Circular Economy Podcast

Catherine Weetman talks to Tamsin Chislett, cofounder of fashion subscription startup Onloan, which has grown strongly this year despite lockdown. Onloan is a bit different to other UK fashion rental options because it partners directly with top contemporary fashion brands, and it focuses on 'elevated daywear' rather than occasion wear. Onloan is also different because it does all its garment care and logistics in-house. Onloan offers its customers a way to enjoy all the newness and variety of fast fashion, but without the waste, and with much better clothes. We find out why fashion subscription works so well for the customer and the brands, why Onloan’s customer base doesn’t fit typical demographics, and how Tamsin convinced those first few brands to come on board.

Richard is the Founder and Creative Director of the Biomimicry Innovation Lab, with a mission to inspire and share how the natural world can deliver unique solutions by radically reducing the need for resources. Richard kindly wrote a brilliant piece on Biomimicry for the 2nd edition of Catherine’s Circular Economy Handbook. We talk about different aspects of biomimicry and how it can inform the design of objects, systems and much more, including Structure and materials, Swarm behaviour, 3D Printing & termites, Self-repairing and ‘exotic’ materials - and why origami is useful! Richard explains how nature uses structure for colour, which leads me to ask whether some of these developments are actually encouraging consumption.

Brian Bauer explores how we can use circular approaches for plastic packaging, so we get the benefits of plastic, without the impacts of mismanaged plastic waste. Brian works with Algramo, a Chilean startup that refills product by the gram from vending machines. These refills provide better value for money as well as offering convenience and reducing waste. Algramo is working with Unilever, Colgate Palmolive and other brands, and is expanding to the US and Europe. With Algramo, Brian focuses on connecting stakeholders to help catalyze reusable packaging systems on a globally significant scale.

“Have good stuff, not too much, mostly reclaimed, care for it, pass it on”. Catherine Weetman talks to Sandra Goldmark in the United States. Sandra is a designer, teacher, and entrepreneur whose work focuses on circular economy solutions to overconsumption and climate change. She is the author of Fixation: How to Have Stuff without Breaking the Planet, published in October 2020. Sandra is also an Associate Professor of Professional Practice in Theatre and Director of Sustainability and Climate Action at Barnard College. In 2013, Sandra founded Fixup (formerly Pop Up Repair) and began operating short term repair shops, and educational repair and reuse events, around New York City. We talk about Fixup, and Sandra’s new book, Fixation:

We round up themes from the last nine episodes, exploring how data is the key to solving problems of waste and underused assets, and why aligning values with your customers is important. Plus, Catherine is celebrating publication of the new edition of her award-winning A Circular Economy Handbook, and shares a code so you can save 20 percent on the print or e-book, worldwide.

Rob Thompson, of Odyssey Innovation in the UK, is an Multi-award winning Innovator, a Marine Conservationist, and a Social Entrepreneur. Rob started Odyssey Innovation to find a way to create value out of beach litter and marine plastics, and is now recycling those plastics into kayaks and other useful products. Rob also supports the Paddle for Plastic campaign.

Zaqiya Cajee is a young entrepreneur in the UK who has set up a not-for-profit scheme. SwopItUp helps young people to swap their fashionable clothes, so they can experiment with different trends, colours, shapes and so on, without being part of the throwaway culture – and save money! We’ll hear how SwopItUp is developing technology to engage users and to help overcome the challenges of distancing during lockdow, to reduce the risk of the virus spreading via the clothes, and to track and analyse swapping trends.

We talk to Lieke van Kerkhoven, Co-founder of FLOOW2 Healthcare. Lieke aims to drive the global change towards a circular economy, by bringing the innovative concept of sharing to the healthcare sector. FLOOW2 is a business that helps other organisations to share all sorts of resources. It helps ‘intensify’ resource loops, so we can get more use and productivity out of many different kinds of resources, everything from equipment to staff. Back in 2012, FLOOW2 Healthcare became the first sharing marketplace for healthcare organizations, making it easy to share equipment, services, facilities, knowledge and skills within, or between organizations. Lieke has a professional background in healthcare. She studied medicine and over the following 10 years, she held managerial and organizational positions in healthcare organizations in The Netherlands and abroad. She experienced first-hand how much organizations can benefit from sharing their assets, in the first place financially, and also socially and environmentally.

In this episode, Catherine talks to Dan Dicker,the Founder and CEO of Circular&Co, the new brand name for ashortwalk Ltd and rCUP®. Dan began his career as a product designer at Dyson, but had a strong desire to live and work a short walk from the sea. So, back in 2003, Dan founded a pioneering Circular Design practice ‘ashortwalk’. Now Circular&Co invent solutions that keep our materials and finite resources in use for as long as possible, whilst preventing them from ever reaching landfill or our oceans. As well as their range of award-winning products available across 38 countries, they advise, develop, and deliver circular solutions for global brands worldwide, reinventing today's waste into tomorrow’s Circular products. We discuss Dan’s design approach, and how Dan believes that businesses going circular have everything to gain financially, as well as environmentally.

We talk to Sophie Segal, founder of the Reading chapter of the CEC, in the south of England. Sophie uses games to engage people in sustainability and encourage us to think differently, to think about the system that we’re all part of. Sophie wears a few hats, including with Co-CREATE ImpACT - providing innovative social impact training, and Together Dragonflies – Using value creation and innovation to shape new customer experiences. She helps organisations with their purpose, to design value propositions and customer experiences that resonate. She is also bringing people together in her community to amplify local circular initiatives. Sophie loves the idea for rethinking existing business models and engagement for the good of tomorrow. Sophie uses value creation, innovation and different approaches to shift mindsets. In her latest ventures, she uses the transformative power of play with organisations: to bring to life customer focus and engage employees in sustainability and the circular economy.