Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Claus Lauter
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Apr 11, 2023 • 20min

Premium Shopify Themes: A Game-Changer for Your Store and Buyer's Journey | #171 Marcus Seoighe

This Ecommerce Coffee Break Podcast episode features a conversation with Marcus Seoighe, Managing Director of cleancanvas.co.uk. We discuss how the best premium Shopify themes supercharge your store as well as your buyer's experience.On the Show Today You’ll Learn:What kind of theme can supercharge your storeWhat makes a theme stand outStep-by-step insight into how you can build a theme for your storeHow to easily shift from one theme to anotherCan a theme be industry-focused, or should it be one theme that fits allLinks & ResourcesWebsite: https://www.cleancanvas.co.uk/LinkedIn: https://www.linkedin.com/company/clean-canvas/Instagram: https://www.instagram.com/cleancanvas/Get access to more free resources by visiting the podcast episode page at http://bit.ly/3KPlSM2 Episode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on Instagram______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Apr 6, 2023 • 23min

Unlocking the Secrets of Successful Subscription Box Businesses | #170 Ben Fisher

This episode of the Ecommerce Coffee Break Podcast features a conversation with Ben Fisher, Co-founder & Technical CEO of Rodeo at hey.rodeo. We discuss the love/hate relationship of subscriptions between brands & consumers.On the Show Today You’ll Learn:How to come up with a subscription model that worksWhat's the best start to get into a subscription-based businessWhat do you need to have to get your subscription model workingWhy discounts not always a win for your businessLinks & ResourcesWebsite: https://hey.rodeo/LinkedIn: https://www.linkedin.com/in/skinnyandbald/Twitter: https://twitter.com/skinnyandbaldGet access to more free resources by visiting the podcast episode page at http://bit.ly/3nVNqX2 Episode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on Instagram______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Apr 5, 2023 • 18min

Boosting Sales with the Creator-Driven Commerce Approach | #169 Rishabh Jain

In this episode of the Ecommerce Coffee Break Podcast, we have a chat with fermatcommerce.com's Co-Founder & CEO, Rishabh Jain, as we explore the impact of a Creator-Driven Commerce approach on sales acceleration.On the Show Today You’ll Learn:How to make content shippableHow to choose the products you want to promote What makes a product a good content fitThe best way to manage content across different platformsLinks & ResourcesWebsite: https://www.fermatcommerce.com/ Shopify App Store: https://apps.shopify.com/fermatLinkedIn: https://www.linkedin.com/in/rishabhmjain/Twitter: https://twitter.com/rishabhmjainGet access to more free resources by visiting the podcast episode page at http://bit.ly/3zvCEcS Episode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on Instagram______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Apr 3, 2023 • 22min

Transforming the Shopping Experience: The Benefits of Autonomous Personalization in Ecommerce | #168 Roi Sorezki

Join us on this episode of the Ecommerce Coffee Break Podcast to learn about autonomous hyper-personalization and how it can help you increase conversion rates without having to increase website traffic. Our guest for the show is Roi Sorezki, the founder & CEO of Twik.io.On the Show Today You’ll Learn:How to create a hyper-personalized storeWhat is AI and how can you use it to personalize your store An AI tool that could provide more accurate data than Google Analytics A simple way to integrate all events into Google AnalyticsAI & machine learning: what's next?Links & ResourcesWebsite: https://www.twik.io/Shopify App Store: https://appstore.twik.io/apps/ecommerce-personalizationLinkedIn: https://www.linkedin.com/company/twik/Get access to more free resources by visiting the podcast episode page at http://bit.ly/3znVfHP Episode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on Instagram______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Mar 30, 2023 • 3min

Bonus Episode: I Reveal My New Home Base | Claus Lauter

In this episode, I reveal my new home base and invite you to join me in our free e-commerce merchant community.On the Show Today You’ll Learn:Where I am in the worldYour invite into ECOM MERCHANT PRO, our free Marketing Optimization Community. IT'S FREE.Your invite to my personalized 1-on-1 online merchant mentorshipLinks & ResourcesFree ECOM MERCHANT PRO community: https://www.clauslauter.com/ecom-merchant-pro/Personalized 1-on-1 mentorship: https://www.clauslauter.com/online-business-consulting/Get access to more free resources by visiting the podcast episode page at Episode SponsorReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Mar 29, 2023 • 20min

How To Run High Roas Digital Ads In 2023 | #167 Paul Matvienko

This episode of the Ecommerce Coffee Break Podcast features a conversation with Paul Matvienko, CEO & Co-Founder of adwisely.com. We discuss how to run high ROAS digital ads in 2023.On the Show Today You’ll Learn:What to do about the current cookie scenarioAn overview of Facebook Dynamic AdsHow to save time on ad platformsHow to validate your website performanceWhy start with objective conversions rather than with dynamic adsLinks & Resources30 days free trial: https://adwisely.com/?utm_source=opinion_leader&utm_medium=ecommerce_coffeeWebsite: https://adwisely.com/Shopify App Store: https://apps.shopify.com/adwisely?LinkedIn: https://www.linkedin.com/in/matvienkopavel/Get access to more free resources by visiting the podcast episode page at http://bit.ly/42S8ZInEpisode SponsorReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Mar 27, 2023 • 24min

Accessible In-store eCommerce - the missing brick in the future of commerce | #166 Giles Corbett

In this edition of the Ecommerce Coffee Break Podcast, Giles Corbett, Co-founder & CEO at cloudshelf.ai, joins us for a chat about the future of commerce and the importance of Accessible In-store eCommerce.On the Show Today You’ll Learn:The importance of brick and mortarHow to compete with big brands while having a small/medium storeA deep insight into shopper’s psychology.How to take your promotions to a whole new levelLinks & ResourcesWebsite: https://cloudshelf.aiLinkedIn: https://www.linkedin.com/company/cloudshelfInstagram: https://www.instagram.com/cloudshelf_ai/Get access to more free resources by visiting the podcast episode page at http://bit.ly/3LWoNUs Episode SponsorReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Mar 23, 2023 • 7min

Bonus Episode: Eliminating Time Bandits and Energy Empires for Ecommerce Growth

In this episode, I will explore the concept of "time bandits" and "energy empires" and how they affect e-commerce businesses.On the Show Today You’ll Learn:What are time bandits and how to identify themHow to conduct a time audit and restructure your dayHow to identify energy empires and why they are detrimental to your businessPractical tips for eliminating time bandits and energy empires from your life and business.And moreLinks & ResourcesWebsite:  https://www.clauslauter.com/Get access to more free resources by visiting the podcast episode page at http://bit.ly/3K0unU8 Episode SponsorReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Mar 21, 2023 • 22min

Kickstart Your Influencer Marketing: 5 Tips to Make It Work for You Today | #165 Nisarg Shah

In this episode of the Ecommerce Coffee Break Podcast, Nisarg Shah, Co-Founder & CEO of affable.ai, shares his insights on how to leverage influencer marketing and five ways to get started.On the Show Today You’ll Learn:The importance of working with influencersIdeas to get started on influencer marketingFinding influencers who share your brand's audienceGetting influencers on board: what you should offerInfluencer marketing spying: what you need to knowLinks & ResourcesWebsite: https://www.affable.aiShopify App Store: https://apps.shopify.com/affable-influencer-marketingLinkedIn: https://www.linkedin.com/in/nisarg259/Get access to more free resources by visiting the podcast episode page at http://bit.ly/3JWFfmf Episode SponsorReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Mar 20, 2023 • 17min

Data Simplified: Using Automation to Empower Non-Technical Merchants | #164 Saptarshi Nath

This episode of the Ecommerce Coffee Break Podcast features a conversation with Saptarshi Nath, Co-founder and CEO at airboxr.com. We discuss how to simplify data and use automation to empower non-technical merchants.On the Show Today You’ll Learn:The biggest challenge for merchants when it comes to getting good results from their dataWhat metrics should you trackHow to identify your most valuable customersHow to schedule your reportingAnd moreLinks & ResourcesWebsite: https://www.airboxr.com/Shopify App Store: https://apps.shopify.com/airboxrLinkedIn: https://www.linkedin.com/in/saptarshinathTwitter: https://twitter.com/saptarshinathGet access to more free resources by visiting the podcast episode page at http://bit.ly/3yRoYZb Episode SponsorReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

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