What the Fundraising

As fundraisers and change-makers, we get immense purpose and value from our work. But how do we optimize that? How do we optimize our donor relationships so we can keep creating value for our organization? The key is creating the right habits! If you can create strong habits and get good at the skills that strengthen and grow your donor relationships, you’ll soon be seeing wins left and right.Habits free us up to focus on the areas we need to grow, optimize, and see results in. This is where Stephanie Weldy shines. Stephanie Weldy, Chief of Staff at BJ Fogg, is an expert at the intersection of Behavior Design and Employee Well-Being.In this episode, Stephanie talks about how to use behavior design and habit design to improve your donor relationship management. She emphasizes the power of small behavior changes in creating big changes in your organization.You’ll learn tips, tricks, and advice on designing sustainable habits that will help you manage your time, prioritize your donor management tasks, and see real progress in your fundraising strategies. Ready to get out of the cycle of blaming and shaming yourself for low motivation? Ready to start designing consistent and reliable habits? Tune in to learn how!Get all the resources from today’s episode here. A big shout out to our sponsor Instil, the holistic tool that reimagines nonprofit technology in ways that deepen community relationships and nonprofit processes to magnify impact. The platform’s advanced UX design and real-time analytics supercharge donors, increase volunteer engagement, and smooth donor management and operations across your entire organization.Connect with me: Instagram: https://www.instagram.com/whatthefundraising_Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

In this podcast episode, Clay Buck, founder of TCB Fundraising, challenges the fundraising community to prioritize and recognize all donors at all levels to create a culture of philanthropy, highlighting that fundraisers often miss this opportunity in trying to meet monetary goals. "Generosity is alive and well. People are giving at all levels and doing all kinds of things. I believe, and have for 30 plus years, that there will always be somebody who needs and somebody who wants to help - these are intrinsic to human nature and intrinsic to living in community and society." With over 30 years of experience in all types of fundraising, Clay is an expert in the field of philanthropy and the power of individual giving. He is passionate about the idea of valuing every gift, every donor, and every level of involvement. He believes that fundraising is about relationships that ultimately yield money, but the relationship needs to come first, and that everyone in the organization, from the front-facing gift officer to the colleagues in marketing, has a role to play in fundraising. He advocates for the idea that fundraising is about engaging the community in solving problems and inviting them to join the mission - a concept that requires a shift in thinking and leadership. There is so much inside this episode for front-line fundraisers or anyone thinking about how to improve the culture of fundraising and the culture of philanthropy inside their organizations.Here's what T. Clay Buck and I cover:1. The Power of Valuing All Donors at Every Level: Explore how honoring and recognizing every gift and donor can transform the way we fundraise.2. Exploring the Impact of Money and Relationships in Fundraising: Understand how to balance the monetary exchange and relationship-building when fundraising.3. Empowering Fundraising Roles Beyond the Front-Facing Gift Officer: Discover how to value the roles of prospect research, donor relations, and marketing in the nonprofit sector.Get all the resources from today’s episode here.A big shout out to our sponsor Instil, the holistic tool that reimagines nonprofit technology in ways that deepen community relationships and nonprofit processes to maximize impact. The platform’s advanced UX design and real-time analytics supercharge donors, increase volunteer engagement, and smooth operations across your entire organization.Connect with me: Instagram: https://www.instagram.com/whatthefundraising_Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

We are taking a closer look at donor relationships on this episode of What the Fundraising with my guest Carole Robin, whose class on interpersonal dynamics has been perennially among the most popular ever at Stanford University’s Graduate School of Business. Why? Because, whether in the nonprofit or for-profit realm, we so often get relationships wrong, or just skip over them altogether at the expense of our desired outcomes. A co-founder of Leaders in Tech and co-author of "Connect: Building Exceptional Relationships with Family, Friends, and Colleagues," Carol is sharing with us the transformational power of naming our experiences and understanding those of others. If the vulnerability implied makes you nervous, then this is the resource you need in order to start getting comfortable – with curiosity, with inquiry, and with holding space for authentic connection. When we interact openly with others, expressing our feelings appropriately, we open all kinds of doors, explains Carole. You’ll hear about modest but invaluable tools to help break through when we feel stuck or unwilling to move out of our comfort zones. It’s all about learning how to take small steps toward transparency. “People do business with people,” says Carole. “They don’t do business with ideas or machines or products or strategies or money. So unless you get the people part right, you’re going to be limited in how successful you’re going to be.” When we define what it is to have a “strong donor relationship” are we looking at the things that truly sustain it? Are we as fundraisers willing to open ourselves up to difficult conversations and communicate honestly what we’re asking for and are able to offer? Integrity is powerful and it starts with being able to name how we feel. Fortunately, says Carole, we’ve got a chance to deepen our understanding and fluency with this language each and every time we have a human interaction: “It’s just a matter of making a commitment. So pay attention and see where the lesson is!”  In this episode, you will learn the following:1. Learn how to create stronger, more meaningful relationships using feelings as part of your communication.2. Understand how to give and receive feedback in a way that strengthens relationships.3. Discover how to use inquiry and curiosity to deepen relationships with donors.Get all the resources from today’s episode here. A big shout out to our sponsor Instil, the holistic tool that reimagines nonprofit technology in ways that deepen community relationships and nonprofit processes to magnify impact. The platform’s advanced UX design and real-time analytics supercharge donors, increase volunteer engagement, and smooth donor management and operations across your entire organization.Connect with me: Instagram: https://www.instagram.com/whatthefundraising_Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

With a goal of ending the War on Drugs and reducing trauma all over the world, Rick Doblin is on a mission to liberate psychedelics and make them accessible to all. Rick is the Founder and Executive Director of the Multidisciplinary Association for Psychedelic Research (MAPS). MAPS has raised $140 million in donations and grants over 36.5 years, with plans to increase that exponentially in the coming years.Rick is here to shed light on how he went from fearing LSD to trying it, loving it, and advocating for it until it became a global movement of human rights, freedom, and healing. He shares with you his wealth of knowledge and experience in fundraising for controversial research on LSD, MDMA, psilocybin, and more.By the end of this episode, you’ll learn how to strategically innovate a fundraising mission to tell a more influential and relatable story to donors. You’ll learn Rick’s greatest tips and advice on reducing stigmas and staying true to your purpose while advocating for a heavily stigmatized movement. Rick is an absolute legend in psychedelic research, fundraising, and drug policy reform, so tune in!In this episode, you will learn the following:1. How did psychedelic drugs become illegal in the United States, and what is the current state of psychedelic research?2. How have psychedelic drugs been used in psychotherapy over the past 50 years, and how can they be used to reduce trauma?3. What strategies have been used to raise money for psychedelic research, and how can donors be inspired to join the cause?Get all the resources from today’s episode here. Many thanks to our sponsor, Keela for making this episode possible. Our friends at Keela offer nonprofits like yours a comprehensive fundraising and donor management software, equipped with powerful tools to expand your reach, increase fundraising revenue, and foster a dedicated community of supporters. Want a user-friendly platform that provides actionable data? Look no further than Keela. Check out Keela at keela.co/mallory. Connect with me: Instagram: https://www.instagram.com/whatthefundraising_Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Jenny Nuccio is the founder and CEO of Imani Collective, a leading global ethical home decor brand that serves over 170 artisans in three locations in Kenya. She is an expert in social entrepreneurship, social work leadership, and management, and on this episode of What the Fundraising we are talking all about how she needed to learn the hard way that relationships with stakeholders, whether they be donors or consumers, are just as important as money when it comes to running her business. Throughout her fundraising journey, she has learned that the key to success is to show up authentically and be transparent in conversations, creating relationships with those who are involved in her movement. In this episode, we are diving deep into ….1. Exploring the Relationship Between Fundraising and Marketing2. Investigating How Discomfort With Asking for Money Can Impact Relationships3. Examining Ways to Effectively Balance Authenticity, Transparency, and Patience When FundraisingGet all the resources from today’s episode here.Many thanks to our sponsor, Keela for making this episode possible. Our friends at Keela offer nonprofits like yours a comprehensive fundraising and donor management software, equipped with powerful tools to expand your reach, increase fundraising revenue, and foster a dedicated community of supporters. Want a user-friendly platform that provides actionable data? Look no further than Keela. Check out Keela at keela.co/mallory. Connect with me: Instagram: https://www.instagram.com/whatthefundraising_Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Maya Angelou famously said, “Now that I know better, I do better.” It’s a sentiment that perfectly captures the spirit behind EmbraceRace, a nonprofit dedicated to nurturing children who are thoughtful, informed, and brave in taking on all aspects of equity and justice. On this episode of What the Fundraiser its founder, Andrew Grant Thomas, helps us explore difficult conversations – why we need to have them and what they can look like. It’s not always going to be pretty, and that’s okay! In fact, says Andrew, that’s the point. Progress is a process that requires us – as fundraisers, parents and community members – to chip away at false assumptions and structural racism in all its ugliness. The more we engage, the quicker we can break through to meaningful dialogue and understanding. Andrew shares fascinating insights from the frontlines of early childhood, where honest conversations need to start. You’ll learn about EmbraceRace’s four foundational pillars and how this vibrant nonprofit is guided by them. He also invites us to “imagine if we understood race in a way that allowed all the range of emotions to show and not disproportionately things like fear and anxiety and resentment.” We also discuss the concept of giving ourselves grace, which is not an excuse to step away when we mess up. To the contrary, when interactions around race (or any other sensitive topic) go awry, we must be brave and push forward. So long as there’s an effort to repair, says Andrew, an opportunity exists to grow and improve. In other words, it’s progress – not perfection! (02:01) A brief intro to EmbraceRace (04:25) About the pillars Andrew and his organization deploy in helping people be brave about difficult conversations (09:21) How EmbraceRace helps people move through any resistance and face head-on issues. (12:24) Where resistance comes from (17:41) How kids (versus adults) understand and respond with openness and curiosity to narratives around race and justice.  (20:06) Why it’s okay to have uncomfortable conversations. (22:04) Great advice about confronting race that applies equally to fundraising (25:46) About knowing that things will come out right IF we keep on trying and making repairs along the way.  (29:44) What accountability looks like and Andrew’s assessment of DEI, educational and other efforts to combat structural racism and the very real ripple effects across society. Get all the resources from today’s episode here.Follow along on Instagram Connect with Mallory on LinkedInMany thanks to our sponsor, Keela for making this episode possible. Our friends at Keela offers nonprofits like yours a comprehensive fundraising and donor management software, equipped with powerful tools to expand your reach, increase fundraising revenue, and foster a dedicated community of supporters. Want a user-friendly platform that provides actionable data? Learn more at Keela.

What would it be like if nonprofit teams got past the labels and stigmas? Traded in silos for collaboration? This episode of What the Fundraising features a panel of 13 marketing and fundraising experts who are here to discuss how cross-departmental integration advances overall organizational goals by building both brand and donor relationships. They are sharing personal perspectives and busting false assumptions that hinder our best efforts – and desired outcomes for the causes we serve.You’ll be taking notes throughout this rapid-fire discussion about the “3 Rs” – Revenue, Reputation and Relationships – that define our nonprofit strategies. Inside and out! When we recognize that these pillars are pivotal to strategic development and communications alike, we start to imagine the power of working together. If you’ve got cross-discipline talents to offer, you’re that unicorn we all want. Marketing that inspires contributions? Check! Fundraising that embodies your brand story? Check! As our panelists share their experiences and biases, we start to see consensus emerge around one key action point: Nonprofits as a whole thrive when teams – especially marketing and fundraising teams – form partnerships and work synergistically, based on mutual respect. “When we’re talking about organizations living their values … then everybody wins – the marketing, the fundraising, the CEO,” says Shereese Floyd, Founder of Witness My Life. “Everyone is happy when truly living from the inside-out.” (02:02) Mallory introduces the panel’s topic of focus. (02:49) Marketing, brand and communication (04:26) Nonprofit Campaigns.  (05:36) About the overlapping and complementary nature of marketing and fundraising (07:07) How new digital tools are merging functions and expanding the traditional separation between fundraising and marketing job descriptions.  (08:17) Defining the tactics to promote how people feel about an organization or mission  (08:52) Considering when, whether and how fundraising calls to action fit into overall marketing campaigns (12:09) The role of donor retention (15:02) Why social media platforms offer a broad base with some very specific points of access through which to touch and build individual donor relationships. (21:11) About designating marketing as a dedicated development resource.  (22:51) Types of communication that are solely about marketing (27:10) Metrics for assessing a digital fundraising campaign (29:05) Fundraising communications are actually a lot less about money than many nonprofits might think (31:56) Why it’s paramount that organizations communicate to donors  (34:23) Why silo-ing functions impacts donor engagement, access and ultimately outcomes. (36:59) How to measure ROI  (39:30) All about donor retention and the “slow” nature of the investment (44:43) Why fundraising that is integrated serves overall nonprofit brand and mission (47:01) Can marketing and fundraising both be de-stigmatized as functions and labels? (48:05) Revenue, Reputation and Relationships Get all the resources from today’s episode here. Follow along on Instagram Connect with Mallory on LinkedInMany thanks to our sponsor, Feathr for making this episode possible. Our friends at Feather help nonprofits like yours level up their digital campaigns every day through their nonprofit marketing platform. Don’t rely on magic this year. Check out Feathr to streamline your digital marketing campaigns and exceed your goals. Learn more and get started today at Feathr.co.If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

When it comes to making consumer choices, it’s well known that humans don’t always act rationally. In fact, as amply documented by economists, we very often actually act against our own best interests! On this episode of What the Fundraising, we’re getting down to the science of giving. Behavioral science, that is! If you haven’t been using the powerful tools and research out there, Evelyn Gosnell, managing director at Irrational Labs, is here to demonstrate all the ways in which you and your nonprofit might be missing out. She shares a ton of fascinating research and practical tools for tackling common fundraising issues, like building organizational trust and recapturing lapsed contributors. Understanding the evolutionary conditioning and reflexive responses behind human decision-making is key – and a first step towards unlocking what motivates donors, who after all are also the everyday users of Lyft, Google and other platforms that Evelyn and her team advise. You’ll learn how to build specificity and concrete bite-sized goals into calls to action as well as why we fundraisers don’t always have to project perfection. Flaws are fine with constituents, says Evelyn, so long as we can demonstrate at least incremental progress. We also explore how to design in-house pilot studies that pinpoint why some pitches appeal to our base of supporters while others do not. What are their norms, what resonates with their identity? Are you communicating something personal and immediate? There’s so much packed into this episode that you might need to listen twice. And you’ll definitely want to follow up by checking out all the resources (and behavioral science food for thought!) available at Irrational Labs.  (01:55) About the mission of Irrational Labs and how it helps large organizations (02:58) The core principles behind behavioral economics. (04:49) The science behind human irrationality. (05:53) Warm-Glow Giving (07:10)  Goal Gradient Effect (09:20) Creating goals through the lens of behavioral science. (12:11) The evolutionary roots of the human tendency to react to things that are personally relatable, identifiable and immediate. (13:46) About the impacts of “recency bias” and the tension between transactional versus marketing-oriented fundraising campaigns (18:58) Evelyn highlights an Irrational Labs case study (20:46) How to reconnect with lapsed donors: (27:09) About norms and keeping our nonprofits relevant even when they are displaced by other compelling world events. (28:04) Considering demographic and behavioral norms as possible leverage in targeting and building up donor identity online and elsewhere. (29:01) Behavioral science-based strategies for building donor identity (30:45) What is donor trust really about and how do we maintain it?  (32:39) Thoughts on using behavioral science to challenge the Overhead Myth (37:31) Don’t miss out on all the tools, research and other eye-opening info available at the Irrational Labs website! Get all the resources from today’s episode here. Follow along on Instagram Connect with Mallory on LinkedInMany thanks to our sponsor, Feathr for making this episode possible. Our friends at Feather help nonprofits like yours level up their digital campaigns every day through their nonprofit marketing platform. Don’t rely on magic this year. Check out Feathr to streamline your digital marketing campaigns and exceed your goals. Learn more and get started today at Feathr.co.If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

When we look at fundraising, we tend to silo marketing, acquisition, cultivation, and stewardship. But Simon Mainwaring, my guest on this episode of What the Fundraising, is explaining why in fact they are all a piece of the puzzle. He is breaking down for us the ways in which each element of the donor journey is a link in the chain that is indicative of the nonprofit’s overall brand. When we get the marketing right, our donors connect and invest for the long haul. As CEO of the strategic consulting firm We First Branding, Simon is all about locking in the messages that articulate purpose and motivate action. Working with nonprofits and for-profits alike, his focus is on heart-centered principles and storytelling that resonate universally. You’ll come away with actionable ways to define your organization’s narrative, audit the efficacy of its marketing messages, and make change through co-creative processes. If you’re looking for fresh ways to forge a meaningful and ongoing connection with donors in 2023, then you’ll want to join us in taking a look at the importance of perspective and tone. Are your fundraising communications too internally focused or self-serving? Do your contributors know exactly the impact their support is making? “If you tell the story in the right way it can really deeply resonate with people and inspire them to be a part of something larger than themselves,” says Simon. “And the way you do that is by building a brand.” It’s an iterative process and we’re here to get you moving in the right direction. (02:14) Simon tells about We First Branding and its mission (03:05) About the “We First” ethos at the intersection of branding and storytelling. (05:01) Simon defines the concept of branding. (06:41) Simon’s suggestions for foundations and nonprofits figuring out their brands (06:41) Why Defining Our Core Stories Is So Important (12:39) Key Questions to Ask When Defining Your Organization’s Narrative (19:33) How the most effective copy deploys the reader/viewer perspective. (27:40) How to do a quick internal audit of your branding best practices (29:36) Three Things Nonprofits Can Do to Assess Their Branding Effectiveness (32:39) Strategies for Leaders Trying to Make Change and Build Brand Cohesion (41:45) About the shift from marketing to movement-making.  (43:39) Where to find out more about Simon and We First Branding Get all the resources from today’s episode here. Follow along on Instagram Connect with Mallory on LinkedInMany thanks to our sponsor, Feathr for making this episode possible. Our friends at Feather help nonprofits like yours level up their digital campaigns every day through their nonprofit marketing platform. Don’t rely on magic this year. Check out Feathr to streamline your digital marketing campaigns and exceed your goals. Learn more and get started today at Feathr.co.If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Sometimes it’s our job as integral change leaders to be the reality check – even when it’s not easy or means leaving money on the table. Bessi Graham, my guest on this episode of What the Fundraising, is helping us think in new ways about bravery – the willingness to stand up as nonprofits and claim our value propositions, state our limitations and insist on donor partners whose values align with our own. With 20 years of experience working with business owners, governments, and large funding bodies, Bessi is uniquely positioned to counsel fundraisers on how to balance charitable purpose and pragmatic financial reality. She is sharing with us concrete strategies for reorienting difficult conversations in ways that not only break through miscommunication but set nonprofits up to succeed. It starts with defining sustainability and the tools we need to meet our mission. The first challenge for nonprofit leaders is to reject feeling beholden. No more approaching the donor table from a place of scarcity! “Shifting your own apologetic nature is on you. How do you show up in the room differently?” asks Bessi. “Because power dynamics shift immediately when someone is engaged as an equal.”You’ll come away from this conversation with a new framework for the difficult conversations we all need to have, at least from time to time. So much of what burns out nonprofit fundraisers is the struggle to make good on unrealistic expectations and navigate through unbalanced power dynamics that set us up for stress and failure. Bessi shines a bright light on how we can do things differently and this conversation felt like a great place to start! (02:21) Bessi frames her overarching mission to bring “doing good” and “making money” back under the same umbrella through sustainable business models. (04:53) About merging values that we’ve been programmed to feel are mutually exclusive and incompatible. (08:39) Bessi highlights what traditionally has been an unforced but perceived choice between careers designed to do good versus make money.  (11:51) Exploring the unquestioned binary prioritization of charitable purpose, mission, and values.  (15:04) Bessi takes a closer look at the unhealthy power dynamics and unsustainable expectations that hinder the ability of nonprofit leaders to do good in the world. (16:29) Navigating conversations with board members around overhead and responsible pay (21:28) Bessi urges nonprofits to look at relationships through a values-based lens that allows a different conversation. (23:23) How to reorient donor conversations (25:12) Making the distinction between ethical and impact investments  (27:07) Why the make-do mentality within the nonprofit sector skews power dynamics, creates perpetual scarcity, and ultimately limits the ability of nonprofits to deliver. (30:59) How nonprofits can leverage transparency to create realistic donor relationships and control funding cycles, expectations, and outcomes. (32:52) What it looks like when nonprofits push back on donor demands (39:42) Where to find out more about Bessi and her work Get all the resources from today’s episode here. Follow along on Instagram Connect with Mallory on LinkedInMany thanks to our sponsor, Feathr for making this episode possible. Our friends at Feather help nonprofits like yours level up their digital campaigns every day through their nonprofit marketing platform. Don’t rely on magic this year. Check out Feathr to streamline your digital marketing campaigns and exceed your goals. Learn more and get started today at Feathr.co.If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point