This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
Latest episodes
Mar 25, 2014 • 54min
PNR 19: Time to Ignore Facebook and Google
This week, Joe and Robert talk about the latest Facebook algorithm change, which pretty much assures we will have to pay Facebook to get our content noticed. At the same time, Google goes out to hunt guest blogging spammers. After a nice discussion on transparency, Robert covers this week's TOM example: Baseball Cards.
Mar 19, 2014 • 52min
PNR 18: Growing Pains for Native Advertising | Harley's Content Past
This week, Joe and Robert dig deep into native advertising...first with the Wall Street Journal's new native launch, and then with Guardian's native play with Unilever. This show is filled with rants about publishers and agencies, and finishes with our TOM example: The Enthusiast from Harley Davidson.
Mar 11, 2014 • 59min
PNR 17: Stop Complaining, Content Marketing Is the Phrase
Joe and Robert discuss the week that was SXSW, and chat about brands Travotifying everything. In addition, Print is back, yet again, and Joe and Robert rant about people who rant about the phrase 'content marketing'. This week's TOM example: Energy University.
Mar 5, 2014 • 57min
PNR 16: Don't Publish On Rented Land | Facebook Follies | Patagonia Footprints
Joe and Robert discuss the LinkedIn job bank fiasco and then discuss whether agencies really can do content marketing well. In addiition, the boys discuss not publishing on rented land, and more critical reviews of Facebook's algorithm changes. This week's #ThisOldMarketing example: Patagonia footprints.
Feb 25, 2014 • 53min
PNR 15: LinkedIn Opens Publishing for All | Learning from SI's Swimsuit Issue
In this episode, Joe and Robert talk about the big news around LinkedIn opening up their publishing program for all LinkedIn users. The boys also talk about Buzzfeed's advice for content success, Sprinklr buys Dachis and content marketing examples from Toyota and Chevron. This week's TOM example of the week: Thomas Edmonds.
Feb 19, 2014 • 51min
PNR 14: The History of Content Marketing Shocked | Guardian's Unique Content Move
In this episode, Joe and Robert talk about GE's new sponsored content play on the Tonight Show with Jimmy Fallon, as well as multiple native advertising moves from the Guardian and Yahoo!. This week's #ThisOldMarketing example is a shock to the world: There is a new "oldest content marketing example" for the boys to banter about.
Feb 12, 2014 • 49min
PNR 13: Is LEGO Smelling Oscar? | Defining Advertising | Facebook Click Fraud
In this episode, Joe and Robert talk about the hit movie from LEGO and what it means for content marketers. In addition, Joe and Robert talk about the blurred line of advertising, Klout's new publishing tool, and an amazing discovery about Facebook click fraud. This week's TOM Example: HomeMadeSimple.com from P&G.
Feb 5, 2014 • 50min
PNR 12: The Future of Facebook | Chipotle Launches Series | Super Bowl Bust
In this episode, Joe and Robert talk about Facebook's launch of "Paper" and the evolution of Facebook's graph search into something that will rival Google. Chipotle announces a comedy series on Hulu and Outbrain releases a report that states what relevant content truly is. This week's TOM example: iFly magazine from KLM airlines.
Jan 27, 2014 • 51min
PNR 11: The End of Guest Blogging | No Dates on Blog Posts | Minecraft Education
In this episode, Joe and Robert talk about Google's Matt Cutts and the proclamation that guest blogging is dead. The boys also discuss SEO and social signals, the future of Twitter, more money for NewsCred, and an advertorial mishap. Robert raves about a new environmental video and Joe rants about not having dates on blog posts. This week's TOM example: Minecraft.
Jan 21, 2014 • 52min
PNR 10: Confusion over Content Strategy | The Truth about Forbes | Nike Content
In this episode, Joe and Robert talk about more funding for Contently, the truth about Forbes' valuation, why TV is not dying and why CMOs are so bad at customer experience. In addition, Robert reviews content from the dead and Joe rants about the confusion over content marketing and content strategy. This week's TOM example: Nike.
