What the Fundraising

In this episode of What the Fundraising Podcast…Tune in for practical advice on integrating handwritten notes into outreach strategies and scaling genuine connections!This episode features David Wachs, the founder and CEO of Handwrytten, a pioneering platform reinvigorating the tradition of handwritten notes with innovative, robot-based solutions. Trusted by major meal box services, eCommerce leaders, nonprofits, and professionals, Handwrytten is reshaping how brands and individuals forge meaningful connections through authentic, handwritten communication.Moreover, David is a frequent speaker on messaging technology, having presented at events such as the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. His expertise has been recognized on the front page of the Washington Post and in interviews with Direct Marketing News, Crain's Chicago Business, the American Express OPEN network, AMA's Marketing News, and Bloomberg Radio. He has also been quoted in numerous publications, including The Wall Street Journal, USA TODAY, Variety, Startup Nation, and US Banker Magazine. In this episode, you will be able to: Understand the impact of handwritten notes in a digital communication landscape. Learn about the scalability and authenticity of automated handwritten notes. Compare the effectiveness of handwritten notes versus digital gimmicks in outreach. Recognize the importance of genuine gratitude in donor engagement for nonprofits. Discover practical methods to integrate and scale handwritten notes in outreach strategies. Get all the resources from today’s episode here. Connect with me: Instagram: https://www.instagram.com/_malloryerickson/Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

In this episode of What the Fundraising Podcast, join us for an informative discussion on the future of nonprofit fundraising and the indispensable role of technology in achieving meaningful change. Gain valuable insights on navigating the digital fundraising landscape and leveraging technology to scale impact!Meet Michelle Boggs, the Executive Nonprofit Industry Advisor at Classy. With nearly 20 years of social impact experience, Michelle provides subject matter expertise and leadership in the nonprofit sector, fundraising, and development. She supports Classy's marketing and sales teams in creating authentic conversations with nonprofit leaders and building solid and trusted relationships that drive impactful missions and outcomes.In this episode, you will be able to:  Learn about the importance of integrating digital strategies into overall fundraising efforts. Discover how to create a modern, seamless online giving experience. Examine the role of creativity and risk-taking in nonprofit marketing and fundraising campaigns. Recognize the benefits of personalized donor experiences and flexible giving options. Understand the significance of meeting donors where they are and using technology to scale impact. Gain insights into successful case studies of nonprofit organizations embracing digital innovation. Get all the resources from today’s episode here. Connect with me: Instagram: https://www.instagram.com/_malloryerickson/Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.

Explore how technology, guided by a commitment to doing good, is shaping the future of nonprofit fundraising with Steve Johns!Steve is a visionary leader who empowers nonprofits through technology and innovation. As the CEO of OneCause, he oversees a team committed to supporting over 10,000 nonprofits in achieving their missions. With a robust background spanning technology, corporate development, venture capital, and event production, Steve brings over three decades of expertise to his role. Under his guidance, OneCause has become a trailblazer in mobile fundraising, enabling nonprofits to raise funds effectively and engage more donors.In this episode, you will be able to: Explore the benefits of AI in personalizing donor communications and recommendations. Discover the impact of hybrid fundraising events on donor engagement. Appreciate the importance of donor engagement beyond fundraising events. Understand the accessibility of advanced technology tools for nonprofits. Explore the potential of AI to enhance efficiency and operational effectiveness. Get all the resources from today’s episode here. Connect with me: Instagram: https://www.instagram.com/_malloryerickson/Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

This episode explores how the future of fundraising is being reshaped, making it easier for fundraisers to thrive and, ultimately, raise more money with greater ease and satisfaction!Join Nick Fitz, the Founder & CEO of Momentum, a pioneering company focused on enhancing the fundraising experience for nonprofits through innovative technology. Nick holds a BA in philosophy and policy from Grinnell College and an MA in psychology and society from the University of British Columbia. His expertise and insights have been featured in prominent publications such as The Washington Post, The New York Times, The Atlantic, and Nature.Before founding Momentum, Nick was a Senior Behavioral Scientist at Duke University's Center for Advanced Hindsight & Startup Lab, where he led research on the psychology of fundraising and donor behavior. His work blends a deep understanding of human behavior with practical applications in the nonprofit sector.In this episode, you will be able to:  Recognize the importance of focusing on the psychology and well-being of fundraisers and donor behavior. Identify systemic issues and day-to-day frustrations that lead to high turnover and burnout among fundraisers. Learn how improving the work experience for fundraisers can lead to better fundraising outcomes. Explore innovative approaches to streamline fundraising processes. Discover methods to reduce administrative burdens for fundraisers. Appreciate the value of fostering a sense of community and support among fundraisers. Examine strategies to enhance connections and collaboration within fundraising teams. Realize the impact of reducing isolation and promoting well-being among fundraisers. Get all the resources from today’s episode here. Connect with me: Instagram: https://www.instagram.com/_malloryerickson/Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Uncover how you can stand out in your industry by adopting ethical email marketing strategies that comply with regulations and make your subscribers feel valued and respected. Learn how to create engaging, emotion-driven newsletters that your subscribers will look forward to, making them want to read and write more emails!Today, we sit down with email marketing expert Tarzan Kay to explore the transformative power of consent-based email marketing.Tarzan Kay is the founder of Tarzan Kay Global, an esteemed online training company dedicated to teaching businesses the art of crafting compelling emails that captivate and engage subscribers. With a passion for email marketing, Tarzan is widely recognized as an "Email Marketing Supernerd," leveraging her expertise to optimize email strategies focusing on ethical practices and engaging storytelling.As a former funnel hacker who advocates value-driven marketing, Tarzan emphasizes the importance of profitability without compromising integrity. Her approach encourages businesses to stay true to their values while enjoying the process of building meaningful connections through email campaigns. With Tarzan's guidance, businesses learn how to create emails that resonate profoundly and inspire action, making email marketing an enjoyable and effective component of their overall strategy. In this episode, you will be able to: Understand moving from transactional to trust-based email marketing approaches. Implement clear and explicit consent language to enhance subscriber understanding and compliance. Create emotion-driven newsletters that captivate subscribers and encourage interaction. Gain insights from real-world examples to effectively apply email marketing strategies. Discover methods to foster enduring relationships through ethical email practices. Optimize email campaigns by balancing promotions with relationship-building content.  Get all the resources from today’s episode here. Many thanks to our sponsor, Keela for making this episode possible. Our friends at Keela offer nonprofits like yours comprehensive fundraising and donor management software, equipped with powerful tools to expand your reach, increase fundraising revenue, and foster a dedicated community of supporters. Want a user-friendly platform that provides actionable data? Look no further than Keela. Check out Keela at keela.co/mallory. Connect with me: Instagram: https://www.instagram.com/_malloryerickson/Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Today, three inspirational figures, Dana Snyder, Kishshana Palmer, and Becky Endicott, join us for an unfiltered conversation about the realities behind balancing business, motherhood, and personal life. They are exceptional leaders, each dedicated to making a meaningful difference through their unique skills and passions!Dana Snyder is the Founder and CEO of Positive Equation. As a passionate speaker, teacher, and podcast host, Dana dedicates her work to empowering nonprofits with the knowledge to use social media ads effectively. Her mission is to help organizations attract potential supporters and create sustainable giving models, building robust monthly giving programs that transform everyone into philanthropists.Becky Endicott, CFRE, APR, is the Co-Founder and Chief Storyteller of We Are for Good and Co-Host of the We Are For Good Podcast. Becky is a master storyteller and a champion of kindness, celebrating philanthropy, seeking justice, endorsing humanity, pushing boundaries, and embracing people. Known for her authenticity, she often shares self-deprecating stories to forge genuine connections, understanding that true bonds are formed in moments of joy and in life's messy and challenging times.Kishshana Palmer, CFRE, is the CEO of ManageMint, Inc., a leadership consulting firm specializing in strategy, management, and growth. As a renowned keynote speaker, event host, TEDx alumnus, and trusted advisor to executive leaders, Kishshana brings real-world solutions and authentic, high-impact experiences to CEOs, senior leadership teams, organizations, companies, and solo entrepreneurs. Her expertise and vibrant personality make her a sought-after figure in leadership and management consulting.In this episode, you will be able to:- Identify challenges and triumphs faced by women in career, personal growth, and family life.- Explore themes of vulnerability and authenticity in professional and personal spheres.- Recognize the importance of supportive networks in achieving goals.- Challenge the notion that success requires perfection.- Gain strategies for managing life's highs and lows, fostering resilience.- Learn from stories and advice for personal growth and balance.Get all the resources from today’s episode here. "This week's episode is sponsored by Keela.Keela is a fundraiser’s CRM, meaning that it goes beyond a data management platform. It enhances your work and propels you to achieve fundraising success. From email and communications tools to AI-powered donation pages, your unique needs will be met with Keela, the CRM built BY fundraisers FOR fundraisers.Learn more at keela.co/malloryConnect with me: Instagram: https://www.instagram.com/_malloryerickson/Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

This episode is a must-listen for anyone looking to enhance their nonprofit's fundraising strategy through multi-channel integration and innovative thinking!Today, we are joined by Dan Sonners, a seasoned expert in the fundraising industry with a 17-year career dedicated to empowering nonprofit organizations to discover new donors, raise more funds, and optimize their programs with innovative strategies. Throughout this conversation, he shares practical advice on testing and measuring the effectiveness of integrated marketing strategies. Moreover, he challenges fundraisers to seek knowledge beyond their specialties to build more substantial and collaborative fundraising efforts.As Vice President at Conrad Direct, Dan oversees acquisition efforts for a diverse group of nonprofits, utilizing a data-driven approach to provide tailored lists and media recommendations. His role encompasses various aspects of donor acquisition, including results analysis, list planning, data segmentation, list modeling, co-op management, and multi-channel expansion. Also, Dan excels in tailoring bespoke solutions that align with the distinctive missions, goals, and market dynamics of various organizations. His adept strategies have garnered millions of donors and propelled revenue into the hundreds of millions. Additionally, he is the esteemed host of the Dynamic Nonprofits podcast. In this episode, you will be able to:- Understand the power of multi-channel marketing and integrating direct mail with digital strategies.- Discover the benefits of combining direct mail with SMS, email, and social media.- Explore breaking down silos and fostering cross-channel collaboration.- See how connected TV and direct mail can capture and maintain donor attention.- Recognize the value of a data-driven approach in optimizing fundraising strategies.Get all the resources from today’s episode here. "This week's episode is sponsored by Keela.Keela is a fundraiser’s CRM, meaning that it goes beyond a data management platform. It enhances your work and propels you to achieve fundraising success. From email and communications tools to AI-powered donation pages, your unique needs will be met with Keela, the CRM built BY fundraisers FOR fundraisers.Learn more at keela.co/malloryConnect with me: Instagram: https://www.instagram.com/_malloryerickson/Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Dr. Nadia Brown, a sales training expert, discusses money mindset in nonprofits. Topics include reframing sales and fundraising, emotional challenges, making asks with confidence, and fostering team empowerment. Learn practical insights for empowering nonprofit teams to make a meaningful impact.

In this episode of What the Fundraising Podcast,Today's episode shares profound strategies on how nonprofits can evolve from merely surviving to becoming scalable change agents by adopting business tools and practices to maximize their impact and ensure sustainable growth!Meet Donald Summers, Founder & CEO of Altruist Partners. With decades of experience in nonprofit management and fundraising, he is dedicated to helping nonprofits achieve their missions through strategic planning and effective management practices. Moreover, his book - Scaling Altruism provides a comprehensive guide for nonprofit leaders seeking to integrate business strategies into their operations. In this episode, you will be able to: Understand the team-based nature of fundraising. Gain insights into the typical timeline for nonprofits to adopt and benefit from new management tools. Identify the challenges of applying business tools in the nonprofit sector. Discover the need for nonprofits to have open conversations about challenges and seek support. Debunk the myth of nonprofit exceptionalism. Recognize the gaps in support systems for nonprofits. Get all the resources from today’s episode here. This week's episode is sponsored by DonorPerfect. DonorPerfect's Community Conference is igniting a passion for change! This year's event, on June 4th & 5th, will equip you with the tools to excel in donor management, program innovation, community engagement, and organizational growth.Remember, every powerful movement starts with a single spark.Your expertise is that spark! Head over to donorperfect.com/donorperfect-conference to register today!Connect with me: Instagram: https://www.instagram.com/_malloryerickson/Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

In this episode of What the Fundraising Podcast,Join Arash Javanbakht, psychiatrist, neuroscientist, and director of the Stress, Trauma, and Anxiety Research Clinic (STARC), as he delves into the intricate workings of fear and anxiety. With expertise spanning neuroscience, trauma research, and nonprofit fundraising, he offers a comprehensive exploration of how fear manifests in our brains, its evolutionary origins, and practical strategies for managing it in various aspects of life!Arash's clinical focus encompasses civilians, law enforcement, and refugees, particularly those affected by war trauma in regions like Syria and Iraq. Through STARC, he conducts groundbreaking research into the biological and psychological factors contributing to resilience and vulnerability in trauma response. Also, Arash pioneers the integration of technology into mental health care, exploring augmented reality and telemedicine for innovative in vivo treatment of anxiety disorders and PTSD. Moreover, his work has received widespread acclaim, featuring in prominent media outlets such as CNN, Al Jazeera, NPR, and The Washington Post.In this episode, you will be able to: Understand the biology and psychology of fear responses. Analyze fear's influence on decision-making, particularly in nonprofit fundraising. Develop strategies for overcoming fear-related challenges. Cultivate resilience and find meaning in adversity. Apply practical tips for harnessing fear as motivation. Get all the resources from today’s episode here. This week's episode is sponsored by DonorPerfect. DonorPerfect's Community Conference is igniting a passion for change! This year's event, on June 4th & 5th, will equip you with the tools to excel in donor management, program innovation, community engagement, and organizational growth.Remember, every powerful movement starts with a single spark.Your expertise is that spark! Head over to donorperfect.com/donorperfect-conference to register today!Connect with me: Instagram: https://www.instagram.com/_malloryerickson/Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point