The PricePlow Podcast

Update: This new stimulant is out! It’s paraxanthine, and is marketed as “enfinity” from Shawn’s new partnership with NNB Nutrition’s Kylin Liao and a couple of other supplement innovators. Read about it in our article titled MuscleTech Reveals New Workout Stimulant: enfinity brand Paraxanthine!. Shawn Wells, Chief Science Officer of NNB Nutrition, is back on the PricePlow Podcast to talk about his new book, The Energy Formula, how he handled 2020, and most important to many of our followers… his new stimulant! We’ve had Shawn on the PricePlow Podcast several times, with many episodes revolving around specific ingredients. This one is a more general chat and in-person catch-up, but zeroes in on a few topics including the new stimulant that can replace caffeine and Shawn’s plant-based medicine experiences. Video: Shawn Wells Discusses All Things Energy https://www.youtube.com/watch?v=Kdr7hOdc4CQ You can read our The Energy Formula book review and sign up for our Shawn Wells & NNB Nutrition news alerts for when more things happen regarding Shawn or the novel ingredient supplier he works for. In the next episode, we get more specific and discuss dihydroberberine.

Darin Decker of Kaged Muscle Supplements joins Ben to catch up on an old friendship and discuss the latest and greatest in the supplement industry. This is a fantastic episode to learn some of the underpinnings of the business from a completely different angle and historical viewpoint. They begin by talking about Darin’s background, which is actually from Groupon, which then brought him to Bodybuilding.com and then on to Kaged Muscle and the supplement industry at large. This one is a must-listen for anyone who’s a customer of Kaged Muscle, an industry employee, or someone looking to enter the dietary supplement industry. More detailed notes are below, but let’s get right to the video and audio embeds on the blog: Video: Listen to Darin Decker talk about Kaged Muscle and the Supplement Industry https://www.youtube.com/watch?v=sEd_Lrnv7yo The future at Kaged Muscle: Catching up with Darin Decker In the episode, several topics are discussed, such as: Abundance mentality in the supplement industry (we all can win!) How anyone can get a job in the supplement industry Living in Boise, ID Kaged Muscle’s evolution and future goals Four products since Darin joined the company in February 2021 A sports-researched probiotic coming Hydra-Charge Amped (and electrolytes in general) Kaged Muscle Omega-3 Kaged Muscle Sleep SR (1:08:40) – Who is Kaged Muscle’s Customer? As always, you can find Kaged Muscle supplements at kagedmuscle.com/collections/all-products – be sure to use coupon code PRICEPLOW! Use PricePlow to Save on Kaged Muscle Supplements

Chris Waldrum, the well-known supplement formulation and branding expert behind Inspired Nutraceuticals, joins the PricePlow Podcast to catch up on what happened in 2019 and 2020, and what’s coming in 2021. Chris focuses on his style, new partnerships, why he put the brakes on in 2020, and some transparent formulation decisions in some of their new supplements. He then gets into plans for the rest of 2021, that start with a sold-out amino launch, a new DVST Premium Pre Workout formula that’s going to use the patented new 3D Pump Breakthrough, updated FSU, a gut health supplement, protein updates, and far more! Video: Watch Chris Waldrum Talk Inspired Nutraceuticals in 2019, 2020, and 2021 https://www.youtube.com/watch?v=hpEx60zCvEQ PS: Don’t miss the discussion on Inspired’s Australian RTD, which almost nobody in America has been able to achieve!

In the second episode of The PricePlow Authority Report, we invite supplement industry experts back on to discuss ongoing news in the dietary supplement industry. Today’s episode has four experts: Joey Savage – Formulator at Glaxon Kenton Engel – Consultant, Merica Labz Drew Peters – Dragon Pharma Tim Gritzman – Natural Body Inc The show kicks off with a user-posed question, and then rolls into more recent industry news. Video: Watch the Authority Report Roundtable #02 https://www.youtube.com/watch?v=D1L9rU201N4 See some of the best supplements from Glaxon:

Welcome to the inaugural episode of The PricePlow Authority Report, a series of podcasts run on The PricePlow Podcast where we invite industry veterans to discuss the ongoing news in the supplement industry. In this first episode, we gather four expert class supplement influencers: Joey Savage – Formulator at Glaxon Kenton Engel – Consultant, Merica Labz Drew Peters – Dragon Pharma Tim Gritzman – Natural Body Inc In this first episode, the group talks a lot about involvement and regulation in the industry, with specific regards to the FDA but other regulatory arms. Video: Watch the Authority Report Roundtable #01 https://www.youtube.com/watch?v=Sf3KetDulRY See some of the best supplements from Glaxon:

Brian Ikalina, also known as “Ike”, has joined Alpha Prime Supps! In this episode, Brian discusses his transition and plans for the growing brand! Video: Watch Brian Ikalina talk about joining Team Alpha Prime https://www.youtube.com/watch?v=WQAeyMmhzjg Earlier, we named Alpha Prime Supps as 2021’s brand to watch, so we’re expecting big things out of Ike!

Ben is joined by Revive MD‘s Dr. Domenic Iacovone to discuss the Revive MD’s present and future. Dr. Dom has a Bachelor’s degree in Molecular Microbiology and went to Atlanta to get his Doctorate, completing his residency at the Synergy Sports Institute which is utilized by NFL players. With such a background, he’s always trying to be innovative, and this episode shows just how much he’s committing to that. Dr. Dom is extremely excited to announce Revive MD is now providing blood tests for free to those with insurance and heavily discounted for those without insurance The video and audio feeds are below, with more show notes after that: Video: Watch Dr. Domenic Iacovone Talk About Revive MD’s Future https://www.youtube.com/watch?v=qYoFRlk0MG4 More than just a supplement brand, Revive MD is one of the only fully franchised medical facilities in the world, and every facility has an MD, a nurse practitioner, and a full-time nurse. They go where your standard primary care office is afraid to go, and where some are afraid to ask. For instance, they’re not just a company providing hormones, they offer a myriad of additional services beside hormone replacement such as non-surgical facelifts, stem cell therapy, IV vitamin therapy, weight loss hormone replacement therapy, and more. Dr. Domenic explains that they staff physical therapists, and chiropractors. Big on peptide therapy However, Revive MD does not push hormones heavily, and is very big on peptide therapy. They’re also very big on non-controlled substances to push the body to do what it’s naturally supposed to do in the first place. Revive MD is research and science driven, but they work with athletes, and are coming hard at the “legal performance enhancement” side of the game. Will Wallace hired on As they’re moving towards the future as an extremely unique company in the industry, Revive MD hired Will Wallace from Life Extension, who is worth his weight in gold. They continue to move very talented people to Florida, and Dr. Dom strives to ensure their entire business is built on education and intellectuals. Looking to the future, Dr. Dom wants to be better than a brick and mortar store, he wants to be a “Whole Foods” of his niche. He doesn’t mind the brick and mortar model, but his vision for Revive MD is bigger than that. They are planning some very exciting things for the future and will release products to brick and mortar before they are released to the public. They also have a goal of supporting small businesses, which is critical in 2021. Additionally, Revive MD is working and collaborating with several professional athletes along with Will Wallace to bring out a big release that will be divulged at a later date. This was a phenomenal episode, and we can’t wait to hear more from Dr. Iacovone and his partner at Revive MD and RAW Nutrition, elite bodybuilding coach Matt Jansen. Subscribe to our audio feed above, see more episodes on the main PricePlow Podcast page, and sign up for both Revive MD and RAW Nutrition alerts on PricePlow – much more to come!

In February of 2021, Dan Lourenco, co-founder and CEO of Ghost Lifestyle, jumped back on the PricePlow Podcast. Hot off the heels of episode #035, where he discussed updates to Ghost Energy, this was a far different episode talking about one thing only: supplements in esports, also known as “gaming supplements”. Dan gives a world of credit to G-FUEL, the “OG” gaming supplement, but talks about the difference with Ghost Gamer, which uses the clinically-studied nootropic gaming ingredient, NooLVL from Nutrition21. What’s great about NooLVL is that it’s been studied on real gamers playing modern games, unlike other nootropic studies done on the elderly in cognitive decline. The conversation steers towards how gaming saved the mental sanity for so many in 2020, and in the business world, is becoming the modern and younger version of golfing for meetings. Video: Watch Dan talk about Gaming and Esports Supplements https://www.youtube.com/watch?v=Dxm-FVElSxQ After a pivotal year for Ghost launching Gamer and partnering with XSET, Dan has a lot of momentum in the e-sports category. Listen to the episode above to get a taste of what’s coming, and how both Ghost and XSET are transcending their own demographics.

Meet Greg Helton, the new President of Nutra Innovations, a manufacturer-backed supplement company with some powerful products that Greg’s been chartered to rebrand and rebuild from the ground up! In this episode, we hear about Greg’s background, where he talks about his 8+ year history in the sports supplement industry. In college, he worked with various brands as a freelancer, and then became the Chief Marketing Officer of MuscleSport. There, he was in charge of the entire family of brands (which also includes Kodiak) and stayed close to the manufacturing process to ensure consistency. In 2021, Greg moved on to Nutra Innovations, with big plans detailed lower down, and still has the benefits of being backed by a manufacturer. Listen on the PricePlow Podcast audio feeds or see the video below: Watch our interview with Greg Helton: https://www.youtube.com/watch?v=4LQvTeA7Uyg Greg’s Favorite Supplements: The Nutra Innovations Pre Workouts Greg is most excited about the Epitome pre workout (blog post soon to come) alongside 24HR Pump, a stimulant-free pump supplement. In a full 21.6g scoop of Epitome, there’s three forms of caffeine (totaling 400mg caffeine), a full clinical 1.5g dosage of Nitrosigine, and plenty of added stimulants such as advanced forms of PEA and a heavy-hitting dose of alpha yohimbine. To put it simply, a full scoop of Epitome is not for rookies! The brand plan Greg discusses his mission for Nutra Innovations, emphasizing that he will be building a culture, bringing on ambassadors, collaborating with other brands and ambassadors, but will also focus on brick & mortar partnerships. They discuss the survival of 2020 and how to move forward in 2021, especially for the retail stores. Follow Greg and Nutra Innovations on PricePlow and Social Media You can follow the brand’s revamped Instagram feed on @NutraInnovation and Greg’s personal Instagram at @TheSuppWolf.

Join Kenton Engel as he jumps on the PricePlow Podcast to discuss some of the demographics of the supplement industry, and how they may be holding the sports nutrition industry back from what it’s truly capable of: Check out our interview with Kenton below: https://www.youtube.com/watch?v=9_3zi2PNA1M Or see the audio feeds on the PricePlow Podcast: In this episode, Kenton gives his opinion about the supplement industry’s limit on funding, innovation, and growth due to our relation to the pharmaceutical industry. He explains where changes need to be if the industry wants to grow as a community. Using the big 5 personality test, Kenton talks about common traits in leaders of different industries and specifically looks at our industry. Kenton’s Supplement Workings Kenton is known for his work at the following three companies: CORE Nutritionals ‘Merica Labz Arms Race Nutrition A big thanks to Kenton! Be sure to subscribe to the feeds above, and to go to the three pages above and sign up for alerts if you’re interested in following the three brands. The rest of our podcast episodes are listed on our PricePlow Podcast page.