The Founder Hour

Lilit Caradanian is the founder and CEO of Elcie Cosmetics. Before launching her own brand, she was a makeup artist and worked in finance prior to that after receiving her MBA. Upon realizing that working in the corporate world wasn’t for her, Lilit left her job at Disney and took on being a MUA full-time. She had been doing makeup on the side for 10 years at the time, so she had already built a steady client base. After several years of doing this, she opened her first studio and eventually launched her own cosmetics line, Elcie. Tune in to hear about Lilit’s upbringing and her transition from the corporate world to MUA, as well as the challenges she’s faced early on as she aims to build a global beauty brand. SUBSCRIBE TO TFH NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletter FOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhour FOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhour INTERESTED IN BECOMING A SPONSOR? EMAIL US > partnerships@thefounderhour.com ***Follow The Founder Hour on:Instagram | www.instagram.com/thefounderhourTwitter/X | www.x.com/thefounderhourLinkedIn | www.linkedin.com/company/thefounderhourYouTube | www.youtube.com/@thefounderhour

Some may argue Soulja Boy had the biggest comeback of 2018. We’ll give it to him, he sure made some noise. But who had the biggest comeback of 2019? You guessed it! THE FOUNDER HOUR baby!!! Brace yourselves, for Season #2 is officially upon us. To kick things off, Pat & Posh get into the weeds of some recent developments such as Jeff Bezos buying Amazon. What really happened? Tune in to find out! They also give a little sneak peek into the upcoming season and what to expect. Let the good times roll. SUBSCRIBE TO TFH NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletter FOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhour FOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhour INTERESTED IN BECOMING A SPONSOR? EMAIL US > partnerships@thefounderhour.com ***Follow The Founder Hour on:Instagram | www.instagram.com/thefounderhourTwitter/X | www.x.com/thefounderhourLinkedIn | www.linkedin.com/company/thefounderhourYouTube | www.youtube.com/@thefounderhour

WE’VE OFFICIALLY REACHED EPISODE 50! WHAT?! It’s crazy to see how far we’ve come with the podcast and we couldn’t have done it without your support, so big shout out to YOU! This will be the last episode of 2018 and as we round out the year, we (Pat & Posh) want to thank each and every one of you from the bottom of our hearts for tuning in week after week and helping us get here. In this segment of the After Hours, we shook things up a bit. We kicked it off by having a little fun and talking about a completely false story about…well, you’ll have to tune in to hear it. We like to call it #WishfulThinking! ;) We also talk about the “growth mindset” and doing things with intentionality - something we both have tried to implement more and more in our lives lately as we strive to reach our own, personal goals. We got our creative juices flowing as well by picking a failed business that we both grew up on, Toys “R” Us, and breaking down why we think they failed and what they could have done differently. Side note: did you know there’s a 7-year-old kid out there who made $22 million last year reviewing toys on YouTube? Nuts… We wrapped things up by doing a quick recap of the last 4 episodes and sharing some exciting news for what’s to come in 2019 - STAY WOKE! Happy Holidays, TFH Fam! SUBSCRIBE TO TFH NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletter FOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhour FOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhour INTERESTED IN BECOMING A SPONSOR? EMAIL US > partnerships@thefounderhour.com ***Follow The Founder Hour on:Instagram | www.instagram.com/thefounderhourTwitter/X | www.x.com/thefounderhourLinkedIn | www.linkedin.com/company/thefounderhourYouTube | www.youtube.com/@thefounderhour

For Episode 49, Pat and Posh sit down with David Greenfeld, CEO & Co-Founder of Dream Pops. Dream Pops sells vegan ice cream popsicles that are packed with superfoods and are free of dairy, gluten, soy, and artificial additives. David discusses his upbringing, how he came up with the idea for Dream Pops while in Columbia, meeting his co-founders, and the challenges they’ve faced while scaling the company to where it is now. Other topics include the future of eCommerce with frozen and perishable items, dealing with exhaustion, self-doubt, and fear of the unknown as an entrepreneur, and the current climate of raising startup capital. David also shares who his biggest inspirations are, what it’s like being vegan, his thoughts on retail, and the experiential marketing they did early on to get Dream Pops off the ground. SUBSCRIBE TO TFH NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletter FOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhour FOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhour INTERESTED IN BECOMING A SPONSOR? EMAIL US > partnerships@thefounderhour.com ***Follow The Founder Hour on:Instagram | www.instagram.com/thefounderhourTwitter/X | www.x.com/thefounderhourLinkedIn | www.linkedin.com/company/thefounderhourYouTube | www.youtube.com/@thefounderhour

For Episode 48, Pat and Posh are joined by Tyler Wilson, founder of Wurstküche. Wurstküche is a restaurant in Downtown LA and Venice Beach that provides exotic German sausages, delicious Belgian fries, and imported beers. With lines always out the door, it has become a Los Angeles staple for dining over the last 10 years. Tyler shares the story of growing up in Santa Barbara and coming up with the idea for Wurstküche while in college at USC. He talks about the early growth, the challenges of running a restaurant and bar, and how he was able to raise money to open his first location. He also shows us how the name is actually pronounced (it’s not what you think…unless, of course, you speak German)! SUBSCRIBE TO TFH NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletter FOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhour FOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhour INTERESTED IN BECOMING A SPONSOR? EMAIL US > partnerships@thefounderhour.com ***Follow The Founder Hour on:Instagram | www.instagram.com/thefounderhourTwitter/X | www.x.com/thefounderhourLinkedIn | www.linkedin.com/company/thefounderhourYouTube | www.youtube.com/@thefounderhour

For Episode 47, Pat and Posh sat down with Erik Huberman, Founder and CEO of Hawke Media. Founded in 2014, Hawke Media is a full-service digital marketing agency who has helped launch and grow countless startups and businesses in the last few years. Their clients include Verizon, Alibaba, eHarmony, Beautycon, and many more. Erik talks about his childhood, the various jobs he had after college, starting and selling his first business, and how he advised and grew various other startups before founding Hawke Media. We also dive into some exciting topics such as entrepreneurship, branding, marketing, eCommerce, and scaling a company. If you’ve ever wondered what goes into starting and building a successful marketing agency in the digital age, this episode is for you! SUBSCRIBE TO TFH NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletter FOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhour FOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhour INTERESTED IN BECOMING A SPONSOR? EMAIL US > partnerships@thefounderhour.com ***Follow The Founder Hour on:Instagram | www.instagram.com/thefounderhourTwitter/X | www.x.com/thefounderhourLinkedIn | www.linkedin.com/company/thefounderhourYouTube | www.youtube.com/@thefounderhour

For Episode 46, Pat and Posh hang out with Paul Rodriguez a.k.a. P-Rod, one of the most accomplished skateboarders of all time, to hear his inspiring story of falling in love with skateboarding at a young age, turning pro, and the successful career he has had thus far. They talk about dreaming big, the importance of practice, Paul’s view on competition and the future of skateboarding, as well as how he started Primitive and how he’s currently dealing with the biggest injury of his life. P-Rod has won 8 medals at the X Games, was instrumental in the growth of Nike SB, and has released 10 shoes with Nike to date (the only non-basketball athlete to do so). Tune in for a jam-packed episode about sports, business, culture, and everything in between! SUBSCRIBE TO TFH NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletter FOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhour FOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhour INTERESTED IN BECOMING A SPONSOR? EMAIL US > partnerships@thefounderhour.com ***Follow The Founder Hour on:Instagram | www.instagram.com/thefounderhourTwitter/X | www.x.com/thefounderhourLinkedIn | www.linkedin.com/company/thefounderhourYouTube | www.youtube.com/@thefounderhour

For Episode 45, Pat & Posh are back with another segment of The Founder Hour: After Hours! The co-hosts discuss a variety of things, starting off with a recap of the last 4 episodes - Mark Brazil of Ikonick, Marc Merrill of Riot Games, NBA Hall of Fame photographer Andrew D. Bernstein, and David Dann of Mind of a Genius Records. They also dive into some current events such as the California fires, the tragic shooting in Thousand Oaks, and the issues of gun control and mental health. At the end, they cap off the episode by answering some deep questions that YOU asked about staying motivated, finding your passion, and work/life balance. Tune in to hear what they had to say! SUBSCRIBE TO TFH NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletter FOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhour FOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhour INTERESTED IN BECOMING A SPONSOR? EMAIL US > partnerships@thefounderhour.com ***Follow The Founder Hour on:Instagram | www.instagram.com/thefounderhourTwitter/X | www.x.com/thefounderhourLinkedIn | www.linkedin.com/company/thefounderhourYouTube | www.youtube.com/@thefounderhour

For Episode 44, Pat & Posh sit down with David Dann, the man behind Mind of a Genius Records. Their roster includes Grammy-nominated artists such as ZHU, THEY., Gallant, and Klangstof. Being a huge fan of the music, Pat and Posh were super excited to sit down with David to hear about his upbringing living in LA, how he fell into music at a young age, his career as a DJ performing at various nightclubs in LA as well as around the world, and how he ultimately came to meet and partner with ZHU. They also have a deep conversation about music and culture, the current state of the industry, dealing with trends that are constantly changing, and staying relevant as an artist while also being true to the self. SUBSCRIBE TO TFH NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletter FOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhour FOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhour INTERESTED IN BECOMING A SPONSOR? EMAIL US > partnerships@thefounderhour.com ***Follow The Founder Hour on:Instagram | www.instagram.com/thefounderhourTwitter/X | www.x.com/thefounderhourLinkedIn | www.linkedin.com/company/thefounderhourYouTube | www.youtube.com/@thefounderhour

For Episode 43, Pat and Posh had an epic conversation with legendary sports photographer and NBA Hall of Famer, Andrew D. Bernstein. Andrew has taken some of the most iconic photos the sports world has ever seen. If you’re curious as to which ones, just search his name on Google and you’ll see. Pat and Posh sat down with Andy to learn about his story of growing up in Brooklyn, how a trip to the national parks with his dad sparked his interest in photography, how he caught his first big break, and what it’s been like working with NBA greats such as Kobe Bryant, LeBron James, Michael Jordan, and Magic Johnson. They also talk about his fondest memories, what goes into being a successful photographer and the preparation behind it, and his 20+ year relationship with Kobe leading up to their new book together, “The Mamba Mentality: How I Play,” which was released on October 23. Showtime! SUBSCRIBE TO TFH NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletter FOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhour FOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhour INTERESTED IN BECOMING A SPONSOR? EMAIL US > partnerships@thefounderhour.com ***Follow The Founder Hour on:Instagram | www.instagram.com/thefounderhourTwitter/X | www.x.com/thefounderhourLinkedIn | www.linkedin.com/company/thefounderhourYouTube | www.youtube.com/@thefounderhour