Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Claus Lauter

"What do the best online stores know that you don’t?" - If you sell online, run a DTC brand, or plan to launch — this podcast reveals the strategies top ecommerce operators are using right now to grow sales.Discover what’s working in 2026 to sell across Amazon, Shopify, and beyond, with insights on MarTech, D2C, B2B, social media, paid ads, AI, dropshipping, and more. Hear how successful ecommerce marketers think, test, and scale fast — and get the insider marketing & sales tactics to grow revenue smarter. Top ecommerce and marketing experts share proven strategies and methods for business and revenue growth. We focus on the tools and techniques that really matter. With 450+ free episodes, the Ecommerce Coffee Break is your practical, no-fluff business podcast for staying ahead in e-commerce. 🎧 Short episodes, ideal for listening on the go. New episodes are released each week. Subscribe now to start scaling your store!

Episodes

Mentioned books

Jun 8, 2021 • 19min

How They Did It: Launching a new product w/ Carlos O. Colarte of riderbagusa.com | #011

In this episode of the Ecommerce Coffee Break, I talk to Carlos O. Colarte of riderbagusa.com about how they found a product and launched their online business. On the Show Today You’ll Learn:What started as an accident and became a product and business.Why switch from WooCommerce (WordPress) to ShopifyWhy Amazon might not be your best choiceHow a simple app can help you growing even when you run out of stock.Why picking an agency is difficult and what to do about it.Why outsourcing is important.And more! Links & Resources Mentioned in this Episode:https://www.riderbagusa.com/https://www.clauslauter.com/Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Work 1-on-1 with me to get you more conversions from existing traffic without spending more on ads.If you’d like to work directly with me and my team for the full A-Z training and coaching, join the "Get Conversions" Ecommerce Success Program. Message me for details https://m.me/ClausLauterCoaching________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Jun 6, 2021 • 11min

What's the one thing you wish you'd known before you started your Shopify store? | #006 Claus Lauter

In this episode of the Ecommerce Coffee Break, I have asked the question "What's the one thing you wish you'd known before you started your Shopify store?" and I got some interesting answers that I want to share with you.Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon | Stitcher | DeezerPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________👉 Here are 3 ways I can help you grow your ecommerce business:🎯 Join our free Facebook group of successful Shopify store owners here: https://www.facebook.com/groups/shopify.store.owners.group🎯 Join the GET CONVERSIONS Ecommerce Accelerator CommunityIt’s our new private online community where smart Shopify store owners learn to optimize their store for more conversions, more revenue, and more profit. REQUEST TO JOIN: https://clauslauter.samcart.com/products/get-conversions-community/🎯 Work 1-on-1 with me to get you more conversions from existing traffic without spending more on ads.If you’d like to work directly with me and my team for the full A-Z training and coaching, join the "Get Conversions" Ecommerce Success Program. Message me for details https://m.me/ClausLauterCoaching________________CONNECT WITH ME: 🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

May 20, 2021 • 7min

The Secret of the perfect Add to Cart button | #005 Claus Lauter

In this episode of the Ecommerce Coffee Break, I talk about the secret of the perfect Add to Cart button.What was your biggest takeaway from this video? Let me know in the comments below!FREE WORKSHOPS/DOWNLOADS: ➡️ 🌟 Get my FREE SHOPIFY SEO TRAINING here: https://bit.ly/3h4GygY________________👉 Here are 3 ways I can help you grow your ecommerce business:🎯 Join our free Facebook group of successful Shopify store owners here: https://www.facebook.com/groups/shopify.store.owners.group🎯 Join the GET CONVERSIONS Ecommerce Accelerator CommunityIt’s our new private online community where smart Shopify store owners learn to optimize their store for more conversions, more revenue, and more profit. REQUEST TO JOIN: https://clauslauter.samcart.com/products/get-conversions-community/🎯 Work 1-on-1 with me to get you more conversions from existing traffic without spending more on ads.If you’d like to work directly with me and my team for the full A-Z training and coaching, join the "Get Conversions" Ecommerce Success Program. Message me for details https://m.me/ClausLauterCoaching________________CONNECT WITH ME: 🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/Twitter: https://twitter.com/clauslauterLinkedin: https://www.linkedin.com/in/clauslauter/________________ABOUT THIS CHANNELI help Shopify store owners scale their ecommerce business for maximal sales & profit. Learn how to take the guesswork out of optimizing your online business and get clarity on how to reach the next level of growth. Optimize, automate & sell more with less work. Contact me for details.DISCLAIMER: Any information or advice I give is purely based on my own experience and research. There is no guarantee as there are many variables that will impact your success. Everything stated should be taken as an opinion.______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

May 17, 2021 • 7min

How To Increase Your Ecommerce Conversion Rate by Optimizing the Cart | #004 Claus Lauter

In this episode of the Ecommerce Coffee Break, I talk about how you can INCREASE your Ecommerce Conversion Rate by optimizing the cart!FREE WORKSHOPS/DOWNLOADS: ➡️ 🌟 Get my FREE SHOPIFY SEO TRAINING here: https://bit.ly/3h4GygY________________👉 Here are 3 ways I can help you grow your ecommerce business:🎯 Join our free Facebook group of successful Shopify store owners here: https://www.facebook.com/groups/shopify.store.owners.group🎯 Join the GET CONVERSIONS Ecommerce Accelerator CommunityIt’s our new private online community where smart Shopify store owners learn to optimize their store for more conversions, more revenue, and more profit. REQUEST TO JOIN: https://clauslauter.samcart.com/products/get-conversions-community/🎯 Work 1-on-1 with me to help you grow your online business to 7-figures and beyond. If you’d like to work directly with me and my team for the full A-Z training and coaching, join the "Get Conversions" Ecommerce Success Program. Message me for details https://m.me/ClausLauterCoaching________________CONNECT WITH ME: 🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/Twitter: https://twitter.com/clauslauterLinkedin: https://www.linkedin.com/in/clauslauter/________________ABOUT THIS CHANNELI help Shopify store owners scale their ecommerce business for maximal sales & profit. Learn how to take the guesswork out of optimizing your online business and get clarity on how to reach the next level of growth. Optimize, automate & sell more with less work. Contact me for details.DISCLAIMER: Any information or advice I give is purely based on my own experience and research. There is no guarantee as there are many variables that will impact your success. Everything stated should be taken as an opinion.______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

May 13, 2021 • 9min

Ecommerce Email Marketing that works | #003 Claus Lauter

In this episode of the Ecommerce coffee break I talk about using email marketing for your e-commerce store with Klaviyo.______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

May 11, 2021 • 5min

The iOS14.5 Facebook Drama | #002 Claus Lauter

In this Ecommerce Coffee Break, I talk about the recent issues with Facebook ads due to the iOS14.5 upgrade.My name is Claus Lauter and I'm an Ecommerce Growth Advisor & Business Coach for businesses and brands that are using Shopify's ecommerce platformAnd yes, I also like coffee.Each week you're gonna get actionable advice, strategies, and tips to optimize your online store and ecommerce business. Subscribe N______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

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