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Beyond Influential

Latest episodes

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Mar 29, 2018 • 1h 16min

#22 Nyakio Grieco on How to Start a Successful Natural Skincare Business, Overcoming Entrepreneurship Setbacks & the What It Takes to Build a Beauty Brand

Nyakio Grieco is the founder of Nyakio Beauty, a natural, prestige skincare line based on her family’s beauty secrets. The line is all ethically and sustainably sourced and exclusively sold at Ulta, the largest beauty retailer in the US. Even more impressive is that she built her brand from the ground up before the age of Instagram (the original influencer marketing!) Not only is Nyakio a badass founder and entrepreneur, she’s also a social butterfly. We discuss how she was able to get her products in the hands of Hollywood celebrities (and no, she was not born into it and did not move to LA with major connections) -  You can stalk her Instagram if you want to know some of the power players in fashion, beauty, and Hollywood who count Nyakio as one of their close friends. On this episode, we talk: Nyakio's journey from Hollywood assistant to entrepreneur How she built her beauty brand from the ground up (ideation to creation to distribution) The ups & the downs of the entrepreneurial journey What her tween daughter is watching (what influences tweens!) How she made her power player best friends Why building a personal brand is so important today (and more!)   To connect with Nyakio: Nyakio's Instagram Nyakio's YouTube Nyakio's Facebook Nyakio Beauty at Ulta Nyakio Beauty Website Nyakio Beauty's Instagram To connect with Brittany: Instagram Twitter LinkedIn  Website Sign up here if you want to receive the latest news on growing you industry influence! #beyondinfluential #beyondinfluentialpodcast  
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Mar 21, 2018 • 1h 18min

#21 Tracy G on Lessons Learned from Sway in the Morning & Jay-Z, Becoming a Personality with a "P," Meaningful Influence & The Future of Radio

Tracy G. is a well-rounded individual to say the least! On the professional side, she is a co-host on Sirius XM's Sway in the Morning. She has had hosting, commentary, voiceover and correspondence opportunities with: Conde Nast, MTV, MTV2, VH1, BET, Essence LIVE, Andy Cohen, Fuse and REVOLT.  Before radio, she worked as a full-time editor at VIBE and have written for publications such as: Marie Claire, Rolling Stone, Essence, Complex and many more. On the personal side, she is a Scorpio whose interests include a deep love of affirmations, real conversations about the pursuit of inner & outer wellness, human behavior, supporting women, and achieving balance.  We really covered a lot of ground with this interview. On this episode, we talk:  Tracy's journey from fashion to journalism to radio & her own brand What it would take to get her to promote a detox tea What Sway & Jay-Z have in common Who her favorite celebrity interviews have been and why How she's building a loyal following online A candid convo about influence (and so much more!) To connect with Tracy: She's Beauty & The Beast  Instagram Audio Vision Boards To connect with Brittany: Instagram Twitter LinkedIn  Website Sign up here if you want to receive the latest news on growing you industry influence! #beyondinfluential
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Mar 14, 2018 • 58min

#20 Dr. Mona Vand on The Honest Journey From Pharmacist to Wellness Influencer

Dr. Mona Vand is The Modern Pharmacist: Mona believes in a healthy lifestyle over filling prescriptions. Mona is regularly featured in the media, from NBC, The Telegraph, to The Doctors to name a few. She teaches her health methods to over 100,000 people on a daily basis on her social media channels, answering questions on beauty, health, wellness, and plant based diets. She really has an incredible community across her platforms and she gives all the details on how she's been able to do it! On this episode, we talk:  The honest truth behind how influence is built (the work & what it takes) Why you'll never see her promote something she doesn't believe in How she built a loyal following on Instagram How she built a successful online course The responsibility of influence (and more!) To connect with Mona: Website YouTube Facebook Instagram Snapchat  To connect with Brittany: Instagram Twitter LinkedIn  Website Sign up here if you want to receive the latest news on growing you industry influence! #beyondinfluential
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Mar 7, 2018 • 1h 8min

#19 Danika Brysha on Modeling, Model Meals, and Becoming the Next Oprah

Danika Brysha is a curve model with IMG Models, self care and wellness personality, and the founder and CEO of Model Meals, a healthy meal delivery business. From using bulimia to binge eater to drug abuse to control her weight, Danika has been able to turn her relationship to food and her body into a thriving business that inspires others.   On this episode we talk: How Danika changed her relationship with food Hustle culture & why self care has become a trend  Behind the scenes of the modeling industry How Danika has grown a supporting Instagram community How she grew a million+ dollar business out of her parents garage and more! To connect with Danika: Website: http://www.danikabrysha.com/ YouTube: https://www.youtube.com/danikabrysha Instagram: https://www.instagram.com/danikabrysha Twitter: https://twitter.com/danikabrysha Model Meals: https://modelmeals.com/ To connect with Brittany: Instagram, Twitter, LinkedIn, Website Sign up here if you want to receive the latest news on growing you industry influence! #beyondinfluential
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Feb 28, 2018 • 1h 18min

#18 Sean Cannell on How to Get Started, Grow & Build Influence on YouTube in 2018

Sean Cannell is a YouTuber, international speaker, and social media video expert, who helps entrepreneurs build their influence and income with online video. Sean's YouTube channels have over 700,000 subscribers, his videos have been viewed over 43 million times, and he has been featured in the "20 Must Watch YouTube Channels That Will Change Your Business" by Forbes. On this episode we talk: How Sean made YouTube a full-time business What is influence and how to build it All things YouTube: How to get started How to grow Tips, tricks, tactics & more! To connect with Sean: Sean's YouTube , Twitter, Instagram, Sean's Website, Think Media Youtube, Video Influencers YouTube, Tube Masterclass To connect with Brittany: Instagram, Twitter, LinkedIn, Website Sign up here if you want to receive the latest news on growing you industry influence! #beyondinfluential
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Feb 21, 2018 • 1h 8min

#17 Christina Galbato, The Bold Brunette, on Life as a Full-Time Luxury Travel Influencer, & How She Organically Grew Her Instagram from 0 to 100,000 Followers in a Year

Christina Galbato, aka the Bold Brunette, is a luxury & adventure travel blogger and photographer, who is passionate about telling stories from around the world and inspiring others to travel. She has worked with big travel brands, hotels, and tourism boards from the Ritz-Carlton and The Westin to Visit Spain and the Bahamas Ministry of Tourism. On top of that, Christina is also an Instagram growth master and the founder of The IG Bootcamp. She has organically grown her account from 0 to over 100,000 in a year. Her community now over  200,000 people and there’s no signs of it slowing down. On this episode we talk: Instagram growth strategy (Going from 0 to 100K in a year) What life is really like as a travel influencer PR tricks to reach brands and close that brand deal Tips on growing a blog, Pinterest, and more! To connect with Christina: Instagram, Website, YouTube, Pinterest, Facebook Christina's IG Bootcamp: Instagram, Website To connect with Brittany: Instagram, Twitter, LinkedIn, Website Sign up here if you want to receive the latest news on growing you industry influence! #beyondinfluential
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Feb 14, 2018 • 1h 17min

#16 Lili Gil Valletta on Cultural Intelligence, Achieving the American Dream & How Brands Should Approach Multicultural Marketing

It seems like there is a very public mistake by a large company every week over misunderstandings or lack of education when it comes to marketing to the multicultural market.  Liliana Gil Valletta is a former corporate executive turned entrepreneur who is helping companies and the world at large realize the incredible importance minorities and women play in business.  After 10 years at Johnson & Johnson, she is now the CEO & Cofounder CIEN+ and CulturIntel. Cien is a data-driven consulting and marketing firm that helps business leaders and Fortune 500 companies unlock the power of today’s diverse marketplace. CulturIntel is a technology platform using big data and AI tools to mine, map, segment, and report actionable intelligence from the millions of digital discussions taking place everyday, everywhere, globally. She has won countless awards for her work related to diversity and minority issues. Lili has even coined her own term, "Cultural Intelligence." She is also the creator of Dreamers Ventures, a product innovation accelerator bringing together a best-in-class alliance of business experts to search, mentor and launch products created by minorities and women. Did I mention Lili is also a mom? This woman is so impressive and I don’t say that lightly! On this episode, we discuss: Lessons from being one of the youngest C-Suite execs in a Fortune 50 company Tips on how to climb the corporate ladder quickly Can you have it all? (Corporate success and a personal life) What brands are missing when it comes to marketing to multicultural marketing And more! To connect with Lili: Twitter, Website, Instagram, Facebook, CulturIntel, Cien+, Dreamers Ventures,  To connect with Brittany: Instagram, Twitter, LinkedIn, Website #beyondinfluential
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Feb 7, 2018 • 1h 9min

#15 Amy "Schmittastic" Landino on Crushing It! on YouTube, Evolving Her Personal Brand & How to Vlog Like a Boss

Amy Landino, aka "Schmittastic" (and formerly known as Amy Schmittauer), is a globally-recognized YouTuber, speaker, author, podcaster, and marketing consultant. She vlogs at YouTube.com/AmyTV, where she coaches people to go after what they want in life and leverage video storytelling to make it happen. Among other things, she is the owner of two creative companies—Aftermarq and Vlog Boss Studios and a best selling author. In her book Vlog Like a Boss: How to Kill It Online with Video Blogging, she shares her collection of strategies and tactics to help you create video that gets the attention you deserve. On this episode, we discuss: Amy's personal brand evolution from Savvy, Sexy, Social to AmyTV Why she chose to change her maiden name What it takes to vlog like a boss Is vlogging actually for everyone? YouTube tips & tricks To connect with Amy: YouTube, Twitter, Instagram, Website, Aftermarq, Vlog Boss Studios To connect with Brittany: Instagram, Twitter, LinkedIn, Website #beyondinfluential
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Jan 31, 2018 • 54min

#14 Nico Becerra on Business Advice & Why the Law Matters for Influencers, Creatives, Freelancers & Entrepreneurs

*** Disclaimer, this episode is not legal advice. Nico Becerra, Esq. is a lawyer and business consultant based in San Diego who works with creatives, influencers, and entrepreneurs to turn their ideas into well-built businesses. Prior to becoming a lawyer, he was an operations manager for a business where he helped take it from 25 employees and $3 million in revenue/yr to 100+ employees and $10 million/yr. He was also a professional surfer and not what people would consider as your typical "lawyer." On this episode, we talk about some of the most popular questions influencers, creators, and entrepreneurs need to ask when they think about the actual business side of what they do. We talk about brand contracts, forming a corporation, what to do if a client doesn't pay, when you need a lawyer and more! I believe there’s a lot of education lacking in the market when it comes to what creatives, entrepreneurs, and influencers need to know in order to protect themselves as a business and to actually build and scale themselves out into real businesses. This is something I am very passionate about because I don’t think most people are adequately equipped with this kind of knowledge. A lot of creatives and influencers I know get so excited to get the brand deal or the client who agrees to work with them that they don’t think about the bigger picture, the potential downsides, or read the fine print. I will be working on sharing what I learn so you don’t have to find out the hard way.   To connect with Nico: Instagram, Website, nico@becerraco.com To connect with Brittany: Instagram, Twitter, LinkedIn, Website #beyondinfluential
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Jan 24, 2018 • 1h 5min

#13 Gwen Lane on The LA Girl & How to Turn a Blog into a Brand & Business

Gwen Lane is the founder of The LA Girl, a popular online lifestyle and travel community for millennial women in Los Angeles. Gwen is also the founder of Spark Society, where she is building a community for female influencers who want to grow their following and make an impact. She also has her own handmade jewelry line where 10% of the proceeds go to charity! On this episode, we talk about how to turn a blog into a brand and a business! We hit all related topics from finding brand deals to running paid ads, to affiliate marketing, e-commerce and more!    Gwen's Links: The LA Girl Website, The LA Girl Instagram, The LA Girl Facebook, The LA Girl Twitter Spark Society Website Gwen's Jewelry To connect with Brittany: Instagram, Twitter, LinkedIn, Website #beyondinfluential

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