

Wantrepreneur to Entrepreneur | Start and Grow Your Own Business
Brian Lofrumento
Brian Lofrumento reveals everything you need to go from wantrepreneur – or someone who WANTS to own their own business – to a money-making, action-taking entrepreneur. Discover exactly how to start a business and build a raving audience of fans and customers who want to buy your stuff, and learn exactly how to best serve your customers and clients by building a customer-centric line of products and services. Brian has built multiple six-figure businesses, including a six-figure SEO agency at the age of 24, and now helps thousands of entrepreneurs from around the world grow, automate, and scale their businesses by implementing high-converting marketing strategies and systems into their businesses. Visit the show online and get a free copy of the book, Wantrepreneur to Entrepreneur, at TheWantrepreneurShow.com.Our show is made possible by the financial, time, and knowledge contributions of our amazing guests. Together with the Wantrepreneur to Entrepreneur host and team, our guests believe in the power of entrepreneurs lifting up other entrepreneurs, and their contributions make it possible for us to reach wantrepreneurs and entrepreneurs all over the world.
Episodes
Mentioned books

Jul 15, 2024 • 46min
889: The simplest tool to MAXIMIZE conversions and customer interactions w/ Matt Lo
What if you could transform your website into an engaging, customer-converting machine? Join us as we welcome back Matt Lo, the dynamic CEO of ChipBot, who shares the incredible journey of a 50% growth since his last appearance 300 episodes ago. Matt's insights into last mile conversions, combined with his personal tales of competitive table tennis, make for an enriching conversation on how to leverage video engagement to captivate potential clients. As a passionate user of ChipBot, our host Brian Lofrumento reveals how this game-changing tool has revolutionized his marketing strategies across multiple businesses.Explore the exciting ways ChipBot is reshaping industries like real estate and professional services through interactive video content. Real estate agents are now empowered to create instant property tours with just their iPhones, bypassing outdated CMS systems. Interior design firms are building trust and showcasing their expertise with personalized videos. We also hear about ChipBot's innovative AI tool that crafts effective video scripts tailored to business goals, ensuring those crucial last-mile conversions. Discover the secrets to making your website feel "alive" with video introductions and live chat features.For small business owners, ChipBot’s AI chat capabilities, similar to ChatGPT, are a game-changer. These features handle customer inquiries, book meetings, and provide business overviews, even during odd hours. We discuss managing sales expectations through live chat and the importance of nurturing customer relationships over time. Learn how ChipBot's video analytics can track retention rates, click-throughs, and user engagement to refine your strategy and drive growth. Tune in as Matt Lo shares his vision of incremental progress and adaptability, drawing surprising parallels to competitive sports. Whether you're an entrepreneur or a marketer, this episode is packed with actionable insights to revolutionize your business.ABOUT MATT Matt Lo is a dynamic entrepreneur with a keen interest in optimizing the customer journey, particularly focusing on the crucial aspect of last-mile conversion. By creating an innovative product that specializes in video engagement, Matt and his team address the complexities of converting potential customers who are on the fence. His approach integrates seamlessly into go-to-market strategies, enhancing both awareness and the deeper stages of the sales funnel. Whether through proficient marketing tactics or direct sales strategies, Matt's product—ChipBot—provides that final push necessary for turning interest into a committed sale. LINKS & RESOURCESVisit ChipBot’s Website Subscribe to ChipBot’s YouTube Channel Follow ChipBot on Instagram Find ChipBot on TikTok Connect with Matt on LinkedIn

Jul 14, 2024 • 20min
888: The CORE VALUE that changed my life and business
What if the key to entrepreneurial success lies in the power of collaboration and an abundance mindset? In today's episode you'll hear about host Brian Lofrumento's top lesson learned from his very first business. He'll share how breaking free from the traditional scarcity mindset, often instilled in business school, allowed him to embrace collaboration with fellow soccer bloggers. By focusing on fan-driven content, Brian and his "competitors" learned that mutual support can elevate everyone involved. This episode underscores the profound impact of "a rising tide lifts all boats" – a guiding principle behind this podcast.

Jul 13, 2024 • 7min
887: ACTION SATURDAY (build your first – or next – automation!)
Ever wondered how automation could revolutionize your business? Discover actionable strategies to streamline your workflow and reclaim your time with practical automation techniques in this Action Saturday episode. Inspired by our enlightening chat with Camilo Henao, founder of Catalytics Automation, from episode 865, we'll guide you through identifying and automating repetitive tasks that bog down your efficiency.

Jul 12, 2024 • 38min
886: OUTSOURCE ANYTHING and grow a global team w/ Adam Pisk
Discover the secret to exponential business growth through outsourcing in today's episode featuring Adam Pisk, the visionary co-founder of BruntWork. Embark on Adam's entrepreneurial journey, from his foundational years in consulting to creating a remote-only outsourcing powerhouse that scaled to over 3,000 employees in just three years. Learn how the COVID-19 pandemic created unique opportunities for BruntWork's business model and how their mission to reduce operational costs by leveraging talent in cost-effective regions has been a game-changer for businesses worldwide.Navigate the complexities of Business Process Outsourcing (BPO) as Adam sheds light on the advantages and challenges of operating in global markets like the Philippines, Colombia, and Kenya. With a focus on language proficiency, education systems, and advanced AI technology, Adam discusses the crucial elements that ensure successful candidate matches and seamless onboarding processes. Gain insights into the tailored strategies BruntWork employs to cater to varied client needs, setting up outsourced staff for success and driving business efficiency.And, if you ever wondered how much it costs to outsource, uncover the financial and practical benefits of outsourcing with BruntWork, including a transparent cost structure and comprehensive support services. We explore the typical rate ranges for different roles and the strategic timing for entrepreneurs to delegate lower-value activities, allowing them to focus on high-impact work. Additionally, understand the significant social benefits of ethical outsourcing, with well-paid jobs uplifting communities in developing countries. Don't miss this insightful episode that highlights how BruntWork creates win-win scenarios for businesses and employees across the globe.ABOUT ADAM Adam Pisk is the Co-Founder of BruntWork, a fast-growing, remote-only outsourcing company. With over 25 years in Sales & Operations leadership, Adam has dedicated his career to delivering exceptional value to clients. At BruntWork, they specialize in reducing operational costs by transitioning operations to cost-effective regions like the Philippines, Colombia, and Kenya. In just over three years, they've scaled to over 3,000 staff members, serving clients in 14 countries, including the USA, Canada, Australia, the UK, New Zealand, Singapore, and more. Adam excels in driving global market expansions and using consultative selling techniques to boost revenue and build lasting client relationships. His goal is to ensure clients are set up for scalable success and can make a meaningful impact in their markets. LINKS & RESOURCES Visit BruntWork’s Website Connect with Adam on LinkedIn

Jul 10, 2024 • 38min
885: HAPPINESS HABITS and setting boundaries for success in life & business w/ Jennifer Golbus
How do you transform the trials of entrepreneurship, addiction, and burnout into a story of resilience and growth? In this episode, we sit down with Jennifer Golbus, the dynamic co-founder of Meet Me. Jennifer shares her remarkable journey from creating successful businesses to facing and overcoming addiction. With humor and empathy, she reveals how these experiences have shaped her into a mentor dedicated to personal development and growth.Ever felt like a fraud despite years of success? We tackle the pervasive issue of imposter syndrome and offer actionable strategies to align thoughts with reality. Jennifer explains how self-sabotage often manifests in subtle, counterproductive ways and underscores the importance of self-awareness to overcome these challenges. Midlife burnout, particularly for women juggling multiple roles, is another focus. Jennifer emphasizes the often-overlooked necessity of self-care and setting boundaries to reclaim one's sense of self amidst societal pressures.Authenticity and genuine connections are at the heart of Jennifer's philosophy, both in life and business. We explore how happiness habits and mindset tools, like practicing gratitude, can lead to true fulfillment. Jennifer also shares the mantra "done is better than perfect," highlighting the need for adaptability and persistence in entrepreneurship. Tune in for an episode filled with inspiration, practical advice, and heartfelt insights from Jennifer Golbus, offering valuable lessons for aspiring entrepreneurs and anyone seeking positive change.ABOUT JENNIFER Jennifer Golbus has run two successful communications businesses, but after overcoming the darkness of addiction and rebuilding her life, Jennifer stepped into the role of mentor for men and women ready to make a positive change in their lives. A recovering perfectionist and former self-sabotage expert, Jennifer is committed to helping others identify their blocks, change their inner dialogue and bolster their strengths. She uses a combination of empathy, humor, tough love and proven tactics to help people find their smiles again. When she’s not coaching, you can find her on the beautiful trails of Marin County, CA, parenting her two teenagers, or obsessively working to perfect her gluten free cookie recipe. LINKS & RESOURCES Visit MeetMe!’s Website Find MeetMe! on Facebook Follow MeetMe! on Instagram Connect with Jennifer on LinkedIn

Jul 8, 2024 • 44min
884: Entrepreneurial enlightenment and the power of NOW w/ Deepesh Saxena
Embark on a transformative expedition with Deepesh Saxena, the visionary leader of CMIT Solutions of Silver Spring, as he unveils the tapestry of his life where finance, IT, and spirituality converge. Our discussion traverses Deepesh's personal evolution, where he imparts wisdom on the pursuit of entrepreneurial success that's deeply intertwined with a profound understanding of "the now." His narrative, colored by lessons from a spiritual guru grandfather, challenges the conventional ethos of business and beckons us to discover how embracing the present moment can ignite both inner peace and professional triumph.This episode isn't just about stories; it's about experiencing a paradigm shift in how we perceive engagement with life and redefine success. How often do we question the narratives of work-life balance, identity, and the passage of time in our entrepreneurial ventures? Through today's candid conversation, we dissect the notion of "being" over "becoming," and how this philosophy can foster growth beyond mere numbers. We unravel the complexities of presence, drawing inspiration from the likes of Roger Federer, to illustrate how being truly present can transcend the limitations imposed by time and self-imposed identities.Dip into the practical world with insights on the indispensable role of managed IT services, where strategy, cybersecurity, and risk management become the linchpin of business continuity and success. Deepesh's expertise shines as he articulates the mission of CMIT Solutions and its dedication to aligning technology with business needs across North America. ABOUT DEEPESHDeepesh Saxena's life is a tapestry woven with diverse experiences across education and career. Starting as a science high schooler, he ventured into the arts, studied economics, delved into commerce, and eventually became a Chartered Accountant in India. His career path took an intriguing turn when he moved to Dubai, transitioning from public accounting roles at Ernst and Young into IT consulting. This journey in IT eventually led him to the United States, where he continues to blend his financial acumen with technological expertise. Beyond the professional sphere, Deepesh sees life as a balance between work and the essence of living, making his journey both fascinating and fulfilling.LINKS & RESOURCESVisit CMIT Solutions’ WebsiteConnect with Deepesh on LinkedIn

Jul 8, 2024 • 24min
883: Reflections from... 16 YEARS!
What if your late-night passion project could evolve into a thriving business with millions of visitors and a full team of dedicated employees? Sixteen years ago, a heartfelt plea for Cristiano Ronaldo to stay at Manchester United sparked the creation of a soccer blog that would transform my entrepreneurial journey. Join me as I recount the serendipitous beginnings of my first business in June 2008, and the invaluable lessons learned about digital marketing, SEO, and revenue management along the way.The journey was anything but smooth. For the first six months, we had no readers, and we made just $200 in the first year. Yet persistence and innovative growth tactics, like mastering SEO and forging strategic collaborations, led us to success. From leaving the website open on store devices to navigating legal battles and securing sponsorships from global brands, every challenge became a stepping stone. Discover how these experiences have shaped my approach to running a business and underscored the importance of unseen preparation and perseverance.Reflecting on 16 years in the entrepreneurial world, I’ll share insights on the significance of mindset, persistence, and pursuing work that truly resonates with you. The journey has been filled with both highs and lows, but passion made it all worthwhile. These reflections highlight that enduring difficulties in business and life is part of a rewarding journey. Tune in to hear about the immeasurable rewards of perseverance and growth, and how every experience has uniquely prepared me for the future.

Jul 6, 2024 • 6min
882: ACTION SATURDAY (give it ALL away w/ Austin McCulloh!)
Ready to revolutionize your marketing strategy? Join us this Action Saturday as we welcome back Austin McCulloh, the mastermind behind ReplyAssist. Austin shares transformative insights into cold outreach and the powerful principle of giving away secrets while selling implementation. From his rich experience in lead generation for financial advisors to his successful entrepreneurial ventures, Austin offers practical advice that could be a game-changer for your business.Discover why avoiding transactional interactions, offering free value, and perpetual learning are crucial to staying ahead of the curve. Tune in as Austin provides a golden LinkedIn connection request script that has worked wonders for him. Packed with actionable tips and real-world examples, this episode will help you elevate your approach to marketing and audience engagement. Don't miss out on Austin's actionable wisdom!ABOUT AUSTINAustin McCulloh is the Founder & CEO of ReplyAssist, which is a LinkedIn prospecting software for Financial Advisors that is based out of Chicago, IL.Austin's current 7-year journey in entrepreneurship began as a licensed Investment Advisor Representative before shifting focus to lead generation for Financial Advisors. Through his marketing agency, Austin McCulloh Advising, he generated over 53,000 leads for past clients, which helped lead to the agency being successfully acquired in early 2023.Over time, Austin saw many Financial Advisors spending significant time on prospecting & facing constant rejection while seeing minimal results. This prompted him to create ReplyAssist, providing a much-needed solution to the entire financial services industry.LINKS & RESOURCESVisit ReplyAssist’s WebsiteConnect with Austin on LinkedInFind ReplyAssist on LinkedInFollow ReplyAssist on Instagram

Jul 5, 2024 • 44min
881: MASTERING the art of international (and regional) business growth w/ Gilles Vanpoucke
Explore the world of international business expansion with the keen insights of entrepreneur Gilles Vanpoucke, who takes us through the triumphs and tribulations of growing a Belgian company on American soil. Gilles, with his treasure trove of experience from the banking, architecture, and design industries, unveils the key strategies and adaptations necessary for businesses hoping to thrive in varied markets. From the significance of local consumer needs to the strategic selection of corners of the market, this episode promises to arm you with the know-how to avoid common pitfalls and make your mark globally or regionally.Navigating the American market requires finesse, and Gilles offers up his playbook on how to resonate with U.S. consumers through meticulous research and the harmonious blending of one's unique background with a strong local presence. As we dissect the importance of the 80% rule in product launches and the wisdom of aiming for the high-end sector, Gilles imparts the notion that authenticity and adaptation are not mutually exclusive but rather a powerful combination for successful business ventures.Wrapping up our conversation, Gilles reflects on his growth as a Belgian-American entrepreneur and the supportive networks like Belgian-American chambers of commerce that help bridge transatlantic business.ABOUT GILLESGilles Vanpoucke started his career in the banking industry in Belgium where he was born. He then pursued a career in the industry he likes most: Architecture and Design.In 2010, he became Export Manager within Europe for a Belgian-based manufacturer of high end building material, Renson, and in 2012 he started their North American subsidiary from the ground up. This company grew to become a market leader in North America with a local production facility in Dallas, TX and a showroom in Manhattan, NY.Learning from this experience he started GVP Global Advisor, a company that helps Belgian businesses start up in North America and vice versa.Gilles is also an ambassador for BelCham and a Board Member of BelWest, both are Belgian-American Chambers of Commerce.LINKS & RESOURCESConnect with Gilles on LinkedInVisit Belwest’s WebsiteFollow GVP Global Advisor on LinkedIn

Jul 3, 2024 • 39min
880: Advertising as an INVESTMENT (and how to do it with a plan!) w/ Rob Thorbjornsen
Unlock the secrets of successful marketing with Rob Thorbjornsen, the ingenious force behind Forge Advertising, as he guides us through the transformative power of authentic branding and strategic promotions. His leap from corporate life to the helm of his own agency is an adventure that reveals how passion, coupled with a deep understanding of marketing and business, can catapult any entrepreneur to new heights.Dive into the world of digital marketing with us and learn how to navigate the array of platforms to your brand's advantage. Rob unveils the importance of customer relationships and how a strategic backend can enhance the customer journey, keeping your brand at the forefront of people's minds. He dispels myths about pricing and customer attraction, emphasizing the value of quality and service over cost. Our conversation offers a roadmap to reallocating your marketing budget to maximize returns and craft compelling offers that go beyond just being competitive.For those with an entrepreneurial spirit, this episode is a treasure trove of wisdom. From discussing the necessary evolution from marketer to business owner to the need for CRM systems and operational considerations, Rob shares indispensable advice. He inspires us with the boldness of icons like Steve Jobs and Elon Musk, reminding us that calculated risks often pave the way to success. So, join us on this motivational journey and discover how, with dedication and the right mindset, the entrepreneurial dream is not just a possibility but an achievable reality.ABOUT ROBRob Thorbjornsen is the Founder and CEO of Forge Advertising. Known for his creative approach and attention to detail for his clients. With a diverse background in marketing and over 15 years of experience, Rob and his advertising firm has worked on many projects ranging from logo designs, website layouts, billboards, TV, digital, radio production to complex multi strategy million dollar marketing campaigns spread across multiple markets. Rob finds inspiration in music, movies, television and pop culture. His ability to understand and translate client needs into visually unique campaigns really is what sets him apart.LINKS & RESOURCESVisit Forge Advertising’s WebsiteFollow Forge Advertising on InstagramFind Forge Advertising on FacebookCheck Out Forge Advertising on XFollow Forge Advertising on LinkedInConnect with Rob on LinkedIn


