The Best Practices Show with Kirk Behrendt

794: 3 Reasons Why You Need a Vacation – Ariel JudayRest is a requirement — not a reward! If you don't have a vacation in your schedule, you'll want to after this episode! Kirk Behrendt brings back Ariel Juday, one of ACT’s amazing coaches, to explain how taking time away from the office can improve your health and well-being. As a bonus, it will also benefit your team! When was your last, true vacation? To learn the best way to plan for your next time off, listen to Episode 794 of The Best Practices Show!Learn More About Ariel:Send Ariel an email: ariel@actdental.com Follow Ariel on ACT’s Instagram: https://www.instagram.com/actdentalSend Gina an email: gina@actdental.com More Helpful Links for a Better Practice & a Better Life:Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listenJoin The Best Practices Association: https://www.actdental.com/bpaJoin ACT’s To The Top Study Club: https://www.actdental.com/tttSee the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/eventGet The Best Practices Magazine for free: https://www.actdental.com/magazinePlease leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218Episode Resources:Watch the video version of Episode 794: https://www.youtube.com/@actdental/videosMain Takeaways:Vacations will improve your mood, your stress level, and your relationships.There are different types of vacations. Take them throughout the year.Don't muddy the waters. CE and vacation are not the same things.To reduce stress, plan vacations in advance and have a system.Your team benefits when you take a break from dentistry.Taking time away will make you a better team leader.Take pictures for evidence of a good time.Snippets:0:00 Introduction.1:27 Why this is an important topic.3:32 The benefits of a vacation.8:05 Plan vacations in advance.9:48 Vacations improve relationships.12:03 Travel hacks.15:29 Rest to reset your mind.19:18 CE and vacation are not the same.22:49 Final takeaways.Ariel Juday Bio:Ariel has a master’s in healthcare administration and several years of dental experience in all aspects of the administrative roles within the dental office. Her passion is to work with dental teams to empower team members to realize their full potential in order to better serve patients, improve office systems to ensure a well-functioning team/office, and to help everyone have fun in the process!

793: The Biggest Misconceptions About Centric Relation Every Dentist Needs to Know – Dr. Jim McKeeIf you're intimidated by centric relation, this is the episode for you! To increase your understanding and appreciation of CR, Kirk Behrendt brings back Dr. Jim McKee, founder of Chicago Study Club, to explain what it means, why it’s misunderstood, and how learning more about it will improve your practice. To hear the myths and misconceptions debunked by one of the masters of occlusion, listen to Episode 793 of The Best Practices Show!Learn More About Dr. McKee:Send Dr. McKee an email: jim@mckeedds.com Join Dr. McKee on Facebook: https://www.facebook.com/jim.mckee.104Register for Dr. McKee’s TMD Online course: https://courses.phelandentalseminars.com/tmd-pdsRegister for Dr. McKee’s Advanced Occlusion workshop: https://campus.speareducation.com/workshops/advanced-occlusion/details/syllabusRegister for Dr. McKee’s occlusion seminar: https://campus.speareducation.com/seminars/demystifying-occlusion-1/details/syllabusLearn about Chicago Study Club: https://chicagostudyclub.comMore Helpful Links for a Better Practice & a Better Life:Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listenJoin The Best Practices Association: https://www.actdental.com/bpaJoin ACT’s To The Top Study Club: https://www.actdental.com/tttSee the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/eventGet The Best Practices Magazine for free: https://www.actdental.com/magazinePlease leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218Episode Resources:Watch the video version of Episode 793: https://www.youtube.com/@actdental/videosWatch Episode 649: The Restorative Diagnostic Practice: https://www.youtube.com/watch?v=lX6oU7cnDQUMain Takeaways:Centric relation is simple. It’s normal joints in normal joint sockets.Know the difference between fully seated condylar position and CR.CR is not for everyone. For some patients, it is not possible to achieve.Understand the advantages and disadvantages of being or not being in CR.By understanding CR, your confidence level in treatment planning will increase.Snippets:0:00 Introduction.2:29 Why centric relation is an important topic.6:51 Advantages of using centric relation.10:51 Fully seated condylar position versus centric relation.14:14 Do we need to use centric relation for everybody?20:22 What to do if the disc isn't in the right position.22:50 Disadvantages of not achieving centric relation.29:08 There's only one true diagnosis.31:22 Who should manage occlusion?33:47 How to screen for injured joints.38:55 The importance of imaging.40:49 How to treat patients who you can't achieve centric relation for.42:14 Other treatment options.46:00 About Dr. McKee’s upcoming occlusion courses.48:42 Final thoughts.Dr. Jim McKee Bio:Dr. Jim McKee is a member of the Spear Resident Faculty. He has maintained a private practice since 1984 in Downers Grove, Illinois, where he treats a wide variety of cases with a focus on predictable restorative dentistry. He is a member of the American Academy of Restorative Dentistry and former president of the American Equilibration Society. He has lectured both nationally and internationally for over 25 years and directs several study clubs. Dr. McKee graduated from the University of Notre Dame in 1980 and earned his dental degree from the University of Illinois College of Dentistry in 1984.

792: Creating a 6-Star Patient Experience in Your Practice – Adriana BoothFor patients, the dental office is a scary place. It doesn't have to be, and to help you design a six-star experience, Kirk Behrendt brings back Adriana Booth, one of ACT’s amazing coaches, to share a framework that will help you go above and beyond your patients’ expectations. Make your practice stand out to your favorite kind of people! To learn how to create a memorable experience for current and future patients, listen to Episode 792 of The Best Practices Show!Learn More About Adriana:Send Adriana an email: adriana@actdental.com Join Adriana on Facebook: https://www.facebook.com/adriana.boothFollow Adriana on Instagram: https://www.instagram.com/adrimariebSend Gina an email: gina@actdental.com More Helpful Links for a Better Practice & a Better Life:Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listenJoin The Best Practices Association: https://www.actdental.com/bpaJoin ACT’s To The Top Study Club: https://www.actdental.com/tttSee the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/eventGet The Best Practices Magazine for free: https://www.actdental.com/magazinePlease leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218Episode Resources:Watch the video version of Episode 792: https://www.youtube.com/@actdental/videosSign up to watch Unlocking the Secrets to a Thriving Practice: Mastering the New Patient Experience: https://join.actdental.com/users/sign_in?post_login_redirect=https%3A%2F%2Fjoin.actdental.com%2Fc%2Fwebinars-0b75d2%2F114-unlock-the-secrets-to-a-thriving-dental-practice-mastering-the-new-patient-experience#emailDownload ACT’s Creating a 6-Star Patient Experience: https://23476641.fs1.hubspotusercontent-na1.net/hubfs/23476641/6%20Star%20Experience%20(1).pdfMain Takeaways:Your patient experience starts with the phone call.Design an in-office experience to wow your patients.Rehearse the handoff to make it seamless every time.Find ways to spoil your patients while they're in the chair.Have a patient exit system so critical things always get done.Build a solid follow-up system to retain your greatest patients.Get input from your team to make the patient experience better.Snippets:0:00 Introduction.2:29 Why this is an important topic.7:16 Make a great first impression over the phone.10:17 Design a mindful in-office experience.15:08 Create an elegant hand-off experience to the operatory.17:23 Spoil your patients while in the chair.20:40 Continue the elegant hand-off from the clinical area to the admin area.22:30 Have a patient exit system.26:22 Retain great patients, not just every patient.30:22 Final thoughts.Adriana Booth, BS, RDH Bio:Adriana Booth is a Lead Practice Coach who partners with dentists and their teams to cultivate leadership skills, build practice growth, and streamline business practices. After spending nearly two decades in the dental industry working with top-notch dental teams, Adriana came to ACT to share her passion for professional growth, high-level training, and systems creation with our clients. As a dental hygienist with a love for continuing education and personal growth, helping a practice become successful is at the heart of her passion for dentistry.Adriana has a B.S. in Dental Hygiene from West Liberty University/O’Hehir University. By being involved in several Columbus, Ohio, study clubs, Adriana maintains strong relationships within her local dental community. She enjoys a variety of fitness activities, family time, good books, and at the top of her list, her fur babies.

Whether it’s pasta or dentistry, good things take time — and great things take even longer! To help you slow down the way you practice, Kirk Behrendt brings back Dr. Christian Coachman, founder of Digital Smile Design, along with his friend, Dr. Miguel Stanley, founder of Slow Dentistry Global Network, to explain the slow dentistry movement and how it will change dentistry for the better. Faster isn't better when it comes to dental care! To learn how to slow down for you and your patients, listen to Episode 791 of The Best Practices Show!Learn More About Dr. Coachman & Dr. Stanley:Join Dr. Coachman on Facebook: https://www.facebook.com/christiancoachmanFollow Dr. Coachman on Instagram: https://www.instagram.com/chriscoachmanLearn more about Digital Smile Design: https://digitalsmiledesign.comRegister for the DSD Provider course (October 7, 2024, and November 11, 2024): https://digitalsmiledesign.com/dsd-providerRegister for DSD Residency 1 On Demand: https://digitalsmiledesign.com/dsd-residency-1-on-demandListen to Dr. Coachman’s podcast, Coffee Break with Coachman: https://open.spotify.com/show/4ADCrWhqsUKbHmZtkhhgoBFollow Slow Dentistry Global Network on Instagram: https://www.instagram.com/slowdentistryglobalnetworkLearn more about Slow Dentistry Global Network: https://slowdentistryglobalnetwork.orgMore Helpful Links for a Better Practice & a Better Life:Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listenJoin The Best Practices Association: https://www.actdental.com/bpaJoin ACT’s To The Top Study Club: https://www.actdental.com/tttSee the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/eventGet The Best Practices Magazine for free: https://www.actdental.com/magazinePlease leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218Episode Resources:Watch the video version of Episode 791: https://www.youtube.com/@actdental/videosMain Takeaways:Patients are starting to understand that fast-paced dentistry is not as great.You don't need training to do slow dentistry. You already know how to do it.Preparation is everything in healthcare. Take the time to do things right.Some of the best dentists in the world only see a few patients a day.Quality dentistry is not scalable. You can't rush excellence.Value likes from real patients, not likes on social media.Ethical dentistry will ultimately lead to longevity.Snippets:0:00 Introduction.1:31 Dr. Stanley’s background.2:33 Slow dentistry, explained.24:21 Teeth are as important as your heart.27:10 There's no police in dentistry.30:48 An example of slow dentistry.31:31 Value likes from your patients, not likes on Instagram.34:42 An example of true longevity.45:14 It’s a marathon, not a sprint.51:53 The power of saying no.58:32 Final thoughts and more about Slow Dentistry.Dr. Christian Coachman Bio:Combining his advanced skills, experience, and technology solutions, Dr. Christian Coachman pioneered the Digital Smile Design methodology and founded Digital Smile Design company (DSD). Since its inception, thousands of dentists worldwide have attended DSD courses and workshops, such as the renowned DSD Residency program.Dr. Coachman is the developer of worldwide, well-known concepts such as the Digital Smile Design, the Pink Hybrid Implant Restoration, the Digital Planning Center, Emotional Dentistry, Interdisciplinary Treatment Simulation, and Digital Smile Donator. He regularly consults for dental industry companies, developing products, implementing concepts, and marketing strategies, such as the Facially Driven Digital Orthodontic Workflow developed in collaboration with Invisalign, Align Technology. He has lectured and published internationally in the fields of esthetic and digital dentistry, dental photography, oral rehabilitation, dental ceramics, implants, and communication strategies and marketing in dentistry.Dr. Miguel Stanley Bio:Dr. Miguel Stanley is the founder and clinical director of the globally renowned White Clinic, a leading dental center of the world for over 24 years with a large team of highly skilled doctors. He is also the co-founder of the Slow Dentistry Global Network, a nonprofit organization.Dr. Stanley is also the vice president of the Digital Dentistry Society, as well as a member of many international scientific and academic organizations. He has published several studies and articles over the years. He is a consultant and key opinion leader for leading dental tech companies and holds a license to practice Portugal as well as the UK and Dubai.Dr. Stanley is an adjunct professor at the University of Pennsylvania School of Dentistry and has lectured extensively in over 50 countries on many fields of modern dentistry, from cosmetic dentistry to complex oral surgery, practice management and ethics to his “No Half Smiles” treatment philosophy. He is also one of the first dentists to ever give a TEDx Talk and host a documentary on dentistry for National Geographic. He was recently nominated one of the top 100 dentists in the world by his peers.

790: One Word That Creates an Amazing Team – Dr. Marco BrindisThe Beatles said it best — love is all you need! But maybe you don't love the people you see four days a week. To explain how that can change, Kirk Behrendt brings back Dr. Marco Brindis, former chairman of the prosthodontics department of Louisiana State University, to share his journey to a better team culture through loving his team and his profession. To learn more about this secret ingredient to an amazing team, listen to Episode 790 of The Best Practices Show!Learn More About Dr. Brindis:Send Dr. Brindis an email: marco@smilesbymarco.com Join Dr. Brindis on Facebook: https://www.facebook.com/marco.brindis.3Follow Dr. Brindis on Instagram: https://www.instagram.com/drmarcobrindisMore Helpful Links for a Better Practice & a Better Life:Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listenJoin The Best Practices Association: https://www.actdental.com/bpaJoin ACT’s To The Top Study Club: https://www.actdental.com/tttSee the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/eventGet The Best Practices Magazine for free: https://www.actdental.com/magazinePlease leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218Episode Resources:Watch the video version of Episode 790: https://www.youtube.com/@actdental/videosMain Takeaways:Love is all you need. But love is hard work!Loving your team is a commitment, not just a feeling.Make time to connect with your team on a deeper level.There is something much more powerful than money — it’s love!When your team loves one another, that love will extend to your patients.Having a vision for your practice is critical. It is the GPS that will guide you.Snippets:0:00 Introduction.1:44 Dr. Brindis’s background.7:17 Loving your team is hard work.10:43 The importance of core values in finding the right people.15:20 How to talk about this with your team.20:44 Reaching your patient’s heart.23:29 Your vision is your GPS.25:09 Ideas for when team members aren't receptive.33:11 Final thoughts.35:29 More about Dr. Brindis and how to get in touch.Dr. Marco Brindis Bio:Dr. Marco Brindis was the former chairman of the prosthodontics department of Louisiana State University Health Sciences Center, and former assistant professor of dentistry at LSUHSC School of Dentistry in the department of prosthodontics. He earned his DDS from the Universidad Intercontinental in Mexico City in 1998, completed a Preceptorship in Dental Implants at the Universidad Intercontinental in 1999, a Preceptorship in Dental Implants at the Dental School at the UT Health Science Center in San Antonio in 2002, and a Surgical Implant Fellowship at the Biotechnology Institute in Vitoria, Spain, in 2003. He earned his Certificate in Prosthodontics at LSU School of Dentistry in the Department of Prosthodontics in 2007, then completed the Esthetic and Occlusion courses at the Pankey Institute in 2007.Dr. Brindis is very passionate in the field of interdisciplinary dentistry for full-mouth reconstruction, esthetics, and implant dentistry. He is involved in the development of new implant protocols to treat edentulous patients. He has lectured in the United States, Mexico, Canada, and Spain. He is a member of several organizations, including the Academy of Osseointegration, American Dental Association, American College of Prosthodontists, and the Pierre Fauchard Academy. He is a well-established national and international speaker, having spoken at symposiums such as the AAOMS Dental Implant Conference, International Symposium on Oral Implantology in Spain, Academy of Osseointegration, AAOMS Annual Meeting, and the American Academy of Restorative Dentistry.

We all have a hundred goals we want to achieve. But without strategic planning, setting goals is not enough — especially for your practice! To explain why your goal-setting is falling short and how to make it work, Kirk Behrendt brings in Miranda Beeson, ACT’s director of education, with tools and resources to help you set realistic targets that you can commit to and reach. Don't just dream of achieving your goals — plan how to do it! For tips on making your goals a reality, listen to Episode 789 of The Best Practices Show!Learn More About Miranda:Send Miranda an email: miranda@actdental.com Follow Miranda on ACT’s Instagram: https://www.instagram.com/actdentalSend Gina an email: gina@actdental.com Register for ACT’s To The Top Study Club (October 18, 2024): https://www.eventbrite.com/e/members-only-climb-with-us-register-for-october-18-2024-ttt-study-club-tickets-763603317077Register for ACT’s To The Top Study Club (October 25, 2024): https://www.eventbrite.com/e/members-only-climb-with-us-register-for-october-25-2024-ttt-study-club-tickets-753430148857More Helpful Links for a Better Practice & a Better Life:Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listenJoin The Best Practices Association: https://www.actdental.com/bpaJoin ACT’s To The Top Study Club: https://www.actdental.com/tttSee the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/eventGet The Best Practices Magazine for free: https://www.actdental.com/magazinePlease leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218Episode Resources:Watch the entire webinar here: https://www.actdental.com/121Watch the video version of Episode 789: https://www.youtube.com/@actdental/videosMain Takeaways:Think about what you truly want out of dentistry and strategies to get there.Diagnose your pain points. What do you want more of and less of?Get rid of your limiting beliefs about what you can or can't achieve.Set goals that are aligned with the things that matter to you most.Create actionable goals that are specific and measurable.Have a realistic number of goals. Three is ideal.Hire a coach. They will help you think better.Snippets:0:00 Introduction.0:57 About ACT’s TTT, BPA, Pro Coaching, and other resources.3:40 Objectives.11:01 Why this is an important topic.15:28 What are you building and what is the strategy?18:11 Why having a plan is important to your patients.20:13 What challenges and obstacles do you want to resolve?25:43 Base your goals on successful outcomes.31:30 Goal-setting, explained.36:15 Why you need a coach.38:47 The SWOT analysis, explained.41:46 Setting targets, explained.42:56 GAPs, explained.44:31 OGT, explained.46:13 Client examples.1:00:16 Final takeaways.1:05:23 Q&A: Is it possible to go fee-for-service within a year?Miranda Beeson, MS, BSDH Bio:Miranda Beeson has over 25 years of clinical dental hygiene, front office, practice administration, and speaking experience. She is enthusiastic about communication and loves helping others find the power that words can bring to their patient interactions and practice dynamics. As a Lead Practice Coach, she is driven to create opportunities to find value in experiences and cultivate new approaches.Miranda graduated from Old Dominion University, and enjoys spending time with her husband, Chuck, and her children, Trent, Mallory, and Cassidy. Family time is the best time, and is often spent on a golf course, a volleyball court, or spending the day boating at the beach. 

788: The Story Behind the Dental Heroes Podcast – Dr. Paul EtchisonDo you want to make $1 million a year or more working three days a week or less? To find out how it’s possible, keep listening! Kirk Behrendt brings in Dr. Paul Etchison, creator and host of the Dental Practice Heroes podcast, to share how he found balance between his work and home life while earning more and stressing less. To learn more about Dr. Etchison’s books, podcast, and strategies to build your dream practice, listen to Episode 788 of The Best Practices Show!Learn More About Dr. Etchison:Follow Dr. Etchison on Instagram: https://www.instagram.com/dr.pauletchisonSchedule a call with Dental Practice Heroes: https://www.dentalpracticeheroes.comListen to the Dental Practice Heroes podcast: https://open.spotify.com/show/1OZg46P8MLsyQoIYYSbc3WLearn more about Dental Business Mentor: https://www.dentalbusinessmentor.comMore Helpful Links for a Better Practice & a Better Life:Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listenJoin The Best Practices Association: https://www.actdental.com/bpaJoin ACT’s To The Top Study Club: https://www.actdental.com/tttSee the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/eventGet The Best Practices Magazine for free: https://www.actdental.com/magazinePlease leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218Episode Resources:Watch the video version of Episode 788: https://www.youtube.com/@actdental/videosRead Dental Practice Hero and Dental Practice Hero II by Dr. Paul Etchison: https://www.dentalpracticeheroes.com/books-1Read Traction by Gino Wickman: https://benbellabooks.com/shop/tractionMain Takeaways:Develop your core values — and actually communicate them to your team.Emphasize to your team that they make a difference in your patients’ lives.No matter the size of your practice, you need to have a leadership team.Let your leadership team handle more of the things you don't like doing.Being understaffed is often better than dealing with underperformers.An office manager is not equivalent to an admin team member.Retirement probably isn't what you want — it’s balance.Snippets:0:00 Introduction.1:36 Dr. Etchison’s background.3:34 Why Dr. Etchison started his podcast.5:07 The origin of Dental Practice Heroes.7:21 What most dental practices get wrong about core values.12:23 The benefits of having a leadership team.16:35 When to create a leadership team.19:16 An office manager versus an admin team member.23:04 When should you hire more associates and hygienists?29:02 Not all patients need to be seen every six months.30:44 Dropping Delta but increasing fees by 30%.37:04 Capacity, defined.42:15 Final thoughts.47:02 More about Dr. Etchison and how to get in touch.Dr. Paul Etchison DDS, FICOI, FAGD Bio:Dr. Paul Etchison is the founder of Dental Practice Heroes and host of the Dental Practice Heroes podcast. He has authored two books on dental practice management, Dental Practice Hero and Dental Practice Heroes II. He is also the founder of Dental Business Mentor, an online resource for videos highlighting best practices on practice management, leadership, and systems to elevate dental practices.

787: 3 Common Dental Marketing Mistakes & How to Fix Them – Andre SantosMarketing is all about ads and social media. Right? While those are key elements, there is a lot more to the process. To demystify dental marketing and help you drive growth, Kirk Behrendt brings in Andre Santos, co-founder of Pain-Free Dental Marketing, to share three common mistakes that most dentists make and easy ways to fix them. With a bit of effort, you can attract more of the patients you want! To learn the best strategies to communicate your practice’s brand, listen to Episode 787 of The Best Practices Show!Learn More About Andre:Follow Pain-Free Dental Marketing on Instagram: https://www.instagram.com/painfree_dentalmarketingLearn more about Pain-Free Dental Marketing: https://www.painfreedentalmarketing.comListen to Bite-Sized Dental Marketing podcast: https://open.spotify.com/show/0yZjMmhYtXjVdpMFWAFqCRMore Helpful Links for a Better Practice & a Better Life:Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listenJoin The Best Practices Association: https://www.actdental.com/bpaJoin ACT’s To The Top Study Club: https://www.actdental.com/tttSee the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/eventGet The Best Practices Magazine for free: https://www.actdental.com/magazinePlease leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218Episode Resources:Watch the video version of Episode 787: https://www.youtube.com/@actdental/videosMain Takeaways:Create a mobile-friendly website.Personalize your website rather than using generic ones.Put effort into the most visited pages, the home page and About Us page.Start telling stories that exemplify your unique qualities as a dental practice.Talk about who you are as a person. People care about you beyond dentistry.Invest in your team, especially admin. They are critical to your practice’s success.Like attracts like. Talk about things you care about to attract the patients you want.Every patient interaction — phone calls, online, office visits, events — is marketing.Snippets:0:00 Introduction.1:32 Andre’s background.2:58 The biggest marketing mistake dentists make.5:24 Do you have a generic website?6:58 Which pages are patients visiting most?8:00 What makes a great About Us page?9:33 The second biggest marketing mistake dentists make.12:51 Showcase your great story.15:12 Talk about the things you care about.19:18 The third marketing mistake dentists make.21:17 A great phone experience is crucial to building trust.23:14 Culture is king.27:42 Average phone conversion percentages.32:09 Every patient interaction is marketing.33:57 What percentage of new patient referrals should come from existing patients?35:39 Final thoughts.37:15 More about Pain-Free Dental Marketing and how to get in touch.Andre Santos Bio: Before dental marketing, Andre Santos started his career in the corporate world. He met Eric Hubbard while the two worked at GameStop, where they formed their lifelong friendship. One year, Eric’s hometown dentist became interested in marketing strategies to save his dwindling practice. He became Eric’s first client, kicking off his and Andre’s marketing agency, Pain-Free Dental Marketing, where he and his team have been helping practices grow ever since.

786: Why Every Practice Needs a Clinical Leader – Rachel WallEvery practice needs a clinical leader. But being a clinical leader doesn't mean being a clinical dictator. To explain how to be a strong, collaborative leader that sets the best standards of care, Kirk Behrendt brings back Rachel Wall, CEO and founder of Inspired Hygiene, to share her best practices for becoming an effective leader. To learn how to elevate your practice with clinical leadership, listen to Episode 786 of The Best Practices Show!Learn More About Rachel:Send Rachel an email: clients@inspiredhygiene.com Join Inspired Hygiene on Facebook: https://www.facebook.com/InspiredHygieneFollow Inspired Hygiene on Instagram: https://www.instagram.com/inspiredhygieneLearn more about Inspired Hygiene: https://inspiredhygiene.comBook your Discovery Meeting with Inspired Hygiene: https://inspiredhygiene.com/talk/#meet-nowGet your free copy of Inspired Hygiene’s Standard of Care Worksheet: https://inspiredhygiene.com/standard-of-care-worksheetMore Helpful Links for a Better Practice & a Better Life:Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listenJoin The Best Practices Association: https://www.actdental.com/bpaJoin ACT’s To The Top Study Club: https://www.actdental.com/tttSee the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/eventGet The Best Practices Magazine for free: https://www.actdental.com/magazinePlease leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218Episode Resources:Watch the video version of Episode 786: https://www.youtube.com/@actdental/videosMain Takeaways:Every practice needs to have a clinical leader. It is a non-negotiable.A clinical leader is not a clinical dictator. Get buy-in from the team.Clinical leaders set standards, but it needs to be collaborative.Having clear, written standards will reduce decision fatigue.You cannot abdicate the role of being a clinical leader.Revisit your standards of care at least once a year.Establish your core values and vision as a team.Snippets:0:00 Introduction.1:37 Rachel’s background.3:30 Why every practice needs a clinical leader.9:41 Get your teams calibrated and aligned.14:04 Calibrate through documents.16:17 Can you abdicate the role of clinical leadership?19:21 How often should you update clinical standards of care?21:00 Advantages of having a strong clinical leader.23:27 The secret to getting doctors in the hygiene room faster.27:12 Having a framework reduces decision-fatigue.28:09 Have conversations with the people you're leading.32:08 Final thoughts.35:05 More about Inspired Hygiene and how to get in touch.Rachel Wall, RDH, Bio:Rachel Wall, RDH, BS, coaches dental teams to build highly productive hygiene departments by implementing systems for high-quality periodontal care, enrolling restorative care through hygiene and letting go of negative mindsets and old beliefs while managing the logistics of a high-performance hygiene department.Drawing from her 20-plus years of experience as a hygienist and practice administrator, Rachel delivers to-the-point clinical speaking presentations around the country. Her interactive teaching style coupled with a workshop environment creates a learning space where dentists and team members are compelled to get to the heart of what’s held them back and are inspired to reach for more for themselves and their practices.

If you've never heard Dr. John Kois speak, now is the time! Kirk Behrendt brings back Dr. Christian Coachman, founder of Digital Smile Design, to talk about an upcoming, once-in-a-lifetime event with Dr. Kois and Dr. Coachman. You will hear two perspectives from two brilliant minds about optimizing clinical outcomes through digital dentistry. To learn more about this collaborative course and how to reserve your seat, listen to Episode 785 of The Best Practices Show!Register Here for "Optimizing Clinical Outcomes with Dr. Kois & Dr. Coachman"Save 15% when you use this Discount Coupon: ACTDSD (Valid until October 31, 2024)15% discount for Comfort and Standard ticketsRegister for Dr. John Kois and Dr. Coachman’s Optimizing Clinical Outcomes course (March 20-21, 2025): https://www.koiscenter.com/optimizing-clinical-outcomesDSD's Registration Page: https://digitalsmiledesign.com/optimizing-clinical-outcomes-with-kois-coachman Learn More About Dr. Coachman:Register for Dr. John Kois and Dr. Coachman’s Optimizing Clinical Outcomes course (March 20-21, 2025): https://www.koiscenter.com/optimizing-clinical-outcomesJoin Dr. Coachman on Facebook: https://www.facebook.com/christiancoachmanFollow Dr. Coachman on Instagram: https://www.instagram.com/chriscoachmanLearn more about Digital Smile Design: https://digitalsmiledesign.comListen to Dr. Coachman’s podcast, Coffee Break with Coachman: https://open.spotify.com/show/4ADCrWhqsUKbHmZtkhhgoBRegister for DSD Residency 1 On Demand: https://digitalsmiledesign.com/dsd-residency-1-on-demandRegister for the DSD Provider course (October 7, 2024, and November 11, 2024): https://digitalsmiledesign.com/dsd-providerMore Helpful Links for a Better Practice & a Better Life:Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listenJoin The Best Practices Association: https://www.actdental.com/bpaJoin ACT’s To The Top Study Club: https://www.actdental.com/tttSee the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/eventGet The Best Practices Magazine for free: https://www.actdental.com/magazinePlease leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218Episode Resources:Watch the video version of Episode 785: https://www.youtube.com/@actdental/videosMain Takeaways:Be okay with not being right.Learn to challenge your own beliefs.Master the art of asking great questions.There is value in watching smart people disagree.Register for this event! It is your one opportunity to hear Dr. Kois.Snippets:0:00 Introduction.1:18 About Dr. Coachman and Dr. John Kois’s upcoming course.13:04 Dr. John Kois’s background and the Kois Center.16:54 Why you should attend this event.20:29 Course layout and objectives.27:24 Leveraging the digital tools, explained.31:59 This is it!36:00 Key takeaways of the event.37:27 A message for attendees.41:25 Where to register for this event.Dr. Christian Coachman Bio:Combining his advanced skills, experience, and technology solutions, Dr. Christian Coachman pioneered the Digital Smile Design methodology and founded Digital Smile Design company (DSD). Since its inception, thousands of dentists worldwide have attended DSD courses and workshops, such as the renowned DSD Residency program.Dr. Coachman is the developer of worldwide, well-known concepts such as the Digital Smile Design, the Pink Hybrid Implant Restoration, the Digital Planning Center, Emotional Dentistry, Interdisciplinary Treatment Simulation, and Digital Smile Donator. He regularly consults for dental industry companies, developing products, implementing concepts, and marketing strategies, such as the Facially Driven Digital Orthodontic Workflow developed in collaboration with Invisalign, Align Technology.