
What the Fundraising
What the Fundraising is the podcast for impact leaders and change-makers who are tired of doing things the old school way and are looking for best practices to raise money, run their organization, and think about the nonprofit sector in a whole new way. Every Tuesday for 40-60 min, your host, Mallory Erickson, will be having real and raw conversations with some of the best personal and professional development experts, many of whom are outside the nonprofit sector. These are bestselling authors, world-renowned researchers, and TEDx experts, most of whom have never spoken to a non-profit audience before. They have come ready to share expertise, lessons, and stories that will fundamentally change the way you show up as a leader and fundraiser.There are so many valuable lessons nonprofit leaders are missing because they are outside of their typical orbit, but no more. Mallory is bringing them in and helping to apply her guest's expertise to disrupt the nonprofit sector once and for all.So if you are ready to learn how to upgrade your fundraising strategy, leadership skills, energy, habits, and mindset to bring in more funding and actually have some fun doing it, then this is the right podcast for you.If you’re wanting to implement ideas you heard, visit MalloryErickson.com/Podcast for the top tips and tools, full transcripts, quotes, videos, and additional resources from each episode.
Latest episodes

Jun 21, 2022 • 45min
56. Human Design & Energy Coaching to Increase Your Alignment and Capacity with Megan Seamans
Megan Seamans is a Certified Life & Energy Coach and Human Design Guide. Megan supports women to tap into their magic and confidently lead their life; without people-pleasing or having fear or doubt stand in the way. After navigating the loss of her brother in 2018 and facing burnout on the thing she was the most passionate about, she changed the way she looked at purpose. Now she supports people everywhere to express their soul gifts and live by design.This episode of What the Fundraising illuminates her journey as well as the tools we all have within us to identify our deepest purpose.As an energy leadership coach, I was fascinated to learn about Megan’s intuitive approach and she explains the overlapping modalities that make up Human Design, a holistic self-knowledge system that teases out our unique personality imprints and helps guide our intuition. We also share thoughts about the consciousness that sometimes comes out of moving through profound discomfort. Coaching work can be scary, but it’s so important to bring awareness to where we are in the present moment because like energy attracts like energy. The energy we project can’t be concealed, says Megan: “If something doesn’t feel good when you’re doing it, other people can see that and feel that. When we’re doing something we like, we become magnetic.” Getting to a place of energetic awareness isn’t easy to do on our own, which is why having a gifted coach or a supportive community of peers can be so invaluable. But Megan gives us a great starting place in this episode with a list of simple things to try that bring the focus and intentionality we need to realize our best, most authentic, and aligned flow in life.Interested in learning more about Human Design? Megan offers a free starting point here.Or click here to access Megan’s free journal, a tool for finding your clarity and purpose. Support for this show is brought to you by Bloomerang. Our friends at Bloomerang really understand fundraisers, which is how they make donor management software that nonprofits like to use. To learn more about them, head on over to bloomerang.com/mallory.If you want to learn more about the intersection of coaching and fundraising, that’s what my Power Partners Formula is all about and you can register for a FREE masterclass that takes you through the entire blueprint here.Episode Highlights: (02:18) – Introducing Megan and her life journey to becoming a life and Human Design coach.(04:38) – Mallory’s similar journey towards becoming a coach (07:17) – The power of silence (08:29) – About Energy Coaching(10:48) – The distinction between super-charging and focusing on staying intentional and present. (11:46) – Megan defines Human Design(13:13) – Self-care and how that relates to our individual personal flow(15:47) – How Human Design is charted (18:12) – The role of “play” in exploring modalities and approaches to energy work(19:35) – Why words don’t matter as much as the energy we bring to them(22:06) – About sensors our bodies have and wisdom beyond conscious thought(23:08) – Megan provides tips to help us cultivate somatic knowing(24:52) – Why resistance and discomfort are inevitable and how to deal with it (26:48) – Humans and stress (28:48) – Mallory and Megan share transition rituals that help them move between moments and pull themselves back into the present(33:12) – Tools that will help you build a deeper relationship with yourself(35:38) – Helping clients walk through uncomfortable transitions (38:25) – The power of coaching and community (39:15) - Connect with Megan Support for this show is brought to you by Bloomerang. Our friends at Bloomerang really understand fundraisers, which is how they make donor management software that nonprofits like to use. To learn more about them, head on over to bloomerang.com/mallory.

Jun 14, 2022 • 43min
55. Nonprofit Healing Takes Community Healing: Learning to Move Through Discomfort Together with Rebekah Giacomantonio
The brittleness, burnout, and even breakdown that so many of us in the nonprofit world experience isn’t just an occupational hazard. It’s symptomatic of a much more far-reaching cultural framework, which is why my guest on this episode of What the Fundraising is all about disruption. Rebekah Giacomantonio, a facilitator and community healer, took a necessary pause from her career in restorative justice to restore herself. And she’s sharing with us how living into the fabric of Guatemala’s culture and ethos reshaped her entire life orientation.By taking a hard break from working and living the American nonprofit gauntlet, Rebekah was able to step into a model of healing that works on collective, interpersonal, and systemic levels. A small community of liberation theology-oriented missionaries helped her understand at the deepest level that there is no right and wrong; only the messy. She learned to pause, breathe, and notice what was in her body. Most of all, she came to understand just how deeply entrenched and reflexive privilege can be. In today’s episode, we dive into Rebekah’s journey and her work today, focused on her Interdependence Incubator - a program that supports white women and nonbinary people who want to free themselves of toxic conditioning and harmful behavior patterns. We talk about how to work with shame, disarm defensiveness and sit with ourselves in fearful or reactive moments. The work involves a lot of curiosity and questions but results in expanding tolerance by rewiring our brains, settling our nervous systems, and practicing radical self-acceptance. Rebekah’s passion for this work is palpable and the tools she offers are an invitation to look at what’s uncomfortable. There is a lot inside the episode that might be a completely different paradigm shift for you, but we invite you to go there and see what comes up in your body and mind.Episode Highlights: (02:54) – Rebekah shares a bit about her background (05:00) – An indigenous missionary community based on liberation theology(06:20) – The essence of what Rebekah found in her Guatemalan journey. (07:43) – Healing and restoration cannot occur in this environment(08:08) – About Rebekah’s restorative justice training and the “aha” moment that lead her here(08:53) – The personal and collective are inextricably intertwined(12:57) – Defining and understanding disembodiment (15:45) – How to become a more embodied leader (18:29) – Simplifying it way down (20:14) – The nonprofit world and taking itself less seriously and learning to play (22:18) – The process Rebekah’s clients typically go through(25:40) – About grappling with the grey areas(26:15) – Liberation lies in the navigation of spaces that hold multiple truths(28:40) – Stories about people in the nonprofit world suffering mental and physical breakdowns (32:05) – White people can opt-out of discomfort because of their privilege(33:00) – How to name what’s happening in our bodies and settle our nervous systems(33:36) – How to break cycles of defensiveness and gaslighting(37:51) - Connect with Rebekah

Jun 7, 2022 • 46min
54. Confidently Claiming Next-Level Success through Self-Awareness, Visibility, and Brand Partnerships with Julie Solomon
It was such a pleasure to welcome Julie Solomon, an amazing brand and pitch expert, on the day of her first book’s publication. In this episode of What the Fundraising she is walking us through the very internal process undergone by the successful entrepreneurs, entertainers, and other public figures with whom she has worked over the years. But the real work? It started with Julie herself. She gets vulnerable in sharing her own origin story, which is also detailed in "Get What You Want: How to Go From Unseen to Unstoppable." In this episode, we are looking at what it takes to break through the scrappy startup phase into the next stage of growth and development. In most cases, it looks like moving from scarcity to abundance – which is a lot harder than it might sound. Julie explains the kind of self-examination required to discard toxic beliefs that no longer serve, embrace clarity and claim true confidence. She explains a three-step framework built around Awareness, Acceptance, and Action that you’ll find simple to understand and available to anyone willing to take that all-important pause. Click here to order Julie’s new book, "Get What You Want: How to Go From Unseen to Unstoppable."If you feel like you need more support around the topic outlined in this episode, check out my Power Partners Formula. The course is designed to equip you with the tools you need to identify your Power Partners, avoid mistakes, and stop wasting time on the endless fundraising hamster wheel. To learn more about my unique methodology, you can also register for my free 60-minute masterclass here.Episode Highlights:(02:41) – Julie introduces herself and her work as an online business and mindset coach who is also a seeker, brand consultant, publicity expert, and recent first-time author! (03:43) – If you’re making a profit, you’re a business and need a brand. The challenge is to find that inner star and shine a light on it, which Julie did first in the entertainment world and then in the social media space.(06:22) – Julie has found that even the most successful high-earning entrepreneurs and personalities hit an “upper limit issue,” some sort of mental block that prevents next-level clarity and confidence. (07:00) – There are three levels of revenue capacity that people find most challenging(09:40) – The first step to fully realizing success is removing mental blocks that do not serve. (12:30) – Julie shares three tools to achieve freedom(14:14) – Are you hustling from Awareness to Action, skipping that Acceptance piece? Here are some signs to look for(17:06) – How to manage black-and-white thinking that is self-limiting(18:11) – Coming into full power starts with identifying and implementing a strong boundary system that defines what inputs we allow into our hearts and minds. (21:26) – About money and the origin stories that infuse our thinking(23:00) – Shame and self-limiting beliefs around money - Julie shares her story(26:20) – How it feels to go public with a vulnerable personal story(28:27) – A scarcity mindset may work in the early stages of business or organizational development, but it won't take you to the next level.(32:08) – Clarity about goals and vision is foundational to everything else(34:27) – Nonprofits offer corporate partners a very attractive branding vehicle(35:50) – Being realistic and dreaming big (37:23) – Julie offers a free five-step audio guide and worksheet for gaining clarity, building confidence, and accomplishing your goals, which can be downloaded here.(37:40) – How to start with building brand partnerships(39:35) - Where to find Julie and learn more about her work

May 31, 2022 • 45min
53. Optimizing Your Resources, Operations, & Strategies for Organizational Growth with Jhana Li
Do you ever feel that you’re spinning your wheels or being penny-wise and pound-foolish? My guest on this episode of What the Fundraising is here with some straight talk about managing operations efficiently and effectively. A consultant who helps small businesses scale, Jhana Li is a systems thinker with a gift for optimizing organizations from both the 30,000-foot and three-foot levels. This conversation offers a framework to audit your organizational health. Plus practical tips for making change!Jhana walks us through core resources for early start-up development as well as key systems to support transformation through scaling stages. You’ll recognize some insights that are especially relevant to the nonprofit world. For instance: Are you a serial “helper” or “fix-it” addict who feels constantly compelled to do, facilitate, cure, and manage? Consider whether that behavior is actually serving you or the co-workers who – deprived of the opportunity to take on new tasks – forfeit an opportunity for growth. Or perhaps you default to a scarcity mindset that renders you too fearful to invest in important systems critical to sustaining your work? Jhana not only urges a shift of focus to the big-picture and all the resources you’re expending and can never get back, but she also gives tactical and practical ways to do so. This is the episode I wish I had as a Managing Director and Executive Director - it would have completely changed the way I looked at my organization's resources and planned for growth. Listen now to learn how to audit your organizational health & optimize your resources for growth. You might also be interested in taking my Fundraising Superpower Quiz to learn more about you can optimize your natural fundraising talents.Episode Highlights:(02:20) – A brief intro to Jhana and her consulting(03:45) – Why it’s important for organizational plans to incorporate bespoke elements based on size and stage of business development(05:24) – Center early operations around these four core resources(08:50) Defining energy as a core resource (10:05) Have you measured your effective hourly value? (11:29) Time is the only core resource that appreciates(13:37) Personal task audits(15:13) How to let go and delegate(17:14) Mallory shares the realization that once prompted her to demote herself. (18:35) Organizations at their best serve as a vehicle for growth among all stakeholders. (22:10) About setting boundaries, especially in the helper-oriented nonprofit space. (24:04) Saying no at the moment may be challenging, but the ROI is compelling. (27:34) Mallory double-clicks on another facet of “helper energy” (which is so prominent in the nonprofit sector). (28:48) Do you have a “fix-it” style of leadership?(29:58) Case Study: What would Jhana do to corral employees who have to be constantly reminded to fill out timecards? (32:05) Want to maximize your team members’ performance? (35:30) Getting decisive about investments in your nonprofit (37:15) Try a time audit (38:37) Learn more about Jhana and book a discovery session with her.

May 24, 2022 • 47min
52. Become an Embodied Fundraiser: Fundraising and Storytelling from the Inside Out with Tania Bhattacharyya
Tania Bhattacharyya, Founder of Lumos Marketing, has built her practice around empowering female leaders and their brands. She highlights the many ways that we have it within us to confront and transform the historic and systemic structures that hold us back by owning and telling our story differently. As Tania learned through her years of work at a nonprofit supporting women and families impacted by substance abuse, our stories are transgenerational and deeply embedded. In this episode, she reminds us that we can recover our voices and understand the fears and insecurities that mute our agency. It just takes work – much of it interior. Much of our conversation centered around a set of concepts that are central to fully articulating our own stories. Tania believes that once we understand and challenge the narratives that shape us individually, as well as our organizations, we can, at last, embody and persuasively communicate our mission to the outside world. Getting there, however, often means breaking down some barriers. We discuss the derailing impacts of Imposter Syndrome, which can paralyze us with self-limiting beliefs and negativity. Our “inner critics” also work hard to bury past traumas, diminishing or dismissing our wounding. And what happens to those trapped toxins? Well, the body knows. Beyond intellectually processing the sum of our lived experience, which always accompanies us to whatever table, we must also do the somatic work necessary to unblock internalized experiences that do not serve. This episode ultimately is a celebration of community and our ability to support one another. Fundraising can be lonely, isolating, and demoralizing. That’s why it’s up to us to remove shame, open communication, reclaim our narratives and assert the value we bring to the table. Tania is all about shifting the balance by helping us learn to be the authors of our own stories, in all their vulnerability and authenticity. As she points out: “We are the ones we’ve been waiting for.”To learn more about how to be an embodied and authentic fundraiser, check out my Power Partners Formula and register for a masterclass here.

May 17, 2022 • 52min
51. Intersectional Environmentalist: Harnessing the Power of Interdependent Community with Diandra Marizet Esparza
When an online community goes from 10k to 500k members seemingly overnight, there’s definitely some secret sauce involved. In this episode of What the Fundraising we learn from Diandra Marizet Esparza, the co-founder and Executive Director of Intersectional Environmentalist (IE), about why the platform has resonated so profoundly. It starts with understanding the way that cultural identities shape nature and nature shapes cultural identity, and that the two cannot be disconnected. At the core of IE is a commitment to activating community among those whose voices have been long ignored – the very citizens most deeply and directly impacted by environmental injustices.First breaking down the historical context and meaning of “intersectional environmentalism,” Diandra goes on to explain the organic evolution of IE and its mission to revolutionize business as usual among environmental decision-makers, educational and political systems, and the non-profit industrial complex. Environmental and conservation groups of all sizes have something to learn from the way IE promotes a high-profile value proposition for brands seeking both to do good and be good. And their platform is full of resources and networking tools available to everyone.In this episode, you’ll learn tips for strengthening partnerships and get a glimpse into how this social media powerhouse keeps everything going. If you’d like to take a deeper dive into understanding this new approach to environmental healing, IE has an informative book available in print and audible formats: "Intersectional Environmentalist: How to Dismantle Systems of Oppression to Protect People + Planet," by Leah Thomas. You’ll also want to check out IE’s new podcast, The Joy Report.And the learn more about how to raise money from the right funders in a way that is aligned and in integrity with the work of your organization, make sure to check out the Power Partners Formula and register for my free masterclass here.Episode Highlights:(02:38) – A brief intro to Diandra’s work fostering conversation across sectors (03:55) – Understanding the ways in which cultural identities shape nature and nature shapes cultural identity.(07:07) – What is intersectional environmentalism(10:37) – Evolving from performative to a focus on concrete environmental solutions based in root causes whose historical legacy is only now being acknowledged(12:30) – IE’s early days(14:08) – What captured the imaginations of people introduced to the IE platform(16:41) – Since Day 1 the momentum of IE has been astonishing(19:37) – Social media was initially a safe place, IE grew out of a need to promote partnerships that made people feel seen.(25:20) – Negotiating the space between IE’s historically free, organic platform and the “nonprofit-industrial complex,”(26:38) – Redundancy in the nonprofit sector and why IE was a necessary addition(31:20) – How brands decide to partner with different nonprofits(32:18) – How to break through to prospective partners(35:04) – The role of nonprofits to help brands define and articulate their environmental values(41:06) – Diandra’s Top Tips for building your community or organization(44:51) – How does IE spend their time on social media to nurture community (46:15) - Where to find Diandra and learn more about IE.

May 10, 2022 • 45min
50. One Garden at a Time: What We Can Learn About Ourselves from Growing What We Love with Emily Murphy
When we garden we are caring for more than a plot of land. It can also be seen as an expression of hope, curiosity, and of interconnectivity. This is the message my guest on this episode of What the Fundraising has evangelized to great success through her books, blog and fierce commitment to greening our planet together. Emily Murphy is here to share with us the inspiration behind her latest work, "Grow Now: How We Can Save Our Health, Communities, and Planet — One Garden at a Time," a fascinating guide to regeneration. And for all of you who feel intimidated by gardening, growing anything, or even keeping a house plant alive, you should definitely tune in. Not only is this an invitation to play, but this episode isn’t just about what and how to grow things externally, it’s also about inner nurture and how we grow ourselves. Whether we’re talking about picking up a spade or watering can, putting our hands in the soil, or learning anything new that shifts our perspective, we find that there are many overlapping lessons. For example, failure is part of the process, as inevitable as the changing of seasons themselves. In this episode, Emily and I swap happy memories of our childhoods and muse on the power found in the simple act of growing things. It inspires children’s curiosity and resilience. It brings together communities even in the most barren of cityscapes. It also expresses a commitment to biodiversity and positive change in the face of species endangerment and climate crisis. Closer to home, Emily spells out some of the many positive impacts that gardens have far beyond being good for the planet. They support our immune systems, improve cardiovascular health, and reduce anxiety and depression. Gardening also nourishes us, spiritually and culinarily.And we have it within our power to enable nature to repair our damaged and fragmented ecosystems.Learn more about Emily’s work at her www.passthepistil.com website. You can also check out where to purchase copies of her new book here.Episode Highlights:(02:26) Emily shares a bit about her background, including what inspired her interest, both as an author and educator, in the nexus between gardens and community. (05:21) There can be many points of entry for reaching people with compelling messages(07:25) "Grow Now" provides a guide for growing a garden as part of a small change that begins at home, in defiance of and opposition to overwhelming issues like climate crisis and species extinction.(10:45) The importance of nature in our day-to-day mental and emotional health(11:14) How children reap direct benefits from time connected with nature and gardening(13:35) About the power of gardens(13:40) Mallory shares a bit of color from her own childhood introduction to gardening(15:03) Emily and Mallory reflect on some of the life-giving byproducts of gardening:(22:20) Gardening has a magical way of reframing failure as discovery, acceptance and equanimity in an ever-changing landscape. (26:20) Mallory reflects on the symbolism inherent in gardening(28:22) Emily reflects on leadership and team-building in the context of gardens, their interdependence, shared resources, and regeneration. (32:25) All about regeneration: "Grow Now" acts as a guidebook for renewing landscapes, home scapes, and plots close to home that have the power to restore.(35:48) Myth-Busting: Gardening is not just something your grandparents used to do(37:08) Find ways to plugin.(39:02) Learn more about Emily and connect with her!

May 3, 2022 • 52min
49. Exploring Ethical, Community-Based Changemaking While the World Watches with Maggie Doyne
What does it look like to use our power and privilege for good? In some cases it involves us speaking out, in others it involves us getting quiet and listening. How do you know what to do when?Maggie Doyne and I explore all of this and more in this week’s episode of What the Fundraising. Maggie has been hailed as CNN Hero of the Year and criticized for perpetuating the white savior narrative, and she has something to say about both. As many people know, at 19 years old, Maggie set off on a gap year that ultimately led her to Co-Found BlinkNow and personally adopt almost 60 Nepalese children. Her story is complicated, inspiring, nuanced, beautiful, and painful. And through her new book, "Between the Mountain and Sky: A Mother's Story of Love, Loss, Healing, and Hope" Maggie lets us walk with her through so many of the ups and downs of her journey.In this episode, Maggie and I untangle some of the duality that Maggie and BlinkNow experienced when the media would cover Maggie's inspiring story. For example, opportunities and funding for the nonprofit were realized because Maggie was from a suburban town in New Jersey, while at the same time the media narrative about the organization would often leave out the most important part - that the organization was primarily driven by local leadership and solutions from inside the local community. While Maggie was attempting to partner with the local community in the most humble and ethical way, the media clickbait stories about her work caused harm and, as she reflects back, that is something she wishes she had corrected and spoken up more about at the moment. Maggie talks about her commitment to using her whiteness as an ally, to elevate the voices and the stories around her and not be the center of the story. And in this conversation, we explore the learning journey that has led to her stepping back in this way. We often approach conversations like this in binary ways - good/bad, right/wrong, ethical/unethical but what this conversation creates is an opening for more curiosity, wonder, learning, and listening. We talk about how the nonprofit sector as a whole can do better, starting with a commitment to learning from one another. We also discuss the power of vulnerability as a teacher and storytelling as a tool; why it’s important to deploy an inside-out approach that honors the people who know best, the ones on the ground.If you’d like to support BlinkNow's work in Nepal, please consider getting involved with one of their many amazing donor opportunities. You can also visit your favorite independent bookstore or click here to purchase a copy of "Between the Mountain and Sky: A Mother's Story of Love, Loss, Healing, and Hope."Many thanks to our sponsor, Learn Grant Writing, an online learning experience that makes grant writing approachable and fun. If you want to learn more about how to align your fundraising and grant writing practices - watch a FREE fireside chat with me and the Meredith → learngrantwriting.com/mallory

Apr 26, 2022 • 48min
48. Creating an Equity Centered Approach to Coaching & Leadership with Trudi Lebron
Stepping from a nonprofit career trajectory into a for-profit consulting practice required some adjustment on the part of my guest on this episode of What the Fundraising. Trudi Lebron had to recalibrate in some unexpected and liberating ways, changing outmoded practices that are now helping her change our world.Today Trudi Lebron Impact Coaching serves a wide variety of leaders looking to get beyond old, harmful power structures and processes that have shaped the corporate and service sectors. She and her team are disrupting entrenched systems, the default to a “normal” that has for centuries marginalized people based on color, gender, and class. This work requires sustained, intentional, and fearless education and Trudi is here to walk us through the fundamentals.In this episode we get to hear a lot of details of Trudi’s experience in the nonprofit sector, and what it was like to transition into running a successful consulting business. We talk about why equity-centered coaching is so critical - recognizing that coaching generally defaults to a version of success that is biased and based on a normative model that defers to white, colonial, patriarchal standards.To move out of this, we need to redefine what success looks like in a number of ways, including how we track it and what metrics we truly value. We go deep in this conversation into the broken nature of nonprofit funding and how the system is set up in a way that often diverts the executive directors from their organizations’ core mission into a never-ending fundraising role and distracts from the organization’s primary focus and mandate.Throughout the episode, Trudi gives so much advice for nonprofits that want to break the cycle of white supremacy in the service sector. You’ll come away from this conversation with plenty to contemplate and new perspectives to consider. Listen now to learn about how this work intersects with your organization's leadership and how you can shift your practices now!After this episode, click here to learn more about and purchase Trudi’s new book, "The Antiracist Business Book: An Equity Centered Approach to Work, Wealth and Leadership."Many thanks to our sponsor, www.learngrantwriting.org, an online learning experience that makes grant writing approachable and fun. Try out a free class to discover whether you’d like to become professionally trained as a grant writer!Episode Highlights:(00:26) – Trudi shares a bit about how she got started in the nonprofit space and ultimately decided to start her own for-profit consulting firm.(07:43) – A necessary nonprofit paradigm shift(11:20) – Trudi shares the psycho-social impacts of transitioning class and finding herself with her current role and influence(15:58) – How Trudi’s practice is designed around equity-centered coaching (18:40) – Coaching generally defaults to a version of success that is biased and based on a normative model that defers to white, colonial, patriarchal standards.(23:55) – The biggest metrics of success should be outcomes that go beyond “reflexive impacts” (28:26) – Trudi explains the iterative nature of her process.(34:06) – Why the nonprofit model (particularly around funding) is broken (41:00) – Advice for nonprofits that want to break the cycle of white supremacy in the service sector(44:19) - Where to learn more about Trudi Lebron and her work

Apr 19, 2022 • 50min
47. When Donors Turn Away from Nonprofits: Why People Turn to Alternative Forms of Generosity with Lynne Wester
Nearly a half-million people and counting have chosen to help Ukrainians by booking Airbnb rentals in that war-torn country. Why? On this episode of the What the Fundraising podcast, my guest Lynne Wester and I untangle some of the factors behind this impulse to give 1:1 rather than through traditional nonprofit organizations. The founder of Donor Relations Guru, her team partners closely with nonprofits large and small to develop a sound strategy, leveraging technology to create meaningful, sustained donor engagement. In many cases, it all starts with a step-by-step plan that honors “small but mighty” as well as longtime loyal supporters, engendering goodwill, trust and repeat contributions year after year.Many of us saw during the pandemic that our nonprofit partners were more committed than we realized, eager to step up and continue giving without bells, whistles, events, and swag. The impetus to support whatever cause is genuine. The question is: Do we honor their giving well enough? Lynne highlights ways in which we cultivate good faith by treating donors with respect and personalized expressions of gratitude – whatever their level of giving. You’ll enjoy Lynne’s candor and personal take on everything from managing anxiety to advocating for more no-strings-attached, non-judgmental practices when it comes to aiding people in need. Listen now to hear us discuss all of this in addition to more about “analysis paralysis,” the merits of data-driven strategy, and ways to make inroads with nonprofits that are fearful of shaking up the status quo!Episode Highlights:(02:50) – A brief intro to Lynne and her nonprofit philosophy.(03:06) – Straight into Lynne’s Top Five Strengths-Finder Strengths:(05:30) – All about feelings: Lynne’s consulting work often centers around being a change agent to coach people (06:10) – About the difference between working hard and working optimally. (06:50) – Using data and data-based decision-making to separate from emotionally driven responses and self-limiting beliefs.(07:40) – Lynne explains the psychological phenomenon of “automatic thoughts,” (14:01) – Lynne shares her experience of over 18 years of managing an anxiety disorder, harnessing hidden upsides, and developing deeper self-awareness.(15:10) – Lynne differentiates discomfort from anxiety.(18:45) – Being a change agent requires intentionality, grounding, and an honest examination of values, goals, and on-the-ground realities.(21:15) – The pandemic revealed to Lynne that donors deserve trust and grace. (22:18) – Mallory reflects on the conversation surrounding Airbnb.org and how for many it became a preferred vehicle to help those under siege in Ukraine. Why? (26:30) – Big nonprofits whose communications are aggressive to the point of harassment can set a tone for the entire nonprofit sector. (27:55) – Digging deeper into contributions that empower both the giver and receiver.(29:24) – Possible factors that might be influencing unconventional giving(33:05) – How Lynne works with her clients to recognize and encourage “small but mighty” donors. (40:01) – Is it distrust that people have for nonprofits? Or something else?(43:58) – All about www.donorrelationsguru.comMany thanks to Givebutter, the No.1 free fundraising platform, for supporting this episode of What the Fundraising.