

Sweathead, A Strategy Podcast
Mark Pollard
How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead.
You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.
You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.
Episodes
Mentioned books

Oct 10, 2019 • 1h 19min
Some Form Of Sunshine - Tom Goodwin
What's your brain up to? How is technology affecting it? How does dating in New York City affect it? Divorce? Talking on stages? Writing a book? Therapy? Thinking? Tom Goodwin somehow manages to work in a very public role for Publicis while also expressing spontaneous and very candid thoughts about our industry and our world. How does he survive every day? Great question. We get into all these topics and manage to land in a conversation about mental health because we're both nuts. Like you.
You can find Tom here https://twitter.com/tomfgoodwin. Check out his book "Digital Darwinism: Survival of the Fittest in the Age of Business Disruption", too.
For more strategy talk:
1. Newsletter: http://www.markpollard.net/email-newsletter/
2. Instagram: http://www.instagram.com/markpollard
3. Twitter: http://www.twitter.com/markpollard
4. Facebook - join 7,000+ strategists: http://www.sweathead.co
The Kickstarter for "Strategy Is Your Words" launches November 5th.

Oct 10, 2019 • 14min
Truth Is Disobedient - Strategy Is Your Words Book Excerpt
It's World Mental Health Day today and I'm going to post multiple episodes. I wanted to start with this excerpt from my book to help people understand that the strategy life is about a search for truth, how many parts of our public lives aren't interested in truth, and how this tension can create conflict that we risk bringing too much into our internal lives. This is why art is good. It helps you put your truth somewhere.
I'm launching a Kickstarter for the book "Strategy Is Your Words" on Tuesday, November 5, 2019. I'd love your support. You can sign up to my newsletter for details http://www.markpollard.net/email-newsletter/.
Instagram: http://www.instagram.com/markpollard
Twitter: http://www.twitter.com/markpollard

Oct 8, 2019 • 39min
How Comedy Helps A Strategist - Heleana Blackwell, Planner
Heleana Blackwell is a London planner who recently discovered herself doing stand-up comedy. Her brain told her to do it because it would make her better at her job. But Heleana was also looking for new ways to express herself and to experience the world. As she simultaneously moves deeper into comedy and planning, how do the worlds work together? Which skills and techniques transfer? And which don't?
You can find Heleana here https://twitter.com/h_a_blackwell
For more strategy talk:
1. Newsletter: http://www.markpollard.net/email-newsletter/
2. Instagram: http://www.instagram.com/markpollard
3. Twitter: http://www.twitter.com/markpollard
4. Facebook - join 7,000+ strategists: http://www.sweathead.co
The Kickstarter for "Strategy Is Your Words" launches November 5th.

Oct 7, 2019 • 58min
Losing Your Job But Not Your Self-Respect - Walk And Talk, Central Park
We don’t easily discuss how we feel and what to do when we lose a job. In the Sweathead Facebook group, tens of people answered a question about this last week. We discuss the topic and four people phone in their answers (Brian, Giovanna, Ben, Gustavo). I also talk therapy, dealing with strategy bosses, and I read about Fog from my upcoming book “Strategy Is Your Words.” http://www.instagram.com/markpollard

Oct 4, 2019 • 40min
Going In-House Or Client-Side And Making It Work - Stan Johnson, Creative Consultant
Stan Johnson is a creative director. After years in agencies, he spent half a decade running an in-house team. When he started, he thought people never came back from that kind of move. Yet he made the move. And now he’s back. And this is what we discuss. You can find Stan here: http://www.twitter.com/branddna
For more strategy talk:
1. Newsletter: http://www.markpollard.net/email-newsletter/
2. Instagram: http://www.instagram.com/markpollard
3. Twitter: http://www.twitter.com/markpollard
4. Facebook - join 6,000+ strategists: http://www.sweathead.co
New book "Strategy Is Your Words" out soon.

Oct 2, 2019 • 49min
The Problems With Pitches - Tim Dunn, Strategy Head
There's something pure and powerful about pitches - largely because the thinking rarely reaches the public and the time pressures force fast decisions, but they can be wrought with bad behavior. How do you deal with the bad behavior? Do you just have to put up with it?
Tim Dunn is an English Executive Strategy Director in Canada. He loves pitches. He has a way with them. And, in this interview, we discuss how he has his way with them.
You can find Tim here https://www.linkedin.com/in/timdunn/ and here https://twitter.com/timmcdunn
For more strategy talk:
1. Newsletter: http://www.markpollard.net/email-newsletter/
2. Instagram: http://www.instagram.com/markpollard
3. Twitter: http://www.twitter.com/markpollard
4. Facebook - join 6,000+ strategists: http://www.sweathead.co
New book "Strategy Is Your Words" out soon.

Oct 1, 2019 • 50min
Creativity And Management Consultancies - Jon Wilkins, Creative Chairman
Jon Wilkins has big titles. Yes, two of them. After co-founding and running the agency wunderkind Naked, he's moved into the roles of Executive Chairman of Karmarama and MD and Creative Lead at Accenture Interactive. Actually, perhaps that's three titles. In this episode of Sweathead, we discuss how creative minds are fitting in at management consultancies, what management consultancies can offer these brains and their clients, and what Jon does in his many roles.
You can hear Jon talk about Naked, communications planning, and agency culture on Sweathead here: https://anchor.fm/sweathead-with-mark-pollard/episodes/Strategic-Integrity---Jon-Wilkins--Cofounder-of-Naked-e4vqb3
You can find Jon here: https://www.linkedin.com/in/wilkinsjon
For more strategy talk:
1. Newsletter: http://www.markpollard.net/email-newsletter/
2. Instagram: http://www.instagram.com/markpollard
3. Twitter: http://www.twitter.com/markpollard
4. Facebook - join 6,000+ strategists: http://www.sweathead.co
New book "Strategy Is Your Words" out soon.

Sep 29, 2019 • 49min
Practice Then Publish - Walk And Talk, Central Park
In which I read from my book “Strategy Is Your Words” and focus on why I think practicing and publishing are important ideas for strategists. We also talk about which skills are useful for someone in business intelligence to learn to make the leap into planning, seeing patterns, and an insight I think is amazing. Ask questions here: http://www.instagram.com/markpollard

Sep 27, 2019 • 46min
Exposing Yourself One Story At A Time - Nayantara Dutta, Strategist
How comfortable are you with putting your personal details into the world? Do you think they'll hurt you or help you? Last time Nayantara Dutta appeared on Sweathead, I interviewed her about identity - and growing up in different places around the world. This time, we have more of a conversation - and less of an interview - about telling the stories, perhaps secrets, that make us who we are. Nayantara also talks about her impromptu interview of M. Night Shyamalan at the recent Adcolor Conference in Los Angeles.
You can find Nayantara here: https://www.nayantaradutta.com
For more strategy talk:
1. Newsletter: http://www.markpollard.net/email-newsletter/
2. Instagram: http://www.instagram.com/markpollard
3. Twitter: http://www.twitter.com/markpollard
4. Facebook - join 6,000+ strategists: http://www.sweathead.co
New book "Strategy Is Your Words" out soon.

Sep 25, 2019 • 41min
The Strategic Independent - Tom Crichtlow, Consultant
Tom Crichtlow is an independent consultant who helps start-ups with digital strategy. Based in Brooklyn, Tom originally moved from London to New York to help establish a US presence for his brother's agency Distilled in 2007. His work in SEO, content, and digital marketing then took him to the Google Creative Lab but, after two years of bouncing around and not quite hitting his stride, he struck out by himself. He's currently writing a book - much of it in public - about going and staying independent. And this is what we discuss.
You can find Tom's writing here https://tomcritchlow.com/ and his Tweets here https://twitter.com/tomcritchlow
For more strategy talk:
1. Newsletter: http://www.markpollard.net/email-newsletter/
2. Instagram: http://www.instagram.com/markpollard
3. Twitter: http://www.twitter.com/markpollard
4. Facebook - join 6,000+ strategists: http://www.sweathead.co
New book "Strategy Is Your Words" out soon.


