

Entrepreneurial Thought Leaders (ETL)
Stanford eCorner
Each week, experienced entrepreneurs and innovators come to Stanford University to candidly share lessons they’ve learned while developing, launching and scaling disruptive ideas. The Entrepreneurial Thought Leaders Series (ETL) is produced by the Stanford Technology Ventures Program (STVP) and published on eCorner by STVP.
Episodes
Mentioned books

Oct 5, 2016 • 37min
Michael Terrell (Terrell Leadership Group) - Special: Stanford Innovation Lab - Michael Terrell
What is the number one cause for failure in early-stage startups? Team issues! In this episode of Stanford Innovation Lab, Tina Seelig interviews executive coach Michael Terrell. Michael is the founder and managing partner of Terrell Leadership Group, and co-author of The Inside Out Effect, which focuses on effective leadership. In this conversation, Michael shares his insights on effective team dynamics, his process for diagnosing team issues, and examples of how he works through team challenges.

May 25, 2016 • 54min
Richard Miller (Olin College) - More Innovation Through Education
Richard Miller, president of Olin College, describes disruptive ideas about education and learning that universities should adopt to graduate more creative, entrepreneurial and impactful engineers. He explains how a focus on math and science alone won't result in more innovation, and that higher education must instill traits like grit and independent thinking.

May 18, 2016 • 1h 2min
William Perry (Stanford University) - Dedication to Innovation and Nation
Former U.S. Secretary of Defense William Perry recalls major chapters from his illustrious career with entrepreneurship educator Steve Blank in a discussion that spans Silicon Valley's evolution, digital technology's emergence and its adoption by the military, to Perry's time in Washington and his deep expertise in world affairs.

May 11, 2016 • 56min
Bobby Lee (BTCC) - Why Bitcoin Makes Sense
Bobby Lee, the co-founder and CEO of leading Bitcoin financial platform BTCC, answers some of the most common questions about the cryptocurrency, explains how its value is set and why it is the perfect monetary system for the digital age. Lee also shares familiar lessons for entrepreneurs that he learned launching his first startup in China.

21 snips
May 4, 2016 • 51min
Al Ramadan and Dave Peterson (Play Bigger Advisors) - How to Be a Category King
Al Ramadan, co-founding partner of Play Bigger Advisors with a background in mathematics and software, and Dave Peterson, former CMO and fellow co-founder, explore the art of category design. They reveal how innovators create and dominate markets by effectively framing their products. The duo shares fascinating insights into the evolution of companies like Airbnb and the importance of naming strategies in marketing. They discuss how category design shapes brand identity and influences consumer perception, using iconic examples from tech giants.

Apr 27, 2016 • 50min
DJ Kleinbaum (Emerald Therapeutics) - Contrarian Truths Empowering Innovation
DJ Kleinbaum, co-founder of Emerald Therapeutics, shares how his company balances growth to drive biotechnology breakthroughs, while supporting a culture that honors fresh-eyes thinking and the sharing of contrarian truths. Kleinbaum also discusses defining what makes your company different, and why "Eroom’s Law" looms large for the future of drug development.

Apr 20, 2016 • 55min
Astro Teller (X) - Celebrating Failure Fuels Moonshots
Astro Teller, director of Alphabet's moonshot factory, X, describes how smart bets on world-changing innovations are aided by a culture that celebrates only the most audacious projects and rewards teams for showing the courage to find the biggest flaws. He also discusses how innovation can be systematized regardless of business type, resources or role at your company.

Apr 13, 2016 • 54min
Bernard Roth (Stanford University) - Reframing Problems and Getting Honest
Bernard Roth, co-founder and academic director of Stanford University's d.school, shares design-thinking tools for reframing life's stubborn problems and unlocking solutions. Professor Roth, author of the book "The Achievement Habit," also engages audience members in exercises meant to cut through the excuses we tell ourselves that hold us back from accomplishing our goals.

Apr 6, 2016 • 58min
Derek Belch (STRIVR Labs) - Immersed in Virtual Reality
Derek Belch, co-founder and CEO of STRIVR Labs, a startup that uses virtual reality to train athletes, describes the passion necessary for entrepreneurship and the features that give his business a competitive edge in a rising-tide industry. The former Stanford football player is candid about the personal sacrifices entailed in putting your all into your venture.

Mar 2, 2016 • 52min
Minnie Ingersoll (Shift) - A Drive to Disrupt
Entrepreneur Minnie Ingersoll talks about how a computer-science degree, an MBA and 11 years at Google prepared her to co-found the online auto marketplace Shift. Calling her startup "a car company with Google DNA," Ingersoll offers insights on opportunity recognition, product management, career-life balance and the importance of traits like humility and patience.


