ScaleX™ Insider Podcast

Sunny Lenarduzzi explains whether YouTube is the right platform for businesses and solopreneurs looking to scale their reach and impact. In this clip, Sunny dives into who can benefit from YouTube, the difference between a mass audience and a targeted one, and how leveraging YouTube strategically can generate leads, revenue, and global impact without spending a dime on advertising. KEY INSIGHTS: - YouTube works best for businesses with subject matter experts who provide real value - Small, highly-targeted audiences are often more profitable than mass audiences - YouTube is an evergreen, search-based platform, unlike on-demand social media channels - Organic video content can create leads, sales, and authority over time - The combination of YouTube and AI tools can amplify your impact and efficiency THE CRITICAL LESSON: It's not about going viral; it's about reaching the right people. Sunny's advice: "You don't need a huge audience. You need the people who are ready to invest in what you do and benefit the most from your expertise." PRACTICAL TAKEAWAYS FOR ENTREPRENEURS AND BUSINESSES: - Focus on creating content for your ideal audience, not everyone - Treat YouTube as a search engine and content library, not just a social media channel - Validate and deliver value through content before scaling programs or offers - Leverage organic visibility to create sustainable, profitable growth - Consider global reach—help people beyond your geographic area through video CONNECT WITH SUNNY LENARDUZZI 🔗 LinkedIn: /sunnylenarduzzi 🔗 Website: https://sunnylenarduzzi.com WATCH FULL EPISODE: 🔗 [Link to full Sunny Lenarduzzi episode] SCALEX™ AND SIMPLE SCALING: 📖 Book: Simple Scaling: 10 Proven Principles to 10x Your Business 🔗 ScaleX Elevate Community: https://simplescaling.com/scalex-elevate 🔗 ScaleX Accelerator Programme: https://simplescaling.com/scalex-accelerator-programme 🔗 Website: https://simplescaling.com 📧 Email: hello@simplescaling.com 📱 LinkedIn: https://www.linkedin.com/company/simple-scaling 📱 Instagram: https://www.instagram.com/simplescaling About ScaleX™ and Simple Scaling: ScaleX™ Insider is brought to you by Simple Scaling—creators of the ScaleX™ Accelerator Programme, a 12-month journey for ambitious entrepreneurs combining strategy, mindset work, and peer support to break through revenue plateaus. 🔗 Learn more: https://simplescaling.com/scalex-accelerator-programme

Sunny Lenarduzzi reveals the step-by-step journey of how she went from a one-woman social media consultancy to a YouTube authority helping entrepreneurs scale their businesses. In this clip, Sunny shares her initial experiment with YouTube, how answering client questions turned into millions of viewers, and how she discovered a sustainable way to leverage her expertise through online programs and organic video marketing. KEY INSIGHTS: Start with solving real client problems; your audience is searching for answers you already know Test, fail, learn, grow, and repeat – the iterative approach to building your channel How answering repetitive questions via video can scale your impact without burning out The power of organic video marketing to grow visibility, leads, and opportunities Transitioning from consulting to creating online courses and scaling expertise globally THE CRITICAL LESSON: You don't need fame or a huge audience to succeed on YouTube. Sunny's advice: "Start with solving the real problems your clients are asking you about. Visibility will follow, and opportunities will come to you." PRACTICAL TAKEAWAYS FOR ENTREPRENEURS: Identify recurring client questions and turn them into videos Commit to a consistent posting schedule (e.g., once a week for 12 months) Use YouTube to generate inbound leads and validate your programs Experiment with formats, content, and offerings – iterate and improve over time Leverage visibility strategically to create sustainable business growth and personal freedom TIMESTAMPS: 00:00 How Sunny got started on YouTube and why she chose the platform 01:15 The experiment that led to 3M views and 50,000 subscribers in 12 months 02:45 Turning repetitive client questions into scalable video content 04:00 First speaking engagements and growing opportunities globally 05:30 Discovering the power of online courses to scale expertise 07:00 Building a cohesive client journey and organic marketing strategy CONNECT WITH SUNNY LENARDUZZI: 🔗 LinkedIn: /sunnylenarduzzi 🔗 Website: https://sunnylenarduzzi.com WATCH FULL EPISODE: 🔗 [Link to full Sunny Lenarduzzi episode] SCALEX™ AND SIMPLE SCALING: 📖 Book: Simple Scaling: 10 Proven Principles to 10x Your Business 🔗 ScaleX Elevate Community: https://simplescaling.com/scalex-elevate 🔗 ScaleX Accelerator Programme: https://simplescaling.com/scalex-accelerator-programme 🔗 Website: https://simplescaling.com 📧 Email: hello@simplescaling.com 📱 LinkedIn: https://www.linkedin.com/company/simple-scaling 📱 Instagram: https://www.instagram.com/simplescalingAbout ScaleX™ and Simple Scaling: ScaleX™ Insider is brought to you by Simple Scaling—creators of the ScaleX™ Accelerator Programme, a 12-month journey for ambitious entrepreneurs combining strategy, mindset work, and peer support to break through revenue plateaus. 🔗 Learn more: https://simplescaling.com/scalex-accelerator-programme

What if you could scale your business, grow your income, and expand your impact using YouTube—without spending a dime on ads? In this episode, Sunny Lenarduzzi, a social media consultant, business growth coach, and expert in online education, reveals how entrepreneurs can leverage YouTube and video marketing to build profitable, sustainable businesses that scale. From targeting the right audience to creating content that converts, Sunny shares the step-by-step strategies behind her Authority Accelerator program, which has generated over $15 million in monthly revenue for clients. Host Brendan McGurgan dives deep with Sunny into the world of online courses, content strategy, and YouTube marketing, exploring how SMEs and entrepreneurs can reach a global audience, monetise their expertise, and create freedom in both business and life. Episode Highlights: Why small, targeted audiences are more profitable than mass views How YouTube can serve as an evergreen, lead-generating platform The four key principles for YouTube success: purpose alignment, entry-level investment, proposition clarity, and problem-focused content Why production quality is secondary to providing real value How to use calls-to-action strategically to grow your email list and nurture leads Understanding the content scaling funnel: top, middle, and bottom of funnel strategies The importance of commitment, consistency, and patience when building your channel Leveraging AI to enhance content creation without replacing the human element How to overcome fear, perfectionism, and reluctance to put yourself on camera Real-life examples of entrepreneurs turning YouTube content into multi-million-dollar businesses Meet Sunny Lenarduzzi Sunny Lenarduzzi is a social media consultant, business growth coach, and philanthropist known for helping experts leverage video marketing to build successful online businesses. She has worked with clients across industries including tech startups, authors, and online course creators. Sunny is a recognised public speaker, having presented at NATO Headquarters and on national radio and television, and is the recipient of the Best in Social Media award for Western Canada. Sunny helps entrepreneurs scale their income, impact, and authority through her proven Authority Accelerator framework, empowering them to show up authentically, deliver incredible value, and achieve personal and professional freedom. Key Topics Covered: → Targeting the right audience for profitable growth → Building an evergreen YouTube strategy that generates leads over time → The Authority Accelerator format and how it drives revenue → Structuring content around real problems your audience faces → Maximizing ROI with minimal production investment → Calls-to-action and email list strategies for lead generation → Commitment and patience as critical factors for long-term success → Leveraging AI tools to optimize content creation → Overcoming mindset blocks and fear of putting yourself on camera Who Should Listen: This episode is essential for SME founders, entrepreneurs, coaches, consultants, and online course creators who want to grow their income, impact, and authority using YouTube. Anyone seeking actionable strategies to leverage video, scale their business, and create personal freedom will benefit from Sunny's expertise. About Sunny Lenarduzzi: Sunny Lenarduzzi is a social media strategist, business growth coach, and entrepreneur dedicated to helping experts scale their businesses with video marketing. Through her YouTube channel, consulting, online programs, and speaking engagements, Sunny empowers entrepreneurs to leverage their expertise, create profitable online businesses, and reach audiences worldwide. Website: https://sunnylenarduzzi.com LinkedIn: https://www.linkedin.com/in/sunnylenarduzzi About ScaleX™ and Simple Scaling ScaleX™ Insider is brought to you by Simple Scaling — creators of the ScaleX™ Accelerator Programme. A 12-month journey for ambitious SME leaders combining strategy, mindset work, and peer support to break through growth plateaus. Host: Brendan McGurgan Website: simplescaling.com Subscribe & Listen Watch on YouTube: Simple Scaling ChannelListen on Apple Podcasts: ScaleX InsiderListen on Spotify: ScaleX Insider

Most people think walking is just exercise. Michael J. Gelb says it's the engine of genius. For centuries, the world's greatest thinkers used walking as their main source of inspiration — and they even invented tools to measure how much of it they were doing. In this clip, Michael reveals a surprising truth: the first pedometer wasn't invented by Fitbit — it was invented by Leonardo da Vinci. Why the Geniuses Walked: As Michael researched the relationship between history's greatest minds and walking, one pattern became impossible to ignore: A book about geniuses who didn't rely on walking for inspiration would be very, very short. Da Vinci walked with such elegance that villagers came out just to watch his movement. Thomas Jefferson also invented his own pedometer — "Thomas meters" — because he believed people would walk more if they could measure their steps. Poets like Emily Dickinson, Mary Oliver, and philosophers like Thomas Hobbes all used walking to spark ideas. Hobbes even built an inkwell into his walking stick so he could write mid-stride. Why Walking Creates Ideas: Michael explains that while much of the evidence throughout history is anecdotal, modern scientific research now backs it up: Walking increases creativity, stimulates new connections in the brain, and unlocks solutions that sitting still often suppresses. The Universal Pattern: Across music, literature, philosophy, science, and leadership, walking shows up as the ultimate inspiration habit: Beethoven composing in the fields Mary Oliver stopping mid-walk to write Jefferson drafting the foundations of a nation Da Vinci inventing a pedometer centuries ahead of his time The Real Question: Is walking inspiring these ideas — or are inspired people naturally drawn to walking? According to Michael, the research points strongly to the first. Walking doesn't just correlate with inspiration. It causes it. Key Takeaway: If you want better ideas, don't sit at your desk waiting for them. Move. Walk. Carry a notebook. Let your mind unspool in motion — just like the geniuses did. About Michael J. Gelb: Internationally renowned author and leadership expert, known for "How to Think Like Leonardo da Vinci," with over one million copies sold worldwide. A pioneer in creativity, innovation, and executive development, he helps leaders elevate their presence, unlock their best ideas, and cultivate cultures grounded in awareness, poise, and authentic connection. SCALEX™ AND SIMPLE SCALING: 📖 Book: Simple Scaling: 10 Proven Principles to 10x Your Business 🔗 ScaleX Elevate Community: https://simplescaling.com/scalex-elevate 🔗 ScaleX Accelerator Programme: https://simplescaling.com/scalex-accelerator-programme 🔗 Website: https://simplescaling.com 📧 Email: hello@simplescaling.com 📱 LinkedIn: https://www.linkedin.com/company/simple-scaling 📱 Instagram: https://www.instagram.com/simplescaling ScaleX™ Insider is brought to you by Simple Scaling—creators of the ScaleX™ Accelerator Programme, a 12-month journey for ambitious SME leaders combining strategy, mindset work, and peer support to break through revenue plateaus. 🔗 Learn more: https://simplescaling.com/scalex-accelerator-programme #ConnectionWalks #MeetingCulture #LeadershipDevelopment #TeamBuilding #SMEGrowth

Most leaders try to fix executive presence with confidence hacks, posture tricks, or communication frameworks. But as Michael J. Gelb explains, presence isn't about what you do — it's about what you stop doing. And nothing reveals this better than the Alexander Technique, the same methodology taught at the world's leading performance schools: the Royal Academy of Music, the Royal Academy of Drama, and Juilliard. It's also the foundation behind Michael's first book Body: An Introduction to the Alexander Technique. Why Most Leaders Repel Their Teams Without Realising It Walk into a room barking orders and people instinctively want to flee — especially creative, high-performing thinkers. But walk in with natural ease, openness, and curiosity, and everything changes. As Michael puts it: "The leaders people trust aren't the ones who tell you what to do. They're the ones who ask what's up for you — and how they can support you." What the Alexander Technique Really Teaches Alexander Technique is not about standing tall or fixing your posture. It's about retraining your nervous system so you can return to the natural poise you had as a child — upright, open-faced, free, and unarmoured. Michael trained three years in London to be able to guide others into this state through subtle, refined touch: Ease replaces tension Presence replaces intimidation Breath replaces bracing Openness replaces contraction It's the hidden foundation of true executive presence. A High-Pressure Coaching Story That Says It All Michael coached a CEO in a deeply tense, high-stakes Zoom meeting — board members, investors, and the executive chair all present. The CEO was intimidated, fidgeting, collapsing in on himself. Michael typed a single message in the Zoom chat: "Hands on the desk, palms up. Align through your vertical axis. Add a little smile." The CEO shifted — subtly, but profoundly. And suddenly, the entire room treated him differently. Because, as Michael says: "We teach people how to treat us. The most organised nervous system dominates the proceedings." Why Walking Is the Secret Accelerator Michael and co-author Bruce Fertman both realised that walking well is one of the fastest ways to embody the Alexander Technique. With just the first section of their book Walking Well, readers can transform how they move, breathe, and show up — without a single in-person lesson. Their vision: A global conscious walking community, guided by facilitators, grounded in ease, openness, and natural poise. Key Takeaways Executive presence is mostly about what you stop doing Natural poise is your birthright — tension and armor are learned A tiny shift in your nervous system changes how people respond to you The most regulated nervous system leads the room Walking well accelerates all Alexander Technique principles You can begin transforming your presence in minutes, not months About Michael J. Gelb: Internationally renowned author and leadership expert, known for "How to Think Like Leonardo da Vinci," with over one million copies sold worldwide. A pioneer in creativity, innovation, and executive development, he helps leaders elevate their presence, unlock their best ideas, and cultivate cultures grounded in awareness, poise, and authentic connection. SCALEX™ AND SIMPLE SCALING: 📖 Book: Simple Scaling: 10 Proven Principles to 10x Your Business 🔗 ScaleX Elevate Community: https://simplescaling.com/scalex-elevate 🔗 ScaleX Accelerator Programme: https://simplescaling.com/scalex-accelerator-programme 🔗 Website: https://simplescaling.com 📧 Email: hello@simplescaling.com 📱 LinkedIn: https://www.linkedin.com/company/simple-scaling 📱 Instagram: https://www.instagram.com/simplescaling ScaleX™ Insider is brought to you by Simple Scaling—creators of the ScaleX™ Accelerator Programme, a 12-month journey for ambitious SME leaders combining strategy, mindset work, and peer support to break through revenue plateaus. 🔗 Learn more: https://simplescaling.com/scalex-accelerator-programme #ConnectionWalks #MeetingCulture #LeadershipDevelopment #TeamBuilding #SMEGrowth

What if you could get your best ideas by walking — and transform every step into a tool for creativity, vitality, and leadership? In this episode, Michael J. Gelb, the world's leading authority on genius thinking and innovative leadership, reveals how walking, mind mapping, and embodied awareness can radically enhance your personal and organisational performance. Host Brendan McGurgan reunites with Michael for a rich, wide-ranging conversation that blends neuroscience, creativity, mindfulness, and practical leadership insight. From seven days with Dr. Joe Dispenza, to the origins of mind mapping with Tony Buzan, to the revolutionary principles behind Michael's new book Walking Well, this episode is a masterclass in elevating how you think, lead, and live. Episode Highlights: Why walking is the most overlooked tool for creativity, clarity, and emotional resilience The simple (but genius) sequence that transformed every step Michael takes How to unlearn early conditioning around posture, "walking like a man/lady," and rigid movement Why most people unconsciously brace their ankles — and how releasing that habit eliminates pain and increases energy How mind mapping has helped Michael manifest goals for decades and why it works so powerfully for leaders Inside Michael's week-long immersion with Dr. Joe Dispenza — and how state change accelerates growth The connection between curiosity (Kuriosita), embodiment, and scaling with purpose Why barefoot walking, grounding, and plantigrade movement strengthen the entire kinetic chain How leaders can use creative practices like walking and mind mapping to think better and lead better Meet Michael J. Gelb Michael J. Gelb is the world's leading authority on the application of genius thinking to personal and organisational development. A pioneer in creative thinking, executive coaching, and innovative leadership, Michael has worked with global clients including Microsoft, Nike, Genentech, KPMG, Merck, and YPO. A member of Marshall Goldsmith's 100 COACHES, Michael is also a Senior Fellow at The Center for Humanistic Management and a renowned keynote speaker. Honored as "Brain of the Year," his work sits alongside recipients such as Stephen Hawking and Edward de Bono. He is the author of 17 books—including the international bestseller How to Think Like Leonardo Da Vinci—with over one million copies sold worldwide. Key Topics Covered → How walking transforms creativity, posture, and wellbeing → The neuroscience behind movement-induced insight → Universal principles from Joe Dispenza and how they apply to leadership → The art and science of mind mapping for strategic clarity → Releasing unconscious tension to reduce pain and boost energy → Why curiosity fuels purposeful scaling → Embodied presence as a leadership advantage → The power of lifelong learning and never resting on your laurels Who Should Listen This episode is essential for SME founders, leaders, and executives who want to think more creatively, access deeper insight, and lead with greater vitality. Anyone seeking practical tools to elevate focus, reduce tension, unlock innovation, and scale with purpose will benefit from Michael's wisdom. About Michael J. Gelb Michael J. Gelb is a globally recognised author, speaker, and leadership pioneer whose work blends creativity, embodiment, and organisational innovation. His books—translated into 25 languages—include How to Think Like Leonardo Da Vinci, Innovate Like Edison, The Art of Connection, and his latest, Walking Well, co-authored with Bruce Fertman. Michael helps leaders think more clearly, move more freely, and unlock their full human potential. Website: https://michaelgelb.com LinkedIn: https://www.linkedin.com/in/michael-gelb About ScaleX™ and Simple Scaling ScaleX™ Insider is brought to you by Simple Scaling — creators of the ScaleX™ Accelerator Programme. A 12-month journey for ambitious SME leaders combining strategy, mindset work, and peer support to break through growth plateaus. Host: Brendan McGurgan Website: simplescaling.com Subscribe & Listen Watch on YouTube: Simple Scaling ChannelListen on Apple Podcasts: ScaleX InsiderListen on Spotify: ScaleX Insider

Windowless conference rooms kill connection. PowerPoint presentations kill culture. Yet most SME leaders still meet this way, wondering why their teams feel disconnected and disengaged. Dr Michelle Johnston reveals a better way: motion creates emotion, and the best meetings happen outside, walking shoulder to shoulder. The Connection Walk Method: Michelle took physicians on a one-hour leisurely walk along the Mississippi River. Every 10-15 minutes, they paired up shoulder to shoulder with different colleagues and asked: "What does success look like to you by the end of the year?" "What's most challenging to you right now?" "How can I help?" The physicians admitted afterwards: "That was really powerful." Why Windowless Conference Rooms Kill Culture: One CEO was exhausted by Friday meetings where his team showed up in suits with PowerPoint slides, defending their jobs in a windowless conference room. Michelle's advice? "Invite them to your office for coffee. Sit around for 45 minutes and ask: 'What can I do to help you?'" The Meeting Hierarchy: Best: In-person, outdoors, walking shoulder to shoulder Better: Phone call whilst walking Good: Video call (last resort) The medium shapes the depth of connection. Why Motion Creates Emotion: Bart Foster of Business Outside built his company on this principle: walking shoulder to shoulder creates different chemistry than sitting across a table. His mantra: "Get us out of windowless conference rooms." The Questions Nobody Asks: What does success look like to you? What's most challenging right now? How can I help you? Simple. Easy. Powerful. Underutilized. Key Takeaways: Get people out of their comfort zone to build connective tissue. Rethink how you're meeting—format matters as much as content. No one wants to be talked at anymore. Walking shoulder to shoulder for one hour can create connections that last years. About Dr Michelle Johnston: Management professor at Loyola University New Orleans and co-author with Marshall Goldsmith of "The Seismic Shift in You." She helps leaders create connection-driven cultures that boost engagement and results. SCALEX™ AND SIMPLE SCALING: 📖 Book: Simple Scaling: 10 Proven Principles to 10x Your Business 🔗 ScaleX Elevate Community: https://simplescaling.com/scalex-elevate 🔗 ScaleX Accelerator Programme: https://simplescaling.com/scalex-accelerator-programme 🔗 Website: https://simplescaling.com 📧 Email: hello@simplescaling.com 📱 LinkedIn: https://www.linkedin.com/company/simple-scaling 📱 Instagram: https://www.instagram.com/simplescaling ScaleX™ Insider is brought to you by Simple Scaling—creators of the ScaleX™ Accelerator Programme, a 12-month journey for ambitious SME leaders combining strategy, mindset work, and peer support to break through revenue plateaus. 🔗 Learn more: https://simplescaling.com/scalex-accelerator-programme Connect with Dr Michelle Johnston: Website: MichelleKJohnston.com | Email: Michelle@MichelleKJohnston.com | Book: "The Seismic Shift in You" #ConnectionWalks #MeetingCulture #LeadershipDevelopment #TeamBuilding #SMEGrowth

Dr. Michelle K. Johnston reveals the hidden cost that disconnection is already imposing on SMEs: businesses are losing performance, wellbeing, and even lives because leaders aren't prioritising human connection. This clip explains why building intentional connection into your leadership is no longer optional—it's essential. KEY INSIGHTS: - Premature deaths are up 60% due to isolation, disconnection, and loneliness - 30 million adults report depression and isolation - Heart attacks and strokes are increasing, driven by social disconnection - Leaders must lean in with heart and humanity to counteract the cost of disconnection - Building meaningful connection is the "seismic shift" that drives both performance and wellbeing THE CRITICAL LESSON: Technology won't slow down. If leaders don't intentionally build deeper connection, their teams—and their businesses—pay the price. Michelle's advice: "We have to shift toward more meaningful, deeper connection. It's not optional. It's the only way to scale sustainably." FOR SME LEADERS: This isn't about remote work fatigue or Zoom burnout—it's about embedding human connection into every meeting, every conversation, and every interaction, so teams stay engaged, resilient, and thriving. TIMESTAMPS: 00:00 The alarming cost of disconnection in SMEs 00:30 Premature deaths, heart attacks, strokes—all rising due to isolation 01:15 The Thinkers50 insight that inspired The Seismic Shift in Leadership 02:00 Why AI and technology make connection more urgent 02:45 How leaders can lean in with heart and humanity CONNECT WITH DR. MICHELLE K. JOHNSTON: 🔗 LinkedIn: /drmichellejohnston 🔗 Website: https://www.michellejohnston.com 🔗 Podcast: The Seismic Shift WATCH FULL EPISODE: 🔗 [Link to full Michelle Johnston episode] SCALEX™ AND SIMPLE SCALING: 📖 Book: Simple Scaling: 10 Proven Principles to 10x Your Business 🔗 ScaleX Elevate Community: https://simplescaling.com/scalex-elevate 🔗 ScaleX Accelerator Programme: https://simplescaling.com/scalex-accelerator-programme 🔗 Website: https://simplescaling.com 📧 Email: hello@simplescaling.com 📱 LinkedIn: https://www.linkedin.com/company/simple-scaling 📱 Instagram: https://www.instagram.com/simplescaling About ScaleX™ and Simple Scaling: ScaleX™ Insider is brought to you by Simple Scaling—creators of the ScaleX™ Accelerator Programme, a 12-month journey for ambitious SME leaders combining strategy, mindset work, and peer support to break through revenue plateaus. 🔗 Learn more: https://simplescaling.com/scalex-accelerator-programme

Dr. Michelle K. Johnston, bestselling author of The Seismic Shift in Leadership, shares how authentic human connection can help leaders stop losing their team to digital burnout and transform organisational performance. From advising top executives to speaking on global stages, Michelle reveals the strategies that make connection a driver for trust, engagement, and sustainable growth. In this episode, host Brendan McGurgan dives into Michelle's insights, unpacking the mindset, practices, and rituals that allow leaders—especially SME founders and executives—to build meaningful relationships while scaling their businesses. Episode Highlights: The alarming price of disconnection: loneliness, depression, and even premature death are rising—what leaders can do to reverse the trend How focusing on relationships, rituals, and rhythms strengthens teams and drives results Practical strategies to build meaningful connection in meetings, including asking purposeful "connection questions" Why slowing down to connect actually helps leaders move faster and achieve better outcomes How SMEs can integrate connection into their culture, even amid virtual fatigue and high-pressure growth The role of gratitude and personal check-ins in cultivating trust and engagement Meet Dr. Michelle K. Johnston Dr. Michelle K. Johnston is an award-winning leadership expert, keynote speaker, and executive coach recognised globally for her work in connection-driven leadership. She teaches as a Distinguished Professor of Business at Loyola University New Orleans and coaches executives from Ochsner Health, JP Morgan Chase, MongoDB, and more. Her podcast, The Seismic Shift, ranks in the top 10% globally and features candid conversations with leaders transforming culture through connection. Key Topics Covered: → The price of disconnection in modern organisations → Building stronger teams through rituals, rhythms, and deliberate relationships → Practical ways to create connection in meetings and daily workflows → The science and practice of gratitude as a leadership tool → Balancing technology and human presence in high-growth SMEs → How authentic connection drives trust, performance, and sustainable scaling Who Should Listen This episode is essential for SME leaders, founders, executives, HR professionals, and anyone looking to lead with humanity while scaling their business. Michelle's insights provide actionable guidance to create high-performing, connected teams without losing the human touch. About Dr. Michelle K. Johnston Dr. Michelle K. Johnston is a global leadership expert blending academic insight with real-world impact. She is the author of The Seismic Shift in Leadership, a top-ten executive coach, keynote speaker, and professor, empowering leaders to scale with purpose and authenticity. LinkedIn: linkedin.com/in/drmichellejohnston Podcast: The Seismic Shift Website: https://www.michellejohnston.com About ScaleX™ and Simple Scaling ScaleX™ Insider is brought to you by Simple Scaling — creators of the ScaleX™ Accelerator Programme. A 12-month journey for ambitious SME leaders combining strategy, mindset work, and peer support to break through growth plateaus. Host: Brendan McGurgan Website: simplescaling.com Subscribe & Listen Watch on YouTube: Simple Scaling Channel Listen on Apple Podcasts: ScaleX Insider Listen on Spotify: ScaleX Insider

Anne Mahlum: Why I Wasn't in ANY Exit Meetings During My $100M Solidcore Sale | Founder Independence Anne Mahlum reveals the counterintuitive strategy that gave her complete leverage in her $100M Solidcore exit: she wasn't in a single meeting with the acquiring private equity firm. This clip explains why building a founder-independent business is the key to commanding premium valuations. KEY INSIGHTS FROM THIS CLIP: Anne wasn't in ANY meetings during the final acquisition process She negotiated an extra $10M above her share value because she had all the leverage Had already taken $15M off the table in earlier rounds (2017 & 2021) Promoted her COO to CEO in May 2021 - 2 years before exit The business ran without her, proving it wasn't founder-dependent Anne's negotiation leverage: "You can either pay an extra $10 million now, or we'll wait six months. We'll run another competitive process. We're opening another 15 studios during that time frame, and you can end up paying more for the business, or you could get outbid by someone else." THE CRITICAL LESSON: Private equity firms were buying the NEW leadership team, not Anne. If she had been in those meetings speaking and presenting, they would have assumed she was still running the business and demanded she stay post-acquisition. Anne's advice to founders: "Don't be a starving founder running toward your exit because you'll sell for way less than the business is worth. You will feel like X amount of money feels like a lot because you've never had a taste of it before, and you'll make a bad deal." COVID PIVOT STRATEGY: 2020: Planned to sell, COVID hit, revenue went to zero 2021: Raised $50M, opened 11 studios in red states while competitors stayed closed 2022: Back to pre-COVID numbers by Q1/Q2 2023: $100M+ exit on her terms TIMESTAMPS: 00:00 Taking money off the table in 2017 & 2021 00:45 Planning to sell in 2020, then COVID hit 01:30 Raising $50M and playing offense during COVID 02:15 Opening 11 studios when competitors were closed 03:00 Promoting COO to CEO in 2021 03:30 The $100M exit in 2023 04:00 Why she wasn't in ANY acquisition meetings 04:45 Negotiating $10M ABOVE share value 05:30 "Don't be a starving founder" advice 06:15 The leverage of founder independence CONNECT WITH ANNE MAHLUM: 🔗 Instagram: https://www.instagram.com/annemahlum 🔗 LinkedIn: https://www.linkedin.com/in/annemahlum 🔗 Website: https://www.annemahlum.com 🔗 Solidcore: https://www.solidcore.co 🔗 Back on My Feet: https://www.backonmyfeet.org WATCH FULL EPISODE: 🔗 [Link to full Anne Mahlum episode] SCALEX™ AND SIMPLE SCALING: 📖 Book: Simple Scaling: 10 Proven Principles to 10x Your Business 🔗 ScaleX Elevate Community: https://simplescaling.com/scalex-elevate 🔗 ScaleX Accelerator Programme: https://simplescaling.com/scalex-accelerator-programme 🔗 Website: https://simplescaling.com 📧 Email: hello@simplescaling.com 📱 LinkedIn: https://www.linkedin.com/company/simple-scaling 📱 Instagram: https://www.instagram.com/simplescaling About ScaleX™ and Simple Scaling: ScaleX™ Insider is brought to you by Simple Scaling—creators of the ScaleX™ Accelerator Programme, a 12-month journey for ambitious SME leaders combining strategy, mindset work, and peer support to break through revenue plateaus. 🔗 Learn more: https://simplescaling.com/scalex-accelerator-programme