Embodied CEO

Emily Hirsh
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Mar 10, 2022 • 18min

376 - Are Facebook Ads Like Trading The Stock Market?

Do you feel like Facebook Ads are like trading the stock market? Then you HAVE to tune into this episode. I'll share my CEO tips on how to get back in the driver's seat and take CONTROL of your data, budget, and results.  Digital marketing is not gambling. It's a process. And when the process is followed, you cannot fail.  Remove the fear, apprehension, mistrust, or pure panic around spending money on Facebook advertising and tune into this particularly empowering episode!  
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Mar 8, 2022 • 20min

375 - Creating Experience Throughout Your Marketing & Business

What kind of experience do you want to create for your audience?     That’s the question you should be asking yourself at EVERY stage of your business!  Because marketing is ALL about creating an experience!    In this episode of the Not for Lazy Marketer’s podcast, I dive deep into the different experiences you can create, how to build an epic and aligned experience for YOUR specific audience, and how to turn that experience into sales!
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Mar 3, 2022 • 15min

374 - Using Deep Communication In Your Marketing

Want to know where MOST people mess up in their marketing?    In HOW they talk about their offers.   This is a mistake I see almost every business make, and it's even something I struggle with myself. Because deeply communicating your offer is truly the most challenging part of messaging and the MOST important.   Tune in to this episode to learn how you can dodge this mistake and revamp how you talk about your offers (paid and free) in ways that lead your audience to take action.
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Mar 1, 2022 • 13min

373 - Your Marketing Mindset

“But what if it doesn't work?”    I get this question a lot when teaching new strategies to entrepreneurs.    Have you ever decided not to implement a new strategy, adjust your copy, or try a new approach out of fear that it won’t give you the result you want?     Then you absolutely need to listen to this episode.   Inside I share the marketing mindset that’s 100% holding you back from success and why failure is something you need to start embracing or you will never succeed in your marketing.
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Feb 24, 2022 • 27min

372 - Leadership Lessons That Changed The Game For My Company

So much of leadership comes down to pushing yourself out of your comfort zone every single day…    Easier said than done, right?!    Over the last few months I’ve leveled up my leadership skills in a big way, and I want to share these crucial takeaways with you.    In this episode, I'm giving you all of the leadership advice I wish someone explained to me when I started growing my team. 
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Feb 22, 2022 • 25min

371 - Your Company Metrics & KPIs

What if I told you it's possible to have your finger on the pulse of your company at ALL times…    … Well, that's exactly what metrics, KPIs, and my “Master Spreadsheet” are for!   In this episode, I’ll show you how I track every micro and macro aspect of my company’s performance to ensure we meet our big, bold goals… and why you should too!    Regardless if you have a team or not, tracking your metrics and KPIs will make a world of difference in your results!
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Feb 18, 2022 • 35min

370 - All My Personal CEO Hacks - Optimized Business Series 5

As a mom, wife, CEO, and fitness enthusiast, I get asked all the time how I show up in so many areas of my life and make time for it all… without feeling guilty, dropping the ball, or burning out.  In this episode of the Optimized Business Bonus Podcast Series, I’m going to share my biggest CEO secret weapons and life hacks that keep me focused and thriving!
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Feb 17, 2022 • 24min

369 - 7-Figure Leadership Tips - Optimized Business Series 4

To grow your company you also have to grow as a leader. I'm proud to say I am now living my dream as the CEO of a multimillion-dollar company with 24 remote employees.    …. But I had a lot to learn along the way to get there.    In this episode of the Optimized Business Series, I'm going to share all of the challenges I faced as I stepped into my role as the company leader, and show you how I've created a winning team that takes me way farther than I could get alone. 
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Feb 16, 2022 • 28min

368 - Your Delivery Is Being Undervalued - Optimized Business Series 3

No matter what, I make sure that we constantly overdeliver for every client we serve… In fact, overdelivering is the secret weapon to a sustainable business (and one of our top company values.)  In this episode of The Optimized Business Series, I'll show you our processes and SOP’s that drive our company towards greatness, while making sure we continue to set ourselves and our clients up for major success… And I'll reveal the ONE thing I’ve learned the hard way, and over and over again.
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Feb 15, 2022 • 32min

367 - My Top Marketing Strategies - Optimized Business Series 2

Want to see how I personally think through my marketing strategy AND how I choose what we focus on to maximize our lead generation and our sales? In this episode of The Optimized Business, I  show you how to step back and assess the gaps in your marketing and call out the three main ways to generate interest in your offers. Massive momentum here we come!

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