Sweathead, A Strategy Podcast
Mark Pollard
How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead.
You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.
You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.
Episodes
Mentioned books
Apr 10, 2018 • 38min
Where Did The Advertising Industry Go Wrong? - Eaon Pritchard, CSO
Eaon Pritchard recently published "Where Did It All Go Wrong? Adventures At The Dunning Kruger Peak of Advertising".
Eaon is the Head of Strategy at Universal McCann in Melbourne, Australia.
We discuss these things:
- WTF is data anyway?
- The Dunning-Kruger effect (where the incompetent think they're good and the competent do not)
- Sturgeon's Law (output connecting to the quality of output)
- The importance of being confident in your own self-doubt
You can find Eaon on Twitter here: http://www.twitter.com/eaonp
And you can pick up his book here: https://www.amazon.com/Where-Did-All-Wrong-Advertising/dp/1544901054
For the video, visit http://www.sweathead.co
You can find Mark at http://www.twitter.com/markpollard
Feb 26, 2018 • 51min
What Makes People Buy Things? - Richard Shotton, Data Boss
Richard Shotton is the Deputy Head of Evidence at MG OMD over in London and has just released a book called "The Choice Factory: 25 behavioural biases that influence what we buy."
We discuss the power of flaws, mirror strengths, virtue signaling, the principal-agent problem, the decline in rhyme, and many other biases.
You can find Richard's book on Amazon - https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X/
You can find Richard on Twitter - https://twitter.com/rshotton
Sweathead strategy classes are in session: http://courses.sweathead.co
