

EntreArchitect Podcast with Mark R. LePage
EntreArchitect // Gābl Media
Architect Mark R. LePage explores the business of architecture, firm leadership and the everyday life of an architect. From Gābl Media, EntreArchitect Podcast features weekly interviews with inspiring, passionate people who share their knowledge and expertise... all to help you build a better business as a small firm entrepreneur architect. Proven business strategies for architects, including financial management, profit, marketing, sales, productivity, and planning.
Episodes
Mentioned books

Aug 25, 2017 • 1h 20min
How to Get Started as an Architect Developer (Best of EntreArchitect Podcast)
How to Get Started as an Architect Developer
This week, enjoy the Best of EntreArchitect Podcast as Mark R. LePage invites Declan Keefe of Placetailor back to share his knowledge about How to Get Started as an Architect Developer.
For full show notes and a list of references from the original podcast, visit EntreArchitect.com/EA134.
Connect with Declan Keefe online at Placetailor.com and on Twitter @placetailor & Instagram.
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Freshbooks is the easy way to send invoices, manage expenses, and track your time.
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CORE by BQE Software is designed specifically for architect’s project management!
Get a free 15-day trial of CORE at EntreArchitect.com/BQE.
ARCAT has huge libraries of free content, Specs, CAD, BIM and more. No registration required. Want to collaborate with colleagues in real time?
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The post How to Get Started as an Architect Developer (Best of EntreArchitect Podcast) appeared first on EntreArchitect // Small Firm Entrepreneur Architects.
Mentioned in this episode:All AccessContext & ClarityBuild Your Brand

Aug 18, 2017 • 1h 3min
EA183: 5 Steps to Success and Relevance in Architecture with Carol Kurth, FAIA [Podcast]
5 Steps to Success and Relevance in Architecture with Carol Kurth, FAIA
Carol is the owner of Carol Kurth Architecture + Interiors in Bedford, New York. She specializes in architecture and interiors, and does some beautiful work. She’s a popular keynote speaker who’s sought after for her insights on architecture, design, sustainability and design trends. She’s won multiple awards and has been featured in New York Times, Wall Street Journal, and more. She’s been featured on NBC News and MTV Cribs. She’s a long time friend of Mark’s and he’s learned so much from her.
This week on EntreArchitect Podcast, 5 Steps to Success and Relevance in Architecture with Carol Kurth, FAIA.
Carol’s Origin Story
Carol grew up in Washington Heights in the northern tip of Manhattan. Looking across the Hudson River, she could see the New Jersey cliffs in the distance. She was really interested in crafts growing up, particularly making dolls and doll houses. When she was 13, she took a class at The Cloisters on doll-making and the New York Times featured her. She ended up going to The Bronx High School of Science and loved her technical drawing and drafting class.
A distant relative, Irwin Chanin, who was very philanthropic and had lots of buildings named after him. He also designed the Chanin Building. Carol was very close to his wife growing up, and her aunt recognized Carol’s passion for dolls and dollhouses and encouraged her.
She attended City College’s School of Architecture and loved being at an architecture school in the middle of the city where your professors were practicing architects whose work in the city you could actually see.
How did you start practicing architecture?
Carol worked throughout school for professors or doing part-time jobs. She worked in Seattle for a while and then got a job at the end of her fourth year where she ended up becoming a partner, marrying her former husband, and building a practice.
In 1995 she went off on her own and opened her firm in Bedford. She’s been specializing in residential and commercial architecture. Many are on complicated sites, and Carol has always been undaunted by cliffs.
5 Steps to Success and Relevance
1: Choose and develop a target market
In the beginning, Carol was in a firm where they did a little bit of everything and she didn’t feel the passion there. For her, the passion always came from the site, the building, and the client’s vision. There’s no two sets of clients, budgets, or sites that are alike, and the variety is what she thrives on. She loves the wholistic vision of working with a client to find a site all the way down to deciding on the table settings.
2: Schedule time for marketing and public relations
Architects were pretty much advised to market and advertise until 1978, and architects didn’t really get the message until the mid 1980s. There was a long lag time between the logistics of allowing marketing happened and when architects actually went to do it. Carol felt she was on the early end and was always fascinated with the media. What is the relevance of architecture and design to clients? How do we keep ourselves fresh and at the forefront?
Big firms have big marketing and PR divisions in their firms, perhaps 3-5 people who are dealing with their marketing. That means small firms need to know that too. Carol would spend the first hour of her day returning calls to new clients or doing something public relations and marketing wise like writing a paragraph, scheduling a photoshoot, or reaching out to a magazine.
With social media these days, most people are already marketing. If you hone in on that and take it to the next level, even just once a week, that will increase your marketing presence.
One small firm issues is for single practitioners who do everything on their own. It’s very daunting.
3: Build a team and develop a strong culture
Can you be your most effective and best self as an architect and professional as a sole proprietor? Maybe the model needs to be rethought to three people. Can you figure out how to delegate tasks? The time you spend teaching someone to do a task is an investment someone else moving the ball forward on that task. The next time, you’ll have that time available because someone else has taken that task on. What tasks do you not like or not excel at that you can hand off to someone else?
4: Build Your Network
Get out there and interact with others. You have to put yourself out there. Sit down with real estate brokers and show them examples of your work to get your name out into your community.
5: Keep your network warm
Once you’ve made initial connections, keep up with people. Carol is a big advocate of the hand-written thank you note. If she sees an article about a client in the newspaper, she clips it, writes a quick note and tosses it in the mail. After that, she might have an opportunity to catch up that leads to another opportunity. The little effort to touch base makes all the difference.
How important do you you think submitting for awards is?
Carol loves when her great project are recognized for the hard work that’s been done. Receiving awards adds value to the team and to the clients. Being an award-winning female architect makes a difference in the minds of many and increases moral. We want the architecture to resonate with our clients and for the team to feel proud of the work they’ve done.
Do you have many systems in place?
Whether they’re official or not, Carol has lists for marketing, projects and more. Most are handwritten since that works best for her. Her team has a calendar to map certain awards and has build the submission deadlines and processes into their overall process.
What is the one thing that small firm architects can do today to build a better business tomorrow?
“Take care of yourself, if you stay up all night you’re no use to anyone. Take steps to create work/life balance.” – Carol Kurth
Connect with Carol online at Carol Kurth Architecture + Interiors, on Facebook, Twitter, and Instagram.
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Access your free 30 day trial at EntreArchitect.com/FreshBooks. (Enter EntreArchitect)
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Get a free 15-day trial at EntreArchitect.com/BQE.
ARCAT has huge libraries of free content, Specs, CAD, BIM and more. No registration required. Want to collaborate with colleagues in real time?
Visit EntreArchitect.com/ARCAT and click Charrette for more information.
Referenced in this Episode
Leave a Rating and Review at iTunes
EntreArchitect Academy
Photos of the Palisades
Mohonk Mountain House
The post EA183: 5 Steps to Success and Relevance in Architecture with Carol Kurth, FAIA [Podcast] appeared first on EntreArchitect // Small Firm Entrepreneur Architects.
Mentioned in this episode:Build Your BrandContext & ClarityAll Access

Aug 11, 2017 • 51min
EA182: Building an Online Media Empire with Devon Tilly of The Art of Construction Podcast [Podcast]
Building an Online Media Empire with Devon Tilly
Devon is the Denver-based owner of Mountain View Window and Door, a nationally-recognized company providing windows and doors for high-end residential projects. He’s the creator and host of the Art of Construction Podcast and brand, cohosted by Kevin Keefe. There they talk about all things business, success, and building sustainable, thriving business.
This week on EntreArchitect Podcast, Building an Online Media Empire with Devon Tilly of The Art of Construction Podcast.
Devon’s Origin Story
Devon was the oldest of five children whose father began as a contractor and worked himself up to district manager. Every time him and his large family moved, they would buy a house and fix it up. Devon was always interested in the art of construction and the marketing of construction. He is passionately interested in construction and has lived that life long enough to speak the language. Sometimes he felt the industry was too corporate (“what’s your lowest price”) or too construction (“we’ve always done it this way”).
Devon moved to Colorado and earned his marketing degree, followed by a move into the construction world. He found he didn’t fit the corporate box very well as an expressive entrepreneur at heart. Thirteen years ago, he went to work for one of his customers. He loved the complication of construction that can either make or break the project. That passion drew him to focus on windows and doors.
After meeting his wife, he bought a company out and started Mountain View Window and Door. Now, they have two locations in Colorado, twenty-eight employees, and are about to close on an expansion of Art of Construction.
After being interviewed for The Chaise Lounge: Interior Design Podcast, Devon decided to follow a dream and begin a podcast of his own.
How did you grow Mountain View Window and Door so quickly?
The first step was to have a really good plan.
Next, he assembled a support team of a board of directors and an advisory counsel. Devon’s team was led by his father in law, Greg, who copyrighted a presentation “The Full Life Perspective“. From that, he was able to develop his full life perspective.
With a good plan, Devon knew he needed to take a risk to succeed. Him and Greg decided to buy a business. Greg helped him put his why together: to be the best supplier for windows, doors and hardware to contractors, architects and project designers in Colorado.
As Devon put his plan together, he followed everything laid out in The E-Myth Revisited. He looked at different platforms to see what they did well and what they could improve on. He got his masters and figured out that he was a visionary leader. That was the key, to find out who he was and accelerate that.
Though most window and door companies wouldn’t hire a full-time, in-house marketing position, they did so that they could make changes and be active on the web. They hired an IT guy to create software and systems to scale in the future.
What mistakes did you make along the way?
Devon learned to hire slow and fire fast. At the beginning, he first hired really fast and filled the office up. None of the hires were bad people, but they didn’t fit the culture correctly.
Where did the Art of Construction start and where is it going?
The podcast began to grow the business, and Devon found that it really grew him. His goal was to learn and be able to teach the art of construction. The podcast has grown his business because he knows who he is, what the culture is, and where they’re going.
One video they just released was about a house that he and his wife lived in, remodeled, and now rent out. Devon always wanted to do a show home on it, and, when it was all said and done, he loved getting to do it the way he wanted to showcase his project.
From there, he started a monthly leads group where they discovered that everyone wants to do this, but small firms don’t have enough time and money. Devon decided to be the central point of creating a design center and project collaboration.
Next week, they close on the property. They’re looking for Grand Junction collaborators in two ways: to be a lessee of some space to collaborate with others or to utilize a monthly membership in a coworking space.
Do you have a consulting program?
The Art of Construction has a master business acceleration program. It consists of three sessions including LinkedIn profile tips, presentation skills, and goal setting followed by access to a monthly group.
What is the one thing that small firm architects can do today to build a better business tomorrow?
“Set up a plan. If you’re running the show, read The E-Myth Revisited and Versitale Selling or get Audible to listen to the books. Always be learning.” – Devon Tilly
Want to learn more about the design center?
Connect with Devon online at TheArtOfConstruction.net and MtnView.us. Also find him on Facebook, Twitter, and LinkedIn!
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Freshbooks is the easy way to send invoices, manage expenses, and track your time.
Access your free 30 day trial at EntreArchitect.com/FreshBooks. (Enter EntreArchitect)
CORE by BQE Software is designed specifically for architect’s project management!
Get a free 15-day trial of CORE at EntreArchitect.com/BQE.
ARCAT has huge libraries of free content, Specs, CAD, BIM and more. No registration required. Want to collaborate with colleagues in real time?
Visit EntreArchitect.com/ARCAT and click Charrette for more information.
Referenced in this Episode
Leave a Rating and Review at iTunes
EntreArchitect Academy Small Group Mastermind is for architects in Europe, the Middle East, or Africa facilitated by Katie Crepeau. Enrollment is limited to the first 10 members, so join today!
The Chaise Lounge: Interior Design Podcast
Art of Construction YouTube Channel
Mountain View Window and Door YouTube Channel
How The E-Myth Revisited Book Helped My Architecture Firm Succeed (podcast)
The post EA182: Building an Online Media Empire with Devon Tilly of The Art of Construction Podcast [Podcast] appeared first on EntreArchitect // Small Firm Entrepreneur Architects.
Mentioned in this episode:All AccessContext & ClarityBuild Your Brand

Aug 4, 2017 • 38min
EA181: Meghana Joshi – The Entrepreneur Architect Series [Podcast]
The Entrepreneur Architect Series featuring Meghana Joshi
At EntreArchitect, you’re encouraged to share your knowledge. When we share with other architects, we all benefit. We are able to learn from one another and the profession will grow. One of the goals of EntreArchitect is to provide a platform for other entrepreneur architects to share their stories.
We want to interview you! What’s your story? Do you want to share your knowledge or the story about how you were inspired to pursue this profession? How do you become an entrepreneur architect?
Join us for our series called The Entrepreneur Architect, where each guest has the opportunity to share their story and answer some questions that will provide value to each of you.
This week on EntreArchitect Podcast, The Entrepreneur Architect Series featuring Meghana Joshi.
Background
Meghana Joshi is an architectural consultant from Irvine, California. She has six of her architectural exams complete and one to go for her official architecture registration. She is the founder of Women in Architecture Committee at AIA Orange County and a member of the Communications Committee for AIA California Counsel and AIA Orange County.
Her blogs are published at Equity by Design and the AIA National’s #ilookup page.
She moved to the US when she was 22, and with a major in architecture and an employment permit she was set to go. She has a heavy emphasis on concrete construction, and her Indian education left her under-educated in wood construction. She has a Bachelors of Architecture from Karnatak University in India and a Masters of Architecture with an emphasis on green buildings from San Francisco Institute of Architecture.
Meghana’s Origin Story
Meghana grew up in India where on every corner there was a historical monument of architectural significance. Her favorite activity as a kid was to make up stories about the people who lived in the buildings around her. Layers and layers of information built, and Meghana wanted to be someone who created and left a story for generations to come.
There were no architects in her family, but her parents wanted her to have a career that she did for her enjoyment. After school, she got married and moved with her husband to the US.
When they moved to the US, she planned to start practicing architecture right away but found that it wasn’t as easy as she had expected. She interviewed and got a job as an intern, but found quickly that she didn’t understand the construction details that people were talking about. She began to study and relearn everything she thought she knew.
A coworker shared with her the need to take the ARE and the benefit to join the AIA and learn more about architecture in the US.
The Entrepreneur Architect Questions
What is one big goal you’ve achieved in your career and how did you get there?
The ARE is Meghana’s biggest goal. She took her most recent test about 8 months ago and was supposed to take the next test in January. Unfortunately, some family health issues have arisen that have prevented her from taking it a few times, and the next one scheduled is coming up.
Another goal is to stay involved in the profession. Instead of just doing a job, she wants to connect with others outside the workplace, like in AIA.
What struggles have you gone through?
A few years ago, she was working as a stipulated sum consultant for a multi family project with an architect she worked with often. The client couldn’t get funding, and the project stopped halfway through. Luckily, she had a contract that she was able to use to get what was rightfully hers. Though it was awkward, she knew she needed to value her services.
How did that situation affect you moving forward?
Unfortunately, the relationship was strained and Meghana had to work hard not to be enthusiasm. Meghana always states her terms now, even if it’s a friend; she makes it clear the amount that she charges and is sure to have it written into a contract and signed by both parties.
What was your biggest “aha” moment?
Meghana’s “aha” moment came later in her career. She didn’t have a lot of people to talk to as a mother and an architect, and most people didn’t understand that the work didn’t end at the end of the workday. She read Rosa Sheng’s blog, “The Missing 32% Project Releases Complete Findings on Women in Architecture“. She learned that it wasn’t just her problem, but a problem for women and architects as a whole.
Quick Questions
At what age did you decide to become an architect? 17 years old
What’s your target market? No set market, just whatever interests her
What’s your fee structure? Stipulated sum
What makes you happy? Blogging, posting on Instagram, volunteering in AIA chapters, traveling
What’s the best advice you’ve ever received? Get licensed
What’s one personal habit that contributes to your success? Keeping a paper to-do list by priority
What’s a recommended app or internet resource? EntreArchitect, #architalks, and Archispeak Podcast
What’s a book you’d recommend? Eames: Beautiful Details by Eames Demetrios
What’s a parting piece of guidance? Respect your time and always value your talents
What is the one thing that small firm architects can do today to build a better business tomorrow?
“Be open to new ideas and experiences, life has a lot to offer you! ” – Meghana Joshi
Connect with Meghana on LinkedIn, Twitter, and Instagram.
Want to be a guest on the entrepreneur architect series? Connect with us on any social media platform or email podcast@entrearchitect.com!
Visit our Platform Sponsors
Freshbooks is the easy way to send invoices, manage expenses, and track your time.
Access your free 30 day trial at EntreArchitect.com/FreshBooks. (Enter EntreArchitect)
Core by BQE Software is a brand new software designed specifically for architect’s project management!
Get a free 15-day trial at EntreArchitect.com/BQE.
ARCAT has huge libraries of free content, Specs, CAD, BIM and more. No registration required. Want to collaborate with colleagues in real time?
Visit EntreArchitect.com/ARCAT and click Charrette for more information.
Referenced in this Episode
Leave a Rating and Review at iTunes
EntreArchitect Academy
An Archimom’s Everyday Moments of Truth: Meghana Joshi
The Missing 32% Project Releases Complete Findings on Women in Architecture
Eames: Beautiful Details by Eames Demetrios (book)
The post EA181: Meghana Joshi – The Entrepreneur Architect Series [Podcast] appeared first on EntreArchitect // Small Firm Entrepreneur Architects.
Mentioned in this episode:Build Your BrandContext & ClarityAll Access

Jul 28, 2017 • 1h 7min
EA180: Taking Action to Maximize the Value of the Architect with Ric Abramson, FAIA [Podcast]
Taking Action to Maximize the Value of the Architect with Ric Abramson, FAIA
Ric Abramson, FAIA has been in professional practice as a licensed architect for 28 years. He established his small firm, WORKPLAYS, in 2003. He’s taught for over 18 years on the faculty of Southern California Institute of Architecture (SCI-Arc) and USC School of Architecture. He’s been invited as a keynote speaker at the BIG Ideas Conference and has produced educational workshops around the country. He’s a small firm advocate, spearheading new California legislation protecting architects’ creative work.
This week on EntreArchitect Podcast, Taking Action to Maximize the Value of the Architect with Ric Abramson, FAIA.
Ric’s Origin Story
Ric’s story has been an organic process; he didn’t know he wanted to build things as a child. Looking back, he was always a “maker” of some sort, creating things and exploring. In high school, he was summoned to the counselor’s office to figure out what he wanted to pursue. His current class load and interests pushed him toward architecture school.
He earned his undergraduate degree at California Polytechnic State University, and his progression through the program created more passion for what he wanted to do.
His first job was with a small, well-established firm. It was a very old-school experience. That firm did primarily government work, but Ric stayed there for a year and a half before going to the next firm for 6 years.
After that, he attended UCLA for his Masters of Architecture degree and returned to begin a doctoral program. He was awarded a full ride scholarship to go study architecture in Italy. That had a profound effect on the course that Ric would embark on. After a year there, he came back, started his own firm, was offered a teaching position and has been growing ever since.
What kind of work do you do?
Ric does mostly residential work, with some commercial and consulting work. Lately they’ve been doing policy consulting in Los Angeles, California.
Like many growing urban areas, Los Angeles has a huge housing need. They’re looking for ways to be more innovative, integrating density and sustainable living. How can we house more people in closer proximity without giving up home ownership? WORKPLAYS responded to an RFP to write a new ordinance and design guidelines for a compact home ordinance in Los Angeles County.
Why did you move from design work to working with government?
Ric thinks it might go back to his Italian research roots. He was always fascinated with universal thinking, not only creating architecture, but the process by which it’s made and how architects fit into that role. Some of the control that architects once held has gone away, and that’s because architects aren’t at the table when housing policy is being made.
How can others get involved in policy-making?
There are so many ways to get involved. If you’re not already, get involved with a board, city commission, design review panels, etc. AIA National has a Center for Civic Leadership and a Citizen Architect Initiative, and they’ve been looking for those who want to get involved with making a difference in their community.
In smaller communities, go directly to your elected politicians and get to know them. Have coffee with your counsel member. Start to understand at a deeper level, how policy is made. Many elected officials aren’t experienced in land use, and many want to learn about it. Right now, the majority of the input comes from planning, community development professionals or private developers.
Relationships matter. We get caught up with the websites, marketing, blogs and everything else. The day to day, knowing the leaders, advocates and business entities in your community will help build relationships.
How can we change the conversation about the value of architecture?
We need to be able to communicate, in a very clear way, to the public why what we do matters. Ric has been working to explore a means by which the AIA would create a value index for new construction that could communicate to the public some things we do as architects that others don’t do because they don’t have the training. Scores could include measurables like energy efficiency, water consumption, building performance, sustainability, resiliency, and more. Architects can come together to measure the value in the things we do when we design. Assigning a measurable value to the work we do and comparing that to developed homes changes the conversation about what architects really do and why it’s valuable to homeowners.
What other ways can architects get out there and show their value?
The key for this idea is that it has to be flexible and scalable to local conditions. Architects need to figure out the key measurables in their local area.
Right now there’s a working group that Ric is the co-convener of. Contact him if you’d like to be a part of a national network of local architects who are passionate about creating a value proposition in their local area.
What is the influence of architects in society?
Ric is working with a local City Architect movement. In the formation of most American cities, there was a City Architect who was front and center with the planning and understanding of how a community would grow. Now, City Architects are few and far between. This person would be someone who was the visionary for the community, someone who would embrace the aspirations and goals, the sustainable and environmental interests and the cultural or social issues. How can we reinsert that person into the local government? Listen to this episode to learn more about how you can help promote the concept of City Architects.
Connect with Rick at info@workplays.com or online at WORKPLAYS.com. Also find him on Facebook and LinkedIn!
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Access your free 30 day trial at EntreArchitect.com/FreshBooks. (Enter EntreArchitect)
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Get a free 15-day trial at EntreArchitect.com/BQE.
ARCAT has huge libraries of free content, Specs, CAD, BIM and more. No registration required. Want to collaborate with colleagues in real time?
Visit EntreArchitect.com/ARCAT and click Charrette for more information.
Referenced in this Episode
Leave a Rating and Review at iTunes
EntreArchitect Academy Small Group Mastermind is for architects in Europe, the Middle East, or Africa facilitated by Katie Crepeau. Enrollment is limited to the first 10 members, so join today!
The post EA180: Taking Action to Maximize the Value of the Architect with Ric Abramson, FAIA [Podcast] appeared first on EntreArchitect // Small Firm Entrepreneur Architects.
Mentioned in this episode:Build Your BrandAll AccessContext & Clarity

Jul 21, 2017 • 57min
EA179: Katie Hutchison Living a Portfolio Life [Podcast]
Katie Hutchison Living a Portfolio Life
Katie is an architect, an author, photographer and many other things based in Warren Rhode Island. She’s passionate about residential architecture, specifically small projects. She’s the author of The New Small House and she’s currently working on a new book.
This week on EntreArchitect Podcast, Living a Portfolio Life with Katie Hutchison.
Katie’s Origin Story
Architecture didn’t come to Katie early. She was most interested in writing when she was younger and she pursued that initially. Throughout her early childhood and education, she was very interested in fine arts; she drew, painted, and felt like she was very spatially aware.
After her degree, she went to work for magazines, including US Magazine, in Manhattan. Her friend worked for Robert A. M. Stern, and she ended up with a temporary position in the Publicity department there. She worked in the slide library of architecture from around the world. Katie spent hours in the tiny room going through the slides.
After that, she decided to go back to school and her family connections brought her to the Newport, Rhode Island. She called the head of Rhode Island School of Design (RISD) and inquired about their architecture program; they only had an undergraduate program and she wanted to know if they had any suggestions. They suggested that Katie enroll as a transfer student, essentially using her prior credits to advance as far as possible and then take the remaining courses required for a Bachelors of Architecture degree.
Upon graduating in 1992 during a recession, Katie started at a Benefit Street Design, a firm in Providence that specialized in commercial interiors. After that, she jumped around a lot at many firms based on where her and her husband relocated to.
When did you officially start practicing?
Katie went out on her own in 2002. Shortly thereafter, she collaborated with an architect friend in Cape Cod which helped bring in some consistent work and get her off the ground. She has various other interests in addition to architecture, so her view of the small firm life is diversified.
Not long after she went out on her own, she began freelance writing for Fine Homebuilding. It was a great way to keep her thinking about design and build some publicity. That’s what started her along the journey to eventually write her book.
Katie had a friend who worked for another publication at The Taunton Press and continued to pitch them her ideas.
Why did you decide to be a sole practitioner?
Like any other career choices, Katie’s career evolved from who she was. She always followed design-oriented pursuits and didn’t want to do just one thing to the exclusion of the others. She loves the change in activity, bouncing around between writing, billing, administrative work, phone calls, and more.
How did you begin writing your book?
In 2007, she started pitching book ideas to The Taunton Press. They brought her in for a meeting to discuss concepts and figure out what was marketable. Because of the recession in 2008, her first book idea was killed. One day, she got a call that they had a book idea in the queue but no author to write it. In Katie’s case, it wasn’t a straightforward path, it was a lot of back and forth and working toward a goal.
What are you working on next?
The working title of Katie’s new book is The Cottage Now, and on her blog, House Enthusiast, she has a call for submissions spelling out some of the specifics of what she and her team are looking for along the lines of what does the cottage look like now? If you have a submission for something you think is a cottage, send it her way!
Call for Submissions
Do you have a submission for Katie’s cottage book?
If you know of a new (or newly renovated) cottage that you think I should consider including in the book, please let her know. For now, simply email Katie at Katie@katiehutchison.com some low-resolution jpegs of the exterior, interior, and context, along with some background information about the size of the cottage, where it’s located, who owns it, who designed it, if it has been professionally photographed, and if it has been featured in another publication. Also, please let her know if you’re aware of any architectural drawings that depict its plan and its site.
What is the one thing that small firm architects can do today to build a better business for tomorrow?
“Get connected. Do things that mean something to you and that you want to invest your time and energy into. Join organizations, groups, and committees in a field you’re interested in, you’ll meet people who are interesting to you. Those contacts will ultimately lead you closer to what you want to do.” – Katie Hutchison
Connect with Katie online at Katie Hutchison Studio or find her on Twitter and Instagram.
Visit our Platform Sponsors
Freshbooks is the easy way to send invoices, manage expenses, and track your time.
Access your free 30 day trial at EntreArchitect.com/FreshBooks. (Enter EntreArchitect)
BQE Software is designed specifically for architect’s project management!
Get a free 15-day trial at EntreArchitect.com/BQE.
ARCAT has huge libraries of free content, Specs, CAD, BIM and more. No registration required. Want to collaborate with colleagues in real time?
Visit EntreArchitect.com/ARCAT and click Charrette for more information.
Referenced in this Episode
Leave a Rating and Review at iTunes
EntreArchitect Academy
The post EA179: Katie Hutchison Living a Portfolio Life [Podcast] appeared first on EntreArchitect // Small Firm Entrepreneur Architects.
Mentioned in this episode:Build Your BrandAll AccessContext & Clarity

Jul 14, 2017 • 43min
EA178: Nathan Buhler – The Entrepreneur Architect Series [Podcast]
The Entrepreneur Architect Series featuring Nathan Buhler
At EntreArchitect, you’re encouraged to share your knowledge. When we share with other architects, we all benefit. We are able to learn from one another and the profession will grow. One of the goals of EntreArchitect is to provide a platform for other entrepreneur architects to share their stories.
We want to interview you! What’s your story? Do you want to share your knowledge or the story about how you were inspired to pursue this profession? How do you become an entrepreneur architect?
Join us for our series called The Entrepreneur Architect, where each guest has the opportunity to share their story and answer some questions that will provide value to each of you.
This week on EntreArchitect Podcast, The Entrepreneur Architect Series featuring Nathan Buhler.
Background
Nathan is an Architectural Technologist and the owner of BLDG Workshop in Toronto Canada. He grew up in a logging community in British Columbia and lived overseas in South America. His creative experiences drew interests to architecture. When design became the main focus of his work life, Nathan’s themes relating to connection, authenticity and people became integral to his work.
Nathan’s Origin Story
From the small logging community in British Columbia, Nathan went to Bible school training in Vancouver and worked in ministry and counseling for many years. He felt like he was around people all the time but was still feeling alone. Nathan was always searching for something different. When he heard of a guy who built a house on top of waterfall (Frank Lloyd Wright’s Fallingwater), he knew he wanted to go to architecture school.
He went to architecture school at 30 years old, and felt a little like a fish out of water with all the students that were younger than he was. Nathan completed his schooling on a different route and has a different certification.
The Entrepreneur Architect Questions
What is one big goal you’ve achieved in your career and how did you get there?
Nathan had an idea for a design of a house that would stand as a silhouette of a house against a landscape. He wanted something that was connected with the design community. Nathan connected with a furniture designer and they changed the typology of how to do the project. With this project, Nathan felt like the story of what they were doing was fluent from start to finish; through the big picture and construction.
What struggles have you gone through?
At one point, it felt like projects weren’t coming in; things were looking bleak. One of Nathan’s partners went to do something else, and he had to lay another staff member off. It wasn’t a market-driven slowing down, Nathan felt he just got left behind when people were looking for someone to do their home. He read an article about cash flow and, when he worked through the numbers, he realized he needed to bring in a lot more work to keep things going. Unfortunately, he didn’t feel like he was taught that kind of stuff in school. Now, he’s worked through most of that.
What was your biggest “aha” moment?
A little over a hear ago, Nathan looked at their placing on Houzz and they were #1. He thought it was a glitch, but it hasn’t changed. It felt like a day of fruition after working so hard on their metrics to improve on all the things that Houzz is rating you on.
What makes you unique?
Nathan’s firm smiles a lot in client meetings. It comes through as though they’re going to enjoy the process of building.
Additionally, most people they work with are makers who like working with their hands instead of just clicking away on AutoCad.
Quick Questions
At what age did you decide to become an architect? 29 years old
What’s your target market? Almost exclusively renovations, additions and new builds
What’s your fee structure? Hourly across the board
What’s the best advice you’ve ever received? Work on your business rather than in your business. Push the same level of care and diligence when you work on your business.
What’s one personal habit that contributes to your success? Smiling a lot!
What’s a recommended app or internet resource? Houzz
What’s a book you’d recommend? The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber and Anointed for Business by Ed Silvoso
What’s a parting piece of guidance? Be kind to people and do as good of work as you can
What is the one thing that small firm architects can do today to build a better business tomorrow?
“Spend more time working on coming projects than you do on current projects.” – Nathan Buhler
Connect with Nathan online at BLDG Workshop, Twitter or Houzz. If you want some help improving your Houzz profile, get in touch with him there!
Want to be a guest on the entrepreneur architect series? Connect with us on any social media platform or email podcast@entrearchitect.com!
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Referenced in this Episode
Leave a Rating and Review at iTunes
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The post EA178: Nathan Buhler – The Entrepreneur Architect Series [Podcast] appeared first on EntreArchitect // Small Firm Entrepreneur Architects.
Mentioned in this episode:Context & ClarityAll AccessBuild Your Brand

Jul 7, 2017 • 54min
EA177: Daniel Robey – The Entrepreneur Architect Series [Podcast]
The Entrepreneur Architect Series featuring Daniel Robey
At EntreArchitect, you’re encouraged to share your knowledge. When we share with other architects, we all benefit. We are able to learn from one another and the profession will grow. One of the goals of EntreArchitect is to provide a platform for other entrepreneur architects to share their stories.
We want to interview you! What’s your story? Do you want to share your knowledge or the story about how you were inspired to pursue this profession? How do you become an entrepreneur architect?
Join us for our series called The Entrepreneur Architect, where each guest has the opportunity to share their story and answer some questions that will provide value to each of you.
This week on EntreArchitect Podcast, The Entrepreneur Architect Series featuring Daniel Robey.
Background
Daniel is a landscape architect and the owner of Huntlands Landscape Architecture in Northern Virginia. He has a bachelor’s from Clemson in Landscape Architecture and is a licensed professional architect in the state of Virginia, a LEED Green Associate and a multi-award winning designer. He lives in Virginia with his wife Murphy and his three kids, Maris, Charlie and Hank.
Daniel’s Origin Story
Daniel started out loving to draw and always thought he wanted to draw cartoons. In high school, he fell in love with golf and everything in his life began to revolve around it. When he had to figure out what he wanted to do after high school, he fell upon architecture at a local golf course that was under construction. When he walked around the grounds with the architect, Daniel realized that was what he wanted to do.
He knew that to get into golf course architecture he needed to have a name or professional behind him, so he did a number of internships: one for a land-planning company, one for residential install work, and another for the Charleston parks department. He was exposed to different avenues. After college he worked for a land planning civil engineering firm in Charlotte. Daniel felt he wasn’t doing a whole lot of creative work, so he planned to move to the residential side of things right before the birth of his first child.
He moved from a smaller company to a large residential design build firm. This past year, he opened his his own business doing high-end landscape architecture.
The Entrepreneur Architect Questions
What does a landscape architect do?
Daniel does high-end residential architecture. He works with elements of plantings, hardscape, architectural structures, water features and everything that ties it together like lighting, audio, and more.
What is one big goal you’ve achieved in your career and how did you get there?
Daniel didn’t ever dream of starting his own business, but it became clear that that was the best thing for him to do to advance his career. When he came to that conclusion, it was a huge goal for him to set out to achieve. He did a ton of reading, research, podcast-listening, and more to get as much business information as he could.
What are the pros to starting your own business?
It’s allowed Daniel more flexibility to be home with his family and to be involved with his kids.
What struggles have you gone through?
Early on, Daniel struggled with the simple things like setting his email up to issues building his contracts. He’s in a different area than where he worked previously, so he’s working to establish himself in a tightly-knit circle.
What are you doing to establish yourself?
Daniel reaches out to local architects, builders, interior designers, contractors, and others to share his business with them. He works to do direct marketing to professionals he wants to collaborate with, and that way he can reach out more directly to the people who he can work with. He’s also joined a number of local networking groups for small business owners and custom builders. It’s outside of his comfort zone, but he’s enjoyed pushing his boundaries and meeting new people.
What was your biggest “aha” moment?
Daniel’s biggest realization was that he needed to try his hardest to get his business to work out, but if he couldn’t for any reason, he could always get a job.
What makes you unique?
In Daniel’s area, there’s more design-build businesses than people doing what he’s doing. What he brings to the table is his experience designing and managing everything from ordering materials to working with contractors. Additionally, he tries to focus on hand graphics and the craft movement.
Quick Questions
At what age did you decide to become a landscape architect? Around 16-17 years old
What’s your target market? Custom homebuilders for high-end residential, marketing more toward architects and home builders
What’s your fee structure? Conceptual design and construction detailing are usually stipulated sum, project administration is all hourly
Other than architecture, what makes you happy? Family, coaching kids’ sports, golfing
What’s the best advice you’ve ever received? After you graduate, work three jobs in your first five years to find your niche.
What’s one personal habit that contributes to your success? Disciplined scheduling and taking time for himself
What’s a book you’d recommend? Architect and Entrepreneur: A Field Guide to Building, Branding, and Marketing Your Startup Design Business by Eric W Reinholdt and The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
What kind of systems do you have in place? Lead tracking, invoicing; tracking things helps me feel more in control of the process
What’s a parting piece of guidance? Get out of your comfort zone and put yourself out there!
What is the one thing that small firm architects can do today to build a better business tomorrow?
“Work on business development every day. Get out there, do research and reach out to people. See what’s going on in your area.” – Daniel Robey
Connect with Daniel online at Huntlands Landscape Architecture or Facebook, Instagram, and LinkedIn.
Want to be a guest on the entrepreneur architect series? Connect with us on any social media platform or email podcast@entrearchitect.com!
Visit our Platform Sponsors
Freshbooks is the easy way to send invoices, manage expenses, and track your time.
Access your free 30 day trial at EntreArchitect.com/FreshBooks. (Enter EntreArchitect)
BQE Software is designed specifically for architect’s project management!
Get a free 15-day trial at EntreArchitect.com/BQE.
ARCAT has huge libraries of free content, Specs, CAD, BIM and more. No registration required. Want to collaborate with colleagues in real time?
Visit EntreArchitect.com/ARCAT and click Charrette for more information.
Referenced in this Episode
EntreArchitect Academy
EA084: Field Guide Series Building, Branding and Marketing Your Startup Design Business with Eric Reinholdt [Podcast]
EA089: Field Guide Series Passive Income for Small Firm Architects [Podcast]
EA097: Field Guide Series How to Self-Publish Your Book as a Small Firm Architect [Podcast]
EA099: Field Guide Series Marketing Your Self-Published Book as a Small Firm Architect [Podcast]
The post EA177: Daniel Robey – The Entrepreneur Architect Series [Podcast] appeared first on EntreArchitect // Small Firm Entrepreneur Architects.
Mentioned in this episode:Context & ClarityAll AccessBuild Your Brand

Jun 30, 2017 • 53min
EA176: Danei Cesario – The Entrepreneur Architect Series [Podcast]
The Entrepreneur Architect Series featuring Danei Cesario
At EntreArchitect, you’re encouraged to share your knowledge. When we share with other architects, we all benefit. We are able to learn from one another and the profession will grow. One of the goals of EntreArchitect is to provide a platform for other entrepreneur architects to share their stories.
We want to interview you! What’s your story? Do you want to share your knowledge or the story about how you were inspired to pursue this profession? How do you become an entrepreneur architect?
Join us for our series called The Entrepreneur Architect, where each guest has the opportunity to share their story and answer some questions that will provide value to each of you.
This week on EntreArchitect Podcast, The Entrepreneur Architect Series featuring Danei Cesario.
Background
Danei is the 333rd black female architect in history.
Originally from Manchester, England, Danei was enamored with the architectural prestige of New York buildings from an early age. Her early career began with her scholarly pursuits at New York’s Bernard and Anne Spitzer School of Architecture served as treasurer for the City College chapter of the American Institute of Architecture Students (AIAS CCNY) and earned the J. Max Bond Jr. memorial scholarship while working on complex public sector projects. She’s currently the youngest architect at Francis Coffman architects, managing the execution of multifaceted healthcare projects.
Danei’s Origin Story
Danei moved to the US when she was about six, and spent most of her childhood moving back and forth between the US and England. She lived in various homes and cities over time, but the sense of home for her was wherever her family was. She saw the way a city was planned and observed her feelings moving through out it. The contrast of Manchester vs. New York City, post-industrial with deep history compared to newness and skyscrapers.
She grew up sketching and drawing. Her dad was an engineer, and was well schooled in isometrics and technical drawing, so he and her mother fostered Danei’s eye for that. Danei always knew she wanted to be an architect.
Danei has education from both sides of the pond, but she was always drawn to the energy in New York City. She wanted to stay close by for college, while her mother wanted her to return to England. She ended up at City College, where she found out the hard way all that architecture school entailed: long hours and hard work. She decided to move close by, and after the school built a closer building to where she lived, she was able to live and work there. That was a pivotal moment in her life and career, as it allowed her to establish what she wanted for herself as an architect and as a young woman.
The Entrepreneur Architect Questions
What is one big goal you’ve achieved in your career and how did you get there?
Danei always knew she wanted to be an architect. She continually strives to achieve that warm, fullness of heart that she herself felt when she sees something that is well-executed, well-thought out and enjoyable.
Her road to becoming an architect was a 20 year journey. Some of the other things she didn’t know were goals just sort of happened along that journey. She met her husband in school, and they got engaged at the end of their fourth year. Danei moved through life following what made her feel fulfilled: as a wife, as a mom, as an architect. Her goals evolved as she evolved.
What struggles have you gone through?
It’s a bit of a struggle of the mind. Danei has experienced anxiety prior to sleep, worrying about home life, work, and whether or not she’s doing a good job. She’s worked to overcome her struggles and make opportunities out of them.
As a black female architect in an industry that doesn’t have the best representation of people like her, some people might see her position as something that might limit her. Those responsibilities add a richness to the architecture that you provide; it’s another layer of sensitivity and empathy that she’s very passionate about.
What was your biggest “aha” moment?
When Danei was 18, she fought for her independence and what she wanted. She wanted to prove that she could take an opportunity and make something of it. She lived in the city and worked three jobs to make it happen. She knew that if she fell on her face, her family would be there to support her, but she wanted to go out there and take what she wanted.
What are you doing to share your story?
Danei is active on Instagram, as she feels drawn to the visual aspect of connection.
She’s also chair at the Center for Diversity and Inclusion where she’s working on sharing different stories and experiences to join them and give them a seat at the table. They’re currently working on a research project to determine what’s happened between architecture school and the profession. Perhaps people find out that they want to pursue something else or others want to pursue architecture but they don’t have the support to do so. Why are people leaving? Danei and her teammates are trying to figure out why people are moving on. What can we do to encourage people to stay?
Quick Questions
At what age did you decide to become an architect? 6 years old
Other than architecture, what makes you happy? Traveling, seeing different places
What’s the best advice you’ve ever received? “Wherever you go, there you are.”
What’s one personal habit that contributes to your success? Danei carries a notebook and is always writing things down, which helps her visually organize things and be able to track progress.
What’s an app or resource you’d recommend? Life of An Architect and Jenny Cestnik on Instagram
What book would you recommend and why? The Art of Risk: The New Science of Courage, Caution, and Chance by Kayt Sukel
What’s a parting piece of guidance? Stay true to yourself
What is the one thing that small firm architects can do today to build a better business tomorrow?
“Take your blinders off and look up. Continue to be positive about what you love, find a passion within it and begin to pursue that.” – Danei Cesario
Connect with Danei in person at the Center for Architecture New York, Diversity & Inclusion Committee. You can also find her on LinkedIn and follow her on Instagram.
Want to be a guest on the entrepreneur architect series? Connect with us on any social media platform or email podcast@entrearchitect.com!
Visit our Platform Sponsors
Freshbooks is the easy way to send invoices, manage expenses, and track your time.
Access your free 30 day trial at EntreArchitect.com/FreshBooks. (Enter EntreArchitect)
NCARB is helping architects reach their goals! Get back on track with the new AXP Portfolio.
Visit EntreArchitect.com/NCARB to learn more today.
BQE Software is designed specifically for architect’s project management!
Get a free 15-day trial at EntreArchitect.com/BQE.
ARCAT has huge libraries of free content, Specs, CAD, BIM and more. No registration required. Want to collaborate with colleagues in real time?
Visit EntreArchitect.com/ARCAT and click Charrette for more information.
Referenced in this Episode
EntreArchitect Academy
The post EA176: Danei Cesario – The Entrepreneur Architect Series [Podcast] appeared first on EntreArchitect // Small Firm Entrepreneur Architects.
Mentioned in this episode:Build Your BrandAll AccessContext & Clarity

Jun 23, 2017 • 57min
EA175: Michael Kilkelly – The Entrepreneur Architect Series [Podcast]
The Entrepreneur Architect Series featuring Michael Kilkelly
At EntreArchitect, you’re encouraged to share your knowledge. When we share with other architects, we all benefit. We are able to learn from one another and the profession will grow. One of the goals of EntreArchitect is to provide a platform for other entrepreneur architects to share their stories.
We want to interview you! What’s your story? Do you want to share your knowledge or the story about how you were inspired to pursue this profession? How do you become an entrepreneur architect?
Join us for our series called The Entrepreneur Architect, where each guest has the opportunity to share their story and answer some questions that will provide value to each of you.
This week on EntreArchitect Podcast, The Entrepreneur Architect Series featuring Michael Kilkelly.
Background
Michael Kilkelly is a principal at Space Command, an architecture and consulting firm in Middletown, Connecticut. He’s also the founder of ArchSmarter.com, a website dedicated to helping architects work smarter not harder. Michael has received his bachelor of architecture from Norwich University and his masters of science, design and computation from MIT. Previously he was an associate at Gehry Partners in LA where he worked on several high profile design projects including New York by Gehry and the Guggenheim. He writes regularly about architecture on ArchSmarter, Arch Daily and Architect Magazine.
Michael’s Origin Story
Michael liked to play with legos and draw as a kid, and had a hunch that architecture might be the profession for him. However, he had no idea what an architect did on a daily basis. Aside from going to the library and taking a drafting class in high school, he had very little exposure to architecture. He felt that he had both the technical and creative components necessary to pursue architecture as a career path.
When he got into school in Vermont that he realized what architecture really was; it wasn’t totally what he expected. He pursued his 5 year bachelor of architecture. They did a lot of hand drafting, built physical models and had a computer class. His thesis was set at Burning Man. He was making physical models and hand drawing while using rendering and animation on 3D studio. After graduating, he worked for a firm in Connecticut for several years where he worked to figure out how to integrate design and technology.
He knew he wanted to go back to school, so he headed to MIT. His degree there was mostly up for him to define, with a big requirement to pursue a thesis at the end. His research was into construction documents and how to better develop them to support architects.
Following MIT, he worked in the Boston area for a few firms, a landscape architect, an internet startup developing project management software for construction companies, and another medium-sized firm. Then, an opportunity came up looking for something with both architecture and technical experience.
In 2005, Michael and his wife move to LA where two of his kids were born. He worked for Gehry Partners for several years before moving back to New England.
He’d seen people work their whole lives at a firm and one day be let go, and he knew that working for someone else wasn’t always the most secure option. Michael read up a lot on business and thought the move back to Connecticut would be a great time to jump out on his own. He offered to do some consulting and remote work for his previous company as a great consistent transition into working for various clients.
Since then, Michael has been working on developing consulting projects, building out ArchSmarter as a sustainable business, and getting local architecture projects.
The Entrepreneur Architect Questions
What is one big goal you’ve achieved in your career and how did you get there?
Michael’s biggest goal, apart from becoming licensed, was to start his own firm. He didn’t know what that would look like, but he knew it would be a lot of work. Michael wanted to build something that was his own.
What was the inspiration to start ArchSmarter?
A lot of it came out of working at Frank Gehry’s office where Michael was working on a huge project and putting in a ton of time. They had a deadline coming up, and as the technical person, Michael had to do a lot of cleanup. He began looking at ways to automate the tedious tasks, learning how to program and looking at more efficient workflows to make gradual improvements. He got an eight-hour process down to one hour, and was able to hand it off to someone else. He was thinking about things from an innovative point of view, which brought him some security when the recession hit.
He wanted to build a platform to talk about working more efficiently for architects and engineers. Studio culture in school didn’t teach him how to balance work and life and manage his time well, and Michael wanted to change that. ArchSmarter was a reaction to that. How do we do things? How can we approach it differently?
How does ArchSmarter deliver information?
Michael started by writing a blog about the issues he faced. Then, he released a program to teach Revit. He built an audience, and then went where his audience guided.
What was your biggest “aha” moment?
Michael saw the inefficiency in the firms he worked for, and that was the biggest moment he’s seen that’s impacted his path. Once he began ArchSmarter, he saw feedback from others who wanted to work smarter too. Hearing back from others affirmed that his work was something that people needed and spurred him on.
What makes your firm unique?
There are a lot of people who write about technology or train on products, but Michael’s zone of genius is breaking concepts down into small bites and using humor and narrative as a teaching tool. What does technology mean for you as an architect? How does it affect and impact you?
Quick Questions
At what age did you decide to become an architect? 12 years old
What’s your target market? For ArchSmarter, it’s architects and engineers who want to be more efficient. For Michael’s firm, he does residential and light commercial projects.
Stipulated sum, hourly or percentage-based fee? Stipulated sum for his firm, and hourly for the products on ArchSmarter
Other than architecture, what makes you happy? Spending time with his family, watching his kids play soccer, getting outside, cycling, practicing yoga, and completing projects around the house
What’s the best advice you’ve ever received? John Connell told him he could practice architecture however he wanted, but how he made a living was a whole different story.
What’s one personal habit that contributes to your success? Michael makes his bed daily and reads each night before bed.
What’s an app or resource you’d recommend? Michael uses The Hemingway App to improve his writing.
What book would you recommend and why? The Personal MBA: Master the Art of Business by Josh Kaufman, Badass: Making Users Awesome by Kathy Sierra, and Here by Richard McGuire
What’s a parting piece of guidance? Find opportunities to be creative in your business
What is the one thing that small firm architects can do today to build a better business tomorrow?
“Produce content of some sort. Every company is a media company whether they know it or not. You don’t know what will come out of it.” – Michael Kilkelly
Connect with Michael online at ArchSmarter.com or email him at michael@archsmarter.com. You can also find him on LinkedIn, Twitter, and YouTube.
Want to be a guest on the entrepreneur architect series? Connect with us on any social media platform or email podcast@entrearchitect.com!
Visit our Platform Sponsors
Freshbooks is the easy way to send invoices, manage expenses, and track your time.
Access your free 30 day trial at EntreArchitect.com/FreshBooks. (Enter EntreArchitect)
NCARB is helping architects reach their goals! Get back on track with the new AXP Portfolio.
Visit EntreArchitect.com/NCARB to learn more today.
BQE Software is designed specifically for architect’s project management!
Get a free 15-day trial at EntreArchitect.com/BQE.
ARCAT has huge libraries of free content, Specs, CAD, BIM and more. No registration required. Want to collaborate with colleagues in real time?
Visit EntreArchitect.com/ARCAT and click Charrette for more information.
Referenced in this Episode
EntreArchitect Academy
The post EA175: Michael Kilkelly – The Entrepreneur Architect Series [Podcast] appeared first on EntreArchitect // Small Firm Entrepreneur Architects.
Mentioned in this episode:Context & ClarityAll AccessBuild Your Brand