Embodied CEO

Emily Hirsh
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Sep 2, 2021 • 19min

316 - High CPMs, Facebook’s Creative Going Stale Quicker & What You Can Do

Uh oh...ads are 47% more expensive than last year. Working ads that would last for months now only last 10 weeks. What happened? What can we do about it? In this episode, I go over these pressing issues and discuss the two ways you can combat them. Hint: The solution is not “I'm going to stop running Facebook ads.”
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Aug 31, 2021 • 23min

315 - I Recently Restructured My Whole Team...Let Me Tell You Why

Sometimes life will throw you a gut-punch. That’s what it felt like when a VERY valuable team member of mine gave her notice to pursue a different career. I felt awful, but I took that blow and turned it into an opportunity for me and my business to step up and adapt. This is not just an episode about my company restructuring, this is an episode about leadership, adapting to the market, and taking hard situations and turning them into a positive one.
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Aug 26, 2021 • 16min

314 - What Facebook’s Doing To Combat iOS Updates

MASSIVE changes are coming to Facebook over the next five years in their attempt to combat the impacts they’ve felt from Apple’s recent iOS updates. Facebook ads as we know them are about to undergo a complete metamorphosis. Tune in to today’s episode where I dive into all of the coming changes Facebook has up their sleeve and how we as marketers must adapt to this new era.
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Aug 24, 2021 • 22min

313 - The Future Of Marketing & Direction We’re Heading

The goldmine days of digital marketing are OVER. You have to step up, stand out more, and work harder than ever before to earn your customers. What do these shifts mean for the future of marketing, and what direction are we headed? There are now two core marketing pillars you MUST nail down to succeed in this new era of digital marketing. No exceptions. Tune in to today’s episode where I’m diving into these two components that are critical for the future of your marketing success!
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Aug 19, 2021 • 14min

312 - The #1 Way To Improve Your Marketing

Struggling with astronomical ad costs? Watching your engagement plummet? Failing to get your offer to convert? Anytime you hit these kinds of roadblocks in your marketing there is always ONE thing that you can come back to that will improve your marketing results ten fold. Tune in to this episode to find out what it is!
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Aug 17, 2021 • 16min

311 - Choosing What’s Most Important In Your Marketing

If I could give you one piece of advice to massively improve your results, it would be to focus on choosing what’s most important in your marketing. If it’s not moving the needle forward, it’s setting your business behind. Tune in to today’s episode where I’m sharing a powerful exercise that will help you find clarity on where your priorities should lie in your marketing so you can break free from the overwhelm of trying to do it all.
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Aug 12, 2021 • 18min

310 - Your Marketing Levers

In today’s episode, I’m sharing three levers that you can pull anytime something isn’t converting to improve your marketing strategy and results. Whether it’s your webinar, your ads, your organic marketing, etc., you can always come back to this formula and I guarantee that you will be able to create the success you desire. Tune in so you can finally stop asking “what do I do when XYZ isn’t converting?” and have the confidence and clarity to get your marketing back on track!
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Aug 10, 2021 • 22min

309 - What's Working Vs. Not Working TODAY In Marketing

Dying to know what’s working vs not working today in marketing? I’m spilling ALL the tea in today’s episode where I share an exclusive behind the scenes clip from our very first PDQ Monthly Marketing Round Up! Tune in for insider intel on what’s hot in digital marketing now that you CAN’T find anywhere else!
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Aug 5, 2021 • 18min

308 - "But It Worked For Me A Year Ago"

This episode is a call out for any entrepreneur still relying on marketing strategies that worked for them a year ago to boost this year’s profits. Spoiler alert - the digital marketing world moves at lightning speed, and if you aren’t continuously adapting your strategy to stay up to date with the latest trends, you WILL fall behind. Tune in to find out why putting the blame on your team isn’t the solution, when it might be time to revisit your offer, how to fill in the gaps in your foundation, and more!
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Aug 3, 2021 • 26min

307 - People Buy Your WHY, Not Your What

I hate to break it to you, but people buy your WHY, not your what. Odds are there are countless other businesses out there doing the same thing that you are. What you do isn’t what stands out from your competition and entices people to buy from you, your unique WHY does. Tune in to this episode to learn why it is critical to revisit YOUR why and ensure it’s clearly communicated in everything that you do!

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