EntreArchitect Podcast with Mark R. LePage

The Evolution of Web Design for ArchitectsWeb design isn’t just about looks—it’s about creating a seamless experience that reflects the care and thought architects put into their projects. In this episode, Jeff Ross, founder of CDH, shares how his background in design and strategy led him to specialize in websites for architects, interior designers, and homebuilders.Jeff talks about the evolving role of websites in the architecture industry, from online portfolios to client acquisition tools. He breaks down the importance of balancing aesthetics with functionality, incorporating SEO, and avoiding common mistakes that keep firms from standing out. As AI and new technologies reshape the web design landscape, Jeff offers insight into how AEC firms can stay ahead. He also highlights the power of strong photography, compelling storytelling, and social media integration in creating a cohesive online presence.Whether you're rethinking your firm's website or launching one for the first time, Jeff's tips can help you build a site that works as hard as you do.This week at EntreArchitect Podcast, The Evolution of Web Design for Architects with Jeff Ross.Learn more about Jeff online at CDH, check out his free resource Web Design Tips for Architects, and connect with him on LinkedIn.Please visit Our Platform SponsorsArcatemy is Arcat's Continuing Education Program. Listen to Arcat's Detailed podcast and earn HSW credits. As a trusted provider, Arcat ensures you earn AIA CE credits while advancing your expertise and career in architecture. Learn more at Arcat.com/continuing-education.Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.Mentioned in this episode:SpacesBuild Your BrandContext & Clarity

Gehry, Gensler, and Lessons Leading to TonicDMReg Prentice, CEO and founder of TonicDM, shares his journey from architecture school to leading innovation in design technology. With over a decade at Gehry Partners and nine years at Gensler, Reg’s career has centered on bridging architecture and technology — finding ways to make design processes smoother, smarter, and more collaborative.In this episode, Reg discusses key lessons from his time at both firms, including the importance of active listening, understanding client needs, and creating tools that work seamlessly for architects. These insights directly shaped TonicDM, a cloud-based platform designed to simplify project communication for architecture and engineering firms.Reg also reflects on the challenges of integrating technology into design workflows and why customer-focused innovation is essential for the future of the AEC industry.This week at EntreArchitect Podcast, Gehry, Gensler, and Lessons Leading to TonicDM with Reg Prentice.Learn more about Reg online at TonicDM, and connect with him on LinkedIn.Please visit Our Platform SponsorsArcatemy is Arcat's Continuing Education Program. Listen to Arcat's Detailed podcast and earn HSW credits. As a trusted provider, Arcat ensures you earn AIA CE credits while advancing your expertise and career in architecture. Learn more at Arcat.com/continuing-education.Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.Mentioned in this episode:SpacesBuild Your BrandContext & Clarity

The 4 Steps to Selling Your Expertise as an ArchitectIn this episode of the EntreArchitect podcast, Mark sits down with Leslie Horn and Breck Crandell of Three Squared, Inc. to explore the innovative world of cargo architecture and the growing role of shipping containers in modern design and construction.Leslie and Breck share their unique paths into the industry, their passion for sustainability, and how Three Squared has become a leader in modular design using shipping containers as primary building blocks. They discuss the technical and regulatory challenges that come with container construction, while highlighting the strength, durability, and cost-saving potential of offsite fabrication and modular methods.The conversation dives into how this approach is not just about efficiency, but also about rethinking affordable housing and expanding design possibilities for architects and developers alike. Leslie and Breck also reflect on the importance of collaboration, staying open to new ideas, and why embracing discomfort is essential for innovation and growth in the architectural profession.This week at EntreArchitect Podcast, Cargo Architecture with Leslie Horn and Breck Crandell.Learn more about Leslie and Breck online at Three Squared, listen to The Innovative Real Estate podcast, and connect with Leslie and Breck on LinkedIn.Please visit Our Platform SponsorsArcatemy is Arcat's Continuing Education Program. Listen to Arcat's Detailed podcast and earn HSW credits. As a trusted provider, Arcat ensures you earn AIA CE credits while advancing your expertise and career in architecture. Learn more at Arcat.com/continuing-education.Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.Mentioned in this episode:SpacesContext & ClarityBuild Your Brand

The 4 Steps to Selling Your Expertise as an ArchitectBlair Enns, founder of Win Without Pitching and author of The Four Conversations, joins the podcast to share a powerful framework for selling expertise as an architect. He explains how positioning yourself as a trusted advisor rather than just a service provider leads to stronger client relationships and better business outcomes.The conversation explores the four key stages of selling—probative, qualifying, value, and closing conversations—helping architects identify the right clients, set prices based on value rather than industry norms, and confidently say no to misaligned projects. Blair also discusses common sales pitfalls, how to recognize red flags in client relationships, and why shifting the focus from selling to advising creates more successful engagements.Whether you're struggling with pricing, client fit, or closing deals, this episode provides actionable insights to help you build a more profitable and sustainable architectural practice.This week at EntreArchitect Podcast, The 4 Steps to Selling Your Expertise as an Architect with Blair Enns.Learn more about Blair online at Win Without Pitching, check out his podcast 2Bobs, and connect with him on LinkedIn.Referenced in this EpisodeEA219: Pricing Creativity with Author Blair Enns [Podcast]The Four Conversations: A New Model for Selling Expertise by Blair Enns [book]Please visit Our Platform SponsorsGo to https://betterhelp.com/architect for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help. Thank you to our sponsor BetterHelp for supporting our community of small firm entrepreneur architects.ARCAT.com is much more than a product catalog, with CAD, BIM, and specifications created in collaboration with manufacturers. ARCAT.com also offers LEED data, continuing education resources, newsletters, and the Detailed podcast. Visit https://ARCAT.com to learn more.Mentioned in this episode:SpacesContext & ClarityBuild Your Brand

Sharing the Business of the Built Environment Through Content CreationJed Byrne shares his journey in real estate development and the role of content creation in fostering connections and educating others. From newsletters to podcasts and YouTube, he emphasizes the importance of architects and developers producing content that builds trust and engagement. Jed discusses the balance of content creation with professional work, highlighting the value of starting with constraints to prevent burnout.He encourages listeners to embrace learning, stay consistent, and connect with their communities through various media platforms. Based in Raleigh, Jed is deeply invested in the city’s growth, sharing insights through his newsletter, Oak City CRE, and his podcast, Dirt NC.This week at EntreArchitect Podcast, Sharing the Business of the Built Environment Through Content Creation with Jed Byrne.Learn more about Jed online at his substack, check out the Dirt NC podcast, and subscribe to the Raleigh Commercial Real Estate Newsletter.Please visit Our Platform SponsorsGo to https://betterhelp.com/architect for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help. Thank you to our sponsor BetterHelp for supporting our community of small firm entrepreneur architects.ARCAT.com is much more than a product catalog, with CAD, BIM, and specifications created in collaboration with manufacturers. ARCAT.com also offers LEED data, continuing education resources, newsletters, and the Detailed podcast. Visit https://ARCAT.com to learn more.Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.Mentioned in this episode:SpacesBuild Your BrandContext & Clarity

Simple Browser-based CGI for ArchitectsIn this episode, George Proud shares his journey at the intersection of architecture, design, and technology. From his early experiments with VR to co-founding Gendo, he has explored how emerging tools can enhance architectural visualization with precision and control.He discusses the evolution of Gendo, the challenges of securing venture capital, and the importance of strong co-founder relationships. George also reflects on how AI is reshaping the future of architecture firms and offers practical advice for small firms looking to embrace new technologies and stay competitive in a rapidly changing industry.This week at EntreArchitect Podcast, Simple Browser-based CGI for Architects with George Proud.Learn more about George online at Gendo, and find him on LinkedIn.Please visit Our Platform SponsorsGo to https://betterhelp.com/architect for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help. Thank you to our sponsor BetterHelp for supporting our community of small firm entrepreneur architects.ARCAT.com is much more than a product catalog, with CAD, BIM, and specifications created in collaboration with manufacturers. ARCAT.com also offers LEED data, continuing education resources, newsletters, and the Detailed podcast. Visit https://ARCAT.com to learn more.Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.Mentioned in this episode:SpacesBuild Your BrandContext & Clarity

The ROI of Content Creation for ArchitectsTune in as Chris Novelli discusses his content creation journey, including podcasts and YouTube, to establish authority and foster client connections. Through his long-term content strategy, Chris has amplified visibility and credibility for n3 Architecture, proving that a holistic approach to design extends beyond blueprints and into the digital realm.With over 100 projects under his belt, Chris understands the pitfalls of settling for cookie-cutter designs. In this podcast, he delves into the intricacies of crafting homes that not only boast unique aesthetics but also seamlessly integrate with clients' lifestyles.This week, enjoy the Best of EntreArchitect Podcast: The ROI of Content Creation for Architects with Chris Novelli.Connect with Chris online at n3narchitecture, check out his YouTube Channel, book, and other resources, and find him on LinkedIn.Please visit Our Platform SponsorsGo to https://betterhelp.com/architect for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help. Thank you to our sponsor BetterHelp for supporting our community of small firm entrepreneur architects.ARCAT.com is much more than a product catalog, with CAD, BIM, and specifications created in collaboration with manufacturers. ARCAT.com also offers LEED data, continuing education resources, newsletters, and the Detailed podcast. Visit https://ARCAT.com to learn more.Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.Mentioned in this episode:Context & ClarityBuild Your BrandSpaces

The Critical Connection Between Traditional PR Services and Social MediaIn this conversation, Mark speaks with the minds behind Brand Groupies, Carey Balogh and Lauren Genest. Join us as we delve into their journeys from fashion and PR backgrounds to becoming trailblazers in the architecture industry.Carey Balogh, Founder and CEO of Brand Groupies, brings over 25 years of visionary entrepreneurship to the table. With a rich history in brand development, public relations, social media, and marketing, Carey has become a stalwart in delivering exceptional experiences for clients across various sectors.Lauren Genest, Partner and President of Brand Groupies, is a creative and strategic force in corporate communications and public relations. With two decades of experience, Lauren shares insights into shaping executive public personas and implementing strategies for increased client visibility and long-term brand growth.Together, Carey and Lauren discuss the crucial elements of consistent messaging, developing a compelling brand story, and crafting effective strategies for social media and PR. Gain valuable insights into choosing the right platforms for posting content and the evolving role of technology in the industry. Uncover the future vision of Brand Groupies and how they continue to shape the landscape of personal branding.Whether you're an architect, entrepreneur, or branding enthusiast, this episode is packed with actionable takeaways. Join us as we explore the fascinating journeys, industry insights, and expert advice that will empower you to build a strong and lasting brand presence.This week, enjoy the best of EntreArchitect Podcast, The Critical Connection Between Traditional PR Services and Social Media with Carey Balogh and Lauren Genest.Connect with Lauren and Carey at Brand Groupies, or follow them on Instagram and LinkedIn.Please visit Our Platform SponsorsGo to https://betterhelp.com/architect for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help. Thank you to our sponsor BetterHelp for supporting our community of small firm entrepreneur architects.ARCAT.com is much more than a product catalog, with CAD, BIM, and specifications created in collaboration with manufacturers. ARCAT.com also offers LEED data, continuing education resources, newsletters, and the Detailed podcast. Visit https://ARCAT.com to learn more.Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.Mentioned in this episode:SpacesBuild Your BrandContext & Clarity

iPad Hand Drawing Workflow for ArchitectsExplore the world of design and creativity with Henry Gao, a multifaceted San Francisco-based professional. As a home designer, illustrator, artist, photographer, and online educator, Henry is on a mission to revolutionize the way architects and interior designers approach their craft.Since 2016, Henry has been at the forefront of developing a groundbreaking process that liberates professionals from traditional office constraints. His expertise lies in empowering individuals to enhance their drawing skills, design more efficiently, and unleash their creativity—all through the medium of the iPad.In this episode, Henry shares his journey from working for a firm to becoming an entrepreneur. He delves into the challenges of entrepreneurship and emphasizes the importance of establishing a strong online presence. Discover how Henry seamlessly integrates traditional methods with modern technology, considering the iPad as an extension of his pen and paper roots. He advocates for embracing new possibilities and fostering a direct, intuitive design process where the mind, hand, pencil, and iPad seamlessly intertwine.Whether you're an architect, interior designer, or simply someone passionate about design, Henry Gao provides valuable insights. Tune in to gain a deeper understanding of the transition to a digital workflow, with Henry offering free resources and software recommendations for those interested in incorporating the iPad into their creative journey.This week, enjoy the best of EntreArchitect Podcast, iPad Hand Drawing Workflow for Architects with Henry Gao.Connect with Henry online at Henry Gao, check out his free resources, and find him on Youtube and Instagram.Please visit Our Platform SponsorsGo to https://betterhelp.com/architect for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help. Thank you to our sponsor BetterHelp for supporting our community of small firm entrepreneur architects.ARCAT.com is much more than a product catalog, with CAD, BIM, and specifications created in collaboration with manufacturers. ARCAT.com also offers LEED data, continuing education resources, newsletters, and the Detailed podcast. Visit https://ARCAT.com to learn more.Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.Mentioned in this episode:Build Your BrandContext & ClaritySpaces

Preparing Architecture Proposals That WinIn this episode, we sit down with Julie Flattery, a marketing and PR expert with a lifelong passion for architecture. Growing up with an architect father, Julie learned early on how the spaces we inhabit shape our emotions and well-being. With over 30 years of experience, she’s honed her craft in helping AEC firms stand out and win business through compelling proposals.Julie, the owner of Julie Flattery Company and co-owner of Deconstructed Workshops, delves into the art of proposal creation for architects, engineers, and contractors. She shares insights on how to weave storytelling into proposals to resonate with clients and secure projects. Tune in to hear her journey, the strategies that have led to her success, and tips on preparing architecture proposals that win.This week's best of EntreArchitect Podcast, Preparing Architecture Proposals That Win with Julie Flattery.Connect with Julie online at Deconstructed Workshops, and find her on Instagram, Facebook and LinkedIn.Please visit Our Platform SponsorsGo to https://betterhelp.com/architect for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help. Thank you to our sponsor BetterHelp for supporting our community of small firm entrepreneur architects.ARCAT.com is much more than a product catalog, with CAD, BIM, and specifications created in collaboration with manufacturers. ARCAT.com also offers LEED data, continuing education resources, newsletters, and the Detailed podcast. Visit https://ARCAT.com to learn more.Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.Mentioned in this episode:Context & ClarityBuild Your BrandSpaces