The Speaker Lab Podcast

Do you know why and how to diversify your revenue streams? Our guest for today does and she's here to tell all. Dorie Clark is a marketing strategy consultant, executive coach, author and professional speaker who has 8 different revenue streams!Today she shares how she evolved her business to include speaking and diversified to have 8 different revenue streams. We also touch on how she's built those revenue streams over time, how she's positioned them to all feed into each other and how you as a speaker can find and create other revenue streams to add to your business.Whether you are just starting out or are a long-time veteran of the speaking world, you'll learn something new to enhance your speaking career in episode 165 of The Speaker Lab with Dorie Clark.THE FINER DETAILS OF THIS SHOW:  What is Clark's Law of Professional Speaking?Why and how to raise your profile to help your keynote speaking career.The three key components to being seen as an authority and recognized expert.What type of content is most valuable for speakers who want to raise their marketability?What is one of the most powerful forces in networking?How does she manage 8 revenue streams, and how long did it take her to develop them all?Which revenue streams should you add and when should you add them?Why speaking is tied to the economy, and how to ensure your bottom line is not.And so much more! EPISODE RESOURCESDorie Clark's websiteDorie Clark on TwitterThe Recognized Expert Evaluation ToolkitEntrepreneurial You, by Dorie ClarkFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Vinh Giang, an international speaker and magician, shares his journey from performing magic to captivating audiences as a speaker. He reveals his greatest competitive advantage and the dedication behind securing his first paid gigs. Vinh recounts how his significant TEDx talk drastically changed the course of his career, leading to higher speaking fees. He emphasizes the importance of continual feedback and stage time, and cleverly integrates magic into his presentations, all while crafting a unique brand that stands out in the competitive speaking landscape.

The key to repeat business and staying booked solid is learning how to stay top of mind with potential clients. And one man who knows exactly how to do this is Brandon Edmonson of Premiere Speakers Bureau.Brandon is an agent with the bureau and in his role he books hundreds of gigs each year. He's gained a lot of insight in the process, all of which he shares today.On this episode of The Speaker Lab, we talk about how he finds and books engagements, how he stays top of mind with his potential clients as well as what common topics associations and companies are booking for and how you can position your material on those topics.We wrap up with a chat about what it's like working with celebrities, including a really great story of working with a late night talk show host! This is a fun and informative session with Brandon you won't want to miss so listen in to episode 163 of The Speaker Lab now.THE FINER DETAILS OF THIS SHOW:  Why you need to have 3 actionable items for your audience.What is the #1 marketing asset all speakers need to have?How do you narrow down a broad topic to pursue a specific market?What will always be a requested topic for speakers?What do the bureaus do during "dead" months?How does he balance staying top of mind without being a bother?Why you should create a documentary-style video as part of your marketing effort.How important are your website and your one sheet?And so much more! EPISODE RESOURCESPremiere Speakers BureauBrandon Edmonson on TwitterEpisode 24 of TSL with Shawn HanksEpisode 154 with Ryan GiffenExactly What to Say, by Phil M. JonesVinh Giang's websiteFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you want to know how to land 100 speaking gigs a year, or even a fraction of that number, you will love today's guest! Ty Bennett first found his passion for speaking and training when he and his brother built a $25 million a year direct sales business together. As part of growing that business, he did a lot of speaking and training for their sales teams.In 2010, he decided to make speaking his top priority after he published his first book. He sold his half of the business to his brother and focused solely on speaking and writing. Currently, he gives about 100 keynote speeches a year for corporations and associations.Today he joins us to share sound advice for speakers of every level, including the two most important aspects of ability, how to build a platform when starting from nothing and what his marketing efforts look like. Whether you're an up-and-coming speaker or established veteran you're going to learn so much from this episode 162 of The Speaker Lab with Ty Bennett! THE FINER DETAILS OF THIS SHOW:  Why are his keynotes based on three of his books?Where does he primarily spend his outbound marketing time, and why?What are the three things every speaker needs, according to Ty?The one honest question you have to answer to be hired as a speaker.What is the true test of your ability as a speaker?These are two areas all speakers can improve on - what are they?What technique has a unique ability to connect you with an audience?Why does Ty study comedians so much?And so much more! EPISODE RESOURCESTy Bennett's websiteThe Power of Storytelling, by Ty BennettThe Power of Influence, by Ty BennettPartnership is The New Leadership, by Ty BennettTy Bennett on TwitterGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Learn how you can make money speaking to non-profits and why you shouldn't listen to all the myths you hear in the industry.Is it really true that non-profits don't have funds to pay for speakers? Or is it just a matter of finding out how to make money speaking to non-profits?Our guest today, Connie Albers, says it is the latter. Today she is debunking the myth that non-profits have no money for speakers, and sharing how to find the ones that do!Connie has been in the speaking world for many years, as both a speaker and as an event organizer. We'll talk about the lessons she's learned while working with everyone from Disney to churches.She will also explain the opportunities available for speakers wanting to reach the non-profit and faith-based markets. You're going to hear all of that and more on episode 161 of The Speaker Lab! THE FINER DETAILS OF THIS SHOW:  Why should you go to your local Chamber of Commerce events?How to follow up after you attend those Chamber of Commerce events.Why does she customize every pitch she makes?The reason to take pictures with people you meet - and it's not for social media!How do you know which types of non-profits have money, and which don't?Why is your media kit vital to showing you are worth your asking fee?How do you prove your worth if you're fairly new to speaking?What are steps to take if you are interested in speaking to the faith-based market?And so much more! EPISODE RESOURCESConnie Albers' websiteConnie Albers on TwitterEmail ConnieGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you know what the best of the best do differently? There are universal principles, and our guest today will tell you what they are on this episode of The Speaker Lab.Alan Stein, Jr.'s career began as a performance coach working with youth and high school programs. The two schools he started with are part of Nike's elite programs. That work led to gigs with Nike and USA Basketball, which then opened more doors to the best coaches and players of the NBA.It was at that elite level that Alan learned what the best of the best do differently. He took that knowledge and began sharing it as a speaker, first in the basketball industry and then in the corporate world where he is today.On this episode of The Speaker Lab, we talk about how he made a name for himself in the basketball world and then transitioned into speaking for the corporate industry. He shares the process he uses to find and book gigs, and why much of his success has come from work nobody sees. He finishes with a great story about being part of a workout with Kobe Bryant, and the lessons Alan learned just by watching him.Whether or not you're a basketball fan there is plenty for you to uncover when you join us on episode 160 of The Speaker Lab!THE FINER DETAILS OF THIS SHOW:  What is the key to being successful as a speaker, according to Alan?What are the two sides of any speech?Who are the coaches he has worked with, and why does he believe in coaching?What is purposeful practice and why do you need it?How do you know if your content works and what should you do if it doesn't?How to combine serving others with self-promotion.The advice from Louis CK he follows, and why you should too.How many years does it take to "make it" in the speaking circuit?And so much more! EPISODE RESOURCESAlan Stein's websiteAlan Stein on TwitterAlan Stein on FacebookGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Learn how to book more speaking gigs when you're able to connect, follow-up, and build authentic relationships with event planners. It's one of the most important things you can do for your career and will help you make the transition from hobby speaker with intermittent gigs to a professional speaker with a full schedule of paid speaking engagements.Today on The Speaker Lab Podcast, Lindsey Castleman is here to share her experience planning big events for everyone from Lifeway to Dave Ramsey. She demystifies the event planner's decision process when she explains what she is looking for from a speaker's online presence and why you need a clear topic with specific outcomes.Get ready to dial it in and be fully present for today's awesome conversation on episode 159 of The Speaker Lab. THE FINER DETAILS OF THIS SHOW:  Why both inspiration and application are equally important to the audience.Why Lindsey took a chance on a speaker who had never been on stage before?Is it easier to choose someone who speaks on a specific niche versus a generalist?What does she look for on a highlight reel?Are followers and fans on social media important to her evaluation process?How best to get on an event planner's radar - without being annoying.What are servant leaders and why does she prefer to work with them?Is it better to be okay on stage and easy to work with, or amazing on stage and difficult offstage?And so much more! EPISODE RESOURCESEmail LindseyLindsey Castleman on TwitterLindsey Castleman on LinkedInGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you know how to avoid common mistakes when selling yourself - the kind most speakers make even if they are seasoned pros? Today's guest does, and he tells all on episode 158 of The Speaker Lab.Phil Jones is now a keynote speaker and seminar leader who has delivered over 2,000 paid presentations in 56 countries on 5 continents. He also has 18 revenue streams in his speaking business. He does about 90 in-person events, 25 are traditional keynote engagements while the others are split up among his seminars and independent work with sales teams.On this show he shares his journey of building those 18 revenue streams, transitioning from a workshop leader to a keynote speaker, along with the most common mistakes speakers make when selling themselves to potential clients. We wrap up with a three-stage formula to get just about anyone to do just about anything! Tune in to hear that plus a few role-playing conversations on episode 158 of The Speaker Lab! THE FINER DETAILS OF THIS SHOW:  What do you need to build a sustainable business, according to Phil?What can cupcakes teach you about how to build your business?Why can't you build more than one thing at a time?What is the stupidest question any speaker can ask?The two questions you must answer to have success in any industry.Why should you be the one to call potential clients?Will you be limiting yourself if you narrow your audience?How to create a reason big enough for your client to agree to your fees.And so much more! EPISODE RESOURCESPhil Jones' websitePhil Jones on TwitterExactly What to Say, by Phil JonesGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you know how to overcome Impostor Syndrome, that voice inside that doubts you? It's that voice that says you don't belong on stage, you aren't good enough, etc. Nearly everyone has that voice, but there are ways to conquer it and our guest today shares some of them.Laura Gassner Otting is relatively new to speaking, but she has 25+ years of CEO and entrepreneurial experience that she draws from on stage.She is also an executive coach, a writer, and a consultant. Her work stems from her belief in Martin Luther King Jr.'s philosophy that we all have the ability to be great because we all can serve.Today we focus on how she differentiates herself from other speakers in her niche, why she's added live coaching to her talks, and why it's okay to be an introverted speaker.You'll also hear how she joined former President Clinton's presidential campaign, and how she mentally prepares for her speaking gigs.Be sure to join us for that and more on episode 157 of The Speaker Lab!THE FINER DETAILS OF THIS SHOW:  How running the Boston Marathon led to a TEDx talk for her son.What is the myth of self-importance?What is the loudest sound on Earth?What advice did Scott Stratten give to her about speaking?What's the difference between price and value?Does your audience want you to succeed?How to establish common ground with your audience.Why you should surround yourself with smart people.And so much more!EPISODE RESOURCESLaura Gassner Otting's websiteLimitless Possibility websiteLaura Gassner Otting on TwitterLaura's blog post on her TEDx talkGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever wonder how to know if you're worth charging higher speaking fees - and be confident when you quote your fee? Our guest for this episode does, and he spills all the beans on episode 156!Ian Altman is a sales expert and the go-to authority on integrity-based selling. He's also a sought-after keynote speaker who now earns $20k for his speeches. Today we're talking about how he rose to that level of speaking fees, how to determine your correct audience and why it's important to be sure you're speaking to the right people.We also talk about how to sell yourself as a speaker and be confident when quoting your fees. He has so much wisdom to share on today's show, be sure to join us on episode 156 of The Speaker Lab!THE FINER DETAILS OF THIS SHOW:  Why it's important to be a subject matter expert who speaks, rather than a speaker.Why he never holds back his best content.How do you know if you are speaking to the right people?Does the size of your audience matter?Why you must know the symptoms or problems you solve for your audience.What are the two trigger points for selling yourself as a speaker?Why you can never charge a penny more than you think you are worth.Is there a lot of opportunity for speakers charging under $5k?And so much more!EPISODE RESOURCESIan Altman's web siteIan Altman on TwitterSame-Side Selling, by Ian Altman and Jack QuarlesGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.