The Speaker Lab Podcast

Would you struggle for five years as a speaker if you knew it was going to pay off? Would you be willing to travel 220 days a year if that's what it took to one day share the stage with Simon Sinek and Gary Vaynerchuk? That's exactly what our guest for episode 121 of The Speaker Lab has done and continues to do presently.John Spence spends anywhere from 170 to 220 days a year giving speeches around the world. He speaks on leadership, high performance teams, culture, strategy, strategic thinking, and business excellence, and has been for 23 years.His speeches are never canned, each one is unique. That coupled with the tremendous value he brings to every speaking engagement has allowed him to build a business that is based almost entirely on referrals. Today he outlines his strategic approach to generating repeat business and referrals, how he got through the struggle of his first five years and why he enjoys being a road warrior.On this edition of The Speaker Lab, you'll also hear how he helps charities rather than giving free speeches. Listen in for that and more from the one and only John Spence. THE FINER DETAILS OF THIS SHOW:  What is the one question he asks all of his clients?How does he create a unique topic for every speaking engagement?The three ways he differentiates himself as a speaker.How much of his business has been word of mouth?Does he get nervous when he goes on stage?How long does he talk with each potential client before working with them?Why he refuses to sell from the stage.How he got his foot in the door with companies like Mayo Clinic, Merrill Lynch, and Allstate.And so much more!EPISODE RESOURCESJohn Spence's websiteJohn Spence on Twitter7 Proven Steps to Finding And Booking Paid Speaking EngagementsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What makes a speech a memorable one? Our guest for today knows! He says there are 5 keys you must include to make your speech memorable. Joining us for episode 120 is our repeat visitor and friend, Hugh Culver.He was previously here for episode 10, which feels like an eternity ago! If you missed his first visit, Hugh is an adventurer turned speaker. He started out in the adventure travel industry and later became a speaker. For the last dozen years or so, he's been speaking to corporate audiences about productivity.On today's show, Hugh tells us about the 5 things he's learned along the way that are needed to give a memorable speech. They are: solve a problem, warm up the audience, make the audience work, teach with stories and make your speech about them. Listen in for that and more on episode 119 of The Speaker Lab! THE FINER DETAILS OF THIS SHOW:  Why is your speech your best marketing tool?What type of speeches don't pay and how can you avoid giving them?What are the variables that go into making a good presentation?Why it's okay to speak on a competitive topic.Two tricks to find out what topics people are being paid to speak about.The three phases of warming up an audience.Why should you make your audience work during your speech?What does it mean to be "situationally extroverted" and why does it matter?The quick check to ensure you are making your speech about your audience.And so much more!EPISODE RESOURCESHugh Culver's web siteHugh Culver on TwitterBusiness of Speaking SchoolEpisode 10 of The Speaker Lab7 Proven Steps to Finding And Booking Paid Speaking EngagementsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you built several successful businesses and sold them, what would you do next? Would you write books and become a speaker? That's what our guest for today's episode of The Speaker Lab has done!Mike Michalowicz (listen in and he'll help you pronounce his name) is a well-known international speaker and best-selling author who made a lot of money in previous endeavors, and started over as a speaker and author.On episode 119 of The Speaker Lab, he shares why he has gone down this particular road and several hacks that have helped him continue to level up his success. We also discuss how to pronounce his name and why his web site makes fun of the various mispronunciations he's heard over the years, how much of his time is devoted to speaking versus writing and so much more on today's show! THE FINER DETAILS OF THIS SHOW:  What is a domain name hack you can use if your name is hard to spell and pronounce?What should you do with your biggest weakness?Why he became an author and speaker when he started over.What are the strongest domains and how can you get backlinks from them?Where do you get the best practice as a speaker?How he made the transition from college speaker to the corporate realm.How did he nearly double his speaking frequency?What introduction did Simon Sinek make for Mike?What is realistic and unrealistic to expect when working with an agent or an agency?And so much more!EPISODE RESOURCESMike Michalowicz's web siteMike Michalowicz on TwitterEpisode 59 of The Speaker Lab7 Proven Steps to Finding And Booking Paid Speaking EngagementsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is giving a TED Talk or a TEDx Talk on your bucket list? If it is then today is your lucky day! Joining us for this episode of The Speaker Lab is Tamsen Webster. Tamsen is a keynote business speaker and strategist who helps people find the power of their ideas and share those ideas with the world.She also happens to be the Executive Producer of TEDx Cambridge, the oldest TEDx in the country. In her role, she decides who speaks at their events and she oversees all coaching and designs the coaching process for those speakers.On this episode of The Speaker Lab, she shares the differences between TED and TEDx Talks and why giving either one is a great feather in anyone's cap. She tells us how she helps her speakers prepare for their TEDx talks, how you can get your foot in the door with your local TEDx and how to know if your idea is interesting enough to be considered for a TEDx talk. Listen in for that and more on the 118th edition of The Speaker Lab! THE FINER DETAILS OF THIS SHOW:  What is the oldest TEDx in the country?What are the differences between a Ted talk and a TEDx talk?How to get your foot in the door at your local TEDx.Why it's always helpful to know the organizers of any event.What are the two different levels of licensing for TEDx events, and why do they matter?Why do professional speakers have an extra barrier to being accepted as a TEDx speaker?What are the three "I"s of a great TED Talk?What gets in the way of connecting with the audience in Tamsen's experience?And so much more!EPISODE RESOURCESTamsen Webster's web siteTamsen Webster on FacebookTamsen Webster on Twitter7 Proven Steps to Finding And Booking Paid Speaking EngagementsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have you given both keynotes and taught workshops? Some speakers prefer one over the other, while some enjoy both.Marcus Sheridan of The Sales Lion is an interactive and engaging speaker who likes doing both. On this episode of The Speaker Lab, Marcus is here to talk about his journey from a missionary in Chile to running a successful pool company to commanding audiences around the globe today. He also shares how that journey led to the creation of latest book, They Ask You Answer.You'll hear about all of that plus the importance of video today, why it's only going to continue to become even more vital and what he learned from his worst speaking moment ever. Check it out on episode 117 of The Speaker Lab! THE FINER DETAILS OF THIS SHOW:  Are good keynote speakers always good at teaching workshops too?What did being a missionary in Chile teach him about speaking?The lesson you can learn from how he landed his first speaking gig.How he made the leap from workshop speaker to keynote speaker at Content Marketing World in one year.Why is giving gigs the most effective way to land more gigs?Why it works for him to be so interactive with his audiences.How much attention should you be paying to content marketing?Should you have a videographer?And so much more!EPISODE RESOURCESMarcus Sheridan's web siteEmail MarcusThey Ask You Answer, Marcus' latest bookMarcus Sheridan on Twitter7 Proven Steps to Finding And Booking Paid Speaking EngagementsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Speakers often come from diverse backgrounds, and today's guest is no exception! Brian Fanzo began his career in Computer Science working for the United States Department of Defense on issues like cybersecurity.Today he is a change evangelist who helps people embrace change in their businesses, and grow their presence in the process. And it's something he's been widely recognized for: in 2014, The Economist named him one of the Top 25 Social Business Leaders of The Future. He's also spoken in 11 countries at over 50 events.On this episode of The Speaker Lab, Brian shares the light bulb moment that led to his leap into entrepreneurship a few years ago, what social media platforms you should be using to grow your speaking career and his reverse engineering that creates more speaking gigs for himself. You're going to learn all of that and so much more on the 116th edition of The Speaker Lab! THE FINER DETAILS OF THIS SHOW:  How Brian landed his first speaking gig ever - at The Pentagon.When did he make the shift to being an evangelist for his own brand?How to create your own path while still following in the footsteps of your role models.How do we truly stand out in any marketplace?How he's using online video to advance his speaking career, and how you can too.Why you should think like a fan, and what that means according to Brian.What percentage of internet traffic will be video in 2020?How does he make sure his social media content is seen by decision-makers?And so much more!EPISODE RESOURCESBrian Fanzo's web siteBrian Fanzo's Fomo podcastEntrepreneurship Taught Me I Suck at These 10 Things, Brian's blog postBrian Fanzo on TwitterBrian Fanzo on YouTube7 Proven Steps to Finding And Booking Paid Speaking EngagementsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Can you imagine doing 800 gigs in 5 years? Our guest for this edition of The Speaker Lab did just that and she's here to share exactly how she successfully managed such a feat!Chantelle Adams got her start as a speaker in the education and corporate markets before making a name for herself in the entrepreneurial field.On today's podcast she explains why she started where she did, how she structured her offerings and her schedule to fit 800 gigs into five years and how she now spends her days helping the change-making women of the world step into their own and shine.When you join us for episode 115 of The Speaker Lab you'll hear Chantelle talk about all of that plus her worst speaking gig ever (and how she turned it into a positive experience). Listen in for all of that and more on today's show! THE FINER DETAILS OF THIS SHOW:  What did she do prior to becoming a speaker?Why did she decide to become a speaker in the education field?How to add more value to your speaking gig so you stand out and land more clients.What did she do to solicit new leads from clients?How to make your clients say "heck yes" to your proposals!Why gratitude and being grounded leads to ongoing success.What local industries and organizations does she recommend focusing on?How did she handle being a mom of three boys and speaking so often?And so much more!EPISODE RESOURCESChantelle Adams' web siteChantelle Adams on FacebookChantelle Adams on Twitter7 Proven Steps to Finding And Booking Paid Speaking EngagementsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Many speakers' businesses rely solely on getting paid to speak. But how can you build a business in addition to your speaking roles? Is it possible to have a successful speaking career and a thriving business?It is! Here to tell us how he's done it is Jay Baer. Jay is the best-selling author of multiple books, and he's an international keynote speaker. Jay also runs Convince and Convert, his fifth business endeavor.Today he talks about how Convince and Convert is set up as three solid divisions, how he's created a business that can run without him, and how he's gone from speaking to Kiwanis Clubs to connecting with audiences around the globe. Listen in for all of that and more on episode 114 of The Speaker Lab! THE FINER DETAILS OF THIS SHOW:  How many live keynotes and webinars did he do in 2016?Why he became a speaker who consults versus a consultant who speaks, and what the difference is.What was the mental shift he made to feel confident in his speaking content?How can you tell a true keynote speaker from the wannabe?Why he prefers the process of elimination over the process of discovery.How to find exactly what topics to speak on.What would he do differently if he were starting over?Why the less he writes the better his business does!And so much more!EPISODE RESOURCESJay Baer's web siteConvince and ConvertThe Convince and Convert podcastsJay Baer on TwitterHug Your Haters, by Jay BaerThe Now Revolution, by Jay BaerTrust Agents, by Chris BroganGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You've probably heard of the Make-A-Wish Foundation, but did you know there is a similar charity that helps adults and kids with life-threatening illnesses? It gives them the opportunity to experience the live event of their dreams from the front row!The charity is called The Front Row Foundation and the co-founder is Jon Vroman, our guest for this show. Jon is also a full-time speaker and the head of his own company, Front Row Factor.Today he shares how his charity was started, and how his speaking career became his full-time pursuit as a result of the lessons his Front Row Foundation's recipients taught him. You'll hear how he shares their inspiration with the college world, and how he is transitioning into the corporate market as well. Dive in with us on episode 113 of The Speaker Lab. THE FINER DETAILS OF THIS SHOW:  How he started speaking at 19.Why he went from a six figure job to spending $90k to be a full-time speaker the next year.How long did it take him to land his first speaking gig?How he attended one event and walked out with 14 paid gigs.What are the things a speaker needs to get started?How did relationships help him find his speaking topics?Why speaking to everyone means you actually speak to no one.How he's building his name in a new market, and how you can too.And so much more!EPISODE RESOURCESFront Row FactorFront Row FoundationLiving College Life in The Front Row, by Jon VromanThe Front Row Factor podcastJon Vroman on TwitterGiftology, by John RuhlinAPCAGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Positioning yourself an authority is a surefire way to be featured in major media outlets and open doors that would otherwise be closed. But how do you do it?Our guest for episode 112 has the answers! Jeff Rose of Good Financial Cents is here to spill the beans on how he became a regular contributor for Forbes. Jeff is a certified financial planner who was named one of the Top 10 Young Advisors to Watch, by Financial Advisor magazine.Today Jeff explains how he developed a relationship with Forbes, why it takes time and a focused niche. He also shares other major media he's been featured in like CNBC, Entrepreneur, and Huffington Post to name a few. Hear it all on episode 112 of The Speaker Lab! THE FINER DETAILS OF THIS SHOW:  Why did he start his blog, Good Financial Cents?How could he have gotten more traction quicker?What's the best way to get quoted by the media?How do you know if you should expand or narrow your focus?If he was starting from scratch today would he change anything?What is HARO and how can it help you?The story of how he became a contributing writer with Forbes.The John Corcoran strategy and how to use it.And so much more!EPISODE RESOURCESGood Financial Cents blogJeff Rose's podcastSoldier of Finance, by Jeff RoseJeff Rose's life insurance web siteJeff Rose on TwitterHARO web siteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.