Sweathead, A Strategy Podcast

Cofounder of the Account Planning Group (APG) in Spain, Luis Miranda is a freelance strategist based in Los Angeles but also a music producer and DJ. In this episode, we see what strategists can learn from techno. Obviously. You can find Luis here: https://www.linkedin.com/in/luismiranda1/ You can find Mark here: http://www.instagram.com/markpollard

Carolyn Barclay and David Moore run Kingswood & Palmerston. They work with B2B marketers whom they push to do interesting work. We discuss creativity in B2B advertising as well as Carolyn and David's business. You might know David from his Twitter and LinkedIn sharing of advertising made by advertising agencies to promote advertising agencies. Carolyn Barclay: https://www.linkedin.com/in/carolyn-barclay-622b9712/ David Moore: https://www.linkedin.com/in/davidmooreecd/ ** Make sure you check out the DELUGE of content I've been sharing on Instagram, including ebook links: http://www.instagram.com/markpollard

You can find these bits as essays here: http://www.instagram.com/markpollard

Ty Heath is the Director of the LinkedIn B2B Institute. The B2B Institute works with some of the world's leading marketing academics to find counter-intuitive ideas that can have a ridiculous impact on B2B brands. In this interview, we discuss B2B Marketing 101. You can find Ty here: https://www.linkedin.com/in/tyronaheath/ You can download our "How To Do Strategy" ebook, read by 120,000+ people here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead Our next Sweathead Strategy Accelerator happens in March, 2024. Find details at www.sweathead.com.

Ana Andjelic has a PhD, has worked in many of your favorite New York advertising and digital agencies, and now has a massive role at Esprit as the Chief Brand Office and the Chief Marketing Officer. This means Ana is responsible for anything that leaves the office. I caught up with her in the Esprit office to find out how her and the team are reviving Esprit, a brand that, at one time, had a market capitalization of $20 billiong. You can find Ana here: https://www.linkedin.com/in/anaandjelic/ ** Sign up for The Sweathead Get-Ahead free livestream from London on Jan 31 and Feb 1 here: https://sweathead.com/sweathead-get-ahead/ My London Masterclass tickets are here: https://sweathead.com/london-strategy-masterclass-with-mark-pollard/ And you can grab free ebooks and find out about our classes here: https://sweathead.com/

There was a time on LinkedIn that was before Alex M H Smith and a time on LinkedIn that was after Alex M H Smith. Every week, tens of thousands of people now see Alex's posts about strategy in their feed but it wasn't always this way. In this episode, we discuss what Alex is up to and how he uses social media. We were going to talk about some of his strategy posts and thoughts but...I actually don't talk to many people about social media so we kept the conversation there. You can find Alex here: https://www.linkedin.com/in/alex-m-h-smith/ ** Sign up for The Sweathead Get-Ahead free livestream from London on Jan 31 and Feb 1 here: https://sweathead.com/sweathead-get-ahead/ My London Masterclass tickets are here: https://sweathead.com/london-strategy-masterclass-with-mark-pollard/ And you can grab free ebooks and find out about our classes here: https://sweathead.com/

Trish Berrong is a copywriter and strategist who spent decades at greeting card company Hallmark. She's not only written greeting cards but she helped Hallmark develop an in-house agency that went from serving Hallmark to serving external clients. And this is what we discuss. You can find Trish here: https://www.linkedin.com/in/trishberrong/ ** Find out about our strategy training and conferences at http://www.sweathead.com You can download a free 50-page ebook "How To Do Strategy" here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead

You can find a link to the personal development template here: https://sweathead.com/personal-plan Sign up for The Sweathead Get-Ahead free livestream from London here: https://sweathead.com/sweathead-get-ahead/ My London Masterclass tickets are here: https://sweathead.com/london-strategy-masterclass-with-mark-pollard/ And you can grab free ebooks and find out about our classes here: https://sweathead.com/

Anirban Roy is Head of Strategy at Wieden + Kennedy in India. They have offices in Delhi and Mumbai. In this interview, we discuss good relationships with creative teams - whether it's common, what makes them difficult, and what makes them work. You can find Anirban here: https://www.linkedin.com/in/anirbanroyplanner/ ** Find out about our strategy training and conferences at http://www.sweathead.com You can download a free 50-page ebook "How To Do Strategy" here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead

Polly Wyn Jones has been anlayzing advertising for over 30 years. In the past two years, she's published two articles about humor in advertising - how it ebbed and flowed over the past 2 decades, the kinds of humor there are in ads, and if it's coming back. And this is what we discuss. You can find Polly's two articles here 1. https://www.kantar.com/uki/inspiration/advertising-media/how-to-get-humour-right-in-advertising 2. https://www.kantar.com/north-america/inspiration/advertising-media/starting-to-laugh-again-the-slow-return-of-humour-in-advertising You can find Polly here: https://www.linkedin.com/in/polly-wyn-jones-67a0b3137/ ** Find out about our strategy training and conferences at http://www.sweathead.com You can download a free 50-page ebook "How To Do Strategy" here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead