
Sporticast
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Latest episodes

Sep 5, 2024 • 29min
NFL’s Turf Wars: The Money Behind Natural Grass vs. Artificial Surfaces
Dive into the heated debate over natural grass versus artificial turf in the NFL, exploring health concerns, player preferences, and financial implications. Discover how playing surfaces influence athlete safety and performance, alongside the challenges of hosting events at multi-purpose stadiums. Transitioning to the US Open, excitement builds as American male players rise to the occasion while fierce competition brews among women, including defending champion Coco Gauff. Unpack the financial dynamics shaping youth sports success and the influence of wealth on aspiring athletes.

Sep 3, 2024 • 37min
Introducing Club Sportico, An Online Sports Business Community
Scott and Eben are joined by Jacob Feldman to discuss Club Sportico, a new online sports business community. Club Sportico is a separate weekly newsletter, sent on Thursday afternoons, that covers the industry in a more fun and casual manner. There’s members-only Sporticast content planned, a weekly news quiz, online chatrooms, and more. You can sign up for Club Sportico here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 29, 2024 • 36min
Inside the NFL’s New Private Equity Ownership Rules
Longtime NFL advisor Marc Ganis joins Scott and Eben to break down the NFL’s new private equity ownership rules. The world’s richest sports league is taking a more conservative—and more lucrative—approach than other leagues. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 27, 2024 • 39min
U.S. Open Business Preview / NWSL Eliminates Its Draft
Scott and Eben discuss the business of the U.S. Open, a cash-printing machine that funds the rest of the USTA’s roughly $500 million budget. They also talk about the NWSL’s radical new labor agreement, and major changes anticipated in NFL ownership. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 22, 2024 • 33min
NWSL Expansion / Caitlin Clark’s Next Endorsement?
Scott and Eben break down the latest in NWSL expansion talks, with groups from Denver and Cincinnati among those meeting with the league in New York City this week. They also talk about Angel Reese and Caitlin Clark’s candy opportunities, Cristiano Ronaldo’s new YouTube channel, and the NFL latest. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 20, 2024 • 34min
Table Tennis Went Viral During the Olympics. Now What?
Scott and Jacob Feldman chat with Flint Lane, founder of Major League Table Tennis, which is about to start its second season. The sport saw an explosion of interest during the Olympics—Google Search volume reportedly popped 5x above previous highs—with basketball stars Steph Curry and Anthony Edwards joining in on the fun. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 15, 2024 • 44min
NFL Valuations Jump Again, With Cowboys at $10.3 Billion
Scott and Eben are joined by Sportico valuations guru Kurt Badenhausen to talk about his latest NFL list, which runs from the Dallas Cowboys ($10.32 billion) to the Cincinnati Bengals ($4.71 billion). Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 13, 2024 • 33min
Olympic Flame Revived in France / NWSL’s New CBA
Scott and Eben recap the end of the Summer Olympics in Paris—a rejuvenation of the Games themselves and a template for media coverage of future mega-events. They also talk about the NWSL and its players union agreeing to a new CBA. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 8, 2024 • 35min
Dale! Why Is Pitbull Buying Stadium Naming Rights?
Scott and Eben discuss Pitbull’s $6 million deal to put his name on FIU’s football stadium. They also talk about an oddity of Olympics marketing, and Manchester United doing the unthinkable. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 6, 2024 • 35min
Noah Lyles Wants A Shoe / Howard Basketball Wants $100M
Scott and Eben break down U.S. sprinter Noah Lyles’s demands for a sneaker—not sprinting spikes—built around him at Adidas. They also talk about an audacious plan at Howard University, a new high-tax surcharge at DraftKings, and the most valuable executives in sports. Learn more about your ad choices. Visit megaphone.fm/adchoices