Good Disruption
University of Virginia Darden School of Business
”Good Disruption” is a lively discussion between UVA Darden School of Business Professors Mike Lenox and Yael Grushka-Cockayne on cutting edge technologies and practices that are challenging the status quo. They then make their personal call on whether this is a good disruption, bad disruption, or actually no disruption.
Episodes
Mentioned books

Sep 2, 2024 • 49min
Good Disruption: Episode 18 - Social Media
Social media is one of the biggest and most controversial disruptions in the last decade, arguably the last several decades. More than 5 billion people, or 62% percent of the world's population, have joined Facebook, Instagram, LinkedIn and other platforms. These platforms are providing marketers greater visibility into consumer needs and creating more opportunities to build brand loyalty. And, they give consumers greater access to shared interest forums, critical health information, and local communities. Yet, there are serious concerns. Last year, the U.S. Surgeon General issued an advisory on the negative effects of social media on teen mental health. Algorithms, meant to create a more personalized experience, are isolating users from diverse opinions and news sources.
Mike and Yael speak with UVA Darden alum Travis Nixon (MBA '16), Machine Learning Engineer with Meta, about how we might use AI and data to redefine the user experience on social media to achieve healthier outcomes.

Aug 5, 2024 • 46min
Good Disruption: Episode 17 - AI Companions
The Merriam-Webster Dictionary defines companion as “one that accompanies another” and “one that keeps company with another”. From physical training and therapy to friendships and personal assistance, people are increasingly looking to AI companions for support.
Still, there is something missing. These AI companions are designed to support the individual but what is the impact on broader society? Don’t we as humans get something out of supporting each other?
Mike and Yael talk with Allison Pugh, author of The Last Human Job: The Work of Connecting in a Disconnected World, whose research suggests that people working in more empathetic jobs find purpose in motivating others and that two-way human connection creates social trust and feelings of belonging not easily replaced by AI.
Allison Pugh is a Professor of Sociology at Johns Hopkins University and the 2024-25 Vice President of the American Sociological Association. At the time of this recording, Allison was a Professor of Sociology and Chair of the Department of Women, Gender and Sexuality at the University of Virginia.

Jul 1, 2024 • 36min
Good Disruption: Episode 16 - Vertical Farming
Let’s talk lettuce. Every year Americans consume 30 pounds of lettuce per capita, a fivefold increase from the previous century, with more than 90% of it grown in California and Arizona. What happens when that supply chain is threatened?
We saw a glimpse of the disruption in 2021, when US production dropped 11% and prices rose 17% because of pests, severe weather, and increased demand during the pandemic. With rising temperatures and more extreme weather patterns forecasted for the years to come, it’s time we rethink how we grow and distribute food.
Beanstalk Farms co-founder Jack Ross joins Mike and Yael for this episode to talk about the nutritional and environmental benefits of indoor, vertically farmed produce and the need to build a more resilient, decentralized US food system that prioritizes fresh over processed.

Jun 3, 2024 • 42min
Good Disruption: Episode 15 - Autonomous Vehicles
Gen Xers will remember Knight Rider, a television show in the 1980s about a crime fighter who battles bad guys with the help of a technologically advanced Pontiac Firebird Trans Am that drives itself and talks, all powered by artificial intelligence. At that time, the idea of a self-driving car was futuristic; but now 40 years later, some elements of autonomy are available in passenger vehicles as a standard offering. Just how close are we to fully automated vehicles and how will transportation itself change as a result?
Mike and Yael talk with Will Shepherdson, Darden alum (MBA’21) Product Manager at Waymo, and Madhur Behl, an Associate Professor in Computer Science at UVA. Waymo operates autonomous ride-hailing services in Phoenix, San Francisco, Los Angeles, and Austin. Professor Behl conducts research at the confluence of Machine Learning, Predictive Control, and Artificial Intelligence with applications in Cyber-Physical Systems, Autonomous Systems, Robotics, and Smart Cities.
Look for new episodes of Good Disruption on the first Monday of each month!
Podcast photo image of Waymo vehicle courtesy of Wikimedia Commons.

May 6, 2024 • 36min
Good Disruption: Episode 14 - Digital Fashion
Garments that respond to body movements, intricate laced dresses using plastics and resins, highly sculpted pieces with complex geometric shapes. The use of 3D printing in the fashion industry is allowing designers to think outside the box, in both materials and creativity. Major fashion houses Adidas, Hugo Boss, Louis Vuitton, Dior, Reebok, Tommy Hilfiger, and others are using 3D printing to bring new ideas to life while helping to reduce the industry’s environmental footprint.
The impacts of this multi-billion fashion industry are estimated at 10% of global carbon emissions and 20% of global clean water pollution. The production process is also responsible for significant waste – an estimated 35% of materials used in the supply chain ends up as waste.
In this episode of Good Disruption, Mike and Yael are joined by Naomi Kaempfer, Creative Director for Art, Design, and Fashion at Stratasys, a leader in industrial 3D printing and additive manufacturing solutions, materials and services, to discuss how the fashion industry can benefit from 3D printing by creating customizable, fully digital products that reduce waste and improve supply chain efficiency. Together they look at the potential for improvements in creative design and ponder the impact on traditional industries from customizable and “intelligent” clothing.
For more information about our guest on this episode, visit https://3dprintedart.stratasys.com/naomi-kaempfer.
Good Disruption is now releasing monthly on the first Monday! Join us again in June for another exciting topic.
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Feb 5, 2024 • 46min
BONUS EPISODE: Disruptors Every CEO Needs to be Prepared for in 2024
From the explosion of Generative AI to the evolution of the hybrid workplace, disruption has become the “norm” for business. How will business and society be shaped by disruption in 2024?
Yael and Mike are joined by Devin Bigoness, Executive Director & Chief Client Officer for Darden Executive Education & Lifelong Learning, to explore just a few of the emerging technologies and trends, as well as ongoing concerns, that senior leaders need to be ready to manage and leverage in 2024, including:
Top-of-mind issues for CEOs
What ChatGPT says are the top 5 trends in 2024
Adoption of AI/tech in business and integrating tech into the classroom — including how Darden's flagship advanced management experience, The Executive Program (TEP) has evolved to include a core metaverse experience used throughout the program and explores how other industries are implementing new tech to enhance training, customer experience, etc.

Dec 13, 2023 • 32min
Good Disruption: Episode 13 - One Year Anniversary: A Look Back
Happy Anniversary to Good Disruption! It's been an interesting year of good, bad, and no disruptions. From generative AI, NFTs, and cryptocurrency to renewable energy and clean meat, Yael and Mike review their predictions and discuss whether they still hold up.

Nov 7, 2023 • 42min
Good Disruption: Episode 12 - AI + Entertainment
The proliferation of AI has given rise to fear of job replacement across many industries, including entertainment. Technologies like Chat GPT and AI-facilitated computer-generated imagery (CGI) threaten the livelihoods of tens of thousands of writers and actors. In April 2023, the Writers Guild of America (WGA) went on strike against the Alliance of Motion Picture and Television Producers. Months later, the Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA) followed suit. In their list of demands – protection from the use of AI by studios. Is this a real or perceived threat and what is the potential impact on the consumer experience?
Mike and Yael speak with Anthony Palomba, Assistant Professor of Business Administration at UVA Darden. Palomba teaches leadership communication and storytelling with data at Darden. His research explores how technology innovation influences competition among entertainment and media firms and the deployment of these technologies to better understand consumer and firm behaviors.

Feb 8, 2023 • 49min
Good Disruption: Episode 11 - The Virtual Workplace
The COVID pandemic forced people to work from home and left many questioning the value of going back into the office. Employee surveys suggest that most workers want to retain some form of remote work, either full-time or hybrid. In response to this shift, large companies like Twitter, Slack, and Salesforce have announced new hybrid work plans. It seems that fully working on-site is a thing of the past.
There are many emotional, societal, and environmental benefits to remote working. No longer are employees tied to city centers with higher costs of living and reduced travel will lower greenhouse gas emissions. There are also benefits to companies, with some research suggesting that remote workers are more productive. Yet, challenges like Zoom fatigue and team collaboration exist. How do organizations navigate this new normal?
Mike and Yael speak with Roshni Raveendhran, Assistant Professor of Business Administration at UVA Darden. Roshni's research focuses on understanding the future of work. She examines how technological advancements influence organizational actors, workplace practices and the management of employees. In doing so, she develops insights about how organizations can effectively integrate novel technologies into the workplace to manage their employees and address the changing nature of work.
Be sure to follow us on Twitter @TalkDisruption.

Feb 8, 2023 • 46min
Good Disruption: Episode 10 - Renewable Energy
One quarter of greenhouse gas emissions in the US is attributed to electricity production. Greening the grid is critical to our ability to decarbonize the economy and after decades of investment and technology improvements we are finally at a tipping point with renewables. Utility-scale solar and wind power are cost-competitive with natural gas even without incentives. Renewable energy sources now account for more than 20% of electricity generation.
Yet, challenges exist to broader adoption, including the need for a massive build-out of energy storage on the grid. What policies and actions are underway to overcome these barriers? How might other clean technologies like green hydrogen and geothermal play a role in decarbonizing the US grid?
Mike and Yael speak with Sandy Reisky, Founder and Board Member for Apex Clean Energy.
Be sure to follow us on Twitter @TalkDisruption.


