“A consumer's attention is a finite resource. Make sure you do the most with the time you have with them.” @alliareed #DTCPOD“Reddit is a wonderful tool for research, for tapping into that community and getting a finger on feedback for a product.” @alliareed #DTCPODI didn't spend any money on marketing or advertising of any kind for the first three years. So it was 100% organic growth.” @alliareed #DTCPOD“On Instagram, I shared the science that I was discovering behind the research, and it was something that you couldn't really get anywhere else because there weren't a lot of people manufacturing cosmetics live.” @alliareed #DTCPOD“I think there is a unique challenge in selling direct to consumer skincare in that if you're selling fashion, you can like how it looks. Skincare isn’t something you can necessarily convey digitally. ” @alliareed #DTCPODWe Speak About:[00:53] Alli introduces herself and Stratia [03:21] How Stratia became an unanticipated entrepreneurship opportunity[04:14] Previous work experience that helped shape the marketing strategy for Stratia[06:57] Utilizing Reddit as a foundation for building the brand [10:37] How the brand stays an active part of the consumer community [12:05] How the marketing mix has altered as the brand has progressed[14:16] The social media platforms that enabled early product growth [15:38] Growth strategies on Instagram that differentiated the brand[18:30] The unique approach for promoting through TikTok [20:19] Challenges faced with differentiating the brand through social media[22:30] How to avoid common mistakes when building a business [24:04] Industry networking for Stratia Skincare[25:30] What’s next for Stratia and where to find Stratia Skincare, and Alli Reed onlineHow Reddit helped launched Stratia skincare from hobby into full-time jobAlli Reed, Owner of Stratia Skincare, joins the POD to give some insight on the direct-to-consumer business’s growth, marketing strategy, and how the brand got started. Stratia Skincare is a cosmetic brand focused on being affordable and effective that started off on Reddit and exponentially grew.Alli had no expectations of the product developing into a large entrepreneurship opportunity; However, the product grew a natural following and boomed from there. No marketing or advertising expenses were involved for the first three years of production. Brand growth was fostered by positive reviews and word of mouth. Product growth transitioned the marketing mix and sales coming from reddit have extended to other platforms. As the business has grown it has now saturated credit markets.Alli recognizes that Stratia is an authentic cosmetic company that will continue to grow, as direct- to-consumer companies are gaining more attention due to COVID-19 increasing online shopping.Sometimes in DTC, it pays to market differentlyStratia Skincare stands out as an eCommerce cosmetic company that delivers simple, effective, and affordable products. The brand further differentiates itself by providing the science behind the ingredients in their products and sharing this knowledge with their consumers. A large percentage of their business now comes from instagram, and Alli is now utilizing TikTok to further the brand’s growth.Alli takes a unique approach of showing how knowledge based the brand is and the level of research involved, through social media platforms.  Alli recommends seeking advice from established companies in the industry you are getting into to avoid simple mistakes. Stay tuned as Alli discusses how Stratia Skincare has grown from a small hobby into a successful business. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Stratia Skincare website: https://www.stratiaskin.com/Stratia Skincare instagram: https://instagram.com/stratiaskin/  Stratia Skincare TikTok: https://www.tiktok.com/@stratiaskin/Alli Reed’s email: Alli@stratiaskin.com

“Brand exclusives and community go hand-in-hand for brands. You need a great offer to get customers in your community.” @jadesai94 #DTCPOD“Communities can be brand-owned or not brand-owned. It just depends on the bandwidth you have.” @jadesai94 #DTCPOD“If you decide to create a brand-owned community, build it where your audience is. Don’t just build it on Facebook because it’s Facebook.” @jadesai94 #DTCPOD“Communities can be a great source of product feedback. They can tell you what new products they want next too.” @jadesai94 #DTCPOD“Make sure to have a qualification process on how to decide when customers can enter your exclusive community.” @jadesai94 #DTCPODWe Speak About:[00:45] Driving community and how it relates to exclusives[01:30] Benefits to offer to your community[02:40] Brands that do a great job with exclusives and community[04:45] Brand-owned communities vs non-brand owned communities[05:05] Companies that have brand-owned communities[06:35] How to build brand-owned communities[08:55] Advantages of building communities[11:05] What you need to run a communityBrand communities - it’s time to start building one if you haven’tEverybody knows the power of community. So why is it that some brands don’t invest in it?Brand communities can be a powerful tool when done right. They can be great sources of feedback, recurring revenue, and even reduce support tickets.A good community feeds off of each other and acts like an extra employee and a super customer, spreading the word about your brand and buying up a lot of products.Communities can be either brand-owned or not brand-owned. There’s no right or wrong choice between the two. They are just different.To get people to buy into your community though, you might need to sweeten your offerStay tuned as we discuss where to build communities, what’s a brand-owned community, brands that are crushing community, and more.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Great DTC brand communities: https://socialladderapp.com/2020/02/11/4-dtc-brand-communities-we-love/Steps to build online communities: https://www.bigcommerce.com/blog/online-communities/#7-steps-for-building-an-online-community

“The more you’re able to provide DTC type tools on a B2B scale, you’ll be better off and have a leg up.” @irleslie #DTCPOD“Where we differentiate is a lot of small things that add up to people wanting to be a part of our brand.” @irleslie #DTCPOD“What makes us unique is that we really don’t have to segment by “office-desk chairs” because we’re not traditional office furniture.” @irleslie #DTCPOD“We never have a lack of data. I think what's tough for us is to really extrapolate what's the important data and what's the actionable data points.” @irleslie #DTCPOD“If you have good people and the position is not working, recognize if they bring value to the company, then figure out how to make it work in another position.”  @irleslie #DTCPODWe Speak About:[01:00] Ian introduces himself and Industry West[02:10] How Industry West became grew a DTC channel after focusing on B2B[04:06] B2B verticals versus eCommerce[06:00] How Industry West stands out with quality, curation, and sales support[08:00] Curating the catalog with the CEO for cool, cost-effective products[10:10] Importance of retaining acquired customers[12:20] Insight into traditional versus eCommerce sales cycles in the furniture industry[14:45] How Industry West targets customers online[18:00] The data, tools, and metrics used to track financials of advertising and sales[21:00] Value of having the right people and an eCommerce director[24:30] eCommerce tools that improve conversion rates[27:15] Future of Industry West and its growth[28:25] Where to find Industry West, Favor, and Ian Leslie onlineBringing a B2B furniture store to eCommerceIan Leslie, CMO of Industry West, joins the POD to share a little bit about the eCommerce furniture company’s growth and marketing strategies.Industry West is a furniture retailer with bold designs for modern living that started off on the B2B side. However, the founder and CEO saw the need for an eCommerce play in their industry. This allowed Industry West to connect directly and quickly with interior designers to support B2B furniture needs.Only five years ago, Industry West became more residential and consumer focused, which has heightened because of COVID.Ian recognizes that B2B is a legacy vertical overall, but doesn’t tend to be eCommerce friendly. If the verticals adapt well, companies that are able to provide DTC tools on a B2B scale will have a leg up.Industry West’s differentiation and eCommerce toolsIndustry West stands out, not only as an eCommerce furniture company but also due to its quality of products, customer experience, and curated catalog. The process of choosing products starts with the CEO and is then collaboratively developed with the product development team. This is how Industry West finds quality products that are cost-effective. These products are typically sold in the furniture industry’s vertical through emails and customer calls. Industry West receives a large percentage of their business this way, and Ian understands that this segment of the market will always exist.Nevertheless, Industry West has seen growth in online sales as a result of digital tools and website development. Three tools that Ian Leslie recommends to measure KPIs are Nosto for e-Commerce personalization, Magento for business intelligence, and Google Analytics to track daily website traffic. Stay tuned as Ian discusses how Industry West has grown in a traditional B2B space as a DTC eCommerce platform. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Industry West’s website: https://www.industrywest.com/Favor’s website: https://infavorof.com/Ian Leslie’s Twitter account: https://twitter.com/irleslie/

“The most common subscription model for eCommerce is a replenishment model. People receive new orders, every X months.” @jadesai94 #DTCPOD“If you’re able to move more customers to a subscription model, you start to operate more like a software business with recurring revenue.” @jadesai94 #DTCPOD“Creating recurring revenue through subscriptions can help you forecast sales much better. Especially if you’re retaining those subscriptions.” @jadesai94 #DTCPOD“When you get customers to subscribe, you should focus on turning them into superfans.” @jadesai94 #DTCPOD“Subscription models are often the fastest way to increase lifetime value for a customer.” @jadesai94 #DTCPODWe Speak About:[00:55] Different types of eCommerce subscription models[02:30] The perfect business model for subscription[03:15] High margins and subscription models[03:45] Some benefits of an eCommerce subscription model[04:55] Incentives for getting customers to subscribe[06:25] Ideas for turning subscribers into raving fans[08:15] Using subscription customers to optimize ad spend[08:55] Tools for running your subscription businesseCommerce subscription is your friend for increasing lifetime valueWe’ve all seen DTC and eCommerce brands ask to subscribe and save. But how do you run a subscription model that actually gets customers to subscribe?The first thing you’re going to need to successfully run a subscription model is a great business and great brand.Getting customers to subscribe is incredibly valuable to your business. When customers subscribe you don’t need to spend money reacquiring them and your lifetime value increases.To get more customers to subscribe, you are going to have to make an unbeatable offer. A good offer makes customers feel special and feel rewarded for subscribing.Stay tuned as we discuss what makes up the perfect business for subscription, some incentive ideas for your brand, and how to use subscribers to optimize ad spend.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Types of eCommerce subscription models: https://www.coredna.com/blogs/ecommerce-subscription-servicesDTC POD with Italic on access subscription model: https://trend.io/blog/founder-stories-jeremy-cai-italic

“We really invested in our formulations, which allowed us to scale because our products work and our return rate is less than one percent.” @itmebenji #DTCPOD“The space is becoming more crowded, but I view that as very validating and not something that keeps me up at night.” @itmebenji #DTCPOD“We made our facial cleansers in solid stick form, like a deodorant stick. We really took care and effort to make sure that our cleansing experience was pretty enjoyable.” @itmebenji #DTCPOD“We really started to find our stride and figure out how to speak to customers better. And that's what's allowed us to scale so quickly.” @itmebenji #DTCPOD“I took stock and thought about and reflected on that where society was heading and had a lot of conviction about skincare becoming a much bigger part of men's lives.” @itmebenji #DTCPODWe Speak About:[00:50] Ben’s background in health and wellness[03:45] How and why Disco was created [07:45] Disco’s customer validation in a crowded market[13:20] Getting a “good handle” on an estimate of users[15:25] How Ben realized there is a growing market for men’s skincare[18:25] Branding and pricing standpoint to compete against drugstores, and big brands[21:20] Creating organic and UGC content to educate consumers and solve problems[25:15] Ben talks about the challenges of being a founder[28:20] Three steps to connect better with customers that were a turning point for Disco[31:20] How Disco educates their customers about skincare in post-purchase content[33:40] Where to find Disco on socials and the webStanding out in a crowded, yet growing marketBenjamin Smith, founder & CEO of Disco, joins the POD to talk about changing the standard for men’s skincare and the importance of customer validation.Disco is a science-backed skincare brand with a focus on product development for a growing market of men.Benjamin has always been invested in his own health and wellness, especially skincare. Growing up, a family friend and dermatologist who is now Disco’s medical advisor, taught him how to take care of his skin early on.Having a dermatologist on the Disco teams helps them create clean products with deliberately chosen ingredients.There’s a gold rush to capture the market share of men, and the skincare space is crowded, but Ben views this as validating. Having a unique brand and effective products, allows Disco to reach its target consumers.A founder’s perspective, the importance of listening to customersBen understands from experience the challenges of being a founder. From the launch to the middle of last year, Disco had a low conversion rate and couldn’t figure out how to acquire users properly. Ben even ran out of money a couple of times.Finally, in the summer of last year, Disco found its stride by learning how to speak to customers better. That’s what allowed them to scale so quickly, especially in the last six to seven months.The three actions Ben took for Disco to reach its recent turning point were adding a post-survey into the checkout process, reaching out to customers for feedback, and noticing patterns between the two. Post-purchase surveys had five different reasons why customers may have purchased Disco. This gave real data from customer responses to understand why people were actually buying.Reaching out to customers, Ben received valuable feedback about the website experience and the product that was similar to post-purchase survey responses. Ben learned Disco needed to acquire customers in a different way. That’s when they really had a product-market fit and started to grow. Stay tuned as Ben discusses how he validated Disco, how to scale an eCommerce brand fast, and how Disco is using content to grow.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned links:Disco’s Tik Tok account: www.tiktok.com/@letsdiscoDisco’s Instagram account: www.instagram.com/letsdiscoDisco website: www.letsdisco.com

“To address operating constraints created by free shipping, consider adjusting your offer to create efficiency for your business.” @jadesai94 #DTCPOD“Sometimes you’ll see AOV dip with free shipping but that’s usually because of price points when consumers earn free shipping.” @jadesai94 #DTCPOD“Even if your AOV falls, make sure to pay attention to other metrics like conversion rate to see the bigger picture.” @jadesai94 #DTCPOD“Creating FOMO in regards to your shipping can be a great way to boost orders on certain days.” @jadesai94 #DTCPOD“Don't let pushback from one-time purchasers impact your pricing strategy. Focus on building lifetime value and super fans.” @jadesai94 #DTCPODWe Speak About:[01:20] Heartland Bread’s price change to fit in free shipping[02:20] How free shipping affect Heartland Bread’s conversion rate[03:30] Impact of free shipping on order size[05:05] Free shipping effect on daily money intake[05:55] How free shipping affected Heartland Bread’s daily money intake[06:45] Heartland Bread’s decision to change shipping process[08:30] Customer reaction to price strategy change[09:55] How to A/B price strategy and free shipping changesIs free shipping something to consider for your brand?Free shipping. Everybody loves it. So why is it that some brands choose to pass shipping costs to customers?Is it because of logistics issues? Is something else?In this episode of the DTC POD, we dive into Heartland Bread’s decision to change its pricing strategy and offer free shipping for its customers.Based on the price of your product, free shipping is something you may or may not want to consider.If your product is less expensive, rolling shipping costs into the product could make your product too expensive for customers. If your product is more expensive, free shipping might be a no-brainer.Stay tuned as we discuss Heartland Bread’s previous pricing strategy, their new strategy with free shipping, and the effect it had on their business.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:More on Heartland Bread’s free shipping strategy: https://sendeats.com/blog/free-shipping/

“In Q1  of 2021, we spent $4,315 on Trend and made $51,194 from working with creators on Trend's platform.” Ashton Marshall #DTCPOD“We make sure and pick influencers who are aligned with  our product and our target market.” Ashton Marshall #DTCPOD“At the end of the day, you need to create trust. That's the only way people are going to buy it from you.” Ashton Marshall #DTCPOD“Our Facebook group has about 2 million people in it. The reason it works so well is that the people in that group post content about their interests and support each other.” Ashton Marshall #DTCPOD“People miss out on many opportunities because they aren't as open-minded. If something doesn't work once, give it another shot in a more optimistic way.” Ashton Marshall #DTCPODWe Speak About:[00:55] About Ashton and Mindful Health[05:10] Affiliate vs Influencer marketing[06:45] Growing brands and engaging audiences[11:20] Ashton learning and using influencer marketing[16:35 How Mindful Health drives results[18:05] Utilizing content to boost results[20:35] Ashton’s Facebook group with 2 million users[27:00] Remaining optimistic with your brand[28:10] What’s next for Mindful HealthWhen used right, influencers can 7x your revenue. Ashton Marshall, Affiliate Manager of Mindful Health, joins the POD to talk about the differences as well as the benefits of influencer marketing and working with creators. Mindful Health focuses on internal and external wellness, acquiring brands to promote and achieve their mission. In the podcast, Ashton not only discusses the benefits of influencers but also the benefits of a good affiliate strategy.Affiliate and Influencers are two different things that are often confused, but affiliate generally encompasses email and traffic. It is a lot easier to gauge specific traffic from affiliates, rather than through using influencers, and understand how much revenue can be generated. But when you combine spend with gut and analytics, influencer marketing can be much more lucrative than affiliate marketing sometimes.Influencer Marketing has shown to be a necessary strategy for Mindful Health. In the past, Ashton had little success working with influencers to grow the brand, especially Instagram. Using Trend has helped Ashton and Mindful Health with achieving more success with influencer marketing. Trend pre-vets influencers for brands. Pre-vetted influencers on Trend create better content and have more to offer to brands. This was key in Ashton's success with Trend. It is also important to understand and know your audience so that you can properly get the message across to them. Stay tuned as Ashton shares his experience as an affiliate manager and working with influencers for Mindful Health and how it has helped the brand growIf you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Mindful Health’s website: https://mindfulhealthlife.com/Mindful Health on Twitter: https://twitter.com/mindfulhealth

“There are two components to going viral, either the product itself is viral or the creator or the person who uses it as viral.” @conorblewis #DTCPOD“I did most of my funding because I was sending out to eighty thousand people that I had nurtured and gotten to know personally. That is the power of generating a strong list and educating your customers.” @conorblewis #DTCPOD“Building a community was a really personal touch from the beginning where you need to nurture it as it grows.” @conorblewis #DTCPOD“You can make a product and put it out in a short amount of time if you're willing to learn and research. It’s about three things: making it, sourcing it and putting it out to get it validated.” @conorblewis #DTCPOD“Use all the free resources at your disposal to make that happen. For me, it was podcasts, books, a ton of online research.” @conorblewis #DTCPODWe Speak About:[00:55] About Conor and FORT[02:25] FORT’s product development timeline[04:45] How FORT raised over $2 million on Kickstarter[10:55] Gamifying FORT’s marketing strategy[09:55] Creating virality with a product[12:00] Expanding reach while limiting advertising costs[19:40] FORT’s Kickstarter timeline[16:35] Building FORT’s online community[20:20] Using sustainable materials in your product[23:35] Advice for other founders[27:50] What’s next for FORTStrong research and product development lead to successful products. Conor Lewis, CEO and founder of FORT, joins the POD to talk about FORT’s successful crowdfunding campaign and strong Facebook community.His company FORT, sells magnetic pillow fort for children. Conor lost his job in April 2020 and started FORT soon after. The idea was one of many startup ideas on Conor's phone. FORT was developed in only a couple of months due to Conor’s push to develop a product fast. FORT already had a strong email list and community before deciding to crowdfund on Kickstarter. Building an online community and how to leverage it into a successful crowdfunding campaign. FORT gamified the sharing of their product, allowing them to expand their reach using their strong online community. Using a private Facebook group, Conor was able to build personal connections with his audience.He used the Facebook group as a way to get feedback on the idea of his product and answer questions personally to his audience. Because of the nurturing of this community, FORT’s Kickstarter campaign was able to raise over 2 million dollars in less than a day. Stay tuned as Conor shares his experience launching FORT on Kickstarter thanks to a strong online community.  If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Follow Conor on Twitter: https://twitter.com/conorblewisFollow Conor on Instagram: https://www.instagram.com/conorblewis/FORT’s website: https://getthefort.com/FORT’s Kickstarter campaign: https://www.kickstarter.com/projects/conorblewis/fort-magnetic-pillow-fortFORT on Twitter: https://twitter.com/getthefort

 “I love the idea of crowdfunding. I'm a huge community builder, super connector, and I love the idea of building an army of people who are fighting for us to succeed.” @cbm #DTCPOD“Our products can create a lot more intimacy and conversation. And I think it's a beautiful thing in a world that's increasingly digital to be in the physical product space.” @cbm #DTCPOD“And I think building interesting networks and online communities allow you to move a bit faster, even if the industry does not move at that pace.” @cbm #DTCPOD“There's an initial boom when you launch and then waves of booms with periods to mellow out. That’s how we've done a pretty good job at keeping that momentum going.” @cbm #DTCPOD“We post every day on Instagram. We're commenting on other people's posts. And I think that engagement is really important.” @cbm #DTCPODWe Speak About:[01:20] About Courtney and AKUA[03:20] AKUA’s history in crowdfunding[07:15] Developing the initial Kelp Jerky product[10:55] The sustainability of using kelp[13:45] Courtney’s transition from tech to food[15:35] Building a community with your brand[19:40] Richard Branson’s testimony for AKUA[23:50] Advice for other founders[25:45] What’s next for AKUAProduct lines can be both sustainable and successful. Courtney Boyd Myers, CEO and co-founder of AKUA, joins the POD to talk about AKUA’s dedication to sustainable meat alternatives in the form of ocean-farmed Kelp. Courtney first learned about kelp through a friend, who runs a nonprofit dedicated to growing kelp farms, which started her interest in kelp. AKUA utilized crowdfunding to expose their product and build an online community surrounding their brand. Kelp is both a sustainable source of food, but it is extremely high in nutritional value. The Kelp Jerky was their first product, trying to start with a dried, shelf stable product for their customers and later expand into other meat alternatives. Building an online community is important in developing your brand. The transition from the tech industry to the food industry for Courtney. One of the biggest challenges was the differences in pace between tech and food, but building a community was essential to Courtney’s success. Creating a product was difficult for Courtney and she underestimated the product development timeline. She created a facebook group to foster growth and build the community for her brand. Timing is important and maintaining momentum with content is important to keeping the community engaged and invested in your product. Stay tuned as Courtney shares her experience launching her sustainable meat alternative using kelp as well as building a community through crowdfunding and creating meaningful content. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Follow Courtney on Instagram: https://www.instagram.com/cbm/AKUA’s website: https://akua.co/AKUA’s Republic Page: https://republic.co/akuaFollow AKUA on Instagram: https://www.instagram.com/lifeakua/Follow AKUA on Twitter: https://twitter.com/lifeakua

“Make sure you tailor your offer to something that's personal to a customer or shopper.” @jadesai94 #DTCPOD“DTC brands are starting to look the same. We're going to start to see a shift in brand palettes this year.” @jadesai94 #DTCPOD“Live streaming has really taken off in the past couple of years and will continue to take off.” @jadesai94 #DTCPOD“The biggest thing that you can do is really understand how you can create demand - the messaging that you can do, the positioning, and the story that you can tell.” @jadesai94 #DTCPOD“Don't limit yourself to only domestic sales if possible. Do some research on selling internationally. The international markets are a great way to grow.” @jadesai94 #DTCPODWe Speak About:[00:55] Offering a personalized experience[01:55] Trends in brand aesthetics[02:35] The growth of live streaming[04:50] DTC brands globalizing[07:00] The growth of social commerce[07:50] Payment via textBeing unique is one of the biggest trends for DTC brands in 2021.We’re covering some of the up-and-coming trends to look out for in DTC brands for the year. Tailoring your offer to something that's personal to a customer or someone that's interested in your product is key. Many DTC brands are beginning to look the same. We're going to see a little bit of that changing.That doesn't mean that you should just jump right into a rebrand. Making sure your product and your brand is unique in terms of messaging and positioning is one of the most important things to do in order to stand out.  The use of technology has expanded the horizons for marketing in DTC brands, especially because of the pandemic. Expanding product markets internationally is another trend that has grown within the past year and might be a good way to grow. Social commerce has become really popular through apps such as TikTok, Instagram, and Facebook, and there's been a lot of moves towards that. More and more companies are enabling payment via text. Text communication enables the possibility of offering new things for your customers while selling your product. With the pandemic, eCommerce has grown tremendously, and so has technology in terms of marketing DTC brands. Stay tuned as Jay shares the trends in the DTC world to look out for in 2021. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:More on DTC trends for 2021: https://marketerhire.com/blog/dtc-trends