The Speaker Lab Podcast

You know how important email lists are, but do you have a marketing funnel set up to grow that list? And if you have a funnel set up how do you know if it's the right one and it's doing what it is meant to do?Whatever state your email list and marketing funnels are in our guest for today's show will help you tremendously.Scott Oldford is stopping by to share what he has learned in his 12 years of online marketing. We talk about all things related to marketing funnels and email lists. Specifically Scott and I deep dive into the three types of leads and how to speak to each of them with different marketing funnels, and how to leverage your audience and serve more people.There's all of that and so much more on this 42nd edition of The Speaker Lab! Sit back, listen in and prepare to expand your marketing funnels knowledge.THE FINER DETAILS OF THIS SHOWWhy it's important for your bottom line to build an audience.What are the three types of marketing and how do they work together?Why do you want to "own the relationship" with your audience?What are the three mindsets your audience has and how can you respond to each?Why being relevant allows you to not sell to your target group.What is the #1 reason entrepreneurs don't have a marketing funnel?How to adopt and adapt according to where your audience is in their journey.And much, much more!EPISODE RESOURCESScott Oldford's websiteScott Oldford on TwitterTop Speakers TipsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back for another edition of The Speaker Lab!Today is episode 41, and it's courtesy of a listener like you. Pamela wants to know any recommendations for narrowing down her target market.This is a valuable lesson you'll want to listen in for, check it out on episode 41 of The Speaker Lab!EPISODE RESOURCESReserve your spot for Speaker Lab Live!The Top Speakers' Tips PDFGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to today's edition of The Speaker Lab, thanks for joining in!Episode 40 is about your demo video. It's brought to you courtesy of Ronald, he wrote in to ask if he needs to include any video from non-church speaking engagements when creating a demo to land corporate gigs.This is an intriguing question you should know the answer to, and it's on this episode of The Speaker Lab!EPISODE RESOURCESReserve your spot for Speaker Lab Live!The Top Speakers' Tips PDFGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the latest edition of The Speaker Lab!On today's show listener Linda writes in to ask how to sell her book after speaking. Are back of the room sales her only option or are there other ways to sell from stage?Listen in to hear the answer to on episode 39 of The Speaker Lab!EPISODE RESOURCESReserve your spot for Speaker Lab Live!The Top Speakers' Tips PDFGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to today's edition of The Speaker Lab, thank you for listening in!Today's show is based on a question from a listener like you. Kevin is wondering how to set up his speaking business, and what legal entity is best to use (such as an LLC, etc).This is another great question that any speaker needs to know about, listen in to episode 37 of The Speaker Lab for the answer.EPISODE RESOURCESReserve your spot for Speaker Lab Live!The Top Speakers' Tips PDFGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On episode 37 of The Speaker Lab we're continuing to answer your questions, one by one!Patty writes in because he wants to know if you should charge non-profits and churches, and if so how much should you charge?Tune in for the answer on episode 37 of The Speaker Lab!EPISODE RESOURCESReserve your spot for Speaker Lab Live!The Top Speakers' Tips PDFGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to today's edition of The Speaker Lab, thanks for being here!Episode 36 is about a question Becky sent in: Becky is a regular listener who is already getting paid to speak, but she doesn't have a web site or blog. She wrote in to ask how to set up her first web site and where to get started.This is a great question every speaker needs to know the answer to, listen in to hear my thoughts on episode 36 of The Speaker Lab!EPISODE RESOURCESReserve your spot for Speaker Lab Live!The Top Speakers' Tips PDFGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Whether you've been speaking for decades or just weeks you've noticed some speakers are more at ease on stage than others. Today the renowned speaker and performer Matthew Kimberley is here to share how you can feel confident and at ease on stage no matter how much experience you have.On this episode of The Speaker Lab, Matthew and I talk about how to avoid nerves while speaking, and how to best prepare for any type of speaking engagement.We also dive into his sales career as well as his acting experience, and how both led him to become such an accomplished speaker despite living on a tiny island in the Mediterranean! Listen in to hear all of that and so much more on this episode of The Speaker Lab.THE FINER DETAILS OF THIS SHOWHow can you use an accent to your advantage?Can confidence be taught in speaking?How to always avoid being unprepared.How to manage the transition from speaking for free to speaking for a fee.The importance of avoiding an "informercial" talk.Matthew's tips for being an excellent salesperson.Why is it important to have a money-back guarantee?How can you use urgency effectively?And much, much more!EPISODE RESOURCESMatthew Kimberley's websiteMatthew Kimberley's Principles of Persuasion, his gift to you Matthew Kimberley on TwitterMatthew Kimberley on FacebookTop Speakers TipsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to today's edition of The Speaker Lab, thanks for joining in!Episode 34 is about a topic one listener, Jeff, recently asked about. He wants to know how to balance comedy and content. How much comedy vs content do people look for from their keynote speaker?An interesting question that you can hear the answer to on episode 34 of The Speaker Lab!EPISODE RESOURCESReserve your spot for Speaker Lab Live!The Top Speakers' Tips PDFGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to today's edition of The Speaker Lab, thanks for being here!On this episode listener Maia calls in with a question about how to pay taxes on the fees you charge as a speaker. She asks if you pay taxes on the entire amount you receive, or can you subtract travel expenses too?Although I'm not a tax specialist I've got her answer, and you can hear it on episode 33 of The Speaker Lab!EPISODE RESOURCESReserve your spot for Speaker Lab Live!The Top Speakers' Tips PDFGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.