

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Claus Lauter
"What do the best online stores know that you don’t?" - If you sell online, run a DTC brand, or plan to launch — this podcast reveals the strategies top ecommerce operators are using right now to grow sales.Discover what’s working in 2026 to sell across Amazon, Shopify, and beyond, with insights on MarTech, D2C, B2B, social media, paid ads, AI, dropshipping, and more. Hear how successful ecommerce marketers think, test, and scale fast — and get the insider marketing & sales tactics to grow revenue smarter. Top ecommerce and marketing experts share proven strategies and methods for business and revenue growth. We focus on the tools and techniques that really matter. With 450+ free episodes, the Ecommerce Coffee Break is your practical, no-fluff business podcast for staying ahead in e-commerce. 🎧 Short episodes, ideal for listening on the go. New episodes are released each week. Subscribe now to start scaling your store!
Episodes
Mentioned books

Aug 12, 2021 • 6min
Best Virtual Phone Number App for Shopify | #031 Claus Lauter
In this episode of the Ecommerce Coffee Break, I talk about how you can get a Virtual Business Phone Number + Professional Voicemail for your Shopify Store.On the Show Today You’ll Learn:Why having a phone number is important for your Shopify businessWhere to get a Virtual Business Phone numberHow to set up your Voicemail the right wayAnd more!Links:Grasshopper Virtual PBX: https://grasshopper.com/ Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $50k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslau______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Aug 9, 2021 • 18min
How to drive more revenue in a sustainable way with SMS marketing | #030 Lisa Popovici
In this episode of the Ecommerce Coffee Break, I speak with Lisa Popovici, founder of Cartloop.io, about ways to build a personal relationship with your customer with SMS marketing and make more money in the process.On the Show Today You’ll Learn:How to drive more revenue in a sustainable way with SMS marketingHow to build a personal relationship with a shopperWhy SMS is becoming an even more important marketing channelHow to use SMS marketing the right way and how to grow your listAnd more!Links:Cartloop: https://www.cartloop.ioCartloop in app store: https://apps.shopify.com/cartloop-sms-marketingLisa Popovici on Twitter: https://twitter.com/LisaPopoviciGot A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $50k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call_______________________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Aug 8, 2021 • 19min
How to Increase The Average Order Value For Your Shopify Shop | #029 Deb Mecca
In this episode of the Ecommerce Coffee Break, I speak with Deb Mecca about how to increase the average value of your Shopify orders.On the Show Today You’ll Learn:How to increase the average order value (AOV) for your Shopify shopWhat you need to concentrate on when increasing AOVShopify Apps that help with increasing AOVAnd more!Links:In Cart Upsell and Cross Sell https://apps.shopify.com/in-cart-upsellPre Order Now https://apps.shopify.com/preorder-nowProduct Options and Customizer https://apps.shopify.com/product-customizerSales Rocket https://apps.shopify.com/window-shoppersUpselly https://apps.shopify.com/frequently-bought-together-one-click-upsell-cross-sellFollow Deb Mecca on Twitter https://twitter.com/debmeccaSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $50k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call________________CONNECT WITH ME:🌟 Website: ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Aug 4, 2021 • 9min
Shopify Online Store 2.0 - Ecommerce Coffee Break [Quick Tip Episode] | #028 Claus Lauter
In this episode of the Ecommerce Coffee Break, I talk about Shopify's new Online Store 2.0 theme framework.On the Show Today You’ll Learn:What the Online store 2.0 framework isWhat features it hasGet info about Shopify's new default theme DawnLearn if and when you should upgrade your storeAnd more!Links:Shopify Online Store 2.0 Overview: https://www.shopify.com/partners/blog/shopify-online-storeDawn theme info https://shopify.dev/themes/tools/dawnDawn Download on GitHub https://github.com/Shopify/dawnGot A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $50k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Aug 3, 2021 • 25min
How Funny Sales Videos Benefit Ecommerce Brands [Go Viral on YouTube] | #027 Joseph Wilkins
This episode of the Ecommerce Coffee Break features Joseph Wilkins of funnysalesvideos.com talking about how to create funny viral videos and how they can benefit eCommerce brands.On the Show Today You’ll Learn:Why TV commercials are not working anymoreHow to reach 100 million views with 4 videosWhat relevant humor means and why it will work for your brandWhy being funny is a difficult taskFor how long you can run viral videosAnd more!Links:https://funnysalesvideos.com/https://podcasts.apple.com/us/podcast/how-to-make-a-video-go-viral/id1494603767https://www.linkedin.com/in/wilkinsjoseph/https://www.instagram.com/funnysalesvideos/Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $50k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Jul 30, 2021 • 8min
Concentrate on these 9 areas to optimize & scale on Shopify | #026 Claus Lauter
In this episode of the Ecommerce Coffee Break, I talk about the different areas you should concentrate on when you want to optimize and scale your business on Shopify.On the Show Today You’ll Learn:What problems do a lot of business owners have with their storeWhat areas to concentrate on to solve these issuesAnd more!Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $50k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/Twitter: https://twitter.com/clauslauterLinkedin: ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Jul 26, 2021 • 9min
How Shopify's Payment Options Impact Your Conversion Rate | #025 Claus Lauter
In this episode of the Ecommerce Coffee Break, I talk about Shopify's Payment Options and how they impact your conversion rate.On the Show Today You’ll Learn:What problems the wrong payment options causeOverview of different payment options in ShopifyHow to choose the right payment option for your storeAnd more!Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $50k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/Twitter: https://twitter.com/clauslauterLinkedin: ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Jul 22, 2021 • 9min
How to use the 5-Second Test to improve your online store | #024 Claus Lauter
In this episode of the Ecommerce Coffee Break, I talk about how to use the 5-Second Test to improve your online store.On the Show Today You’ll Learn:What is the 5-Second TestWhere to use the 5-Second TestHow to perform a 5-Second TestWhat questions to ask in a 5-Second TestAnd more!Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $50k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/Twitter: https://twitter.com/clauslauterLinkedin: https://______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Jul 19, 2021 • 10min
Open Rates are Dead! Email Marketing is changing | #023 Claus Lauter
In this episode of the Ecommerce Coffee Break, I talk about the coming changes to email marketing due to the iOS 15 Mail Privacy Protection updates.Apple's iOS 15 update removes the open rate metric from email marketing, which will fundamentally change how email marketing is done. The old ways of doing things need to be unlearned. In its push for privacy, which started with its iOS 14.5 app tracking update, Apple’s upcoming iOS 15 update will introduce Mail Privacy Protection, which will make it harder for marketers to get data related to Apple users’ email behaviors. On the Show Today You’ll Learn:What changes are coming to iOS15The impact of the new Mail Privacy Protection Which metrics will become importantWhat to implement into your email marketingAnd more!Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $50k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call________________CONNECT WITH ME:🌟 Website: ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Jul 14, 2021 • 9min
Copywriting Tips to increase Conversion Rate on Shopify product detail pages | #022 Claus Lauter
In this episode of the Ecommerce Coffee Break, I will give you copywriting tips on how to increase the conversion rate on Shopify product detail pages.On the Show Today You’ll Learn:Which areas of the product page can be improvedWhy the call to action is importantWhich concerns to address in the textHow to structure your textAnd more!Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $50k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/Twitter: https://twitter.com/clauslauterLinkedin: ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/


