BRANDED

In this compelling episode, host Ben Kaplan sits down with Chris Koehler, the Chief Marketing Officer at Box Inc., to unpack the secrets behind his customer-centric approach to marketing. Chris shares his unconventional journey to becoming a CMO and how it has informed his strategies for achieving customer success at Box Inc.The conversation takes a deep dive into the transformative power of "raising your hand" in the professional world. Both Chris and Ben advocate for this proactive approach, emphasizing how it can lead to unexpected opportunities and constructive feedback.But that's not all. The episode also explores the challenges and opportunities of integrating AI and security into Box's offerings, as well as the importance of being data-driven in today's uncertain landscape. Chris provides invaluable insights into hiring practices that prioritize cultural fit and adaptability, offering a holistic view of what it takes to succeed in the rapidly evolving role of a CMO.Whether you're an aspiring marketer, an established leader, or simply interested in the intersection of technology, leadership, and marketing, this episode is a treasure trove of insights designed to help you Lead, Adapt, and Grow in your career.

Today's episode is a masterclass in optimistic leadership and innovative marketing strategies, featuring Dana Marineau, the CMO,North America of Rakuten, —Japan's largest e-commerce company. In a world where 'Rakuten' itself stands for 'optimism,' Dana embodies this ethos in her approach to marketing, team building, and brand evolution. With a career spanning senior roles at Credit Karma, Electronic Arts, and now Rakuten, Dana shares her insights on how to merge meaningful storytelling with measurable results. We dive deep into the culture of trust and feedback she's cultivated, the role of high-profile partnerships in brand building, and the future of marketing in an ever-changing landscape. Whether you're a CMO or a senior marketer, this episode offers valuable lessons in balancing creativity with analytics, all while leading with an optimistic spirit. Tune in and get inspired to bring a new level of optimism to your marketing strategies!#cmo #topcmo #marketing #business #topthoughtleader #rakuten

Ben speaks to Margo Kahnrose, CMO of Skai. We dive into the evolution of retail marketing, focusing on the rise of shoppable media and its impact on advertising strategies. Margo also discusses the challenges traditional publishers face due to the loss of third-party cookies and the shift towards walled gardens. Margo shares her insights on how this trend is blurring the lines between top-of-funnel advertising and bottom-funnel calls to action.

In this episode of Top CMO, we sit down with Amina Pasha, the CMO of Thrive Market, an innovative American e-commerce platform offering natural and organic food products. Amina's remarkable journey has seen her at the forefront of some of the biggest names in the CPG industry, including The Honest Company and Proctor and Gamble, where she's been instrumental in elevating iconic brands like Pantene, Wella, and Pampers.But what does it take to transition from a corporate giant with over 85,000 employees to a lean, agile team of under 600? How does one adapt the lessons from large-scale operations to succeed in smaller, scrappier environments? Amina shares her insights, experiences, and the wisdom she's gleaned from her diverse career.Join us as we explore the fascinating world of brand-building, leadership, and the art of navigating various company sizes with one of the industry's most inspiring leaders. Whether you're a seasoned executive or an aspiring marketer, Amina's story offers valuable lessons and inspiration for all.

In this episode of TOP CMO, we delve deep into the transformative world of marketing within tech-centric organizations. Join us as Robin Saitz, CMO of Rockwell Automation, unveils the challenges and triumphs of narrating a brand's evolution in an engineering-led landscape. Discover the power of storytelling, the significance of integrated campaigns, and the pivotal role of marketers in shaping a company's journey. It's not just about selling a product anymore; it's about crafting a compelling narrative that resonates. Tune in and redefine what you know about tech marketing.#topcmo #rockwellautomation #marketing #leadership #business #cmo #podcasts

In this enlightening episode of the Top CMO podcast, we sit down with Raj Vavilalla, the Chief Sales, Marketing and Product Officer at GEHA Health. With an impressive career spanning roles at top health and insurance companies, Raj brings a wealth of experience and unique insights into the table. In our conversation, we delve into the importance of hyper-collaboration, both within the leadership team and across departments, which Raj sees as a key enabler for growth. We also explore his firm belief in doing the right thing, not just as a moral stance, but as a sustainable business strategy. Raj emphasizes the need to invest in community and brand continually, and shares his vision on making health programs accessible to all, regardless of location. Whether you're a seasoned marketer or just starting your journey, this episode is packed with profound insights that will surely inspire. Don't miss it!#TopCMOPodcast #RajVavilalla #GEHAHealth #HyperCollaboration #Leadership #MarketingInsights #CommunityInvestment #HealthcareAccessibility #SustainableBusiness #EthicalMarketing #GrowthStrategy

Dive into the latest episode of the TOP CMO podcast where we delve into the exciting world of brand revitalization and modern marketing with Linda Lee, CMO of Campbells. From deciphering consumer behavior, the critical role of data, to the intersection of tradition and innovation, this episode offers you an insight into the fascinating dynamics of reenergizing established brands. How do you reimagine an iconic brand for a modern audience? How does a marketing leader navigate the shift in consumer preferences while preserving brand authenticity? Tune in to this insightful discussion that promises to stimulate your understanding of contemporary marketing strategy. Let's discover together!

In this not-to-be-missed episode of TOP CMO, we sit down with Heidi Arkinstall, CMO of Globalization Partners who shares some intriguing perspectives on what truly makes a successful Chief Marketing Officer.Does a marketer need to be a business expert first? How far should one push beyond their comfort zone? These are just a few questions that Ben and Heidi tackle, shedding light on the untapped corners of the marketing landscape.Brand power - we all talk about it, but how often do we fully exploit its potential? Heidi has some insightful points on this subject that could make you rethink your strategy.She also touches on an unexpected topic – the role of new-age social platforms like TikTok in the B2B realm. It's a discussion you might not have anticipated but one that could significantly shape the future of your marketing approach.

In this episode of TOP CMO, we sit down with Brooke Cunningham, the trailblazing CMO at inRiver. Brooke shares her valuable insights into the world of Product Information Management (PIM), its impact on sustainability, and its role in large-scale e-commerce. We dive deep into the power of partner marketing and the creative ways it can overcome resource constraints, especially in periods of economic uncertainty.Moreover, Brooke emphasizes the importance of being an authentic leader, nurturing trust, and fostering high-performing teams in an environment of rapid change. We also touch upon the importance of rapid response thought leadership and keeping content fresh and relevant. Join us for this riveting conversation as Brooke unravels her journey in the marketing realm, offering a treasure trove of wisdom and actionable strategies. Whether you're a marketing newbie or a seasoned professional, this episode promises to arm you with the knowledge to navigate the dynamic landscape of marketing. Tune in now!

In this thought-provoking episode of TOP CMO, we delve into an enlightening conversation with Katherine Calvert, the Chief Marketing Officer at PagerDuty. Katherine shares her unique approach to the first 90 days in a new role, likening it to moving into a new house. She discusses the transformative power of AI and automation, highlighting how it can enhance team productivity and streamline operations. Katherine also underscores the importance of alignment between marketing and sales teams, particularly in challenging economic times. Tune in to explore these insights and more, as we navigate the ever-evolving landscape of technology and marketing. This episode is a must-listen for anyone seeking to harness innovation to drive growth and create impactful change.