The Best Practices Show with Kirk Behrendt

814: 1 Move, Infinite Differentiation Power – Heather CrockettYou're not just a dentist. There is something unique and special about you and your practice! To help you figure out what that is and why it’s important for a thriving practice, Kirk Behrendt brings back Heather Crockett, one of ACT’s amazing coaches, to share a step-by-step process to discover the things that differentiate your business. To learn how you can set yourself apart, listen to Episode 814 of The Best Practices Show!Learn More About Heather:Send Heather an email: heather@actdental.com Join Heather on Facebook: https://www.facebook.com/heather.r.crockettFollow Heather on ACT’s Instagram: https://www.instagram.com/actdentalSend the ACT Team an email: info@actdental.com Send Gina an email: gina@actdental.com Learn More About ACT Dental:Watch the entire webinar here: https://www.actdental.com/125ACT’s website: https://www.actdental.comACT’s Instagram: https://www.instagram.com/actdentalACT’s YouTube: https://www.youtube.com/actdentalACT’s Facebook: https://www.facebook.com/actdentalACT’s LinkedIn: https://www.linkedin.com/company/3137520/admin/feed/posts/ACT’s Twitter: https://twitter.com/actdentalMore Helpful Links for a Better Practice & a Better Life:Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listenJoin The Best Practices Association: https://www.actdental.com/bpaJoin ACT’s To The Top Study Club: https://www.actdental.com/tttSee the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/eventGet The Best Practices Magazine for free: https://www.actdental.com/magazinePlease leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218Episode Resources:Watch the video version of Episode 814: https://www.youtube.com/@actdental/videosDownload ACT’s Differentiation Tool: https://23476641.fs1.hubspotusercontent-na1.net/hubfs/23476641/PDF/Differentiation%20Tool.pdfDownload ACT’s The Five Whys resource: https://23476641.fs1.hubspotusercontent-na1.net/hubfs/23476641/Identify%20Your%20Core%20Purpose%20Tool.pdfLearn more about the EOS system: https://www.eosworldwide.com/blog/96514-traction-thoughts-uniquesMain Takeaways:Identify your core customers, core competencies, and weaknesses.Find three key things your practice is great at that make you stand out.Get your entire team aligned on the things that differentiate your practice.When you figure out your differentiators, you can use them in your marketing.Define your uniques and differentiators before others write that narrative for you.You will stand out, attract the right patients, and build your reputation by differentiating.Snippets:0:00 Introduction.1:34 Why this is an important topic.4:55 Differentiation, explained.6:40 Three things you need to identify.8:31 Core competencies, explained.12:09 Core customers, explained.16:53 The three uniques, explained.21:09 How to use your differentiators.25:18 Final takeaways.Heather Crockett Bio:Heather Crockett is a Lead Practice Coach who finds joy in not only improving practices but improving the lives of those she coaches as well. With over 20 years of combined experience in assisting, office management, and clinical dental hygiene, her awareness supports many aspects of the practice setting.Heather received her dental hygiene degree from the Utah College of Dental Hygiene in 2008. Networking in the dental community comes easy to her, and she loves to connect with like-minded colleagues on social media. Heather enjoys both attending and presenting continuing education to expand her knowledge and learn from her friends and colleagues.She enjoys hanging out with her husband, three sons, and their dog, Moki, scrolling through social media, watching football, and traveling.

We say it all the time — language matters! Before, during, and after you meet with patients, how you communicate is critical. To help you navigate the art of communication and boost patient engagement, Kirk Behrendt brings back Miranda Beeson, ACT’s director of education, to share 20 of their favorite phrases you can start using today. To learn how to help patients take ownership of their health, listen to Episode 813 of The Best Practices Show!Learn More About Miranda:Send Miranda an email: miranda@actdental.com Follow Miranda on ACT’s Instagram: https://www.instagram.com/actdentalSend Gina an email: gina@actdental.com More Helpful Links for a Better Practice & a Better Life:Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listenJoin The Best Practices Association: https://www.actdental.com/bpaJoin ACT’s To The Top Study Club: https://www.actdental.com/tttSee the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/eventGet The Best Practices Magazine for free: https://www.actdental.com/magazinePlease leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218Episode Resources:Watch the video version of Episode 813: https://www.youtube.com/@actdental/videosACT’s webinars: https://www.actdental.com/125Watch Episode 777, Why Objections Are a Gift with Miranda Beeson: https://www.youtube.com/watch?v=wJ6a_rRoNTADownload ACT’s 7 Phone Phrases to Fill Your Schedule: https://23476641.fs1.hubspotusercontent-na1.net/hubfs/23476641/7-Phone-Phrases-To-Fill-Your-Schedule.jpgDownload ACT’s Say This, Not That resource: https://23476641.fs1.hubspotusercontent-na1.net/hubfs/23476641/Say%20This%2c%20Not%20That%20-%20Fillable.pdfRead Motivational Interviewing in Health Care by Stephen Rollnick, William R. Miller, and Christopher C. Butler: https://www.guilford.com/books/Motivational-Interviewing-in-Health-Care/Rollnick-Miller-Butler/9781462550371Main Takeaways:Elevate your language to elevate your practice.A big part of communicating is being a great listener.How you communicate can build or break trust with patients.Know how to communicate effectively on the phone versus in the op.Practice handling patient objections. Think of them as gifts and invite them!Express gratitude at every opportunity. Your practice won't exist without patients!Snippets:0:00 Introduction.1:20 Why language and verbal skills are so important.11:07 Phone call: What led you to seek out a new dental home?14:04 Phone call: What are your expectations about your first visit with us?18:20 Phone call: I am here to help you/You are in good hands.22:05 In the op: Is there anything specific you would like us to focus on during your visit today?25:16 In the op: What are your goals for your mouth/smile? What does healthy mean to you?27:32 In the op: If I see anything that doesn't look healthy, would it be okay to share it with you?29:55 In the op: Tell me about how you take care of your teeth and gums at home.31:45 Bonus phrase: What are your ideas for how you could do something differently?34:49 Treatment presentation: You shared with me . . .36:31 Treatment presentation: What is your understanding of . . .?38:47 Treatment presentation: If there were a way . . .41:24 Treatment presentation: What would prevent you from reserving time with us today?43:58 Patient objections: Many patients have felt the same way. What we have found is . . .48:20 If they don't give you objections, you can invite objections.49:42 Patient objections: Which concerns could I provide more information about?51:42 Patient objections: How much “too much” is it? If there were a way . . .54:32 Patient objections: It won’t be more conservative/predictable/cost-effective than today.56:11 Why expressing gratitude is so important.58:19 Expressing gratitude: We love having patients like you. You brighten our day.1:00:30 The best marketing tool.1:02:16 Expressing gratitude: I’m so glad you have a great visit. There is no greater compliment!1:03:55 Expressing gratitude: Thank you for trusting in us.1:07:16 Expressing gratitude: We appreciate you choosing us as your dental home.1:08:58 Elevate your language to elevate your practice.Miranda Beeson, MS, BSDH Bio:Miranda Beeson has over 25 years of clinical dental hygiene, front office, practice administration, and speaking experience. She is enthusiastic about communication and loves helping others find the power that words can bring to their patient interactions and practice dynamics. As a Lead Practice Coach, she is driven to create opportunities to find value in experiences and cultivate new approaches.Miranda graduated from Old Dominion University, and enjoys spending time with her husband, Chuck, and her children, Trent, Mallory, and Cassidy. Family time is the best time, and is often spent on a golf course, a volleyball court, or spending the day boating at the beach.

812: Sharpen Your Vision: Differentiation Success – Part 4 – Adriana BoothThere are dentists on every corner of the country. So, why would patients come to you? In the final episode of this four-part series, Kirk Behrendt brings back Adriana Booth, one of ACT’s amazing coaches, to help you answer this question. Embrace differentiation, and you can finally set your practice apart! To learn how by using ACT’s free tools and resources, listen to Episode 812 of The Best Practices Show!Learn More About Adriana:Join Adriana on Facebook: https://www.facebook.com/adriana.boothFollow Adriana on Instagram: https://www.instagram.com/adrimariebSend Gina an email: gina@actdental.com Send the ACT team an email: info@actdental.com More Helpful Links for a Better Practice & a Better Life:Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listenJoin The Best Practices Association: https://www.actdental.com/bpaJoin ACT’s To The Top Study Club: https://www.actdental.com/tttSee the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/eventGet The Best Practices Magazine for free: https://www.actdental.com/magazinePlease leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218Episode Resources:Watch the video version of Episode 812: https://www.youtube.com/@actdental/videosWatch Part 1, Episode 806 with Miranda Beeson: https://www.youtube.com/watch?v=kQLizN05Zn8Watch Part 2, Episode 807 with Carlie Einarson: https://www.youtube.com/watch?v=JLya9ItEvk4Watch Part 3, Episode 808 with Robyn Theisen: https://www.youtube.com/watch?v=hkrZg-ONkNsDownload ACT’s Differentiation Tool: https://info.actdental.com/hubfs/PDF/Differentiation%20Tool.pdfDownload ACT’s Better Practice Strategic Plan: https://23476641.fs1.hubspotusercontent-na1.net/hubfs/23476641/ACT_Dental_-_Better_Practice_Strategic_Plan.pdfMain Takeaways:Start by identifying your core customers.Do not skip identifying your core customers!Pinpoint services that are sought after by patients.Identify what you are good at and what you want more of.Recognize your weaknesses and the areas you can improve in.Build trust with your core purpose, core values, and differentiation.Don't compare your practice to others or only do what others are doing.Snippets:0:00 Introduction.1:40 Why differentiation is so important.3:39 Identify your ideal patient.7:33 Differentiation, explained.9:18 Do you fix teeth or change lives?10:59 How differentiation impacts team culture.11:56 The importance of alignment.14:35 Figure out your core customer profile.17:49 Identify your core competencies.19:56 Identify your weaknesses.24:05 Final takeaways.Adriana Booth, BS, RDH Bio:Adriana Booth is a Lead Practice Coach who partners with dentists and their teams to cultivate leadership skills, build practice growth, and streamline business practices. After spending nearly two decades in the dental industry working with top-notch dental teams, Adriana came to ACT to share her passion for professional growth, high-level training, and systems creation with our clients. As a dental hygienist with a love for continuing education and personal growth, helping a practice become successful is at the heart of her passion for dentistry.Adriana has a B.S. in Dental Hygiene from West Liberty University/O’Hehir University. By being involved in several Columbus, Ohio, study clubs, Adriana maintains strong relationships within her local dental community. She enjoys a variety of fitness activities, family time, good books, and at the top of her list, her fur babies.

811: Going Out-Of-Network: 3 Marketing Considerations – Eric HubbardDo you tell yourself you can't go out-of-network? If you do, stop! You can, and today’s guest will teach you how. Kirk Behrendt brings in Eric Hubbard, a master marketer and founder of Pain-Free Dental Marketing, to help you be paid more to work less. If you're tired of the long hours, dealing with insurance, and less-than-ideal patients, listen to Episode 811 of The Best Practices Show!Learn More About Eric:Follow Pain-Free Dental Marketing on Instagram: https://www.instagram.com/painfree_dentalmarketingLearn more about Pain-Free Dental Marketing: https://www.painfreedentalmarketing.comMore Helpful Links for a Better Practice & a Better Life:Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listenJoin The Best Practices Association: https://www.actdental.com/bpaJoin ACT’s To The Top Study Club: https://www.actdental.com/tttSee the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/eventGet The Best Practices Magazine for free: https://www.actdental.com/magazinePlease leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218Episode Resources:Watch the video version of Episode 811: https://www.youtube.com/@actdental/videosRead Traction by Gino Wickman: https://benbellabooks.com/shop/tractionMain Takeaways:If you don't have a solid admin team culture, you are not ready to go out-of-network.Demonstrate to patients that your excellence is beyond just “being a good dentist”.Keep your social media and website updated. This is where patients always look.View everything about your practice through the eyes of your patients.Be curious about your patients. Engage in meaningful dialogue.Get rid of your self-limiting beliefs. You can go out-of-network!Seeing more patients does not mean you earn more money.Invest in your practice — even in the smallest of ways.Snippets:0:00 Introduction.1:37 Eric’s background.3:45 Why this is an important topic.7:11 Do this before exiting insurance plans.13:54 Look at the comprehensive patient experience.16:47 What is your system for asking for referrals?20:13 How are you demonstrating excellence?23:49 Also invest in the small things.27:52 Where and how to spend money in marketing.32:36 Differentiation, explained.36:16 Final thoughts.38:00 More about Pain-Free Dental Marketing.Eric Hubbard Bio:Before founding Pain-Free Dental Marketing, Eric Hubbard started his career in the corporate world. He built his marketing foundation at Procter and Gamble, where he mastered the art of aiming messages directly at the company’s highest-value patients. Years later, Eric’s hometown dentist became interested in marketing strategies to save his dwindling practice. He became Eric’s first client, kicking off his marketing agency where he and his team have been helping practices grow ever since.

810: Building Your Dental Dream Team: Retention Through Shared Values – Heather CrockettDentistry isn't the hard part about being a dentist — it’s finding and keeping great people! To help you make it a little bit easier, Kirk Behrendt brings back Heather Crockett, one of ACT’s amazing coaches, to share ACT’s tools and resources for developing and implementing your core values. To learn the secret to a successful practice, listen to Episode 810 of The Best Practices Show!Learn More About Heather:Send Heather an email: heather@actdental.com Join Heather on Facebook: https://www.facebook.com/heather.r.crockettFollow Heather on ACT’s Instagram: https://www.instagram.com/actdentalSend Gina an email: gina@actdental.com More Helpful Links for a Better Practice & a Better Life:Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listenJoin The Best Practices Association: https://www.actdental.com/bpaJoin ACT’s To The Top Study Club: https://www.actdental.com/tttSee the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/eventGet The Best Practices Magazine for free: https://www.actdental.com/magazinePlease leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218Episode Resources:Watch the video version of Episode 810: https://www.youtube.com/@actdental/videosWatch the entire webinar here: https://www.actdental.com/125Register for ACT’s Napa Valley Mastery Summit and To The Top Study Club (April 24-27, 2025): https://info.actdental.com/napa-mastery-summitDownload ACT’s Right People Scorecard: https://23476641.fs1.hubspotusercontent-na1.net/hubfs/23476641/Instructions%20for%20Right%20People%20Scorecard.pdfDownload ACT’s Identifying Your Practice’s Core Values guide: https://23476641.fs1.hubspotusercontent-na1.net/hubfs/23476641/Identify%20Your%20Practices%20Core%20Values.pdfDownload ACT’s 3-3-3 Model for Onboarding: https://23476641.fs1.hubspotusercontent-na1.net/hubfs/23476641/3-3-3%20Onboarding%20Model.pdfRead books by Patrick Lencioni: https://www.tablegroup.com/booksRead Traction by Gino Wickman: https://benbellabooks.com/shop/tractionMain Takeaways:Lead by example. If you don't follow your core values, why should your team?This is your practice. You must establish your core values, not your team.Your core values are the filter for everything you do for your practice.Once you establish core values, your team culture will improve.Being consistent is crucial. You can't just set it and forget it.Core values are verbs. Make sure they are actionable.Money isn't what keeps people in your practice.Use simple language to convey core values.“Bake” your core values for at least a year.Snippets:0:00 Introduction.2:09 ACT’s TTT, BPA, and Pro Coaching.5:34 Objectives.7:27 Why this is an important topic.13:45 Core values, explained.15:29 Types of values, explained.17:12 Values are verbs.20:51 The role of core values in team culture.23:23 Four steps to identify your core values.30:29 Core values examples.37:53 How to approach core values with prospective team members.41:11 Right People Right Seat, explained.45:14 GWC, explained.46:11 Three questions to ask before you hire.53:07 Consistency is crucial.54:46 How to use this on a day-to-day basis.59:52 Final takeaways.1:03:37 Q&A: Does the leader come up with core values, or do you do it as a team?1:07:12 Q&A: ACT’s scorecard.1:07:50 ACT’s Napa Valley Mastery Summit.Heather Crockett Bio:Heather Crockett is a Lead Practice Coach who finds joy in not only improving practices but improving the lives of those she coaches as well. With over 20 years of combined experience in assisting, office management, and clinical dental hygiene, her awareness supports many aspects of the practice setting.Heather received her dental hygiene degree from the Utah College of Dental Hygiene in 2008. Networking in the dental community comes easy to her, and she loves to connect with like-minded colleagues on social media. Heather enjoys both attending and presenting continuing education to expand her knowledge and learn from her friends and colleagues.She enjoys hanging out with her husband, three sons, and their dog, Moki, scrolling through social media, watching football, and traveling.

809: Why Would a Patient Choose You as a Dentist? – Dr. Jim OttenThere are over 200,000 dentists in the U.S. So, why would a patient choose your practice? To help you answer that question, Kirk Behrendt brings back Dr. Jim Otten, co-instructor of Global Diagnosis Education, with advice for differentiating your business and giving patients an exceptional experience. To learn which areas to focus on to build an amazing practice, listen to Episode 809 of The Best Practices Show!Learn More About Dr. Otten:Send Dr. Otten an email: jottendds@gmail.com Join Dr. Otten on Facebook: https://www.facebook.com/james.otten.71Follow Dr. Otten on Instagram: https://www.instagram.com/jamesottendentalLearn more about Global Diagnosis Education: https://globaldiagnosiseducation.orgMore Helpful Links for a Better Practice & a Better Life:Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listenJoin The Best Practices Association: https://www.actdental.com/bpaJoin ACT’s To The Top Study Club: https://www.actdental.com/tttSee the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/eventGet The Best Practices Magazine for free: https://www.actdental.com/magazinePlease leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218Episode Resources:Watch the video version of Episode 809: https://www.youtube.com/@actdental/videosMain Takeaways:Go through your discovery process to find your gifts and strengths.Spend as much time working on your practice as in your practice.Become an excellent diagnostician to differentiate your practice.Stay curious and informed. There is too much misinformation.Understand your why and get your team on board.Design an exceptional patient experience.Overcome your fear of missing out.Ask for help. We all need it.Snippets:0:00 Introduction.1:54 Dr. Otten’s background.4:59 Go through your discovery process.6:58 Don't fall victim to misinformation.12:32 How to differentiate your practice.14:18 Core values need to stem from your why.18:01 How to get team buy-in.21:58 Designing the exceptional experience.29:08 About Global Diagnosis Education.36:26 Final thoughts.Dr. Jim Otten Bio: Dr. James F. Otten is a 1981 graduate of the University of Missouri-Kansas City School of Dentistry. He completed a one-year residency in hospital dentistry with emphasis on advanced restoration of teeth and oral surgery at the Veterans Administration Medical Center in Leavenworth, Kansas. He taught crown-and-bridge dentistry as an Associate Professor at UMKC before entering private practice in 1982, where he served as chief of staff of a large group practice in Fayetteville, Arkansas, before opening his practice in Lawrence, Kansas, in 1984. Dr. Otten has pursued rigorous post-graduate education since 1986, accumulating thousands of hours in advanced continuing education that he has intentionally applied to his practice in order to develop its personalized care philosophy. He has completed the rigorous curriculum at two prestigious institutions, The Pankey Institute for Advanced Dental Education, and the Dawson Center for Advanced Dental Education. He lectures nationally and internationally and has recently been asked to join the faculty at the Newport Coast Orofacial Institute in Newport Beach, California.

808: Sharpen Your Vision: Defining Your Core Values – Part 3 – Robyn TheisenTo continue the series on sharpening your vision, Kirk Behrendt brings back Robyn Theisen, one of ACT’s amazing coaches, with a framework to help you define, establish, and carry out your core values. It is one of the most important things you will ever do as a business owner — so let's do it right! To learn the third step to becoming happier at work, listen to Episode 808 of The Best Practices Show!Learn More About Robyn:Send Robyn an email: robyn@actdental.com Follow Robyn on ACT’s Instagram: https://www.instagram.com/actdentalSend Gina an email: gina@actdental.com Send Kirk an email: kirk@actdental.com More Helpful Links for a Better Practice & a Better Life:Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listenJoin The Best Practices Association: https://www.actdental.com/bpaJoin ACT’s To The Top Study Club: https://www.actdental.com/tttSee the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/eventGet The Best Practices Magazine for free: https://www.actdental.com/magazinePlease leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218Episode Resources:Watch the video version of Episode 808: https://www.youtube.com/@actdental/videosWatch Part 1, Episode 806 with Miranda Beeson: https://www.youtube.com/watch?v=kQLizN05Zn8Watch Part 2, Episode 807 with Carlie Einarson: https://www.youtube.com/watch?v=JLya9ItEvk4Download ACT’s Identifying Your Practice’s Core Values tool: https://23476641.fs1.hubspotusercontent-na1.net/hubfs/23476641/Identify%20Your%20Practice_s%20Core%20Values.pdfWatch How Should a Company Share Its Values? by Simon Sinek: https://www.youtube.com/watch?v=5yE541BY-1cMain Takeaways:Establishing core values will help you attract the right people to your practice.It is up to the leader to develop and maintain core values. Lead by example.Your team culture will improve when you establish clear core values.All business decisions can be filtered through your core values.Core values are verbs, not nouns. Make them actionable.Have core values alive in the halls, not just on the walls.Let your core values bake for at least a year.Snippets:0:00 Introduction.0:57 Why defining your core values is important.4:37 Core values, explained.8:10 Core values are verbs, not nouns.12:46 It isn't just about patients.14:15 Let your core values bake.15:10 How core values affect team culture.22:19 How to define your core values.26:07 Final takeaways.Robyn Theisen Bio:Robyn Theisen brings an entire life and legacy of dental experience to the team and every team with which she works as the daughter and sister of dentists. With almost 20 years of experience in dentistry, her roles ranged from practice management to operations at Patterson Dental to coaching teams. Robyn’s passion is empowering teams to realize that they can dramatically impact the lives of the people they serve by implementing skills and systems to remove barriers to life-changing dental treatment. She has done it for decades and does it every day with dental teams.Outside of coaching, she enjoys time with her husband, Rob, and two daughters, Emerson and Ruby. She loves traveling, music, fitness, and cheering on the Michigan State Spartans.

807: Sharpen Your Vision: Defining Your Core Purpose – Part 2 – Carlie EinarsonIn part two of this four-part series, Kirk Behrendt brings back Carlie Einarson, one of ACT’s amazing coaches, with the next building blocks to sharpen your vision: defining your core purpose. She explains why crafting a strong core purpose is important, the steps to do it, and how it will improve your practice. To learn the next steps for a better practice and a better life, listen to Episode 807 of The Best Practices Show!Learn More About Carlie:Send Carlie an email: carlie@actdental.com Follow Carlie on ACT’s Instagram: https://www.instagram.com/actdentalSend Gina an email: gina@actdental.com More Helpful Links for a Better Practice & a Better Life:Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listenJoin The Best Practices Association: https://www.actdental.com/bpaJoin ACT’s To The Top Study Club: https://www.actdental.com/tttSee the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/eventGet The Best Practices Magazine for free: https://www.actdental.com/magazinePlease leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218Episode Resources:Watch the video version of Episode 807: https://www.youtube.com/@actdental/videosWatch Part 1, Episode 806 with Miranda Beeson: https://www.youtube.com/watch?v=kQLizN05Zn8Download ACT’s The Five Whys: https://23476641.fs1.hubspotusercontent-na1.net/hubfs/23476641/Identify%20Your%20Core%20Purpose%20Tool.pdfRead Traction by Gino Wickman: https://benbellabooks.com/shop/tractionMain Takeaways:A core purpose and a mission are two different things.Think beyond profitability. Reflect on why your practice exists.Decision-making will be easier when you have a core purpose.Having a strong core purpose will align and motivate your team.Your core purpose must be reflected internally as well as externally.Be brief, clear, and use inspirational language to craft your core purpose.You will build trust with patients faster when you have a clear core purpose.Snippets:0:00 Introduction.1:08 Why defining your core purpose is important.3:55 Consistency motivates team members.8:49 Figure out your why.11:25 Core purpose versus mission, explained.14:10 The role of core purpose in team culture.15:46 A strong core purpose will improve decision-making.19:01 How to define your core purpose.25:48 Your core purpose is internal and external.26:46 Last thoughts.Carlie Einarson Bio:Carlie Einarson is a lead practice coach who has a passion for helping others succeed in the dental field. She loves helping to create a stable foundation for practices so both professionals and patients have a great experience every time they walk in the door!Carlie graduated from Utah College of Dental Hygiene. She has ten years of experience in the dental field, including clinical dental hygiene, front office, and leading teams.In her free time, she enjoys spending quality time with loved ones, traveling, skiing, playing volleyball, and golfing.

806: 6 Critical Questions to Sharpen Your Vision – Part 1 – Miranda BeesonDirectionless driving will get you stranded — and it’s the same for your business! In part one of a four-part series, Kirk Behrendt brings back Miranda Beeson, ACT’s director of education, with a strategic plan to help you get to where you want to go. Start answering these six critical questions, and you will be on your way to the practice of your dreams! To learn the first steps to get what you want out of your practice and your life, listen to Episode 806 of The Best Practices Show!Learn More About Miranda:Send Miranda an email: miranda@actdental.com Follow Miranda on ACT’s Instagram: https://www.instagram.com/actdentalSend Kirk an email: kirk@actdental.com Send Gina an email: gina@actdental.com More Helpful Links for a Better Practice & a Better Life:Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listenJoin The Best Practices Association: https://www.actdental.com/bpaJoin ACT’s To The Top Study Club: https://www.actdental.com/tttSee the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/eventGet The Best Practices Magazine for free: https://www.actdental.com/magazinePlease leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218Episode Resources:Watch the video version of Episode 806: https://www.youtube.com/@actdental/videosWatch Episode 801 with Miranda Beeson: https://www.youtube.com/watch?v=pJ58Wc6vBcUWatch Episode 803 with Dr. Christopher Mazzola & Dr. Charlie Ward: https://www.youtube.com/watch?v=pDrA9J5hVtIDownload 6 Critical Questions: https://23476641.fs1.hubspotusercontent-na1.net/hubfs/23476641/6%20Critical%20Questions.pdfRead The Advantage by Patrick Lencioni: https://www.tablegroup.com/product/the-advantageListen to “Good Day to Have a Great Day” by Russell Dickerson: https://open.spotify.com/track/3XY1FU9onLzMYjhnuh82lZRead Traction by Gino Wickman: https://benbellabooks.com/shop/tractionRead Who Not How by Dan Sullivan: https://whonothow.comMain Takeaways:Have a clear vision of what you're building.Share your vision with your team. You can't do it alone.Align with your team on expected behaviors in your practice.Inspire your team by consistently communicating your core purpose.Don't just list out goals you want to achieve — create a plan and strategize.Get clear on the things that are important right now, not what “feels” important.Set aside time to think through these questions. Don't do them during a lunch break.Snippets:0:00 Introduction.2:31 Why this is an important topic.8:44 Vision is important for your culture.16:52 Six critical questions: Understand your whys.26:21 Six critical questions: Align on your behaviors.31:18 Six critical questions: What do you do that sets you apart?35:58 Six critical questions: How will you succeed?40:45 Six critical questions: What is most important right now?50:10 Six critical questions: Who must do what?54:48 Final takeaways.Miranda Beeson, MS, BSDH Bio:Miranda Beeson has over 25 years of clinical dental hygiene, front office, practice administration, and speaking experience. She is enthusiastic about communication and loves helping others find the power that words can bring to their patient interactions and practice dynamics. As a Lead Practice Coach, she is driven to create opportunities to find value in experiences and cultivate new approaches.Miranda graduated from Old Dominion University, and enjoys spending time with her husband, Chuck, and her children, Trent, Mallory, and Cassidy. Family time is the best time, and is often spent on a golf course, a volleyball court, or spending the day boating at the beach.

805: Answers to 3 of the Biggest Questions in Dentistry – Dr. Christian CoachmanHow will dentistry be in the future? What should dentists today focus on? Is balance possible in this profession? To thoughtfully answer these three big questions, Kirk Behrendt brings back Dr. Christian Coachman, founder of Digital Smile Design, with his advice for navigating the personal and business side of being a dentist. Your best years and dentistry’s best years are still yet to come! To hear about what you can look forward to, listen to Episode 805 of The Best Practices Show!Learn More About Dr. Coachman:Join Dr. Coachman on Facebook: https://www.facebook.com/christiancoachmanFollow Dr. Coachman on Instagram: https://www.instagram.com/chriscoachmanLearn more about Digital Smile Design: https://digitalsmiledesign.comRegister for the DSD Provider course (November 11, 2024): https://digitalsmiledesign.com/dsd-providerRegister for DSD Residency 1 On Demand: https://digitalsmiledesign.com/dsd-residency-1-on-demandListen to Dr. Coachman’s podcast, Coffee Break with Coachman: https://open.spotify.com/show/4ADCrWhqsUKbHmZtkhhgoBMore Helpful Links for a Better Practice & a Better Life:Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listenJoin The Best Practices Association: https://www.actdental.com/bpaJoin ACT’s To The Top Study Club: https://www.actdental.com/tttSee the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/eventGet The Best Practices Magazine for free: https://www.actdental.com/magazinePlease leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218Episode Resources:Watch the video version of Episode 805: https://www.youtube.com/@actdental/videosWatch Episode 767 with Dr. Coachman & Dr. Konstantin Kross: https://www.youtube.com/watch?v=n3CEfbaJblA&t=3067sMain Takeaways:Preservation, longevity, proactive care, and systemic health will be the future of dentistry.Build a clear vision for yourself, your practice, and the people you want to attract.Hold yourself accountable. It’s the biggest favor you can do for yourself.Focus on attaining a better life, not necessarily a balanced life.Work on creating an aligned, smart, and healthy practice.Create a routine so you have more structure.Build a self-care routine into your life.Be kind but not soft with yourself.Snippets:0:00 Introduction.1:18 The current state of dentistry and the future of dentistry.11:51 Dentistry is oftentimes too reactive.16:08 The business of dentistry, explained.23:24 Be aligned, smart, and healthy.26:40 Focus on yourself.28:47 Be kind, but not soft on yourself.29:39 Build a clear vision.35:24 Is balance attainable?49:07 Final thoughts.Dr. Christian Coachman Bio:Combining his advanced skills, experience, and technology solutions, Dr. Christian Coachman pioneered the Digital Smile Design methodology and founded Digital Smile Design company (DSD). Since its inception, thousands of dentists worldwide have attended DSD courses and workshops, such as the renowned DSD Residency program.Dr. Coachman is the developer of worldwide, well-known concepts such as the Digital Smile Design, the Pink Hybrid Implant Restoration, the Digital Planning Center, Emotional Dentistry, Interdisciplinary Treatment Simulation, and Digital Smile Donator. He regularly consults for dental industry companies, developing products, implementing concepts, and marketing strategies, such as the Facially Driven Digital Orthodontic Workflow developed in collaboration with Invisalign, Align Technology. He has lectured and published internationally in the fields of esthetic and digital dentistry, dental photography, oral rehabilitation, dental ceramics, implants, and communication strategies and marketing in dentistry.