Embodied CEO

Emily Hirsh
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Jan 23, 2024 • 23min

602: Insight Into How I Personally Develop A Marketing Strategy

In today's episode, I give you a behind-the-scenes look at how I personally develop a successful marketing strategy. From understanding the ideal customer's emotions to crafting a clear and tangible offer, I break down the process into four essential steps. Don't miss out on the opportunity to elevate your marketing game and gain a unique perspective on strategy development.
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Jan 18, 2024 • 21min

601: Creating A Holistic Marketing Strategy While Also Staying Focused

In today's episode, I'm diving into the delicate balance of maintaining focus while creating a diverse and holistic marketing strategy. I'm guiding you through assessing and optimizing the three key pillars of nurture, lead generation, and conversion. Tune in now for valuable tips on achieving a harmonious balance in your entrepreneurial journey!
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Jan 16, 2024 • 19min

600: 6 Marketing Principles That Always Work Vs. Tactics That Don't

In today's episode, I explore six timeless principles that have been true for decades and will continue to guide successful businesses. From the importance of relationships and consistency to solving core problems with your offer and mastering messaging, we're covering it all. Join me in exploring how these principles can elevate your marketing game and learn what tactics to avoid.
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Jan 11, 2024 • 24min

599: 3 Ways To Guarantee Your Business Won't Grow

In this episode, I tackle three common mistakes that hinder business growth. From social media pitfalls to investment fears and information overload – learn how to steer clear and supercharge your business journey. Tune in for practical strategies to optimize your efforts and avoid these common pitfalls!
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Jan 9, 2024 • 26min

598: Marketing Lessons From The Abercrombie & Fitch Comeback

In today's episode, we're going to have some fun by diving into Abercrombie and Fitch's incredible comeback story. From its early 2000s glory to a decline and recent resurgence, the brand's journey is a lesson in adaptability and rebranding. I talk about how they shifted their ideal customer, revamped messaging, and embraced change, leading to a 20% sales jump in 2023. Join me as we explore the transformation of this iconic brand and the importance of deep customer understanding, strategic pivots, and staying adaptable.
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Jan 5, 2024 • 22min

597: Marketing 2024 Predictions #5 - What Will Happen To The Digital Space In 2024?

Welcome to the final episode of my 2024 Marketing Predictions series. In this episode, I dive into the importance of delivering consistent, expert-driven content, with a focus on depth and authenticity. I also discuss the rise of smaller-priced products, the significance of increasing customer lifetime value, and the potential pitfalls of fake messaging in the evolving digital landscape. Don't miss out on strategies that can elevate your marketing game and set you up for success in the coming year!
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Jan 4, 2024 • 21min

596: Marketing 2024 Predictions #4 - Creating Authenticity Like Never Before

Today's 4th Marketing Prediction for 2024 is a huge one -- the power of authenticity. I share insights on how to incorporate more fun into your business and challenge yourself with new ventures aligned with your strengths. Join me as we navigate the importance of authenticity and how it can elevate your connection with the audience. Don't miss out!
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Jan 3, 2024 • 21min

595: Marketing 2024 Predictions #3 - Blending These Two Strategies Together Will Be Key

In part 3 of our 2024 Marketing Predictions, I am discussing a crucial strategy that combines the power of evergreen automated funnels with live launches. Focused on achieving a balanced approach, I share insights on crafting engaging experiences for live launches, leveraging seasonal marketing, and maintaining consistency. Join me for actionable tips to enhance your marketing strategy for the upcoming year, fostering both stability and dynamic growth.
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Jan 2, 2024 • 22min

594: Marketing 2024 Predictions #2 - Creating Your Marketing Strategy Into An Experience

Let's jump into part 2 of my "Marketing 2024 Predictions" series by exploring the crucial shift needed in marketing strategies for the upcoming year. I emphasize the need for intentional thought in crafting an immersive experience that stands out amid the noise. I challenge you to break down your marketing into various parts, considering how each element contributes to the overall experience. Tune in to discover how transforming your marketing into a compelling experience is the key to success in 2024.
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Jan 1, 2024 • 21min

593: Marketing 2024 Predictions #1 - How To Navigate The Economy In 2024

In this first episode of 2024, I'm kicking off a special series on 2024 Marketing Predictions inspired by our recently released Marketing Playbook. I'm diving into navigating the economy in the coming year. From buyer hesitancy to the impact on product pricing, I provide insights and strategies to help your business thrive in 2024. Tune in for valuable tips and stay tuned for the rest of the series…it's a good one!

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