

Sporticast
Sportico
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Episodes
Mentioned books

Jan 27, 2022 • 34min
Tracking Sports Betting Fraud With Sportradar’s Andreas Krannich
Scott and Eben speak with Andreas Krannich, who runs integrity services at Sportradar, about the high-tech battle between criminals and investigators in match-fixing. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 25, 2022 • 32min
How Athletes Unlimited Views the Sports League of the Future
Scott and Eben are joined by Jon Patricof, CEO and co-founder of Athletes Unlimited, to discuss the future of women’s pro sports, and a new model for pro sports more broadly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 20, 2022 • 31min
Sports Leagues Eye Netflix Series / Sinclair Lifeboat Takes Shape
Scott and Eben discuss the success of recent Netflix sport-related docuseries, which are inspiring a flood of new copycats. They also talk about Sinclair’s new streaming product, Microsoft’s $69 billion deal for Activision, and a major new investment in professional women’s hockey. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 18, 2022 • 27min
Washington Spirit Sale Saga / NFL Playoffs Kick Off
Scott and Eben discuss the fascinating sale of the NWSL’s Washington Spirit. They also talk about the NFL playoffs, the NCAA latest, and what to make of Novak Djokovic’s Australian Open exit. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 13, 2022 • 31min
Georgia Wins Championship, Broncos Sale Moves Closer
Scott and Eben discuss Georgia’s first college football title in 41 years. They also talk about the looming sale of the Denver Broncos, Apple’s MLB interest, and a strange sports betting story. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 11, 2022 • 27min
Eli Manning The Investor / A-Rod Lands New ESPN Role
Scott and Eben talk about Eli Manning’s new job at Brand Velocity Partners. They also discuss ESPN’s attempt to recreate the ManningCast for MLB, and The New York Times’ $550 million purchase of The Athletic. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 6, 2022 • 28min
Fanatics Buys Topps / David Blitzer, Ryan Smith Buy RSL
Scott and Eben discuss two major sports deals to start the year—Fanatics’ acquisition of Topps, and the sale of MLS club Real Salt Lake to a group that includes David Blitzer and Ryan Smith. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 4, 2022 • 28min
New Year, Same College Football Playoff
Scott and Eben discuss the college football national championship, which will be contested by Alabama and Georgia, SEC rivals that are among the richest programs in the country. They talk about whether another pair of blowout semifinals is an argument for or against CFP expansion. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 30, 2021 • 31min
Cincinnati Athletics Boss Talks Playoff, Big 12 Move
Scott and Eben speak with Cincinnati athletic director John Cunningham in the run-up to the College Football Playoff. The Bearcats’ historic season has set the table for major business growth in the next five years. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 28, 2021 • 28min
Inflation Hits Fans, Not Team Owners / Bowl Games Cancelled
Scott and Eben discuss how inflation is affecting sports teams, as owners rush to borrow money for capital projects. They also talk about the sputtering college football postseason, and another NBA private equity deal. Learn more about your ad choices. Visit megaphone.fm/adchoices