
Accounting Answers Podcast
Brought to you by Rightworks, the ACCOUNTING ANSWERS PODCAST is hosted by Rob Brown, co-founder of the Accounting Influencers Roundtable (AIR).
On this weekly show with short, sharp episodes, Rob asks 110 experts and influencers the critical questions shaping the accounting profession. It keeps you informed of what's happening in the accounting world and the whole ecosystem of consultants, organizations, vendors and advisors who serve them.
Go to https://www.rightworks.com for secure, remote access to all your core apps, all in one place. Special deals and discounts for accounting professional and firms, plus a community of high quality content and resources to grow your firm.
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Host Rob Brown is a renowned presenter, facilitator and chair of high-level conferences, panels and events globally for the accounting and fintech profession. He is retained by many professional networks, alliances, associations, practices and vendors to chair their events and provide high-level interview content for their communities. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. https://www.linkedin.com/in/therobbrown/
Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed over 300,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.
https://www.linkedin.com/company/accountinginfluencers
https://bit.ly/AI-youtube
Latest episodes

Oct 27, 2023 • 11min
Why Likeability Helps Accountants to Help Clients
This is the Accounting Answers Podcast, hosted by Rob Brown. Formerly known as the Best Practice in Accounting Podcast, this show asks and answers critical questions of the experts, leaders and influencers who shape the decision-making of accountants, CPAs and finance professionals. Discover the importance of likeability in building trust and credibility in your accounting role. The margins for accountants to differentiate from their competition are very small. Whether people actually like you can become a significant factor in whether they hire you, promote you and recommend you. You'll hear 3 specific suggestions that increase likeability to enhance your performance.Action - Listen to the three suggestions made in this episode and pick just one in your accounting or fintech role to intentionally focus on to be a bit more likeable.Tune into more on this daily show for short, sharp episodes that keep you informed of what's happening in the accounting world and the whole ecosystem of consultants, organizations, vendors and advisors who serve them. To participate in our international virtual speed networking events for the accounting community, book your place at the next gathering. Great for building your personal brand and making valuable industry connections in return for a small donation to charity: https://accountinginfluencers.com/events◣━━━━━━━━━━━━━━━━━━━━◢Thanks to our sponsors:CPA Trendlines. Actionable intelligence for the professional tax, accounting and finance community. Facts and figures, insights and implications, news, trends, tips and research serving more than 500,000 tax, accounting and finance professionals from around the world. go to https://cpatrendlines.com to sign up for free email updates. If you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore. https://www.linkedin.com/in/therobbrownYou can also check out other Accounting Influencers Shows on YouTube:https://bit.ly/AI-youtubeMentioned in this episode:Dead Show / YouTubeThis is for episodes in Networks we no longer use

Oct 20, 2023 • 13min
Harnessing Client Advisory Boards in Accounting
This is the Accounting Answers Podcast, hosted by Rob Brown. Formerly known as the Best Practice in Accounting Podcast, this show asks and answers critical questions of the experts, leaders and influencers who shape the decision-making of accountants, CPAs and finance professionals. In this episode, Rob Brown and Martin Bissett reveal how one progressive accounting firm has introduced client advisory boards to differentiate themselves and get closer to their clients. Key takeaways from this episode include:⫸ what success in accounting might look like and how it might be measured⫸ how the most successful people are generally not bragging about it on social media⫸ case study of a cutting edge accounting firm in Scotland who decided to adopt a traditional client experience idea and give it a twist⫸ what a client advisory board actually means for an accounting practice⫸ how accountants can choose about who to invite to their client advisory boards⫸ the rules for running a premier client advisory board meeting in accounting firms⫸ choosing the optimum agenda for client advisory board meetings and what clients really need to spend time on⫸ how client advisory boards can lead to additional service lines and advisory opportunities for accountants⫸ the two bonus outcomes for accountants who introduce client advisory boards⫸ a three step plan for accountancy firms to get started with their first client advisory boardKey action - explore how your firm might start a client advisory board to give your clients something better/different and bring them closer to what you're doing.Tune into more on this daily show for short, sharp episodes that keep you informed of what's happening in the accounting world and the whole ecosystem of consultants, organizations, vendors and advisors who serve them. To participate in our international virtual speed networking events for the accounting community, book your place at the next gathering. Great for building your personal brand and making valuable industry connections in return for a small donation to charity: https://accountinginfluencers.com/events◣━━━━━━━━━━━━━━━━━━━━◢Thanks to our sponsors:CPA Trendlines. Actionable intelligence for the professional tax, accounting and finance community. Facts and figures, insights and implications, news, trends, tips and research serving more than 500,000 tax, accounting and finance professionals from around the world. go to https://cpatrendlines.com to sign up for free email updates. If you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore. https://www.linkedin.com/in/therobbrownYou can also check out other Accounting Influencers Shows on YouTube:https://bit.ly/AI-youtubeMentioned in this episode:Dead Show / YouTubeThis is for episodes in Networks we no longer use

Oct 13, 2023 • 8min
Accountants – a Simple Question to Double Your Fees
This is the Accounting Answers Podcast, hosted by Rob Brown. Formerly known as the Best Practice in Accounting Podcast, this show asks and answers critical questions of the experts, leaders and influencers who shape the decision-making of accountants, CPAs and finance professionals. Today Martin Bissett talks through an excellent case study of an accounting firm partner disagreement on raising fees and the fears/obstacles that get in the way of fee conversations. Learn why it's better to scale down the work you do and earn the same fees. Action - Learn and use the killer phrase that Martin gives you in this recording to have easy 'added value' conversations with your accounting clients.Tune into more on this daily show for short, sharp episodes that keep you informed of what's happening in the accounting world and the whole ecosystem of consultants, organizations, vendors and advisors who serve them. To participate in our international virtual speed networking events for the accounting community, book your place at the next gathering. Great for building your personal brand and making valuable industry connections in return for a small donation to charity: https://accountinginfluencers.com/events◣━━━━━━━━━━━━━━━━━━━━◢Thanks to our sponsors:CPA Trendlines. Actionable intelligence for the professional tax, accounting and finance community. Facts and figures, insights and implications, news, trends, tips and research serving more than 500,000 tax, accounting and finance professionals from around the world. go to https://cpatrendlines.com to sign up for free email updates. If you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore. https://www.linkedin.com/in/therobbrownYou can also check out other Accounting Influencers Shows on YouTube:https://bit.ly/AI-youtubeMentioned in this episode:Dead Show / YouTubeThis is for episodes in Networks we no longer use

Oct 6, 2023 • 9min
Accountants – the Power of Interviewing Your Clients
This is the Accounting Answers Podcast, hosted by Rob Brown. Formerly known as the Best Practice in Accounting Podcast, this show asks and answers critical questions of the experts, leaders and influencers who shape the decision-making of accountants, CPAs and finance professionals. In today's show, Martin Bissett shares examples of how accountants can ask more and better questions to gently but effectively interview your clients to collect success stories about the impact they make. Hear a specific example of the onboarding process for new clients and why it's such a rich area to glean great stories from. Action - Pledge to find out more from your clients about what's really working for them, what's really making a difference and how you can help them more.Tune into more on this daily show for short, sharp episodes that keep you informed of what's happening in the accounting world and the whole ecosystem of consultants, organizations, vendors and advisors who serve them. To participate in our international virtual speed networking events for the accounting community, book your place at the next gathering. Great for building your personal brand and making valuable industry connections in return for a small donation to charity: https://accountinginfluencers.com/events◣━━━━━━━━━━━━━━━━━━━━◢Thanks to our sponsors:CPA Trendlines. Actionable intelligence for the professional tax, accounting and finance community. Facts and figures, insights and implications, news, trends, tips and research serving more than 500,000 tax, accounting and finance professionals from around the world. go to https://cpatrendlines.com to sign up for free email updates. If you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore. https://www.linkedin.com/in/therobbrownYou can also check out other Accounting Influencers Shows on YouTube:https://bit.ly/AI-youtubeMentioned in this episode:Dead Show / YouTubeThis is for episodes in Networks we no longer use

Sep 29, 2023 • 14min
When Brand Identity Fails in Accounting Practices
This is the Accounting Answers Podcast, hosted by Rob Brown. Formerly known as the Best Practice in Accounting Podcast, this show asks and answers critical questions of the experts, leaders and influencers who shape the decision-making of accountants, CPAs and finance professionals. In today's interview, "When Brand Identity Fails in Accounting Practices."Today's story concerns an accounting practice looking to set themselves apart with a more advisory focus than compliance. The brand identity and avatar was all set up - all best practice with brand and marketing. But there was one critical piece of the puzzle not considered. Listen and find out, and learn the necessary lessons to ensure your firm takes the courageous decisions with things like brand.Action - keep your nerve when you have a good idea - sometimes the audience is not as courageous as you are in your accounting firm.Tune into more on this daily show for short, sharp episodes that keep you informed of what's happening in the accounting world and the whole ecosystem of consultants, organizations, vendors and advisors who serve them. To participate in our international virtual speed networking events for the accounting community, book your place at the next gathering. Great for building your personal brand and making valuable industry connections in return for a small donation to charity: https://accountinginfluencers.com/events◣━━━━━━━━━━━━━━━━━━━━◢Thanks to our sponsors:CPA Trendlines. Actionable intelligence for the professional tax, accounting and finance community. Facts and figures, insights and implications, news, trends, tips and research serving more than 500,000 tax, accounting and finance professionals from around the world. go to https://cpatrendlines.com to sign up for free email updates. If you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore. https://www.linkedin.com/in/therobbrownYou can also check out other Accounting Influencers Shows on YouTube:https://bit.ly/AI-youtubeMentioned in this episode:Dead Show / YouTubeThis is for episodes in Networks we no longer use

Sep 22, 2023 • 10min
What Caring Looks Like for Accounting Professionals
This is the Accounting Answers Podcast, hosted by Rob Brown. Formerly known as the Best Practice in Accounting Podcast, this show asks and answers critical questions of the experts, leaders and influencers who shape the decision-making of accountants, CPAs and finance professionals. Episode 7. In today's interview, "What Caring Looks Like for Accounting Professionals."Martin shares the story of Tom, an accounting client with a manufacturing company and living close to 'the neighbors from hell.' The tale is one of client retention and really making a difference for your accounting clients ultimately in ways that have nothing to do with tax or business.Action - be future-focused and forward-thinking as an accountant, and ask about your client's personal as well as commercial circumstances.Tune into more on this daily show for short, sharp episodes that keep you informed of what's happening in the accounting world and the whole ecosystem of consultants, organizations, vendors and advisors who serve them. To participate in our international virtual speed networking events for the accounting community, book your place at the next gathering. Great for building your personal brand and making valuable industry connections in return for a small donation to charity: https://accountinginfluencers.com/events◣━━━━━━━━━━━━━━━━━━━━◢Thanks to our sponsors:CPA Trendlines. Actionable intelligence for the professional tax, accounting and finance community. Facts and figures, insights and implications, news, trends, tips and research serving more than 500,000 tax, accounting and finance professionals from around the world. go to https://cpatrendlines.com to sign up for free email updates. If you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore. https://www.linkedin.com/in/therobbrownYou can also check out other Accounting Influencers Shows on YouTube:https://bit.ly/AI-youtubeMentioned in this episode:Dead Show / YouTubeThis is for episodes in Networks we no longer use

Sep 15, 2023 • 12min
How One Woman Owned a Lucrative Accounting Niche
This is the Accounting Answers Podcast, hosted by Rob Brown. Formerly known as the Best Practice in Accounting Podcast, this show asks and answers critical questions of the experts, leaders and influencers who shape the decision-making of accountants, CPAs and finance professionals. In today's interview, "How One Woman Owned a Lucrative Accounting Niche."Key takeaways from this episode include:➼ how being different is not always the answer for accounting firm positioning as different can mean worse➼ the story of a female CPA who made a name for herself with superb personal positioning➼ how a female accountant created a unique personal brand platform to grow her firm➼ shout out to Joe Calloway's 'Category of One' work in positioning your brand➼ how technically smart professionals can harness the power of an audience that is not currently being well-served➼ the three things your clients need to know from you as an accounting advisor➼ questions an accounting professional can ask to identify a niche, sector or under-represented group and be their championAction - is there an under-served or under-represented segment of your business community or world that you can stand with and represent professionally?Tune into more on this daily show for short, sharp episodes that keep you informed of what's happening in the accounting world and the whole ecosystem of consultants, organizations, vendors and advisors who serve them. To participate in our international virtual speed networking events for the accounting community, book your place at the next gathering. Great for building your personal brand and making valuable industry connections in return for a small donation to charity: https://accountinginfluencers.com/events◣━━━━━━━━━━━━━━━━━━━━◢Thanks to our sponsors:CPA Trendlines. Actionable intelligence for the professional tax, accounting and finance community. Facts and figures, insights and implications, news, trends, tips and research serving more than 500,000 tax, accounting and finance professionals from around the world. go to https://cpatrendlines.com to sign up for free email updates. If you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore. https://www.linkedin.com/in/therobbrownYou can also check out other Accounting Influencers Shows on YouTube:https://bit.ly/AI-youtubeMentioned in this episode:Dead Show / YouTubeThis is for episodes in Networks we no longer use

Sep 8, 2023 • 10min
Two Brilliant Examples of Accountancy Outsourcing
This is the Accounting Answers Podcast, hosted by Rob Brown. Formerly known as the Best Practice in Accounting Podcast, this show asks and answers critical questions of the experts, leaders and influencers who shape the decision-making of accountants, CPAs and finance professionals. Episode 5. In today's interview, "Two Brilliant Examples of Accountancy Outsourcing."Key takeaways from this episode include:➺ an example of an accounting firm business model that is very much out of the norm➺ how far an accounting firm owner can take outsourcing➺ what is possible for accountancy practices who are tired of the fight for talent➺ the best way to manage outsourced or offshored accounting functions in a practice➺ what outsourcing might do to the profitability of an accounting firm➺ some of the 'what ifs' that arise for accounting practices who outsource their client work➺ whether it's required or even desirable for accounting firm clients to know that their compliance is being outsourced➺ appreciating that there is more than one way to run a firm and do many things in an accounting firm➺ how accountants can get started with baby steps in outsourcing using a low level service lineAction - if you are weary of the fight for talent and depleting margins in your accounting practice, take a serious look at outsourcing.Tune into more on this daily show for short, sharp episodes that keep you informed of what's happening in the accounting world and the whole ecosystem of consultants, organizations, vendors and advisors who serve them. To participate in our international virtual speed networking events for the accounting community, book your place at the next gathering. Great for building your personal brand and making valuable industry connections in return for a small donation to charity: https://accountinginfluencers.com/events◣━━━━━━━━━━━━━━━━━━━━◢Thanks to our sponsors:CPA Trendlines. Actionable intelligence for the professional tax, accounting and finance community. Facts and figures, insights and implications, news, trends, tips and research serving more than 500,000 tax, accounting and finance professionals from around the world. go to https://cpatrendlines.com to sign up for free email updates. If you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore. https://www.linkedin.com/in/therobbrownYou can also check out other Accounting Influencers Shows on YouTube:https://bit.ly/AI-youtubeMentioned in this episode:Dead Show / YouTubeThis is for episodes in Networks we no longer use

Sep 1, 2023 • 9min
When Accounting Practices Hit Maximum Capacity
This is the Accounting Answers Podcast, hosted by Rob Brown. Formerly known as the Best Practice in Accounting Podcast, this show asks and answers critical questions of the experts, leaders and influencers who shape the decision-making of accountants, CPAs and finance professionals. Episode 4. In today's episode, "When Accounting Practices Hit Maximum Capacity."Key takeaways from this episode include:➺ what happens when accounting firms want to grow without employing more people➺ the importance for accounting practices of keeping the client in mind when they implement growth strategies➺ ranking or categorising accounting firm clients based on revenue to assess the best ones for you➺ how simple decisions about what you do and don't do for clients will help grow your accounting firm➺ how to position for clients that want their accountant to play a big part in their future➺ the major benefits for an accountancy practice willing to say 'no' to certain kinds of clients➺ how to reward your accounting firm team for choosing and delivering value to the right kind of clients➺ what larger accountancy firms must learn from smaller ones about making decisions if they want to be more agileAction - if you are hitting a growth ceiling at your accounting firm, re-examine the kind of clients you work with and re-calibrate for those you can do the most and best work for.Tune into more on this daily show for short, sharp episodes that keep you informed of what's happening in the accounting world and the whole ecosystem of consultants, organizations, vendors and advisors who serve them. To participate in our international virtual speed networking events for the accounting community, book your place at the next gathering. Great for building your personal brand and making valuable industry connections in return for a small donation to charity: https://accountinginfluencers.com/events◣━━━━━━━━━━━━━━━━━━━━◢Thanks to our sponsors:CPA Trendlines. Actionable intelligence for the professional tax, accounting and finance community. Facts and figures, insights and implications, news, trends, tips and research serving more than 500,000 tax, accounting and finance professionals from around the world. go to https://cpatrendlines.com to sign up for free email updates. If you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore. https://www.linkedin.com/in/therobbrownYou can also check out other Accounting Influencers Shows on YouTube:https://bit.ly/AI-youtubeMentioned in this episode:Dead Show / YouTubeThis is for episodes in Networks we no longer use

Aug 25, 2023 • 9min
A Great Way to Solve Accounting Partner Politics
This is the Accounting Answers Podcast, hosted by Rob Brown. Formerly known as the Best Practice in Accounting Podcast, this show asks and answers critical questions of the experts, leaders and influencers who shape the decision-making of accountants, CPAs and finance professionals. Episode 33. In today's episode, "A Great Way to Solve Accounting Partner Politics."Key takeaways from this episode include:❊ what happens when partners disagree on significant issues in an accounting firm❊ the problems and upsides presented by 'go-ahead' partners in a traditional accounting practice❊ a thoughtful way to settle the compliance vz advisory argument in an accountancy firm❊ the wisdom of setting up separate companies within accounting firms around different service lines❊ the importance of a win-win solution when accounting firm disagreements happen at the partner levelAction - when disagreements occur at higher levels in an accounting firm or office politics threaten to disrupt harmony, be creative in looking for win-win outcomes.Tune into more on this daily show for short, sharp episodes that keep you informed of what's happening in the accounting world and the whole ecosystem of consultants, organizations, vendors and advisors who serve them. To participate in our international virtual speed networking events for the accounting community, book your place at the next gathering. Great for building your personal brand and making valuable industry connections in return for a small donation to charity: https://accountinginfluencers.com/events◣━━━━━━━━━━━━━━━━━━━━◢Thanks to our sponsors:CPA Trendlines. Actionable intelligence for the professional tax, accounting and finance community. Facts and figures, insights and implications, news, trends, tips and research serving more than 500,000 tax, accounting and finance professionals from around the world. go to https://cpatrendlines.com to sign up for free email updates. If you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore. https://www.linkedin.com/in/therobbrownYou can also check out other Accounting Influencers Shows on YouTube:https://bit.ly/AI-youtubeMentioned in this episode:Dead Show / YouTubeThis is for episodes in Networks we no longer use