Sweathead, A Strategy Podcast

Iuren Ramiro is a planner in São Paulo, Brazil. He helps run Planners BR, a Facebook group with thousands of Brazilian planners, as well as the podcast PlannersCast. As a fellow planner who likes to bring other planners together, I was curious to talk to Iuren about the state of strategy in Brazil - how planners feel about their industry right now, the important topics they're discussing, and how they use Planners BR.  You can find Iuren here: https://www.linkedin.com/in/iuren/en and Planners BR on Facebook. For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.

Vibeke Skov is a Danish psychologist with a focus on creativity. She's published six books and has a keen interest in Carl Jung, art therapy, mythology, and dreams. We discuss the power of using myths and stories as roadmaps for life, dealing with shame, depression, and feeling the wrong person in life. I know this is an episode I'll be sending to many people over the coming years. I know you'll get a lot out of it. Listen to it before you need it (also when you need it). You can find Vibeke here http://www.vibekeskov.com/ and The Institute for Art Therapy here: https://en.kunstterapi.dk For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.

Anant Rangaswami watches advertising. Having launched Campaign Magazine in India, worked for CNBC and First Post, and, now working as the editor of MELT on WION, Anant gets around a lot of conversations happening in advertising agencies and in marketing. He believes that creativity is disappearing due to a combination of short-term thinking, too many numbers, and several other dynamics. And this is what we discuss. You can find Anant here: https://twitter.com/AnantRangaswami and some of his interviews here: https://readytomelt.com For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.

Today, we look at a scenario where junior strategists are the only strategists in the agency but the bosses don’t seem to want it to work. What do you do? Also, moving to a new city, charging for strategy (Jake Fagan - my accent is Australian like Keith Urban, your hero), San Francisco, and I tell you something I’ve never told people about my work. You can ask questions here: http://www.instagram.com/markpollard

Tom Trenta runs the research and strategy agency Positive in Chicago. Previously, he was Chief Strategist at EggStrategy and a VP of Account Planning at Leo Burnett. The point of the CV is he's been working strategy since the 1990s and he sells it every day. So, how do people buy strategy? How has selling strategy changed? What makes selling strategy difficult? And if you sell strategy for 20 years, what are realistic expectations about the career and the likelihood of your thinking being able to affect any given project? You can find Tom and Positive here: http://www.we-are-positive.com     For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.

Laura Bambach is D&AD President, co-founder of SheSays, and Chief Creative Officer of Mr President in London. In this episode, we discuss the work of a Chief Creative Officer. What does a CCO do? How do they look at the work? What's the best way for them to spend time? Laura compares her experiences working in leading roles in large agencies to her time at Mr President. She also discusses her work with SheSays and the conversations we need to have more of when it comes to women working in advertising.  You can find Laura here: https://twitter.com/laurajaybee      For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.

Jon Wilkins was a cofounder of Naked, a prolific agency that burst into the world in the year 2000 then rampaged into some of the toughest advertising markets to establish itself as a much admired creative force. The agency attracted brilliant misfits and championed the idea of communications planning (using media in novel ways and in ways that magnified or played with the campaign ideas - as opposed to just stuffing them into a generic media plan). After Naked, Jon was hired as Executive Chairman of Karmarama and he is now Global Managing Director of the Creative Council at Accenture Interactive. Yes, he's had a big career.  In this first part of a two-part chat, we discuss Naked - how and why it started, how it thought, whether it could start again now and what would have to be different for it to succeed now.  You can find Jon here: https://www.linkedin.com/in/wilkinsjon For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.

Farrah Bostic runs The Difference Engine where she does brand strategy and qualitative research. In this chat, we discuss the latter and Farrah shares very clearheaded and astute observations about where research is at and is able to do so through the mind of a strategist - as in, someone who has to also use the research. We discuss the challenges research is facing, what data is, what a data-driven insight is, and much more. You can find Farrah here https://twitter.com/farrahbostic and here https://www.thedifferenceengine.co.  For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.

Politics, ego, and extroverts - how do you deal with them? In this episode, we answer 20-plus questions about working with other people - why it’s difficult, whether it needs to be difficult, and how to make it less difficult. Stream-of-consciousness. Someone gave the podcast a 1-star rating. If you’ve gotten something out of the 135 episodes, could you drop a 5 star rating in iTunes, please? I’m fragile. http://www.instagram.com/markpollard (PS The recording cut off a few minutes so I added a second section - hopefully the sound is just good enough)

Olivia Poglianich is a freelance brand strategist from New York. She studied at Cornell and interned at BBDO. She was a finalist in BBH's Griffin Farley's Beautiful Minds strategy bootcamp, she volunteered for the 4A's StratFest, she studied some more and then she thought... "What have I signed up for? Maybe there's another way to live." So, now, she does strategy and marketing work while moving around the world - working out how to earn enough to live a good life without giving her life to a corporation. And this is what we talk about. You can find Olivia here: https://www.instagram.com/lostwithliv For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.