The Rainmaker Podcast

What does it mean to live abundantly in a world that often feels scarce? In this episode, I sit down with Cathy Heller, a podcaster with over 40 million downloads, to explore this question. Cathy shares her wisdom on redefining abundance—not as material wealth but as a life filled with well-being, purpose, and meaningful connections. Reflecting on the challenges of the past year, we discuss how to stay authentic amid societal pressures and the importance of pursuing your passions to inspire future generations. Cathy also introduces her new book, Abundant Ever After, which provides actionable tools for fostering an abundant mindset.Learn more about Cathy:Cathy is a renowned teacher, podcaster and author. She hosts one of the top spiritual podcasts, Abundant Ever After, which has been downloaded more than 45 million times. She’s a practitioner of the law of reception, and has a deep understanding of the universal principles of manifestation. Cathy guides individuals on a transformative journey towards unlocking their highest potential.Drawing from the wisdom of Jewish mysticism and ancient teachings, Cathy illuminates the path to spiritual growth and abundance. Through her unique approach, Cathy empowers students to embrace their innate ability to receive and manifest their desires effortlessly with a focus on meditation and mindfulness practices.By quieting the mind and connecting with the divine, students learn to harness their energy and create positive shifts in their lives.Through Cathy’s teachings, individuals gain practical tools and techniques to attract abundance in all areas of life, including wealth, health, relationships, and personal growth. Cathy believes that abundance is not simply about material wealth, but also about aligning with one's purpose, experiencing joy, and cultivating meaningful connections.With Cathy’s guidance, individuals unlock a life of abundance, fulfillment, and spiritual growth.Cathy's Links:Instagram: https://www.instagram.com/cathy.heller/Book: https://www.cathyheller.com/abundant-ever-after-book-1Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Are you caught in the cycle of ignoring your needs, telling yourself there’s no time for rest, reflection, or even being human? In this week’s episode, I’m joined by Heather Chauvin, a renowned advocate for emotional well-being, to dive deep into the struggles of high performers who push themselves to the brink.We’ll explore the concept of "time debt" and how constantly postponing self-care can lead to emotional and physical burnout. Drawing from themes of vulnerability and resilience, Heather shares strategies for setting boundaries, prioritizing your humanity, and breaking free from the relentless pursuit of productivity.This conversation is a wake-up call for anyone who feels trapped by their own expectations—tune in to learn how to reclaim your time, your health, and your sense of self.Learn more about Heather:Heather Chauvin is a leadership coach who helps ‘successful’ women courageously and authentically live, work, and parent on their own terms. Heather started her career as a social worker helping adults understand children’s behavior. But it wasn’t until 2013 when a stage 4 cancer diagnosis pushed her to take a deeper stand for change, uncovering how cultural expectations sabotage our dreams. She has been featured in Forbes, Entrepreneur, Real Simple Magazine, Mind Body Green, Google, and more. When Heather isn’t working, you will find her living out what she teaches which may include kayaking Alaska, snowboarding, hiking, or anything else that challenges what she believes is possible for herself (and inviting her children along the journey). Life is full of opportunities. It’s time to feel alive.Heather's Links:Instagram: https://www.instagram.com/heatherchauvin_/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

What does it take to build a brand known for both service and culture? In this weeks episode I am joined by Omar Soliman, co-founder of College Hunks Hauling Junk, to explore this question. Omar discusses the company’s unique culture, which is built on trust, selective hiring, and a commitment to employee development. Approaching its 20th anniversary, College Hunks now aims for $1 billion in revenue, with Omar emphasizing a continued focus on learning, mentorship, and positive community impact.Tune in to discover how they've built a team that doesn’t just move items but inspires loyalty, positivity, and growth—within their ranks and in every community they touch. Whether you're a business leader or aspiring entrepreneur, this episode offers invaluable lessons on cultivating a thriving brand culture.Learn more about Omar:Omar Soliman is a published author, entrepreneur, and TV personality. He is the Co-Founder of College H.U.N.K.S. Hauling Junk and Moving, a national junk removal and moving franchise with over 200 franchises across the country. CHHJ was named one of the fastest-growing franchises in the nation by Entrepreneur Magazine and currently employs over 10,000 people nationwide.Recognized for his entrepreneurial achievements, Omar was named 'Top 30 Entrepreneurs in America Under 30' by Inc. Magazine, awarded Ernst & Young's Entrepreneur of the Year, and honored as the International Franchise Association's Entrepreneur of the Year. Omar has also made TV appearances as a frequent guest on FOX Business News and MSNBC, and starred in the series premiere of ABC's Shark Tank as well as on CBS's Undercover Boss.Omar's Links:Website: https://www.omarsoliman.com/Website: https://www.collegehunkshaulingjunk.com/ Instagram: https://www.instagram.com/omarsolimanceoConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

In a world inundated with marketing messages, how do we discern between ethical persuasion and manipulative tactics? This episode delves into this complex issue with Brad Parscale, a seasoned strategist who has shaped successful political campaigns.Parscale explores the blurred lines between marketing and advertising, discussing the ethical considerations that underpin effective campaigns. He sheds light on the power of identity marketing, examining how leveraging shared identities can resonate with audiences. Additionally, the episode delves into the impact of shame culture, analyzing its effects on both individuals and organizations. Ultimately, this conversation challenges us to consider the moral implications of persuasion and the responsibility of marketers to use their influence ethically.Learn more about Brad:With nearly 20 years of experience in digital media and digital media strategy, Brad Parscale is responsible for representing hundreds of organizations throughout the United States, ranging from small business to multi-million dollar companies. In 2004, he invested his last $500 into Parscale Media, an agency focused on building websites and digital media strategy. By 2011, Brad had created a multi- million dollar company. In 2016, Brad was named Digital Director for the Donald J. Trump for President campaign, developing, implementing and managing the digital marketing strategy. Under Brad’s digital leadership and direction, President Trump not only won the presidency but also raised more money through small- dollar donations than any Republican presidential candidate in history. Currently, Brad is serving as President Donald J. Trump’s Campaign Manager for his 2020 Election Campaign.Brad's Links:X: https://x.com/parscaleConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

What makes a brand truly unforgettable? This week, I dive into that question with Laura Belgray, bestselling author and celebrated copywriter, known for her unique brand, "Talking Shrimp." Initially born from a practical tax decision after getting married, Talking Shrimp has grown into a standout brand with a dedicated community of "shrimpers." Laura reveals how her brand resonates deeply by creating a sense of identity and belonging, touching on the psychology that binds communities to brands. Tune in as she offers insights into building authenticity, embracing imperfection, and infusing originality into your branding. You'll leave this episode knowing how personal stories and real connections can transform a brand into something truly memorable.Learn more about Laura:Laura Belgray is founder of Talking Shrimp, co-creator of The Copy Cure, and author of Tough Titties: On Living Your Best Life When You're the F'ing Worst. An award-winning copywriting expert, she helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield) she’s seen firsthand that putting “you” into your copy and all through your business is pure magic for getting people to love you up, share your ideas, and happily click your Buy button.In addition to online types, Laura’s list of clients and credits include NBC, Bravo, HBO, TBS, Fandango, and many, many more. So if you watch TV -- and don’t skip the commercials -- you've probably seen her words on air.Tough Titties, her first book, published via Hachette, is available now.Laura's Links:Instagram: https://www.instagram.com/laurabelgray/Facebook: https://www.facebook.com/talkingshrimpTwitter: https://twitter.com/lbelgrayConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

How does identity shape marketing strategies? Today, I am diving into this question with marketing expert Tamsen Webster. A message designer and strategist with over 25 years of experience, Tamsen shares insights from her upcoming book, explaining how deeply identity influences consumer behavior and decision-making. Instead of relying on fear-based tactics, she explains why we need to shift our approach so we can better align our marketing efforts with consumers' sense of self. Plus, we also explore the role of empathy in marketing, personal branding, and the transformative power of writing. Tune into this episode if you're ready for fresh insights on personal identity and personal branding strategies.Learn more about Tamsen:Part message designer, part English-to-English translator, part magpie, Tamsen Webster helps leaders craft their case for large-scale change. In addition to her work in and for major organizations such as Harvard Medical School, Fidelity Investments, and Klaviyo, she’s a judge and mentor for the Harvard Innovation Labs, a professional advisor at the Martin Trust Center for MIT Entrepreneurship, and has spent over 10 years as the Idea Strategist for one of only nine legacy-level TEDx events in the world. She was named to the Thinkers50 Radar in 2022 and is the author of two books, Find Your Red Thread: Make Your Big Ideas Irresistible and Say What They Can't Unhear: The 9 Principles of Lasting Change. She lives in Boston with her husband, two sons, and two brindle Greyhounds, Hazel and Walnut.Tamsen's Links:https://tamsenwebster.com/little-change-book/LinkedIn: https://www.linkedin.com/in/tamsenwebster/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Have you wondered how a simple idea can grow into a community-driven business? In this week's episode, I'm joined by Sarah Calhoun, founder of Red Ants Pants, a company dedicated to workwear for women. Sarah opens up about her entrepreneurial journey, from identifying a gap in the market to creating a brand that empowers women in labor-intensive fields. She shares the story behind the company’s unique name and the "Red Ant Challenge," which fosters a strong connection among her customers. The discussion emphasizes how storytelling and community-building are essential for business growth and personal connections.Learn more about Sarah:Sarah Calhoun is a businesswoman and social entrepreneur living in White Sulphur Springs, Montana, United States. She is the founder of the Red Ants Pants clothing brand, which creates rugged clothing designed for women who perform blue-collar and outdoor work. From her business proceeds, she has also created a charitable foundation, and founded an annual outdoor music festival, both of which use the Red Ants Pants trademark.Sarah's Links:Red Ants Pants: https://www.facebook.com/redantspants/https://www.instagram.com/redantspants/Foundation: https://www.facebook.com/redantspantsfoundation/https://www.instagram.com/redantspantsfoundationRed Ants Pants Music Festival: https://www.facebook.com/redantspantsmusicfestival/https://www.instagram.com/redantspantsmusicfestival/YouTube: https://www.youtube.com/user/RedAntsPantsMusicFes/videosSpotify playlists https://open.spotify.com/user/dh1d95bc0et0glukavcxf3khdConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

In this episode, I chat with Olivia Levin, the brains behind the popular Instagram account @Swiftiesforeternity, to unpack what it truly means to be a Swiftie. We dive into the rise of Swiftie influencers, including Olivia’s journey as a content creator, and how this fandom has evolved into a powerful community that shapes personal identities and connections. We also explore the evolution of the fandom and how Swifties have transformed from casual fans into a movement with its own values and social influence. Olivia talks about the unique dynamics of the Swiftie community, where fandom goes beyond the music to embrace mutual support and advocacy. Together, we unpack the powerful impact that Taylor Swift’s artistry has on shaping cultural conversations, and how Olivia’s own journey reflects the deeper values of this vibrant community. Whether you're a die-hard Swiftie or just watching from the sidelines, this conversation is an insightful look into what it means to be part of Taylor’s world.Learn more about Olivia:Olivia Levin, also known online as Swiftiesforeternity, is a social media influencer. She started her account in 2014, and in just the last year, amassed over half a million followers. The marketing and communication major from Fairfield University is a Connecticut native but now resides in Nashville, Tennessee. She is the youngest of three. Her proudest moment is when Taylor Swift found her fan account in 2017 and invited her to her home to preview the reputation album.Olivia's Links:Instagram: https://www.instagram.com/swiftiesforeternity/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

How can entrepreneurs create a powerful marketing strategy? To discuss this hot topic, I am joined by PR expert Genieva. We discuss fresh approaches to promoting yourself, starting with Genieva's journey at 12 when she wanted to set up a dog-walking business.In this episode, Genieva highlights the value of personalizing pitches, focusing on serving your audience, and gracefully managing rejection. She also shares her resilience journey, sharing how refining her approach over time led to success. We also touch on personal branding, the importance of service in marketing, and the ongoing process of self-discovery. This episode has actionable insights for anyone looking to enhance their marketing efforts.Learn more about Genieva:Genieva Davidson is owner of Genieva Bliss Media that specializes in PR through press and podcast interviews as well as speaking, grants, awards and in general pitching the business and brand. Genieva became an expert pitcher from back in high school when she pitched herself to hundreds of scholarships to go to college for almost free. From there, she pitched for jobs in her 9-5 and never became afraid to ask. After being a PR assistant for a few years, she learned the industry and saw what was needed to stand out among pitches. Through relationship building and efficient systems, Genieva has landed her clients features in BBC, Forbes, Entrepreneur, New York Post, New York Times, Mind Body Green, Women’s Health, podcasts with over 23 million downloads, and more. Genieva's Links:Instagram: http://www.instagram.com/genievablissmediaConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Ever wonder what it’s really like to go viral overnight? In this episode we get the inside scoop from Nicole the Intern, the mastermind behind the social media account that exploded to hundreds of thousands of followers in just six months—and even grabbed the attention of Gary V.Nicole shares her journey from intern to internet sensation, revealing the hidden struggles behind her viral success. We dive into the pressures of being known as "Nicole the Intern," the weight of representing the Smash Army, and how her identity evolved behind the scenes. From mental health challenges to breaking through stigmas in the professional world, this conversation is raw, real, and eye-opening.Tune in for an honest dialogue about navigating viral fame, personal growth, and the reality of success in the digital age.Learn more about Nicole:Nicole Wingard is a young professional from Dallas, Texas working for the fastest growing beverage company in the world, SMASHD! A new face to the marketing world, Nicole helped lead an explosive social media campaign with her boss Mike and the whole team at SMASHD that accrued over 500,000 followers in a span of 60 days. In her free time Nicole competed in the Miss Texas Organization for the last four years where she placed in the top five twice and completed over 300 hours of community service. When she is not working, Nicole enjoys trying new coffee, anything outside, spending time with family and friends, dogs, and good food.Nicole's Links:Instagram: https://www.instagram.com/thebestmarketingstrategyeverConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.