
Stories With Traction
The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.
Latest episodes

Jun 16, 2023 • 47min
How Opinion Surveys Are Hurting Your Business
Wanna…Boost your Sales?Enhance your Marketing?...and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!You can find the course HERE.SHOW NOTES:SUMMARY: In this episode, Craig Andrews and Matt Zaun talk about building trust through a First Time Offer (FTO), how to strategically position the buying process, and why opinion surveys are hurting your business.CRAIG ANDREWS BIO: Craig is the Principle Ally and Founder of Allies4me, which is a marketing agency that helps companies find strangers and convert them into high-paying customers. In addition, Craig is a speaker, writer, and will always be a Marine. For more info, check out Craig HERE.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE.

Jun 9, 2023 • 30min
The Importance of Learning Tours
Wanna…Boost your Sales?Enhance your Marketing?and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!You can find the course HERE.SHOW NOTES:SUMMARY: In this episode, Kirsten Yurich and Matt Zaun talk about the importance of “learning tours” and how it enhances company culture.KIRSTEN YURICH BIO: Kirsten went from clinical director at the Vista School to CEO. Due to her leadership, she increased revenue and led her team in innovative ways to serve more people. Today, she is a leader of leaders. As a consultant at the Performance Thinking Network and as a Vistage Chair, she shows CEOs and business owners how to maximize their impact.For more info, check out Kirsten here:http://kirstenyurich.com/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE.

Jun 2, 2023 • 36min
Getting Stuff Done!
Wanna…Boost your Sales?Enhance your Marketing?and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals.You can find the course HERE.SHOW NOTES:PODCAST EPISODE SUMMARY: In this episode Andrea Jones and Matt Zaun talk about the dynamics of change, and how companies can get more done.ANDREA JONES BIO: Andrea runs Andrea Jones Consulting (AJC), which helps organizations efficiently accomplish impactful projects and change. The AJC team has experienced consultants who focus on Process Improvement, Project Management and Change Management.For more info, check out Andrea here:https://www.andreajonesconsulting.com/https://www.linkedin.com/in/andreajones/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE.

May 26, 2023 • 37min
Are Your Stories Resonating?
Wanna…Boost your Sales?Enhance your Marketing?and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a "Storybank" and utilize it to achieve your goals!You can find the course HERE.SHOW NOTES:PODCAST EPISODE SUMMARY: In this episode, Rachel Simon and Matt Zaun talk about how you can refine your stories through posting on LinkedIn.RACHEL SIMON BIO: Rachel is the Founder & CEO of Connect the Dots Digital, where she focuses on LinkedIn corporate strategy and how companies can utilize the platform with their employees for maximum results.For more info, check out Rachel here:https://www.linkedin.com/in/raksimon/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun here:https://www.storieswithtraction.com/

May 19, 2023 • 39min
How to Separate Yourself in Sales
Wanna…Boost your Sales?Enhance your Marketing?and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a "Storybank" and utilize it to achieve your goals!You can find the course HERE.SHOW NOTES:PODCAST EPISODE SUMMARY: In this episode, Niraj Kapur and Matt Zaun talk about how you can separate yourself from the competition in sales.NIRAJ KAPUR BIO: Niraj is the Managing Director of “Everybody Works in Sales.” He is a keynote speaker, TEDx speaker, and he’s been featured in the BBC, Forbes, and Fortune.For more info, check out Niraj here:https://www.linkedin.com/in/nkapur/https://everybodyworksinsales.comMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun here:https://www.storieswithtraction.com/

May 12, 2023 • 42min
The Hidden Life of Many Leaders
Wanna…Boost your Sales?Enhance your Marketing?and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals! You can find the course HERE.SHOW NOTES:PODCAST EPISODE SUMMARY: In this episode, Kari Schwear and Matt Zaun talk about how many leaders live in a “gray area” and suffer behind the scenes.KARI SCHWEAR BIO: Kari is the founder of GrayTonic, where she focuses on executive lifestyle coaching for high achievers and corporate training.For more info, check out Kari here:https://www.graytonic.com/https://www.linkedin.com/in/karischwear/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun here:https://www.storieswithtraction.com/

May 5, 2023 • 28min
Building Better SEO
SHOW NOTES:Wanna…Boost your Sales?Enhance your Marketing?and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!You can find the course HERE.PODCAST EPISODE SUMMARY: In this episode, Drew Blumenthal and Matt Zaun talk about an SEO framework that companies can use to show up higher in search results.DREW BLUMENTHAL BIO: Drew is the Founder & CEO of Digital Drew SEM, which is a full-service digital marketing and advertising agency focused on helping companies increase their leads and sales through search and social advertising.For more info, check out Drew here:https://digitaldrewsem.com/https://www.instagram.com/digitaldrewsem/?hl=enMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun here:https://www.storieswithtraction.com/

Apr 28, 2023 • 36min
Refining Your Stories Through LinkedIn
SHOW NOTES:EPISODE MENTIONED: Stories on a Massive Stage with Rachel Simon can be listened to HERE. SUMMARY: In this episode, Rachel Simon and Matt Zaun talk about how you can refine your stories through posting on LinkedIn.RACHEL SIMON BIO: Rachel is the Founder & CEO of Connect the Dots Digital, where she focuses on LinkedIn corporate strategy and how companies can utilize the platform with their employees for maximum results.For more info, check out Rachel here:https://www.linkedin.com/in/raksimon/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun here:https://www.storieswithtraction.com

Apr 21, 2023 • 35min
Using Data to Connect with Prospects
SUMMARY: In this episode, Will McGinnis and Matt Zaun talk about how companies can utilize technology to capture a prospect's data and then use that info to strategically connect with them.WILL MCGINNIS BIO: Will is the Director of Sales at FullThrottle.AI, which is a company that helps businesses identify and measure data, so they can position themselves for future growth.For more info, check out Will here:https://www.linkedin.com/in/willmcginnis/https://www.fullthrottle.ai/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun here:https://www.linkedin.com/in/mattzaun/

Apr 14, 2023 • 35min
Compound Interest on Your Giving
SHOW NOTES:SUMMARY: In this episode, Dan Koval and Matt Zaun talk about how to build a legacy through Corporate Social Responsibility.DAN KOVAL BIO: Currently in his 14th year at Bentley Systems, Dan Koval oversees all global corporate giving and colleague community involvement. This includes Bentley’s massive STEM grant program, which provides funds on behalf of all full-time colleagues to designate monetary support for STEM programs in their communities. In addition, Dan has spent over a decade as a "Big Brother" in the Beyond School Walls Big Brother Big Sister program, he's mentored numerous students through the Future City Competition, and he spent some time in Rwanda building a bridge over a river in a rural village.For more info, check out Dan Koval here | https://www.linkedin.com/in/daniel-koval/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun here:https://www.linkedin.com/in/mattzaun/