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In this engaging episode, Francesco Lagutaine and Ben Kaplan delve into the essential aspects of successful marketing. They explore the importance of understanding and communicating your brand's core values while staying true to your marketing DNA. The conversation highlights the significance of building trust with your audience and the role of becoming an authentic part of the communities you aim to reach.Don't forget our socials: https://www.tiktok.com/@topcmohttps://twitter.com/TOP_CMO_podcasthttps://www.instagram.com/topcmo/

Discover the art of data-driven storytelling in this captivating episode with Kirsten Markson, CMO of Keap. Dive into the world of B2B marketing as Kirsten shares valuable insights on leveraging data for authentic narratives, embracing creativity to stand out, and maximizing the impact of content through stackable content strategies. Learn how to transform your marketing approach and make it anything but boring by connecting with your audience and delivering compelling stories that resonate. Tune in and unlock the power of data-driven storytelling in B2B marketing!Don't forget our socials: https://www.tiktok.com/@topcmohttps://twitter.com/TOP_CMO_podcasthttps://www.instagram.com/topcmo/

Discover essential marketing leadership insights in this power-packed episode featuring top CMOs! Uncover the secrets of successful CMOs, learn how to prioritize like a pro, and explore the critical role of collaboration between marketing and design. If you're passionate about marketing, leadership, and driving business success, this episode is a must-listen! Don't miss out on these valuable lessons from industry leaders in marketing. Subscribe now and unlock the power of CMO insights for your career. Marketing, Leadership, CMO, Prioritization, Collaboration, Product Development. Don't forget our socials:  https://www.tiktok.com/@topcmo https://twitter.com/TOP_CMO_podcast https://www.instagram.com/topcmo/

We have the privilege of chatting with Raja RajaMannar, the Chief Marketing Officer of Mastercard, one of the world's leading payment technology companies. As one of the Top 50 Most Influential CMOs in the world, Raja has been instrumental in creating some of Mastercard's most successful global marketing campaigns.In this episode, Raja shares his insights into the future of marketing and how the combination of left-brain technology and data enablement and right-brain emotional engagement is the key to success. He talks about his book 'Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers', which offers a fresh and insightful perspective on how marketers can use data and technology to create more personalized and engaging experiences for their customers.According to Raja, the power of quantum marketing lies in harnessing the technology tsunami, data deluge, and tectonic shifts in culture to create campaigns that reflect real-time conversations and tap into all 5 senses. The result? Experiences that go beyond just advertisements and truly resonate with customers.If you're a marketer looking to stay ahead of the game, then this episode is a must-listen. Subscribe to our podcast to learn more about the next golden age of marketing and how you can leverage the power of data and technology to create personalized campaigns that engage your customers on a whole new level.

In this episode of TOP CMO, we are joined by Neil Dowling, CMO of Rightpoint, a digital consultancy and part of the GenPact family, a professional services firm with over 129,000 employees. Neil brings with him a wealth of experience, having worked in senior marketing positions at renowned companies such as Cognizant and Fujitsu. Neil is no stranger to tight budgets and understands the importance of balancing long term and short term goals while leveraging the power of storytelling. In this conversation, Neil shares his insights on how to develop a balanced vision that incorporates both short and long term thinking, the importance of communicating KPIs with your team, and how scarcity can be a powerful tool for innovation. Tune in to hear from one of the industry's most experienced leaders and gain valuable insights that can help your business succeed. Don't forget to subscribe, rate, and review to stay updated on the latest episodes. I'm your host Ben Kaplan, and this is TOP CMO.Don't forget our socials: https://www.tiktok.com/@topcmohttps://twitter.com/TOP_CMO_podcasthttps://www.instagram.com/topcmo/

Join Ben Kaplan as he sits down with Vince Venditti, CMO at American Residential Services, to discuss the unconventional approach to marketing success. According to Vince, perfectionism can actually hinder progress and growth in the industry. To be a truly innovative marketer, you have to be willing to take risks and embrace failure. But it's not just about experimentation, it's about challenging your assumptions, remaining curious, and fostering a culture of authenticity and vulnerability.In this episode, Vince shares his insights on how to become a successful CMO, highlighting the importance of trust and transparency in the role. He also discusses the power of mentorship and giving back, emphasizing that when everybody grows together, everybody wins.Whether you're a seasoned marketer or just starting out, this episode will leave you inspired and motivated to unleash your inner CMO. Don't forget to subscribe and leave a rating or review if you enjoy today's discussion.https://www.tiktok.com/@topcmohttps://twitter.com/TOP_CMO_podcasthttps://www.instagram.com/topcmo/

Join us in this week's episode of our Marketing podcast as we sit down with Diana Massaro, CMO of Sky High Security. Diana shares her insights on fearlessness in the business world and the importance of understanding the industry you're in. She emphasizes the significance of being selective in hiring and creating a strong team culture. Diana also stresses the importance of aligning your marketing objectives with your revenue objectives to achieve great business success. Don't miss this inspiring and informative episode, hosted by Ben Kaplan, as we delve into what it takes to be a top CMO. Tune in now!Don't forget to check out our socials:https://www.tiktok.com/@topcmohttps://twitter.com/TOP_CMO_podcasthttps://www.instagram.com/topcmo/

Join us on this episode as we welcome Julia Goldin, the Chief Product and Marketing Officer of Lego. Julia's unique role as both the CMO and CPO of Lego gives her a unique perspective on how marketing and innovation can work together to enhance the product experience. She will share with us her journey from working with Coca Cola to rising to the top as a CMO and CPO of one of the world's most beloved toy brands. From creating play experiences to leading the team that creates the product portfolio, Julia will share her insights on how to think deeply about marketing and how it can impact the product experience. Whether you're a marketer or a product developer, this episode is a must-listen! Get ready to learn from one of the top marketing and innovation minds in the industry.Don't forget to check out our socials:https://www.tiktok.com/@topcmohttps://twitter.com/TOP_CMO_podcasthttps://www.instagram.com/topcmo/

Listen in as we chat with Sarah Moore, CMO of Beekeeper, a fast-growing startup that has raised nearly $200 million in funding. Sarah shares her insights on how to effectively target non-desk, frontline workers with operational and communication systems. With over 25 years of experience in the Austin tech community and a successful track record of scaling software companies from zero to $100 million in revenue, Sarah offers unique perspectives on how to bring marketing and sales together like never before. Don't miss this valuable episode!Don't forget to check out our socials:https://www.tiktok.com/@topcmohttps://twitter.com/TOP_CMO_podcasthttps://www.instagram.com/topcmo/

In this episode of Top CMO, host Ben Kaplan sits down with former CMO of Nike, Greg Hoffman, to discuss his new book "Emotion by Design" and how it relates to creating an emotional connection with your audience, utilizing empathy, and creating authentic and memorable moments and movements with your brand. This is a must-listen episode for marketers looking to elevate their brand and learn from a seasoned industry leader and a fresh perspective on emotional branding.Don't forget to check out our socials:https://www.tiktok.com/@topcmohttps://twitter.com/TOP_CMO_podcasthttps://www.instagram.com/topcmo/