Embodied CEO

Emily Hirsh
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May 7, 2019 • 12min

70- Planning A Launch Budget When You Don't Have Any Data

If you're launching for the first time (or if you're launching anything new) and you don't have tried and true data to pull from, this one's for you. In episode 70 of The Hirsh Marketing Underground Podcast, I'm taking you behind-the-scenes (again!) and talking all about "how to budget" without data.
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May 2, 2019 • 14min

69- Using Facebook Attributions To Maximize Your Ad Results With Ads Manager, Vanessa

If you're curious about how to use the data Facebook collects, in this episode I will provide all the clarity you need. Our Ads Manager, Vanessa, details some incredibly specific reports that Team Hirsh runs for our top-notch clients. This episode gets a little tech-y - but if you listen to the end, Vanessa shares a number of tools that will help you DIY!
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Apr 30, 2019 • 12min

68- The Top 2 Reasons Your Ads + Marketing Might Be Failing

If you have a good product or service, but your funnel isn't "working," or your ads aren't converting then this episode is for you. I'll be walking you through a few examples of "failed" marketing to explain why it doesn't work and the best "how to" moving forward.
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Apr 25, 2019 • 13min

67- Why I Hired A Bestselling Author To Work With My Team

I'm no longer the most important person in my company. I'm completely removed from the day-to-day of my business, which means my team members carry the load that I used to carry alone. Which also means they require the personal and professional development that I used to require, too That's why I've hired a bestselling author to mentor my leadership team, and if you're a 6- or 7-figure business owner, you're heading in this direction, too - so this episode is must-listen!
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Apr 23, 2019 • 10min

66- How To Plan Highly Effective Retargeting Ads

Re-targeting ads are a Team Hirsh *favorite* ad that we use for our clients because, if you do them right, they are less expensive and more effective! In this episode, I'm sharing the 2-step process we take when mapping out a funnel - including where + how to place retargeting ads.
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Apr 18, 2019 • 12min

65- An Inside Look At What We're Doing To Prep For Our Own Launch!

I'm launching a course in June (it's been a while since I've done my own launch!) and in this episod I'm detailing how we worked backwards from the numbers to increase/prepare my warm audience beforehand, plus how you can implement the same strategy for your launch. This is basically a behind-the-scenes of The Hirsh Process in action so listen in for details you won't hear anywhere else!
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Apr 16, 2019 • 14min

64- Deep Dive Into Instagram Stories With Senior Strategist, Taylor

In this episode we're joined by Team Hirsh Senior Strategist, Taylor, to answer a host of questions about Instagram story ads! You've probably noticed that Instagram stories are quickly becoming the *NEW* newsfeed, so tune into for some quick tips on how to get the most out of your Instagram!
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Apr 11, 2019 • 9min

63- Facebook Algorithm Changes

You've likely noticed that Facebook's algorithm is now favoring meaningful and genuine interactions with its users (specifically likes, comments, and shares). But, what kind of reaction is best? How can ads receive organic reach, too? Tune into this episode for a brief summary of what's working (and what's not) with the recent algorithm changes.
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Apr 9, 2019 • 16min

62- Why I Look At My Company As An Investor Now

In this episode, I'm detailing my transition from thinking about the day-to-day into thinking about my company as an "investor" (rather than a CEO) - which means I'm talking all about the most important internal report we've created, to date!
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Apr 4, 2019 • 11min

61- How Long Will Facebook Ads Work In The Industry?

After the Facebook/Instagram day-long shutdown a few weeks ago, a lot of people started asking, "How long will ads work on these platforms?" BUT, don't jump off the Facebook advertising train just yet. (Or maybe, ever!) Facebook isn't going anywhere, especially not overnight. Tune into this episode for my take on the future of ads on social media!

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