The Small Business Radio Show

Barry Moltz
undefined
Feb 25, 2020 • 53min

#574 How to Use Customer Case Studies as Effective Marketing

SEGMENT 1: Prospects and clients want proof. One of the best ways to do this is to publish a case study to show prospective clients how people just like them have been successful with your product or service. What are the key points of the customer story you want to cover for a great case study and what are the common case study mistakes you want to avoid? Here to help is Brian McCarthy who is a direct-response copywriter that specializes in case studies.SEGMENT 2: Part of being a small business owner is to know how to have tough conversations with team members, customers and vendors. It’s tempting to avoid having these tough conversations but that can lead to additional damage. How exactly should we approach these tough conversations? Scott Miller, host of On Leadership With Scott Miller sponsored by Franklin Covey, is here to help.SEGMENT 3: Having remote staff can be incredibly beneficial for your small business. But it’s also one of the biggest challenges. How do you motivate a team you don’t physically see? How do you measure their performance? Here to help is Teresa Douglas, co-author of “Working Remotely: Secrets to Success for Employees on Distributed Teams”.Sponsored by Nextiva, LinkedIn, vCita and Blue Summit SuppliesBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.Listen to all the episodes of The Small Business Radio Show at www.barrymoltz.com
undefined
Feb 21, 2020 • 53min

#573 Is Your Business a Personal Prison or Financial Freedom?

SEGMENT 1: For many small business owners, starting a business is a dream of financial freedom; doing what they love and working when they want. Unfortunately, more often, it becomes a personal prison where they are required to work more hours than any job they’ve ever had and serve customers they dislike. How do you identify if starting a business will be a personal prison or financial freedom for you? David Neagle, founder of Life Is Now, Inc, discusses four questions every aspiring small business owner needs to ask in order to set themselves up for success.SEGMENT 2: Many companies are battling dysfunctional cultures that are holding them back, but it doesn’t have to be this way. Doug Brooks, author of “If This Book Doesn't Help, It Might be You”, shares how to correct dysfunctional corporate culture, including the actions (and inactions), people and processes that contribute to negative cultures.SEGMENT 3: One of the biggest barriers to our success is that we do not hold ourselves accountable and we are not accountable to others around us - our team, our customers and our vendors. Bobby Glen James, an Accountability Leadership keynote speaker, is here to share why we don’t do the things we say we’re going to, and how we can change that.Sponsored by Nextiva, LinkedIn, vCita and Blue Summit SuppliesBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.Listen to all the episodes of The Small Business Radio Show at www.barrymoltz.com
undefined
Feb 13, 2020 • 53min

#572 Why You’re Never Going to “Find Your Passion”

SEGMENT 1: There's no lack of people out there telling you to go find your passion and dream big. But why does it seem like when we try, we end up feeling more lost and overwhelmed than when we started? Liz Forkin Bohannon, founder of Sseko Designs, wants you to rethink everything you've been told about finding your passion and following your dreams. As she says, you're never going to find your passion because your passion and purpose are something you build--actively--day by day.SEGMENT 2: One of the technologies that will affect your small business the most every day is artificial intelligence (AI). Here to explain how it will impact your business is Chris Duffey, the Head of AI Innovation and Strategy at Adobe.SEGMENT 3: With all the changes to the economy and the presidential tariffs, what is the state of small biz in rural America? My guest, Becky McCray, is the best expert in this area. She is a lifelong small-town entrepreneur and is the co-founder of Save Your Town.Sponsored by Nextiva, LinkedIn, vCita and Blue Summit SuppliesBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.Listen to all the episodes of The Small Business Radio Show at www.barrymoltz.com
undefined
Feb 4, 2020 • 53min

#571 How the Cofounder of Anytime Fitness Built 4,000 Locations

SEGMENT 1: One thing that we are all working on is how to become better leaders. Unless we can lead our team, we will never get the leverage to build a big and profitable company. My next guest, Chuck Runyon, Cofounder of Anytime Fitness, is here to share how he built a company that has close to 5000 franchise locations in over 50 countries across seven continents.SEGMENT 2: 50-70% of small businesses still don’t have a website! Why? Many say they are intimidated by the process or don’t need a website because they get business mainly through referrals. Here to show you how easy it is to build a website, and why it is so critical for small businesses to have one, is Jay Christensen, VP at Hostway.SEGMENT 3: Over my 30 years in small business, I have found that most owners don’t have the financial habits to be successful with their company. Money strategist and business coach Matt Baker is here to share the seven financial habits of the most successful small business owners so you can learn which habits you need to adopt.Sponsored by Nextiva, LinkedIn, vCita and Blue Summit SuppliesBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.Listen to all the episodes of The Small Business Radio Show at www.barrymoltz.com
undefined
Jan 28, 2020 • 53min

#570 Former Peloton Instructor Inspires as a Personal Trainer and Motivator

SEGMENT 1: The business of personal fitness certainly has changed over the past decade years. It used to be if you wanted to exercise, you would go to a gym. Then you could join a fancy health club to work out. Then there were exercise videos to follow along at home. But now, there are companies like Peloton and Nordic Track that can bring a personal trainer into your home and you can work out with 100 of your closest friends connected through social media. Joining us to discuss what it’s like to be a personal fitness trainer in the age of social media is one of my favorite motivational trainers, Jennifer Jacobs of JMethod Fitness.SEGMENT 2: Most small business owners have the dream of selling their company. But what they don’t realize is how much their values and principles will be tested in the process. Here to talk about his experience is Sunny Vanderbeck who is an entrepreneur, CEO, investor, military leader and author with over a decade of experience in leading companies to success.SEGMENT 3: At the inception of a company, one of the biggest things it lacks is process and infrastructure to grow. Matt Finsilver, COO of Blue Summit Supplies, is here to share his experience with adding structure to an entrepreneurial business so it could fulfill its potential.Sponsored by Nextiva, LinkedIn, efile4Biz, vCita and Blue Summit SuppliesBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.Listen to all the episodes of The Small Business Radio Show at www.barrymoltz.com
undefined
Jan 21, 2020 • 54min

#569 How to Deal with Mean People Who Suck at Work

SEGMENT 1: In the business world, there are a lot of great people who will help you achieve your goals, but there are also some mean people who really suck. Here to help us deal with the mean people who suck is the globally-recognized keynote speaker on leadership, culture, and marketing, Michael Brenner.SEGMENT 2: One of the biggest issues very small business owners face is how to keep track of all the things that go on in their business. They start out thinking that they can keep track of it informally or on a spreadsheet, but this ends up being a big mistake. Here to talk about her experience is Bianca Shellie-Robinson, the founder of the Cayden Cay Consulting.SEGMENT 3: All small business owners know that if they are not changing they are being left behind….but if that is true, why do so many innovations come from outside your industry and why do people stay stuck in doing the same thing over and over again? Here to help is one of the world’s leading innovation strategists and futurists, Nick Webb.Sponsored by Nextiva, LinkedIn, efile4Biz, vCita and Blue Summit SuppliesBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.Listen to all the episodes of The Small Business Radio Show at www.barrymoltz.com
undefined
Jan 14, 2020 • 53min

#568 Predict the Future with these Megatrends from Rohit Bhargava

SEGMENT 1: What if you could predict the future? For the past ten years, Rohit Bhargava has published an annual trend report that has been read or shared by more than a million readers. He’s here to share a few of the megatrends from his all new tenth (and final!) edition, which looks back at more than a hundred past predictions to spotlight the biggest megatrends that will change how we buy, sell or believe anything. SEGMENT 2: Most small business owners start running the financial and operations side of the business on Quickbooks. This is not a bad place to start, but as the business grows, they make up for what Quickbooks doesn’t do by adding one-off applications for other functions. Then, as they try to keep track of their money and inventory across multiple platforms, it ends up being a mess because they don’t have reports that accurately tell them what is going on in their company. Here to help is Siva Iswaran who heads the Finance and Operations Suite at Zoho.SEGMENT 3: First impressions are so important in small business these days since customers are making decisions in seconds – that impression could be the difference between the start of a loyal customer or nothing at all. Here to help with how to form the best first impressions that produce lasting loyalty is Molly Moore who is the CMO of Ruby Receptionists.Sponsored by Nextiva, LinkedIn, efile4Biz, vCita and Blue Summit SuppliesBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.Listen to all the episodes of The Small Business Radio Show at www.barrymoltz.com
undefined
Jan 14, 2020 • 53min

#567 Co-Founder Marc Randolph Shares Why Everyone Doubted Netflix’s Success

SEGMENT 1: One of the most explosive entrepreneurs of our time, Marc Randolph, co-founder of Netflix, is here to share the birth story of Netflix, why everyone doubted Netflix’s success, and how they ultimately beat Blockbuster, a company they tried to sell themselves to early on and were rejected by!SEGMENT 2: What is the best way to find people to work in your company especially in this environment of almost a full employment economy? Here to help is Raj Mukherjee, the Senior Vice President of Product & GM, SMB at Indeed.SEGMENT 3: It’s that time of year again - tax time! Small businesses are not only responsible for filing their state and federal income taxes every year, they also need to file informational returns – the W-2’s and 1099’s that tell the IRS how much you paid your employees and contractors – by January 31st. Here to help is Jaime Lizotte, the HR & Tax Compliance Solutions Manager at ComplyRight.Sponsored by Nextiva, LinkedIn, efile4Biz, vCita and Blue Summit SuppliesBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.Listen to all the episodes of The Small Business Radio Show at www.barrymoltz.com
undefined
Dec 31, 2019 • 53min

#566 Why People Are Complaining About Your Meetings

SEGMENT 1: I hear people complain about having too many meetings all the time. But I don’t think having meetings is the problem, it’s how we’re having them. Done right, meetings can be extremely valuable. Here to help is Meeting Maven Elise Keith.SEGMENT 2: There has been a huge shift toward small business owners using freelancers instead of employees because they can keep their overhead low plus match the best person to the best task when they need to. However, effectively using freelancers is not without its challenges, especially when they are virtual. Here to show us a successful strategy is Shawn Hessinger, the Executive Editor for Small Business Trends.SEGMENT 3: A lot of small business owners see Amazon as their biggest competitor. But if you’re selling a product and you’re not using Amazon as part of your distribution strategy, you’re making a big mistake. Here to show us how to use Amazon successfully is Owen Franklin, the founder and CEO of Blue Summit Supplies.Sponsored by Nextiva, efile4Biz, vCita and Blue Summit SuppliesBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.Listen to all the episodes of The Small Business Radio Show at www.barrymoltz.com
undefined
Dec 31, 2019 • 53min

#565 How to Make Your “Impossible Relationships” Healthier and Happier

SEGMENT 1: In any difficult relationship, whether professional, romantic, family, friendship or some other type of relationship, there are two sides to the story. What if there was a way to rid any relationship from its dysfunction, even if you think you aren’t the cause of it? Bryan Falchuk, best-selling author, professional speaker and executive coach who helps people change their lives for the better, is here to help.SEGMENT 2: Why does the world need another bottled water? Ryan Emmons and CFO Adam Schechter are here to share the origin story of Waiākea Hawaiian Volcanic Water and share their advice for scaling your technology with your business.SEGMENT 3: Much of communication is non-verbal, and it is said body language is more of a true measure of what a person is actually trying to communicate. So what body language should you look for in a business meeting? Here to help is Greg Hartley who served for nearly twenty years as an intelligence collector, interrogator, and interrogation trainer with the U.S. Army.Sponsored by Nextiva, efile4Biz, vCita and Blue Summit SuppliesBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.Listen to all the episodes of The Small Business Radio Show at www.barrymoltz.com

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app