

Sporticast
Sportico
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Episodes
Mentioned books

Mar 14, 2023 • 36min
The Meteoric Rise of Pickleball, Live at SXSW
Scott and Eben speak with Major League Pickleball founder Steve Kuhn and chief commercial officer Bruce Bundrant about the sport’s rapid rise in participation, the sale of $3 million franchises, and MLP’s commercial future. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 9, 2023 • 33min
The Evolution of Women in Sports, With Bonnie Bernstein
Scott and Eben are joined by journalist and entrepreneur Bonnie Bernstein on International Women’s Day to discuss women in sports, Title IX’s legacy, and Bernstein’s new podcast, She Got Game. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 7, 2023 • 34min
Could Disney Poach Adam Silver? Plus, Buying a 53-Year-Old NCAA Record
Scott and Eben discuss a recent report that Adam Silver is on a short list to replace Bob Iger at Disney. They also talk about the NHL trade deadline, and the $27,500 question surrounding a 53-year-old NCAA basketball record. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 2, 2023 • 35min
MSG+ a Glimpse into Sports Media Future / New NCAA President
Scott and Eben discuss MSG+, the direct-to-consumer product coming from MSG Network, and what it says about the future of local sports broadcasts. They also talk about surprise comments from new NCAA president Charlie Baker, and the Dan Snyder latest. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 28, 2023 • 28min
Lasry Sells in Milwaukee / Fertitta Bids in Washington
Scott and Eben discuss Marc Lasry selling his stake in the Milwaukee Bucks to Dee and Jimmy Haslam at a $3.5 billion valuation. They also talk about the Commanders sale, and a new investor in the sports agency Athletes First. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 23, 2023 • 34min
Manchester United Sale Update, Plus MLS Season Kicks Off
Scott and Eben discuss the latest in the ManU sale. They also talk MLS season kickoff, Pac-12 media rights, an arbitration fight in Milwaukee, and Ryan Reynolds’s pursuit of the Ottawa Senators. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 21, 2023 • 32min
Is Mac McClung the Future of Every All-Star Weekend?
Scott and Eben discuss YouTube mixtape sensation Mac McClung's Slam Dunk Contest win, and what it means for All-Star struggles at every league. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 16, 2023 • 33min
XFL President Russ Brandon Talks League Reboot, Football Innovation
Scott and Eben speak with XFL president Russ Brandon about the upcoming reboot, and his desire to be a "league of innovation, not of gimmicks." Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 14, 2023 • 29min
Chiefs Win Super Bowl, ManU Bidders Prep Offers
Scott and Eben discuss the Super Bowl, the ads, and a streaming victory for Fox Sports. They also talk about the ManU sale, the Haslams’ NBA interest, and another fund looking to buy up equity franchise stakes. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 9, 2023 • 33min
Bull Riding, Real Estate, and Menacing Water with Austin Ekeler
Scott and Eben speak with Los Angeles Chargers RB Austin Ekeler about his off-field businesses, including real estate holdings, venture investments, and the launch of Eksperience, an app to help connect fans with athletes. Learn more about your ad choices. Visit megaphone.fm/adchoices