
UNBOXING: Play & Profit for the Gaming Curious.
Joost crunches data. Laine rummages in archives. Together on UNBOXING, these two NYU professors unlock the secrets of the games business they share with their students and cover the games news for insiders and newbies alike. A weekly podcast for anyone curious about why games matter in today's economy, dropping every Friday. Logo by Moira Zhang, theeverdrift.cargo.site
Latest episodes

Nov 25, 2022 • 56min
The FTX effect on gaming, Sony's plans in China, and the latest on the Activision Blizzard deal
Joost picks through the wreckage of the FTX collapse and discusses its impact on gaming. Laine explains what Sony is up to in China. And how much insider dirt does Joost really have on the Microsoft-Activision merger? UNBOXING IS BACK with this Thanksgiving episode.

Nov 4, 2022 • 45min
China's games market decline, Sony's earnings, and what's on students' minds
A Covid scarce forces Laine and Joost to record remotely for the first time, but the party doesn't stop. Mixed earnings from Sony, Microsoft, and Electronic Arts suggest worse is yet to come. China suffers the first decline of its video games market in 20 years. And our two favorite games professors discuss what tech is hot or not according to their students.

Oct 31, 2022 • 1h 2min
The Big Games Journalism Debate Gone Wild episode
Laine and Joost go head-to-head on games journalism, how it struggles to be both critical of new technologies like VR and Blockchain, and yet tries generate demand, adoption, and clicks. Listen to Laine break down and try their hardest to not regret starting a podcast with Joost, hear them go off-script, and rejoice when our two hosts ultimately find common ground in humanism. A rollercoaster.

Oct 21, 2022 • 54min
Netflix's cloud plans, the Sony hypocrisy, Amouranth, and virtual idols
Netflix aims for the sky and opens yet another studio. Laine questions if the video streamer is up to the task. Sony talks out of both sides of its mouth, hoping to hide its exclusives and undermine Microsoft's acquisition review. Twitch streamer Amouranth opens up about domestic abuse in plain view, leaving the platform speechless. And several large Chinese firms are investing in virtual influencers. Plus Laine and Joost also share their latest classroom insights.

Oct 14, 2022 • 59min
Meta's Alternate Reality, Twitch's Bigger Cut, and Lizzo Plays the Ocarina of Time
Meta announces its new, much more expensive VR headset. Is Marc out of touch with reality? Also, Laine and Joost run the numbers on Twitch going dutch with live-streamers. And worlds collide when Megan Thee Stallion backs it up on Master Chief.

Oct 7, 2022 • 1h 10min
Crypto gaming creeps back, Take-Two vs tattoos, and how to measure Covid's impact
Apple and Epic Games both allow the sale of NFTs on their platform. Does that mean crypto gaming is on its way back to haunt developers? Guest star legal expert Tim Hwang explains why Take-Two lost a lawsuit around tattoos. And we answer a listener's question on the balance between inflation, Covid, and a new hardware cycle.

Sep 30, 2022 • 59min
Google retires Stadia, Razer and Logitech launch handhelds, and Netflix heads to Finland
Google discontinuing its cloud gaming service Stadia is disappointing but was entirely predictable. Laine and Joost discuss what it means for the future of the celestial arcade. Razer and Logitech decide the world needs more handhelds but do we though. And Netflix Games is starting a studio in Helsinki.

Sep 26, 2022 • 46min
Twitch gambles, loses. Rockstar leaks. And video game extremism.
GTA6 springs a leak, Twitch slows its (dice) roll on gambling streams, and the hosts weigh in on online games being used for extremist recruitment. Plus: a little love for Trombone Champ.

Sep 19, 2022 • 35min
Video game price hikes, inflation, and farming
Nintendo and Sony announce their big deal title line-up, we explore the justification of a $70 price tag for premium games, and why the world needs more farm simulators. Wonky editing courtesy of Joost traveling.

Sep 12, 2022 • 50min
Industry origins, Tencent buys more Ubi, and the cycle of life
Tencent's purchase of yet another piece of Ubisoft opens a deep dive into the origins of the games industry. Laine shares data on the devices that students own, and we discuss the changing demographic makeup of people interested in the field.