BusinessTok - A Short Form Video Marketing Podcast

Send us a textToday’s guest is… Katie Brinkley!Connect with Katie Brinkley:https://www.katiebrinkley.com/https://www.instagram.com/iamkatiebrinkley/https://www.linkedin.com/in/katiebrinkley/https://x.com/_KatieBrinkleyConnect with your host:https://www.tiktok.com/@usefulaiwebsiteshttps://www.linkedin.com/in/austinarmstrong90/https://twitter.com/SocialtyProhttps://www.facebook.com/Owwstin/https://www.youtube.com/@socialtyproIf you enjoyed this podcast, please leave us a 5-star review on iTunes and subscribe here on YouTube! https://podcasts.apple.com/us/podcast/businesstok-a-tiktok-marketing-podcast/id1612378488Katie Brinkley, author of 'The Social Shift,' is redefining social media marketing with a 'less is more' philosophy. With 19 years of experience, she innovates with a unique 4-post strategy, fostering growth with minimal posting. Her platform-agnostic approach and journalism skills empower brands like AT&T and DirecTV to achieve their goals efficiently. Katie excels in storytelling, guiding clients from solopreneurs to corporates in capturing their ideal audience and driving tangible results. Above all else, Katie has become a friend over the last few years, and I’ve been on her podcast, rocky mountain marketing podcast. You all are in for a treat!Ever wondered how the landscape of social media marketing has transformed from the MySpace era to today? Join us as Katie Brinkley and I reminisce about the early days of MySpace, a time when digital marketing was all about genuine human interaction and creativity. Katie shares incredible stories from her time at a college radio station, using MySpace to connect with bands and score free music, showcasing the platform's unique ability to build communities. We reflect on the nostalgic simplicity of those early days and our initial forays into social media and SEO, painting a picture of a simpler, more authentic digital world.But that's not all—we delve into the game-changing impact of AI tools like Descript and Riverside on podcast production. Learn how these tools can transform your workflow, allowing you to handle more clients and create high-quality content with ease. Katie introduces her AICA framework—Awareness, Elaboration, Community, and Action—to help you create engaging and effective social media content. We also emphasize the power of video in podcasting and discuss how turning on the camera can unlock new growth opportunities. Get inspired by the themes in Katie's book, "The Social Shift," and discover why a return to community-focused social media is more important than ever in an era dominated by AI-generated content.

Send us a textToday’s guest is…the youtube LEGEND, Nick Nimmin!Connect with Nick Nimmin:https://www.youtube.com/@NickNimminhttps://www.nicknimmin.com/https://www.tiktok.com/@nicknimminhttps://www.instagram.com/nicknimmin/ Connect with your host:https://www.tiktok.com/@usefulaiwebsiteshttps://www.linkedin.com/in/austinarmstrong90/https://twitter.com/SocialtyProhttps://www.facebook.com/Owwstin/https://www.youtube.com/@socialtyproIf you enjoyed this podcast, please leave us a 5-star review on iTunes and subscribe here on YouTube! https://podcasts.apple.com/us/podcast/businesstok-a-tiktok-marketing-podcast/id1612378488Ever wondered how short-form videos can transform your content creation game? Join me, Austin Armstrong, as I sit down with YouTube legend Nick Nimmin to uncover the secrets behind his meteoric rise and how he helps creators thrive on the platform. We'll discuss the importance of consistency, hard work, and continual learning, offering you valuable insights into turning your natural talents into a sustainable and successful business. Nick's journey from humble beginnings to top YouTube mentor will inspire you to set clear goals and take deliberate actions toward achieving your dreams.Sharing my own entrepreneurial journey, from pizza place worker to successful YouTube content creator, we'll explore the pivotal moments and challenges that shaped my career. Learn how a background in design and digital services led me to internet marketing, and how overcoming personal hurdles like camera shyness and seeking expert advice played crucial roles in my growth. The episode also highlights the game-changing impact of mentorship, providing you with a firsthand look at how guidance and support can accelerate your success on YouTube.In this episode, Nick and I also delve into the benefits of live streaming and the revolutionary impact of YouTube Shorts. Discover how live streaming can build strong community connections and its potential for repurposing into different content types. We'll share our mixed feelings about YouTube Shorts, discussing their pros and cons for new creators. Additionally, we explore effective funneling strategies and introduce CreatorMix, a valuable resource offering copyright-free music for content creators. Tune in to gain actionable insights and strategies to elevate your content creation to new heights!

Send us a textToday's guest is the queen of social media, Rachel Pedersen!Connect with Rachel Pedersen:https://rachelpedersen.com/https://www.facebook.com/the.mrs.pedersen/https://www.youtube.com/channel/UC4p2nJb-8j9IjVOhrlTUmWwhttps://www.instagram.com/themrspedersen/Connect with your host:https://www.tiktok.com/@usefulaiwebsiteshttps://www.linkedin.com/in/austinarmstrong90/https://twitter.com/SocialtyProhttps://www.facebook.com/Owwstin/https://www.youtube.com/@socialtyproIf you enjoyed this podcast, please leave us a 5-star review on iTunes and subscribe here on YouTube! https://podcasts.apple.com/us/podcast/businesstok-a-tiktok-marketing-podcast/id1612378488What if your social media strategy could transform your business and personal life simultaneously? Join us for an eye-opening conversation with Rachel Peterson, the queen of social media, as she recounts her inspiring journey from college dropout and single mother to a top-tier social media strategist. Rachel's groundbreaking techniques, such as leveraging TikTok as a search engine, have driven immense business success, and she shares the importance of providing free value as a way to enhance both personal and professional growth. Learn how her entrepreneurial spirit, influenced by her grandmother, has shaped her family's approach to business.Discover how Rachel transitioned from hairstylist to marketing consultant, with support from a crucial ally—her spouse. We explore the initial steps in social media marketing, the pivotal moments that opened new doors, and the challenges of adapting to new relationship dynamics when pursuing ambitious goals. Rachel's journey highlights the significance of a supportive partner and the role of attitude and humility in overcoming obstacles. Furthermore, we delve into her evolving TikTok strategy, inspired by industry giants like Gary Vee, and how blending personal and professional life can lead to thriving digital content creation.Get an exclusive look at Rachel's future projects, including a top-secret long-term initiative and the creation of a physical product brand. She also shares her passion for high fantasy writing, with dreams of seeing her work on the big screen, and her progress in becoming a certified equine specialist. Lastly, Rachel introduces her "90 Day Business Magic" program, aiming to scale a hobby business while providing daily insights and transformative experiences. Tune in for actionable strategies, inspiring stories, and a glimpse into the exciting future endeavors of Rachel Peterson.

Send us a textToday's guest is Dennis Yu, CEO of BitzMetrics!This podcast is sponsored by: https://www.syllaby.io The ultimate AI tool for video marketing! Find topics, create scripts, create AI videos, edit, and schedule them directly to your social media profiles!Connect with Dennis Yu:https://www.facebook.com/dennisyuhttps://x.com/dennisyuhttps://www.instagram.com/dennis.yuConnect with your host:https://www.tiktok.com/@usefulaiwebsiteshttps://www.linkedin.com/in/austinarmstrong90/https://twitter.com/SocialtyProhttps://www.facebook.com/Owwstin/https://www.youtube.com/@socialtyproIf you enjoyed this podcast, please leave us a 5-star review on iTunes and subscribe here on YouTube! https://podcasts.apple.com/us/podcast/businesstok-a-tiktok-marketing-podcast/id1612378488Unlock the secrets of mastering SEO with AI in our latest episode featuring Dennis Yu, CEO of Blitzmetrics. Ever wondered how a former search engine engineer at Yahoo transitioned into a leading digital marketing expert? Dennis takes us on his journey, sharing invaluable insights on how AI is revolutionizing content creation and SEO. Learn how Google integrates AI and why understanding the core experiences behind these advancements is crucial for leveraging new tools effectively.Technology and AI have a history of shaking up market giants, from Microsoft and Nokia to Google and Facebook. This episode explores these transformative shifts and how AI is set to redefine traditional metrics of dominance. We dive into practical advice for local home service businesses on staying competitive amidst rapid technological changes, emphasizing the critical importance of adaptability and staying informed.Relationships and visibility are more important than ever for local businesses. Discover how AI and search engines can spotlight quality services and how video content can amplify your reach. From creating authentic, experience-based videos to leveraging short-form content for lead generation, Dennis provides actionable strategies to enhance your Googleability and maintain a robust online presence. Tune in to harness the power of AI and boost your digital marketing efforts!

Send us a textToday’s guest is…Jason Davis with Makarios Marketing!Jason is the Owner and Founder of Makarios Marketing, an e-commerce SEO agency working with lifestyle brands. He’s built an incredible following on TikTok of over 40,000 people Which is no small feat, I know that because that’s how I got started on TikTok.This podcast is sponsored by: https://www.syllaby.io The ultimate AI tool for video marketing! Find topics, create scripts, create AI videos, edit, and schedule them directly to your social media profiles!Connect with Jason:https://www.tiktok.com/@jasontheseoguy Connect with your host:https://www.tiktok.com/@usefulaiwebsiteshttps://www.linkedin.com/in/austinarmstrong90/https://twitter.com/SocialtyProhttps://www.facebook.com/Owwstin/https://www.youtube.com/@socialtyproIf you enjoyed this podcast, please leave us a 5-star review on iTunes and subscribe here on YouTube! https://podcasts.apple.com/us/podcast/businesstok-a-tiktok-marketing-podcast/id1612378488

Send us a textToday’s guest is… Maddy Alexander-GroutMaddy is a Money specialist turned visibility strategist for neurodivergent entrepreneurs and founder of Mad About Money app.Obsessed with TikTok, she loves helping people to tell their story with social media, Maddy helps people to find their own groove with social media and personal brand without burning out.She’s an author, ex radio presenter, speaker, podcaster and lover of rainbows.This podcast is sponsored by: https://www.syllaby.io The ultimate AI tool for video marketing! Find topics, create scripts, create AI videos, edit, and schedule them directly to your social media profiles!Connect with Maddy Alexander-Grouthttps://www.tiktok.com/@madaboutmoneyofficialhttps://www.youtube.com/channel/UCWah4A8QWyXgJIwrGqk0Swwhttps://www.facebook.com/groups/137523383543256https://www.instagram.com/maddytalksmoneyConnect with your host:https://www.tiktok.com/@usefulaiwebsiteshttps://www.linkedin.com/in/austinarmstrong90/https://twitter.com/SocialtyProhttps://www.facebook.com/Owwstin/https://www.youtube.com/@socialtyproIf you enjoyed this podcast, please leave us a 5-star review on iTunes and subscribe here on YouTube! https://podcasts.apple.com/us/podcast/businesstok-a-tiktok-marketing-podcast/id1612378488

Send us a textToday’s guest is…The one and only Wave Wyld!!Wave Wyld is TikTok Marketing & Trends Expert. She has helped thousands of creators and business owners grow their TikTok accounts with a “Content First” & “Community Approach” so that they can make more impact and profit.This podcast is sponsored by: https://www.syllaby.io The ultimate AI tool for video marketing! Find topics, create scripts, create AI videos, edit, and schedule them directly to your social media profiles!Connect with Wave:Special offers:https://www.wavewyld.com/tiktokmasteryhttps://www.wavewyld.com/short-form-videoshttps://www.tiktok.com/@wavewyldhttps://www.instagram.com/wavewyld/https://www.linkedin.com/in/wavewyldConnect with your host:https://www.tiktok.com/@usefulaiwebsiteshttps://www.linkedin.com/in/austinarmstrong90/https://twitter.com/SocialtyProhttps://www.facebook.com/Owwstin/https://www.youtube.com/@socialtyproIf you enjoyed this podcast, please leave us a 5-star review on iTunes and subscribe here on YouTube! https://podcasts.apple.com/us/podcast/businesstok-a-tiktok-marketing-podcast/id1612378488Embark on a journey through the bustling world of TikTok with me, Austin Armstrong, and the indomitable Wave Wild, where we unravel the intricacies of short-form video content and its monumental influence on sales and marketing. Discover the transformation from personal brand photography to TikTok trendsetting with Wave, whose expertise sheds light on the potency of viral appeal and brand establishment. Together, we tackle the challenges creators confront and the significance of staying alert to the ever-shifting sands of social media trends.Venture deeper into the realm of TikTok as Wave and I dissect the art of trend analysis and content creation that hits the mark. Learn about the nuances of personal branding within the TikTok ethos, and how a simple catchphrase can carve out your unique space in the digital expanse. Equipped with tools like Creator Search Insights and a firm grasp on analytics, we share strategies that help creators keep their finger on the pulse of what's hot and what's not, ensuring they stay ahead in the game.As we wrap up, the spotlight turns to the art of selling on TikTok without sounding like a sales pitch. Pinning videos with purpose, leveraging live streams, and navigating the once-taboo 'link in bio', we delve into creating marketing funnels that are as effective as they are seamless. Whether you're looking to build a following, enhance user interaction with tools like ManyChat, or simply looking for the next big content idea, this episode is your treasure map to TikTok triumph. Remember, your journey is ours, so reach out with your thoughts, feedback, and who you'd love to hear next on the show. Let's keep this entrepreneurial spirit thriving together!Disclaimer: The above links to websites or tools mentioned in this episode are affiliate links. This means that if you sign up using that link, I will get a percentage as a commission. This helps su

Send us a textToday’s guest is…Owen Hemsath, AKA Owen Video with Acceleratus Media! Owen is an award-winning YouTube Growth Strategist and High-Performance Coach for the Nations Top Companies & Business Influencers. Owen has been called a Pioneer on YouTube and is considered the leading expert on YouTube for business and revenue generation.This podcast is sponsored by: https://www.syllaby.io The ultimate AI tool for video marketing! Find topics, create scripts, create AI videos, edit, and schedule them directly to your social media profiles!Connect with Owen:Youtube Shorts Blueprint: https://owenvideo.com/shortshttps://acceleratusmedia.com/ https://www.youtube.com/@owenvideo1https://www.facebook.com/owenhemsathhttps://www.tiktok.com/@themhemsathshttps://www.instagram.com/cancerfighterowen/Connect with your host:https://www.tiktok.com/@usefulaiwebsiteshttps://www.linkedin.com/in/austinarmstrong90/https://twitter.com/SocialtyProhttps://www.facebook.com/Owwstin/https://www.youtube.com/@socialtyproIf you enjoyed this podcast, please leave us a 5-star review on iTunes and subscribe here on YouTube! https://podcasts.apple.com/us/podcast/businesstok-a-tiktok-marketing-podcast/id1612378488Disclaimer: The above links to websites or tools mentioned in this episode are affiliate links. This means that if you sign up using that link, I will get a percentage as a commission. This helps support me and this show.

Send us a textToday's guest is Cole Gonzales AKA @Colewherld across social media! He has millions of followers across social media and recently launched his startup Ossa, which easily created viral faceless videos using AI!This podcast is sponsored by: https://www.syllaby.io The ultimate AI tool for video marketing! Find topics, create scripts, create AI videos, edit, and schedule them directly to your social media profiles!Connect with Cole:Try Ossa AIhttps://www.tiktok.com/@colewherldhttps://www.youtube.com/@colewherldhttps://www.instagram.com/colewherldConnect with your host:https://www.tiktok.com/@usefulaiwebsiteshttps://www.linkedin.com/in/austinarmstrong90/https://twitter.com/SocialtyProhttps://www.facebook.com/Owwstin/https://www.youtube.com/@socialtyproIf you enjoyed this podcast, please leave us a 5-star review on iTunes and subscribe here on YouTube! https://podcasts.apple.com/us/podcast/businesstok-a-tiktok-marketing-podcast/id1612378488Disclaimer: The above links to websites or tools mentioned in this episode are affiliate links. This means that if you sign up using that link, I will get a percentage as a commission. This helps support me and this show.

Send us a textToday’s guest is…Josh Lyons with Lyons Closing! This podcast is sponsored by: https://www.syllaby.io The ultimate AI tool for video marketing! Find topics, create scripts, create AI videos, edit, and schedule them directly to your social media profiles!Josh helps high ticket offer owners scale their sales teams to $1 million per month and beyond. Josh had the honor of training Alex Hormozi’s Gym Launch sales team and within 8 weeks they had their biggest sales month in over a year using my system. Connect with Josh Lyons:https://www.lyonsclosing.com/https://www.instagram.com/joshlyons.sales/Connect with your host:https://www.tiktok.com/@usefulaiwebsiteshttps://www.linkedin.com/in/austinarmstrong90/https://twitter.com/SocialtyProhttps://www.facebook.com/Owwstin/https://www.youtube.com/@UCyI4QLEBjWNRb8nW5DPnhHA If you enjoyed this podcast, please leave us a 5-star review on Itunes and subscribe here on YouTube! https://podcasts.apple.com/us/podcast/businesstok-a-tiktok-marketing-podcast/id1612378488#businesstok #podcast