Sweathead, A Strategy Podcast

Nayantara Dutta has lived in Scotland, Vietnam, Hong Kong, India, and the USA. As a third culture kid, she has had to contemplate how to fit in as she's moved around while also learning different ways of being. And, in advertising, she's found a way to take this experience and contemplation and turn it into a career in New York, then into a report about young Muslim women.  We discuss: - Growing up around the world - The South Asian renaissance - Unapologetically Muslim - Nayantara's trend report about young Muslim women You can find Nayantara and her report here: https://www.nayantaradutta.com  For more strategy talk: 1. Strategy newsletter: www.markpollard.net/email-newsletter/ 2. Strategy drawings: www.instagram.com/markpollard 3. Strategy Twitter: www.twitter.com/markpollard 4. Join 5,000+ strategists: www.sweathead.co New book "Strategy Is Your Words" out soon.

Mickey Taylor runs Adweak, a satirical Internet presence that mocks advertising and all the silly things we do. He's a long-time creative director on the West Coast of the USA and has navigated his career from more traditional channels into running a Twitter account that thousands pay attention to every single day. We discuss: - What Adweak is all about and what Mickey has learned from doing it - How social media isn't just for kids - Working on the West Coast - Having a heyday (maybe you're having one right now) You can find Adweak here https://twitter.com/adweak and Adweak Studio here https://adweakstudio.com   For more strategy talk: 1. Strategy newsletter: www.markpollard.net/email-newsletter/ 2. Strategy drawings: www.instagram.com/markpollard 3. Strategy Twitter: www.twitter.com/markpollard 4. Join 5,000+ strategists: www.sweathead.co New book "Strategy Is Your Words" out soon.

In this episode, I answer a few questions from Instagram - Does strategy need a rebrand? How do you get an executional client to think bigger? How do you avoid post-rationalizing ideas? What’s up with “purpose”? For AMAs: http://www.instagram.com/markpollard  For more strategy talk: 1. Strategy newsletter: www.markpollard.net/email-newsletter/ 2. Strategy drawings: www.instagram.com/markpollard 3. Strategy Twitter: www.twitter.com/markpollard 4. Join 5,000+ strategists: www.sweathead.co New book "Strategy Is Your Words" out soon.

Megan Averell runs The Insight Inn, a research and strategy consultancy. After years working in large agencies, she decided she’d had enough of Bro culture - misogyny dressed as creativity and frat games. So, she left. Then she researched her own industry and, after speaking to 20 women, she published what she’d found on her website and she presented it at The 3% Conference. Now, she discusses it here. You can find Megan here https://twitter.com/Meggatron and here https://theinsightinn.com  For more strategy talk: 1. Strategy newsletter: www.markpollard.net/email-newsletter/ 2. Strategy drawings: www.instagram.com/markpollard 3. Strategy Twitter: www.twitter.com/markpollard 4. Join 5,000+ strategists: www.sweathead.co New book "Strategy Is Your Words" out soon.

Duane Brown runs a digital marketing agency called Take Some Risk. He’s all across PPC (Pay Per Click) and the hashtag of the PPC community #PPCChat. He’s visited 40 countries and he has just moved from Vancouver to Montreal. And along the way, he’s spent time working out the company he wants to work in while building it. We discuss:  Basic digital performance marketing concepts Not charging for hours worked Quora, Pinterest, Reddit, Google Shopping, Facebook When a client outgrows you Which categories are hard to sell online Working out what you want to do and not do You can find Duane here https://twitter.com/duanebrown and his company here https://www.takesomerisk.com/   For more strategy talk: 1. Strategy newsletter: www.markpollard.net/email-newsletter 2. Strategy drawings: www.instagram.com/markpollard 3. Strategy Twitter: www.twitter.com/markpollard 4. Join 5,000+ strategists: www.sweathead.co New book "Strategy Is Your Words" out soon.

A quick look at the ZeeMELT Conference in Mumbai this week just after I arrived back in NY. It includes a brief summary of talks by Faris & Rosie, Laura Bambach, Vicki Ross, Dave Trott, Kate O’Neill, Mr Sodhi, Samuel Scott, Fernando Machado, Rodger Beekman, Gerardo Mazzeo, JP Hanson and Wiemer Snijders. Complete with at least 200 mistakes and mispronunciations. Shout-outs to Payal, Sanika, Tushar, and Animesh for hanging out and to the Kyoorius crew for bringing us out - Rajesh, Anant, Pakhi, Nupur. P.S. My currency conversion was horribly wrong - where I mention $800 it’s closer to $8   For more strategy talk: 1. Strategy newsletter: www.markpollard.net/email-newsletter/ 2. Strategy drawings: www.instagram.com/markpollard    3. Strategy Twitter: www.twitter.com/markpollard 4. Join 5,000+ strategists: www.sweathead.co New book "Strategy Is Your Words" out soon.

Dos Toros is a Mexican food joint. They are lunch-sponsoring the first occurrence of The Strategy Super Sizer Megaclass in New York. So we thought we'd throw around some ideas like the last episode Julian and I did together. Can we think out loud and messy and try - just try - to find a thread from problem to comms idea and tactics in less than an hour and then draw it up? Will any of it make sense? This time, we brought in Davis Ballard who provided research support (Thanks, Davis!). This is hypothetical thinking. And it's an unedited pod. If you think you can beat it, beat it! Julian and I will do a Live Action Strategy sesh live in our Megaclasses (NYC, Chicago, LA). You can find Julian's newsletter Planning Dirty (not Dirty Planning or Planking Dirty) and his Tweets here: http://www.twitter.com/juliancole. You can find Davis here: https://twitter.com/mrdavisballard. The Strategy Super Sizer Megaclass: http://bit.ly/StrategySuperSizer The deck for the last Live Action Strategy sesh (Lamps): http://bit.ly/LiveStrategyLamps The deck for this Live Action Strategy sesh (Dos Toros): http://bit.ly/LiveStrategyDosToros Sweathead strategy classes are in session: http://courses.sweathead.co

Writing creative briefs, creative brief templates, running brief-writing workshops, propositions, and more. Shout-outs to Gillian Rightford and Shane O’Leary for the Saturday morning encouragement. http://www.instagram.com/markpollard For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.

Lauren Cole is Senior Manager of Inclusion & Diversity at The One Club For Creativity. In this role, Lauren helps organizations improve how they understand and apply important ideas about creating workforces that represent the communities they're in, while helping individuals understand more about the industry they are in or might enter. We discuss: - The very concepts of diversity and inclusion - The most pressing diversity and inclusion issues right now - Euphemisms and perpetual surprises about diversity and inclusion You can find Lauren here: https://twitter.com/MsCole84 For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.

How do you learn strategy? In this episode we look at 15+ questions from strategists around the world and we discuss deliberate practice, sets, and practice as sanity. Ask questions here: http://www.instagram.com/markpollard For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.