scaling a DTC brand, it’s not the only source of funding brands should be looking for.That’s where Clearbanc comes in.Clearbanc offers non-dilutive funding for brand founders looking to scale fast. Instead of taking equity, they charge a flat fee to brands. Clearbanc helps brands get capital and helps them spend it the best way possibleClearbanc doesn’t just give capital to brand founders. They also help them to succeed.Founders can decide to spend the money the way they want. If they are looking for guidance on where to spend though, Clearbanc has tools and people ready to help.Their data-driven platform can help founders understand where they rank among other brands. Also, they have strong partnerships that provide brands the people and tools they need to execute.Clearbanc’s goal is to make sure that once you receive capital, you’re able to use it to continue to grow your business.Stay tuned as Daniel also discusses what key growth metrics you should be looking at, when to get funding, and where to spend the dollars you get.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Clearbanc and Trend’s partnership: https://beta.clearbanc.com/techpartners/TrendClearbanc’s website: https://clearbanc.com/Get funded by Clearbanc: https://my.clearbanc.com/direct/signup-valuationConnect with Daniel: https://www.linkedin.com/in/danielrodic/

“If you’re looking to scale user-generated content and influencer-generated content, Trend can help you do it at $100 per creator.” @jadesai94 #DTCPOD“To run a successful creator or influencer campaign, you want to make sure you pick creators and influencers that fit your brand.” @jadesai94 #DTCPOD“The reason creator and influencer content works so well is that it often looks native to the platform. It doesn’t look like it’s coming from a brand.” @jadesai94 #DTCPOD“By using custom brand content in ads from creators and influencers on Trend, Mizzen+Main was able to increase ROAS by 2.7x.” @jadesai94 #DTCPOD“Don’t just stop at generating the post from a creator or influencer. Use that content on your website, emails, social, and ads to get more mileage out of your partnerships.” @jadesai94 #DTCPODWe Speak About:[01:20] What parts of Mizzen+Main’s creator strategy we are going to cover[01:30] How Mizzen+Main activates creators and influencers[03:00] How to pick the right creators and influencers for your brand[03:40] Where Mizzen+Main is using custom brand content by creators[04:20] Why creator and influencer content will perform better than your own content[05:00] Where else to use user-generated content and influencer-generated content[05:50] Why all of your ad content should use UGC and IGC[07:10] Breaking down Mizzen+Main’s whitelisting strategy and results[08:15] What Mizzen+Main did after whitelisting to get even more results[09:30] How to start replicating Mizzen+Main’s content strategyHow Mizzen+Main increased purchases by 2.3x and return on ad spend by 2.7x with custom creator contentToday, we are breaking down Mizzen+Main’s winning creator strategy that’s increased purchases and boosted ad performance. Mizzen+Main has run campaigns on Trend, so we’re excited to break down their strategy.For context, Mizzen+Main is a clothing brand that specializes in performance fabric menswear. Mizzen+Main’s strategy for activating creators and influencers has helped boost conversions and stay top of mind for consumers.There are two big reasons Mizzen+Main has been so successful in working with creators and influencers:They make sure to pick creators and influencers that fit in with their brand.They make sure to get the most mileage out of these partnerships, using influencer-generated content in multiple ways.Continuing to get more mileage out of creator content is key in generating a return on your investment. You can’t just rely on an influencer’s post to make you money.Stay tuned as we cover where Mizzen+Main activates creators, how they pick the right ones, where they use the custom brand content they get, and what results they have generated.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Mizzen+Main’s website: https://www.mizzenandmain.com/Facebook ads library: https://www.facebook.com/ads/library/Trend breaks down Mizzen+Main’s creator and influencer strategy in a blog post: https://trend.io/blog/mizzen-and-main-dtc-marketing-micro-influencersMizzen+Main dark posting case study: https://www.facebook.com/business/success/mizzen-and-main