

Denoised
VP Land
When it comes to AI and the film industry, noise is everywhere. We cut through it.Denoised is your twice-weekly deep dive into the most interesting and relevant topics in media, entertainment, and creative technology. Hosted by Addy Ghani (Media Industry Analyst) and Joey Daoud (media producer and founder of VP Land), this podcast unpacks the latest trends shaping the industry—from Generative AI, Virtual Production, Hardware & Software innovations, Cloud workflows, Filmmaking, TV, and Hollywood industry news.Each episode delivers a fast-paced, no-BS breakdown of the biggest developments, featuring insightful analysis, under-the-radar insights, and practical takeaways for filmmakers, content creators, and M&E professionals. Whether you’re pushing pixels in post, managing a production pipeline, or just trying to keep up with the future of storytelling, Denoised keeps you ahead of the curve.New episodes every Tuesday and Friday. Listen in, stay informed, and cut through the noise.Produced by VP Land. Get the free VP Land newsletter in your inbox to stay on top of the latest news and tools in creative technology: https://ntm.link/l45xWQ
Episodes
Mentioned books

Feb 25, 2025 • 37min
Industry Shockwaves: Technicolor's Fall & The Battle for Tax Incentives
Joey and Addy tackle the breaking news of Technicolor's potential collapse and what it means for the 15,000 employees worldwide at iconic VFX houses like The Mill and MPC. They analyze how the future of VFX might shift toward smaller, specialized teams and discuss DNEG's strategic acquisition of Metaphysic AI. The conversation shifts to the escalating tax incentive battles keeping productions away from L.A., with the U.K. raising its relief to 40% and Netflix investing $1B in Mexico. Plus, they examine several AI products recently laid to rest, including the Humane Ai Pin and Skyglass's virtual production app. A sobering but essential episode on the rapidly evolving state of the film and tech industries.#############The views and opinions expressed in this podcast are the personal views of the hosts and do not necessarily reflect the views or positions of their respective employers or organizations. This show is independently produced by VP Land without the use of any outside company resources, confidential information, or affiliations.

Feb 22, 2025 • 46min
HPA Tech Retreat: AI Editing & Next-Gen Production Tools
In this episode of Denoised, Joey shares his first-hand experience at the Hollywood Professional Association (HPA) Tech Retreat, including his participation in a live AI-assisted editing challenge. Joey and Addy break down what makes HPA unique in the M&E space, the innovative AI editing tools Joey tested under pressure, and the cutting-edge tech on display in the Innovation Zone.Key topics covered:The unique networking environment at HPA Tech RetreatJoey's "Live without a Net" AI editing challengeAI tools tested: Claude, Perplexity, Strada, Eddie AI, ElevenLabsInnovation Zone highlights: Quickture, Strada's peer-to-peer technologyVirtual production updates from Lightcraft, B&H Studio, and PlatePros#############The views and opinions expressed in this podcast are the personal views of the hosts and do not necessarily reflect the views or positions of their respective employers or organizations. This show is independently produced by VP Land without the use of any outside company resources, confidential information, or affiliations.

Feb 18, 2025 • 51min
From Europe to Hollywood: Inside VFX Production with TRIXTER's Christina Caspers
Join us for an insightful conversation with Christina Caspers, General Manager of TRIXTER, one of Europe's leading VFX companies. Christina shares her unique perspective on industry changes, technological innovation, and the future of visual effects.In this episode, we explore:✅ The evolution of virtual production in Europe✅ How VFX companies are adapting to smaller budgets✅ The impact of AI and machine learning on VFX workflows✅ Cultural differences between European and American production✅ The challenges of being a female leader in tech#############The views and opinions expressed in this podcast are the personal views of the hosts and do not necessarily reflect the views or positions of their respective employers or organizations. This show is independently produced by VP Land without the use of any outside company resources, confidential information, or affiliations.

Feb 15, 2025 • 45min
AI Filmmaking Hackathon, Reuters' AI Copyright Victory & Stability AI’s Hollywood Move
In this episode of Denoised, Joey Daoud and Addy Ghani break down an AI-powered hackathon tackling camera control, scene consistency, and AI-generated actors. From real-time cinematography to innovative AI filmmaking tools, we explore the groundbreaking developments that could change Hollywood forever.Plus, we discuss:✅ The latest on Thomson Reuters' copyright lawsuit against AI✅ Stability AI joining the Academy Software Foundation & what it means for the industry#############The views and opinions expressed in this podcast are the personal views of the hosts and do not necessarily reflect the views or positions of their respective employers or organizations. This show is independently produced by VP Land without the use of any outside company resources, confidential information, or affiliations.

Feb 12, 2025 • 47min
The Best (and Worst) AI Commercials at the Super Bowl. Plus, Will the Oscars Require AI Disclosure?
Joey Daoud and Addy Ghani discuss all the AI focused Super Bowl commercials, analyzing ads from OpenAI, Google, Meta, GoDaddy, and Salesforce. Plus, will the Oscars require films to disclose AI use in 2026?#############The views and opinions expressed in this podcast are the personal views of the hosts and do not necessarily reflect the views or positions of their respective employers or organizations. This show is independently produced by VP Land without the use of any outside company resources, confidential information, or affiliations.

Feb 12, 2025 • 49min
The Tech Behind Cosm, ChatGPT Deep Research, and VideoJAM
Addy Ghani and Joey Daoud delve into the tech behind Cosm, an immersive sports venue designed to enhance sports viewing experience. They also explore OpenAI's new ChatGPT features, Operator and Deep Research, and discuss VideoJAM, a new model enhancing realistic physics in video outputs. #############The views and opinions expressed in this podcast are the personal views of the hosts and do not necessarily reflect the views or positions of their respective employers or organizations. This show is independently produced by VP Land without the use of any outside company resources, confidential information, or affiliations.

Feb 4, 2025 • 1h
What could DeepSeek mean for the film industry? Plus, Blackmagic's $7K URSA Cine 12K Camera
Joey and Addy explore the latest developments on DeepSeek AI and discuss what it could mean for the media and entertainment industry. They also dive into Blackmagic’s new URSA Cine 12K, its lower-cost body-only package, its new RGBW sensor, and how it competes in Hollywood’s evolving production landscape. Plus, AI and copyright clarifications.#############The views and opinions expressed in this podcast are the personal views of the hosts and do not necessarily reflect the views or positions of their respective employers or organizations. This show is independently produced by VP Land without the use of any outside company resources, confidential information, or affiliations.

Jan 25, 2025 • 52min
The Brutalist AI Controversy Explained
Addy Ghani and Joey Daoud break down The Brutalist's AI debate over using Respeecher and Midjourney, explore virtual production innovations at CES, and share firsthand experiences of LA's recent wildfires.#############The views and opinions expressed in this podcast are the personal views of the hosts and do not necessarily reflect the views or positions of their respective employers or organizations. This show is independently produced by VP Land without the use of any outside company resources, confidential information, or affiliations.

Aug 14, 2024 • 33min
The Future of Virtual Production: Insights from Vū's CEO Tim Moore
Dive into the future of virtual production with Tim Moore, CEO of Vū. Discover the trends he's seen in smaller stages, AI adoption (and looming crash), and the democratization of filmmaking in this insightful interview.📧 GET THE VP LAND NEWSLETTER Subscribe for free for the latest news and BTS insights on video creation 2-3x a week: https://ntm.link/vp_land📺 MORE VP LAND EPISODESLeveraging AI as a Tool for Better Storytelling with Phil Gallerhttps://youtu.be/q4ej4UQfT9YVū's Tim Moore on The State of Virtual Productionhttps://youtu.be/N332flxz3ngInside The Garage: High-Speed Cinematography Meets Virtual Productionhttps://youtu.be/iLqnQq6fpHMConnect with Tim and Vu Technologies:Vū Technologies - https://www.vu.networkLinkedIn - https://www.linkedin.com/company/vu-networkYouTube - https://www.youtube.com/@vu.networkFacebook - https://www.facebook.com/vu.networkInstagram - https://www.instagram.com/vu.networkX/Twitter - https://x.com/vu_studioTim @ LinkedIn - https://www.linkedin.com/in/tampatimTim Moore is a three-time Emmy award-winning director and founder of Diamond View, a creative video agency headquartered in Florida. In 2021, Tim co-founded Vū Technologies, a technology provider for the virtual production industry and North America’s fastest growing Network of Virtual Studios. Over the past 15 years, Tim has been an advocate for the positive effects media can play on culture and he authored the book "Sold On Purpose," in 2019, which is a comprehensive guide to purpose-driven marketing. #############📝 SHOW NOTES & SOURCESVū - State of Virtual Productionhttps://www.vu.network/state-of-virtual-productionVū - Virtual Studiohttps://www.vu.network/virtual-studioVū - Virtually Everythinghttps://www.virtuallyeverything.live/summitLuma AIhttps://www.youtube.com/@lumalabsaiVolingahttps://www.youtube.com/@VolingaKIRI Enginehttps://www.youtube.com/@KIRI_Engine_AppTopaz Labshttps://www.youtube.com/@topazlabsCNBChttps://www.youtube.com/@CNBCDisguisehttps://www.youtube.com/@disguise_oneARwallhttps://www.youtube.com/@ARwallTODAYhttps://www.youtube.com/@TODAYPika Labshttps://www.youtube.com/@Pika_LabsWith AI, Anyone Can Be a Coder Now | Thomas Dohmke | TEDhttps://www.youtube.com/watch?v=nv9WwHpOKEg#############0:00 Introduction1:38 Smaller Stages Trend3:15 Generative AI in Production5:42 Corporate & Education Adoption7:32 AI Market Shakeup Prediction9:18 Future of Human-Computer Interaction11:45 LED Walls Cost Efficiency14:02 Image-Based Lighting Trends16:28 AI-Generated Characters19:05 Personalized AI Content21:32 Simplifying Virtual Production23:58 Natural Language in Editing26:15 Human Interface Concept28:42 AI Energy Consumption30:55 Future of Media & Entertainment

Jul 25, 2024 • 57min
Inside The Garage: High-Speed Cinematography Meets Virtual Production
Dive into the world of high-speed cinematography and virtual production with Steve Giralt, founder of The Garage. Learn how robotics, custom rigs, and LED walls are reinventing food and beverage commercials.📧 GET THE VP LAND NEWSLETTER Subscribe for free for the latest news and BTS insights on video creation 2-3x a week: https://ntm.link/vp_land📺 MORE VP LAND EPISODESFrom Optical Compositing to Virtual Production: Jim Rider's VFX Journeyhttps://youtu.be/g2QBEJUw754Breaking Things to Learn: Inside RIT's VP Research & Educationhttps://youtu.be/wgFomkIYRnYFrom The Mandalorian to Pinocchio: Halon Entertainment's Insights in Virtual Productionhttps://youtu.be/OwwBMW6zbggConnect with Steve:LinkedIn - https://www.linkedin.com/in/stevegiraltYouTube - https://www.youtube.com/@SteveGiraltGarageVimeo - https://vimeo.com/stevegiraltFacebook - https://www.facebook.com/visualengineersteveInstagram - https://www.instagram.com/stevegiraltTikTok - https://www.tiktok.com/@stevegiralt6Connect with The Garage:The Garage - https://www.the-garage.tvThe Garage Moco - https://thegaragemotioncontrol.comThe Garage Learning - https://www.youtube.com/@TheGarageLearningLinkedIn - https://www.linkedin.com/company/the-garage1Instagram - https://www.instagram.com/the_garage.tvYouTube - https://www.youtube.com/@TheGarageLearningSteve Giralt is a Director, DP, Photographer, and the creative force behind The Garage. He is driven by a perpetual quest for knowledge fuelled by an unquenchable thirst for visual innovation and creative exploration. Steve's visionary approach to image-making is a symphony of leveraging cutting-edge tools and boundless imagination. From motion control robotics to Phantom slow-motion cameras, his repertoire is as diverse as it is revolutionary. At the heart of his work lies a commitment to storytelling, weaving narratives that resonate deeply with audiences worldwide.#############📝 SHOW NOTES & SOURCESThe Garagehttps://www.the-garage.tvThe Garage Mocohttps://thegaragemotioncontrol.comSteve Giralt @ YouTubehttps://www.youtube.com/@SteveGiraltGarageSteve Giralt @ Vimeohttps://vimeo.com/stevegiraltVision Research Inc.https://www.phantomhighspeed.comKino Flo Lighting Systemshttps://www.youtube.com/@KinoFloLightingSystemsB&H Photo Video Pro Audiohttps://www.youtube.com/@BandH#############0:00 Introduction to The Garage3:03 Steve's Background5:40 Skills for High-Speed Cinematography8:09 Planning High-Speed Shots11:30 Technology Advancements15:48 Virtual Production in Food Commercials21:17 Phantom Track Technology26:13 AI in Commercial Production30:03 Behind the Meatball Shot51:45 Craziest Rigs and Projects55:31 Closing and Contact Info