

Duo On Air Podcast
Duo Collective
Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.
Episodes
Mentioned books

Mar 24, 2025 • 33min
#162: How Long Does SEO Really Take?
Ever wondered how long SEO actually takes? In this episode, we’re answering one of the most common questions we get—from quick wins in just a few weeks to the long game that takes 6+ months. We’re breaking down what real SEO success looks like, why it varies so much, and how to know where your website fits. Whether you’re just starting out or wondering why your efforts haven’t paid off (yet!), this episode is full of honest insights, realistic timelines, and encouragement to stay the course. Because with SEO, consistency always wins. 💪Episode Show Notes: https://duocollective.com/blog/how-long-does-seo-takeTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Mar 17, 2025 • 20min
#161: The Biggest SEO Mistakes Small Businesses Make
Think you’re doing SEO right? You might be making some surprisingly common mistakes that are keeping your website invisible. In this episode, we’re breaking down the biggest SEO mistakes small businesses make—like vague homepage copy, outdated blog posts, and missed internal linking opportunities. Plus, we’re sharing quick fixes so you can start improving your rankings today.Bonus: We’re also hosting a FREE live webinar to help you get found online! If you’re listening after the fact, don’t worry—the replay is ready for you.Tune in now to learn how to fix these SEO mistakes and start driving more traffic to your website!Episode Show Notes: https://duocollective.com/blog/biggest-seo-mistakesLinks Mentioned in This Episode: #116: https://duocollective.com/blog/website-homepage-design-tips Checklist: https://duocollective.com/116Webinar: https://duocollective.com/gain-visibility-and-get-foundTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Mar 10, 2025 • 25min
#160: Why Most Websites Get Zero Traffic and How to Fix It
Wondering why your website isn’t getting any traffic? In today’s episode, we’re breaking down why 90% of websites get zero traffic from Google—and how to make sure yours isn’t one of them. From building a solid keyword strategy and optimizing your site structure to creating quality, search-friendly content, we’ll share practical tips to help you boost your website visibility. Plus, get the details on our upcoming free live webinar where we’re sharing 5 real ways to get found online. Tune in and start getting more eyes on your business!Episode Show Notes: https://duocollective.com/blog/why-websites-get-zero-trafficTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Mar 3, 2025 • 33min
#159: How We Plan Social Media Content for Duo Collective
Ever feel like social media content planning is way more complicated than it needs to be? In this episode, we’re pulling back the curtain on how we plan content each month at Duo Collective. From our go-to Content CEO Days and favorite tools for saving inspiration to how we map out our entire month (and avoid the “What should we post today?” panic), we’re sharing the exact process that keeps us consistent and stress-free. Tune in for practical tips, behind-the-scenes insights, and a fresh take on showing up as your real self online!Episode Show Notes: https://duocollective.com/blog/how-we-plan-social-media-contentLinks Mentioned in This Episode: #54 https://duocollective.com/blog/the-secret-motivation-to-being-consistent-on-instagram#26 https://duocollective.com/blog/showing-up-as-your-authentic-self Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Feb 24, 2025 • 48min
#158: The Realities of Motherhood and Running a Business
Motherhood and entrepreneurship—two full-time jobs, one wild ride. In this episode, we’re getting real about the challenges, wins, and lessons learned from juggling business and babies. From navigating shifting schedules and setting boundaries to embracing flexibility (and asking for help!), we’re sharing what’s worked for us and why giving yourself grace is key. If you’ve ever struggled to “turn it off” or felt the pressure to do it all, this one’s for you. Let’s talk about the real side of being a mom and business owner!Episode Show Notes: https://duocollective.com/blog/the-realities-of-being-a-mompreneurLinks Mentioned in This Episode: https://duocollective.com/blog/being-a-mom-entrepreneur#67 https://duocollective.com/blog/how-i-work-as-a-mom-and-ceo-with-limited-childcareTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Feb 17, 2025 • 43min
#157: The Secret to Consistent Website Updates: Website Working Days
Keeping your website fresh doesn’t have to be overwhelming! In this episode, we’re sharing the secret to consistent website updates—Website Working Days. Learn how setting aside dedicated time to refresh content, fix outdated info, and improve SEO can keep your site working for you. Plus, we’ll share tips on making website updates more fun and manageable (hint: coffee shops and checklists included!). Tune in to make website maintenance a habit, not a headache! Episode Show Notes: https://duocollective.com/blog/the-secret-to-consistent-website-updatesLinks Mentioned in This Episode: #116 https://duocollective.com/blog/website-homepage-design-tips#102 https://duocollective.com/blog/website-pages-you-didnt-know-you-needed-for-seoTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Feb 10, 2025 • 40min
#156: Color Theory & Why It’s Important
Ever wonder why certain brands just feel right? It’s all about color theory! In this episode, we’re diving into how color influences perception, evokes emotions, and plays a critical role in branding. From the psychology behind different colors to real-world brand examples, we’ll help you understand how to choose the perfect colors for your business. Episode Show Notes: https://duocollective.com/blog/color-theoryLinks Mentioned in This Episode: #150 https://duocollective.com/blog/must-have-branding-tools#60 https://duocollective.com/blog/4-common-branding-mistakesFreebie: https://duocollective.com/brand-basics-diy-guide Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Feb 3, 2025 • 37min
#155: How to Choose the Perfect Quiz Topic for Your Business
Want to create an online quiz but not sure where to start? In this episode, we’re breaking down how to choose the perfect quiz topic for your business. From brainstorming ideas that attract the right audience to aligning your quiz with your offers, we’ll walk you through the key questions to ask and proven topic types that perform well. Whether you're looking to generate leads, segment your audience, or just add a fun touch to your marketing, this episode will help you get started with confidence!Episode Show Notes: https://duocollective.com/blog/how-to-choose-the-perfect-quiz-topic-for-your-businessLinks Mentioned in This Episode: #115 https://duocollective.com/blog/evergreen-quiz-funnels-and-copy-tips #29: https://duocollective.com/blog/how-to-build-a-quiz-with-interact-as-a-lead-magnet Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Jan 27, 2025 • 30min
#154: The Q1 Meetings & Time Blocks You Need On Your Calendar
Struggling to stay organized and productive? In this episode, we’re sharing the key Q1 meetings and time blocks you need to have on your calendar. From goal-setting and financial planning to content batching and team check-ins, these meetings will help you stay aligned, focused, and ahead of the game. Whether you’re running a team or flying solo, these tips will ensure you’re setting the tone for a successful and intentional year. Let’s get those calendars ready!Episode Show Notes: https://duocollective.com/blog/meetings-and-time-blocksLinks Mentioned in This Episode: #152: https://duocollective.com/blog/how-we-built-multiple-revenue-streams-and-you-can-too #151: https://duocollective.com/blog/ways-to-celebrate-your-growth-reflect-avoid-burnout-in-the-new-year#141: https://duocollective.com/blog/annual-business-planning-meeting#133: https://duocollective.com/blog/the-anti-meeting-culture-hurt-our-business Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Jan 13, 2025 • 20min
[REPLAY] #69: A Breakdown Of My SEO Audit Process
Curious about SEO audits? In this replay episode, we’re breaking down the exact process we use to audit our clients’ websites and improve their overall SEO performance. From understanding the core of SEO to actionable steps for analyzing content and strategy, this behind-the-scenes look is perfect for service providers, DIYers, or anyone curious about our approach. Tune in to learn why this timeless process still works and how you can apply it to your own business!Episode Show Notes: https://duocollective.com/blog/a-breakdown-of-my-seo-processTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/


