New Digital Age

CMO Confidential is a podcast series on NDA where we talk to CMOs who, while not digital in job title, have digital understanding and experience embedded in their DNA.The post CMO Confidential: Gav Thompson, Ex-CMO of Boden, Yopa, Paddy Power & Founder of giffgaff appeared first on New Digital Age.

Partner Content For the next […]The post Tanya Field, Novatiq on the struggle for identity and the need for a new online currency appeared first on New Digital Age.

For the latest in our NDA Meets podcast series, we sat down with Jamil Sakhawat, Client Partner at Tribe.The post NDA Meets: Jamil Sakhawat, Client Partner at Tribe appeared first on New Digital Age.

For the latest in our NDA Meets podcast series, we talk to Katie BuckleGroup Head of Sales at Sublime. The post NDA Meets: Katie Buckle, Group Head of Sales at Sublime appeared first on New Digital Age.

We sat down with Greg Isbister, co-founder and CEO at Blis and Amy Fox product director at Blis, a company reinventing programmatic location-powered advertising for a privacy first-world.The post NDA Meets: Greg Isbister, CEO, and Amy Fox, Product Director at Blis appeared first on New Digital Age.

For the latest in our NDA Meets podcast series NDA caught up with Justin Lim, General Manager, Asia Pacific, Sublime.The post NDA Meets: Justin Lim, General Manager, Asia Pacific, Sublime appeared first on New Digital Age.

In this episode, we sat down with Donovan Neale-May, Executive Director of the Chief Marketing Officer (CMO) Council, a global network of more than 16,000 senior marketing executives in 10,000 companies controlling nearly $1 trillion in annual, aggregated marketing spend.The post CMO Confidential: Donovan Neale-May Executive Director, CMO Council appeared first on New Digital Age.

For the latest in our NDA Meets podcast series, we caught up with Lars Lehne, the newly-appointed Group CEO of Incubeta.The post NDA Meets: Lars Lehne, Group CEO, Incubeta appeared first on New Digital Age.

Partner Content For the latest […]The post NDA Meets: Tanya Field , Co-Founder and CPO, Novatiq appeared first on New Digital Age.

CMO Confidential is a podcast series on NDA where we talk to CMOs who, while not digital in job title, have digital understanding and experience embedded in their DNA.Pete Markey, who is a perfect exemplar of this,  recently joined Boots as CMO from TSB where he was also CMO and has held marketing director and CMO roles at companies like Aviva, The Post Office and RSA.In the podcast, Markey describes why successful CMOs must be part scientist, part artist and part politician and the danger of being stuck with pure communications rather then working across the organisation to deliver the experience of the brand and deliver on its purpose and promise. And how perfect alignment with a brand's CIO is crucial for the successful development of any modern marketing activity. We discuss the crucial role of agency relationships for any CMO, and, how you can measure the total number of golf balls in the air at any one time.